$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Dark Brown Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
- EPA HFC Labeling: product manufactured or imported after January 1, 2025, will be permanently labeled in a visible place with this information: Hydrofluorocarbon 152a and the four-digit year of manufacture
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of dark brown root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Dye-Free, Formaldehyde-Free, Aluminum-Free, Ammonia-Free, Sulfate-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457617
UPC: 071249318560
Item Number (DPCI): 063-01-0607
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162161, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, ci 77491, ci 77492, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane f.i.l. #d179542/2
Shipping details
Estimated ship dimensions: 5.66 inches length x 1.37 inches width x 1.37 inches height
Estimated ship weight: 0.15 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 6243 reviews
effectiveness: 3.81 out of 5
quality: 3.57 out of 5
value: 3.46 out of 5
67% would recommend
558 recommendations
What Grey?
5 out of 5 stars
lisap02d8_1225 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It is hard to believe that such great coverage can be offered in a spray can and cover these nasty grey hairs without the hassle of having to dye my hair. Offers a light fragrencethat is not overbearing. Colors is natural and easy yo match to existing hair color.
Perfect shade match, easy to use
4 out of 5 stars
saravandusen9_9489 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have naturally dark blond hair with highlights that my hair dresser refreshes every 8 weeks. During the 8 weeks, my grey hair, which is mostly in my temples, shine through. I tried covering up the grey with the L’Oreal Magic Root Cover up in the shade Dark Blond and it was the absolute correct shade and covered up my grey hair perfectly. It was easy to use and comes packaged in a pretty teal container. I sprayed on the cover up and brushed it through with a clean toothbrush and it looks so natural. I didn’t notice an unpleasant scent while spraying this product. I have posted before and after pictures of my grey so you can see how well this product works. My hair feels natural to the touch as silky as usual. I love every thing about this product and highly recommend it. My only recommendation is to make this product in a longer temporary version. I have straight, fine hair and wash it every day and it would be nice if this product lasted more than one wash.
Quick fix
4 out of 5 stars
awokengoddess_8991 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I receive this L’Oréal Magic Root Coverup from Influenster for my honest review I used this to cover up the lil grays I have at the front of my head and was pretty surprised how well it worked ,it covered my grays n blended well didn’t transfer at all ,no strong smell and the color match was perfect .I was able to just spray n go .. I like this stuff !!
Serves it's purpose
3 out of 5 stars
ellej18_9933 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] If you need to cover your greys in a pinch with something you can just wash out, I would give this a try. Spray carefully to avoid getting it everywhere. The only thing I might add is if your hair is jet black this black color may be a little lighter.
Good gray cover up
5 out of 5 stars
yvettet_5485 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Magic root was good at covering my grays. The packaging was nice, color of the bottle was nice. The application was a little hard because too much color got on my scalp even though it comes with a very small spray tip. All in all I would probably use it again.
Great product with an awesome price
5 out of 5 stars
shaquantac_2612 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Magic route by L’Oreal was a very good product. One spray cover my grays immediately it smells very well. The packaging was very small and easy to store without a bulky container . Once I sprayed the spray match my hair color perfectly what I really enjoyed about the product is that it didn’t leave a dry bridle film or any or flaky residue I recommend this product for anyone looking for a quick and easy cover-up and for the price it’s well worth it.
Not For Me
2 out of 5 stars
epiphany23_3219 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product isn’t really poor but rather average. The coverage is ok, but the product never seems to set. If you happen to run your fingers through your hair, it will be all over your fingers. I will pass on this in the future.
Good for emergencycover up
4 out of 5 stars
monicat18_3982 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Magic root in medium brown covers grey very well! There is no scent, but beware it does splatter. The applicator is thin enough for direct application. Overall, it's good for emergencies or in between salon appointments.
Hair help
5 out of 5 stars
winknshoot_7372 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It’s a great solution to get u by in between hair appt . It has a very light scent and it’s has a great color match. It’s not sticky or hard hold it doesn’t transfer on to ur clothes once it dries which it dries very quickly . I also love that it washes out easily when you shampoo wash your hair .
Good product.
5 out of 5 stars
lisab303_6146 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this product for in between hair appointments. Its covers the grey really well. It does not feel sticky and looks natural. The spray can have its moments and you have to make sure you hold it far enough away from your hairline.
Leaves hair feeling sticky
3 out of 5 stars
aprilc290_4379 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] L’Oréal Paris magic root coverup dark brown spray is ok in my opinion. It does a great job of covering the gray however it leaves my hair feeling sticky and stiff which feels horrible. I hate the way it makes my hair feeling sticky but I love the gray coverage. I would not recommend this to anyone unless you have no other choice and need your gray covered fast.
New Staple In My Hair Routine
5 out of 5 stars
tinascottalbertson_4765 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This root cover has saved me in between hair appointments. It is very easy to use, packaging is very friendly. I give it a little bit of a shake and hold it about 6 inches away from my hair and spray, I then take a fine comb to come out a little bit. To get on either side of my part I just put my hand over one side and spray the other. I will say you need to be careful with overspray, it’s easy to do and will leave little brown dots. But this has become a new staple in my routine. Shade match was perfect, no sent to deal with. Coverage is perfect.
Great concept
4 out of 5 stars
debraj16a4_6761 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The shade was darker than I needed. You need to be able to get it just on the hair and not on your scalp. Since mine is in the front, it was hard to do that.
Poorly Designed Applicator With Mediocre Results
1 out of 5 stars
princessbt_4279 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The L’Oreal Magic Root Cover Up comes in a nice compact container that is easy to hold while applying. I do not care for the tip applicator where the color dispenses at. It is flimsy plastic that feels like it will break easily, reminiscent of a cheap, poorly designed product. The applicator also does not make it easy to apply where the product is needed on the roots. I found after trying to spray some on the roots that it did not go on the area I was aiming for regularly. The color is much darker than what is shown on the bottle, that it does not even come close. I would not use this product again for my roots. The regular kits are much better and more cost effective.
Quick fix!
5 out of 5 stars
margarethf183_5236 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] l’Oreal Magic root cover up is a quick and easy fix for hiding my gray roots. It sprays on evenly, blends well with my hair, color, and dries fast without feeling sticky. I love how natural it looks and how it gives me confident when I’m in a rush.
Easy to use
4 out of 5 stars
brooklyns50_9678 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Color matches great. I love the idea of a root cover up in between full color applications . Although the spray can is easy to use (just pop the top off and spray), my only issue is it comes out as a powerful spray. I tried to use on my edges where I have grey hairs, but this is not ideal use in this location. 1) because of the powerful spray , it’s hard to keep the color just in that location without getting on forehead. Also, 2) I feel like I attempted more than once to spray these hairs and I couldn’t quite get good coverage. Overall, great concept, color matched great, but power of spray isn’t ideal.
Perfect product in a pinch
4 out of 5 stars
shelleyp11_9616 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The smell isn’t bad. Application is just like spray painting. The shade match very well easy packaging go open and in a pinch when you haven’t had time to do your roots this is perfect.
Love it .
5 out of 5 stars
jennamor_1959 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Omg L’Oreal magic root cover up is my new best friend. My before pics say it all so happy with this product! Covers my roots so well . Only I wasn’t crazy about that it makes my hair feel a little hard . But I still love it . Love the way to carry the bottle. Dark blond was the perfect shade for me .
Great product
5 out of 5 stars
lorif18b6_8472 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been using this for years. It’s great for covering my regrowth.it covers my grays until I wash my hair.the nozzle is perfect for spraying it doesn’t get everywhere.
Easy to use, quick color touch-up.
4 out of 5 stars
janel101_3188 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Product was simple to use with easy to follow instructions. Coverage was impressive in no time at all. See before and after photos. Color was quite a bit darker than expected for a good match, but overall, I would purchase a lighter color to use next time.