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$8.99When purchased online
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Specifications
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912150
UPC: 071249059098
Item Number (DPCI): 052-04-0461
Origin: Made in the USA or Imported
Description
L’Oreal Paris Voluminous Original Volume Building Blackest Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, cyclopentasiloxane, cera alba / beeswax, stearic acid, triethanolamine, acacia / acacia senegal gum, carnauba / carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, [+/- may contain: ci 77492, ci 77499, ci 77491 / iron oxides, ci 77007 / ultramarines, ci 77891 / titanium dioxide, ci 77266 / black 2, mica, ci 75470 / carmine, ci 77510 / ferric ferrocyanide, ci 77288 / chromium oxide greens, ci 77289 / chromium hydroxide green] ci 77510 / ferric ferrocyanide], fil code b26675/10
Shipping details
Estimated ship dimensions: 6.89 inches length x 2.44 inches width x 1.18 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa (see also separate entry under AS), Northern Mariana Islands, United States Minor Outlying Islands, Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is L'Oreal Voluminous Original water soluable?
submitted by CS - 1 year ago
A: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: what's the difference between black brown 315 and black brown 350?
submitted by Esther - 4 years ago
A: 350 has a curved brush.
submitted byleelee - 4 years agoA: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
Q: What the difference between deep green S801 and the one pictured above 960?
submitted by JN - 2 months ago
A: Hi there JN! Thank you for reaching out to us about the shades in the Voluminous Mascara. The 960 is the shade Deep Green, we do not currently have a shade S801 in this mascara. We hope this helps and you find the shade that you want and love it!
submitted byL'OrealParisProductExpert - 2 months agoBrand expert
Q: Someone pls clarify the browns...I don't see a curved brush as one reply stated for #350. And both are labeled as "Black Brown", no "blackest brown". Tks
submitted by Justice42020 - 3 months ago
A: Hey Justice23020, Great question! The Color 350 Black brown is the L'Oreal Paris Voluminous Curved Brush Washable Mascara. The Color 315 Black Brown is the L'Oreal Paris Voluminous Original Washable Mascara. Both colors are the same-Black brown, the difference is the brush. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: what is blacker blackest black or carbon black
submitted by Dove - 6 months ago
A: Hello Dove, shade 310 Blackest Black is going to be darker then Carbon black. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: What is the difference between blackest black and carbon?
submitted by Jk - 5 years ago
A: Hi Jk! The difference is that the Blackest Black shade will have darker pigments than the Carbon Black. Hope this helps!
submitted byL'OrealParisProductExpert - 5 years agoBrand expert
This product is featured in a recent Target Finds story
3.8 out of 5 stars with 2364 reviews
68% would recommend
438 recommendations
easy to apply: 4.4 out of 5
value: 3.86 out of 5
long lasting: 3.86 out of 5
quality: 3.81 out of 5
easy to remove: 4.08 out of 5
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Light
Skin type:
Combination
Skin concern:
Uneven skin tone,
Redness,
Acne,
Dark circles,
Pores
Will buy again!
5 out of 5 stars
Would recommend
WeirdEsotericDogLady - 3 days ago, Verified purchaser
Honestly this color makes me too happy. Stays on well, no fallout or irritation observed.
blue mascara
5 out of 5 stars
Would recommend
stunning - 5 days ago, Verified purchaser
i bought the cobalt blue version because i wanted to switch up my mascara and im really enjoying it! really nice and vibrant blue color! worth the price!
Personal info
Skin concern:
Dullness,
Aging,
Dark circles,
Pores,
Sun damage
Eye color:
Blue
Skin type:
Normal
Hair color:
Brunette
Skin tone:
Medium
Good affordable option
4 out of 5 stars
Would recommend
Emily - 5 days ago, Verified purchaser
My tried and true drugstore option. Sometimes I feel like I get a weird batch that doesn’t apply well, but only 5% of the time and it’s a fraction of the cost of most mascaras. Great in a pinch!
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Blackheads,
Dark circles,
Pores
Hair color:
Brunette
Eye color:
Brown
Not green
2 out of 5 stars
Would not recommend
cowgirl42 - 8 days ago
It is nice but the color doesn't look green
Personal info
Skin tone:
Light
Skin concern:
Sensitivity
Hair color:
Black
Skin type:
Combination
Eye color:
Green
Its okay.
4 out of 5 stars
Would recommend
Aubrielilly - 14 days ago
I like and I don’t. Gets clumpy but layers at the same time. Have to wipe the tube often. Have to do that to a few of the newer ones I’ve tried. I know this isn’t new but just saying. It’s nice but I wouldn’t buy it again.
Personal info
Skin concern:
Aging
Skin tone:
Light
Skin type:
Normal
Eye color:
Hazel
Hair color:
Blonde
Good staple mascara
4 out of 5 stars
Would recommend
Virginia T - 15 days ago, Verified purchaser
This is a favorite of mine and I keep coming back to it. I’ve used mascara from Benefit, Dior, It Cosmetics, Sephora, Chanel etc and this is a very solid mascara. It’s not super dramatic but doesn’t clump and is good for every day use.
Personal info
Eye color:
Blue
Skin type:
Normal
Skin concern:
Uneven skin tone
Skin tone:
Light
Hair color:
Auburn
Good
4 out of 5 stars
Would recommend
Targetfinds - 15 days ago
Good but flakes off after long term wear.
Would not receommend
1 out of 5 stars
AV23 - 15 days ago
originally posted on lorealparisusa.com
Used to love this brand so I thought I would try to waterproof version as I wanted it to last longer on active days. It wasn't waterproof for me and smudged a lot. On top of that, it took forever to take off. I would use makeup remover and 4 days later it would still be smudging off and giving me dark circles. Also found my eyes were dry when I wore it. Disappointed, as it's costing more money in makeup remover than what it's worth.
1 reply from Consumer Care Center team - 9 days ago
Hi AV23.Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #26147961. Looking forward to speaking with you.
Poor quality
1 out of 5 stars
Lea St - 15 days ago
originally posted on lorealparisusa.com
This has always been my favorite mascara but like the other reviews, the quality in the last 3 purchases I've made has been way off. Very clumpy after just a couple uses, and this latest purchase was clumpy when I first opened it for the 1st use. I thought perhaps I had just gotten a bad batch but it seems like no matter where I buy it, I get the same results.
1 reply from Consumer Care Center team - 15 days ago
Hi there! Thank you for reaching out about our Voluminous Waterproof Mascara. We are sorry to hear of your experience with our product. We are passing your feedback along to the appropriate teams for review. We hope you continue using our products with full satisfaction in the results!
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Aging,
Puffiness,
Sun damage
Eye color:
Green
Hair color:
Blonde
Loreal Volumous Mascara
5 out of 5 stars
Would recommend
Redson2023 - 19 days ago, Verified purchaser
Works well. Washes off easily. Thank you!
Personal info
Skin tone:
Medium
Skin type:
Combination
Awful New Formula
2 out of 5 stars
Would not recommend
MomOfApollo23 - 20 days ago, Verified purchaser
I’ve been using this product for years, but lately the quality is different. It clumps ugly with two swipes and stays stuck like putty. Idk what they did to the formula but it’s awful now. This is the third tube I’ve gotten like this. I’m going to have to find a new brand now.
1 reply from L'OrealParisProductExpert team - 17 days ago
MomOfApollo23! Thanks for reaching out to us regarding your experience with Voluminous Waterproof Mascara. We can understand how frustrating it is to use a product for a long time and not get the same results. We're sorry to hear that it is clumpy and will be sharing your comments with our teams,.
Great stuff and affordable
4 out of 5 stars
OKlee - 21 days ago
originally posted on lorealparisusa.com
I have used a lot of very expensive makeup over the years. Now that I’ve finally become a bit more financially restrained I really like the L’Oreal Voluminous mascara. I DO have one criticism. Twice I have gotten home with the Waterproof variety by mistake. Could you please mark it a bit more plainly—ie big red letters perhaps? LD
Horrible
1 out of 5 stars
Cinrun - 22 days ago
originally posted on lorealparisusa.com
I have been a faithful user of product for over 20 yrs. Very disappointed now. Now horrible
1 reply from Consumer Care Center team - 17 days ago
Hello Cinrun! We appreciate you sharing your feedback with our Voluminous Washable Bold Eye Mascara. We are so sorry to hear that this product did not provide the results you were hoping for, and we do understand how frustrating this can be. We have documented your feedback and passed this information along to our product development team. May we recommend checking out our Voluminous Lash Paradise Washable Mascara. This is a volumizing and lengthening mascara that’s clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. You can check it out here: https://tinyurl.com/yhm2ff5m. We hope you will give it a try!
Unhappy with Purchase
1 out of 5 stars
Susanne - 1 month ago
originally posted on lorealparisusa.com
My exprience the same as the others on here. Been using this for over 20 years, but my last purchase (last week), the tube was nearly empty. What happened? Did you get a new manufacturer? I paid for a tube of NOTHING. Very unhappy
1 reply from Consumer Care Center team - 24 days ago
Hi Susanne. Thank you for reaching out to L'Oreal regarding the Voluminous Waterproof Mascara. We're sorry to hear your mascara was nearly empty. We'd like to help! Please call us at 800-322-2036, M-F, 9:00 am - 5:30 pm, ET for assistance and provide the reference #25910862. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Personal info
Eye color:
Brown
Skin concern:
Acne,
Blackheads
Skin type:
Oily
Hair color:
Brunette
Skin tone:
Medium
Waterproof for sure
3 out of 5 stars
Would not recommend
Hamper - 1 month ago, Verified purchaser
I did not work so well for me and I have long eyelashes.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi there! We wish you could see the results you were hoping for with the Voluminous Mascara - 395 Waterproof Carbon Black. The maximizing formula should quickly thicken and build lashes in a single application for a full and dramatic look. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M - F
Personal info
Skin type:
Combination
Skin tone:
Light
Eye color:
Brown
Skin concern:
Sensitivity,
Cellulite,
Acne,
Dark circles
Hair color:
Black
Dont recommend
1 out of 5 stars
Would not recommend
Skye - 1 month ago
Every time I wore it, it really irritated my eyes. Color isn’t as vibrant as I hoped
1 reply from L'OrealParisProductExpert team - 30 days ago
Hi There! We are so sorry to hear this happened with our L'Oreal Paris Voluminous Mascara . We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #25907018. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Never Change the formula! Its Perfect!
5 out of 5 stars
Katiedid79 - 1 month ago
originally posted on lorealparisusa.com
I've been using this Mascara for years and I love it! It lasts all day, doesnt flake and applies easily!
Best waterproof natural-looking mascara
5 out of 5 stars
Would recommend
JenLynn - 1 month ago
I got the waterproof black brown. It doesn’t clump or flake AT ALL. And it’s even cry-proof. Tested it myself. It looks so natural on, like I’ve got naturally long lashes. Does it give you as much volume as wearing falsies? No, but personally I prefer the natural look of this mascara for everyday use. And now I know I can have a full breakdown and it still won’t smear/smudge/flake.
Clumpy, flakes off of lashes.
1 out of 5 stars
lashgirl - 1 month ago
originally posted on lorealparisusa.com
Dear Loreal, For years your mascara was the best in the industry. It was the first mascara I ever used and have been using for years. The best mascara you ever made was Loreal Formula Riche Mascara, it stayed on all day NEVER flaked, smudged or ran and washed off with water. But then for some unknown reason you stopped making it. I was forced to find it on ebay, and flea markets. I hoarded tons of it. The stuff was so great and one tube lasted long, never got gross or clumpy or thick The stuff was so good. But each year you keep making new ones, that quite frankly are sup par. None of them are as good as the original. I have even tried Voluminous, but it is awful. It clumps flakes and squishes your lashed together. If you were smart you would bring back Formula Riche Mascara..the stuff would fly off the shelves and you could stop making new ones that are really no good. I still have some and it still works. Maybe that is why you stopped making it. Someone in cooperate said this stuff is too good.
1 reply from consumer care center team - 25 days ago
Hi Lashgirl! We are so sorry to hear that this product did not leave you with the results in which you were expecting. We understand how frustrating that can be and appreciate you sharing some personal feedback with us. For further assistance we ask that you call us @1.800.322.2036 M-F 9am-5:30pm EST with reference #25906767. We hope you continue to try our products in the future!
Voluminous never lets you down!
5 out of 5 stars
Miss Deb - 1 month ago
originally posted on lorealparisusa.com
I became stricken with arthritis in September 2021, so I really wasn't feeling like putting on any makeup. Today, February 18th, I decided to perk myself up by putting some on. I grabbed my trusty make-up kit and began applying some bronzer, lip stick, and mascara. My Voluminous really still works as you can see from the pics. Great product! I want to add pics but it won't let me....