$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Dark Brown Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
- EPA HFC Labeling: product manufactured or imported after January 1, 2025, will be permanently labeled in a visible place with this information: Hydrofluorocarbon 152a and the four-digit year of manufacture
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of dark brown root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Formaldehyde-Free, Dye-Free, Aluminum-Free, Sulfate-Free, Ammonia-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457617
UPC: 071249318560
Item Number (DPCI): 063-01-0607
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
1162161, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, ci 77491, ci 77492, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane f.i.l. #d179542/2' '
Shipping details
Estimated ship dimensions: 5.4 inches length x 1.54 inches width x 1.5 inches height
Estimated ship weight: 0.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 6711 reviews
effectiveness: 3.79 out of 5
quality: 3.55 out of 5
value: 3.44 out of 5
66% would recommend
579 recommendations
Great for root touch up !
5 out of 5 stars
Thumbs down graphic, would not recommend
Patricia - today, Verified purchaser
perfect for converting roots in between getting your hair color done at salon. love it!
Touch up magic
5 out of 5 stars
Tanyar - 5 days ago, Verified purchaser
Great coverage for my type hair. My only complaint is sometimes the color gets on other things. People will be like oh you have black on your cheek! If you touch your hair after use. But will continue to buy it . To not have to dye my hair for a few greys. Not sure if you have full grey roots, how it handles that.
Quick and eas
4 out of 5 stars
edwinahalljackson_8418 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product was quick and easy. The shade matched. Good coverage and easy to apply. No scent and coverage lasted even when my hair was wet. It was also packaged well.
Medium Blond
1 out of 5 stars
Thumbs down graphic, would not recommend
X - 9 days ago, Verified purchaser
Medium blond should say “Do you like orange hair? Want get into the fall season and match your pumpkins? Than this!” It also makes your hair feel gross like you haven’t showered in a while. I hope it washes out well and does not change the color of the blond hair it came in contact with.
1 reply from L'OrealParisProductExpert team - 8 days ago
Hello X, we truly appreciate you reaching out to us about L'Oréal Paris Magic Root Cover Up. Your feedback, no matter if it's positive or highlights an area for improvement, is absolutely essential. It directly helps us enhance our brand and ensure we're delivering the products you desire.
Not the same product
1 out of 5 stars
Thumbs down graphic, would not recommend
Tara - 12 days ago, Verified purchaser
The last few bottles I have ordered have had a horrible spray…spraying all over my face/head/even on my bathroom counter. This particular one…seemed like it had 2% of color to it…not covering anything no matter how much I sprayed. This product used to work great but the ones I’ve ordered from Target are awful. Tried to return through drive up or to put in to fix the issue and it won’t give any of that as an option!
1 reply from L'OrealParisProductExpert team - 9 days ago
Hello Tara. Thank you for reaching out about L'Oreal Paris Magic Root Cover Up. We are sorry to hear about your experience with this product. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, Monday - Friday 9:00 AM - 6:00 PM ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Molly - 15 days ago, Verified purchaser
Makes my hair sticky and oily
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi Molly. We are sorry that L'Oreal Paris Magic Root Cover Up is not your new favorite. We will share this information with our team as we are always looking for ways to improve our products.
Messy and smudges off on anything it touches
1 out of 5 stars
stephaniee270_9560 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Did this cover my gray? Yes. Did this splatter all over my face? Yes. Did this leave a hard to remove dark smudge on my face? Yes. Did this easily smudge off my hair onto things hours after application? Yes. Did it wash out easily? Yes. Would I recommend? No.
great product!!!
4 out of 5 stars
habibam8_5942 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] this is a fantastic product, covers up receding hairlines, super easy to use it's scent very nice. the color matches my natural hair and packaging was good .
Great product, but...
4 out of 5 stars
Rose - 26 days ago
originally posted on lorealparisusa.com
Love L'oreal magic root cover up permanent hair color. I have used it many time. Only complaint is I wish it was made for multiple uses, at least 2. I only ever use half and have to throw half away, which is a big waste if product. No my hair isnt short its long to mid back. I only cover top roots which is why it only takes half the bottle. I know there used to be a product that had a 2 sided bottle with the different products on each side that you could mix as you need it.
In between Salon Visits
5 out of 5 stars
Thumbs up graphic, would recommend
Hard to find - 27 days ago, Verified purchaser
Daily use in between salon visits . I live this product. Covers all my grays easily . Not greasy or extra dry just perfect .
Been using for years to cover my roots in between dyes
5 out of 5 stars
Thumbs up graphic, would recommend
Pamela - 28 days ago, Verified purchaser
I use this for temporarily covering my grays near my temple. Compared to other root cover ups, this one doesn’t transfer as easily on to skin or anything the hair comes in contact with.
Terrible product
1 out of 5 stars
Thumbs down graphic, would not recommend
Nonya - 1 month ago, Verified purchaser
Terrible made my hair sticky and hard
1 reply from L'OrealParisProductExpert team - 25 days ago
Hello Nonya, thank you for reaching out about L'Oreal Paris Magic Root Cover Up. We understand that we fell short of your expectations, and we sincerely apologize for the inconvenience this caused. We value your feedback and we will be sure to share this information with our team. It is our hope you continue to try our products with greater satisfaction.
Not for me
2 out of 5 stars
shana22_5700 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Didn't cover well, difficult to apply color didn't match smelled normal packaging was normal had to go to a salon to get my hair color fixed, don't recommend for me for future use but may work for others
1 reply from LeCare team - 1 month ago
We're genuinely sorry our Cover Up Dark Blonde didn't meet your expectations. We understand how frustrating it must have been that it didn't provide the coverage you needed, was difficult to apply, and the color wasn't a match, even for a temporary spray designed to wash out. Your feedback is invaluable to us, and we'd appreciate the opportunity to resolve this issue for you. Please consider calling us directly at 877-254-9949 M-F 9:00 am – 5:00 pm ET.
Works good
4 out of 5 stars
nicoles1248_4262 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It definitely helps to cover the grey. Doesn’t match my hair color exactly, but it’s easy to use. Doesn’t have a horrible smell either. I’m letting my hair go grey or I would use it more.
Easy to apply
4 out of 5 stars
melissaa617_1431 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process was extremely easy and look only a minute depending on how much coverage you need. I only need on the top and the color match was great.
Quick and easy
5 out of 5 stars
Thumbs up graphic, would recommend
C - 1 month ago, Verified purchaser
This Magic Root Cover Up is like a magic for my roots poof, done! Perfect for those days when the salon is a ‘no-show’ but my roots scream ‘hello’. Quick, easy, and saves me from looking like a mad scientist. Approved by my busy schedule and my mirrors! .
It works
3 out of 5 stars
jayas11_3424 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like this product and it matches perfectly with my dark hair, great coverage but not impressed with the application process, it feels cold and nervous that color will go on my face. I also don’t like that the color gets on your finger if I accidentally touch my hair where I applied the spray.
1 reply from LeCare team - 1 month ago
Hi jayas11_3424! Thank you for sharing how you feel about Magic Root Cover Up, Dark Blonde! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
A must have …
5 out of 5 stars
judiths64_8471 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] One of the greatest things about the Magic Root cover up is the versatility!. You never know when you need it, unexpectedly you have a diner invitation or something else… this can rescue!. Super practical to used, great coverage for grays, easy to go and use because is fast dried !.
Spray on hair root color
5 out of 5 stars
Thumbs up graphic, would recommend
Debba - 1 month ago, Verified purchaser
Works great and a perfect match to my hair color! It comes out with washing your hair, otherwise stays in ! Easy to use too!
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
JenniferR5 - 2 months ago, Verified purchaser
I use this in between getting my hair colored for my hairdresser works great!