L'Oreal Paris Voluminous Washable Mascara - 305 Black - 0.28 fl oz
$9.99
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4.6 out of 5 stars with 13478 ratings
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The mascara has been a long-time favorite for many guests, known for its ability to create voluminous, long lashes. However, recent formula changes have led to disappointment, with reports of flaking, difficulty in removal, and irritation. Despite the negative feedback, some guests still appreciate the color options and the initial application. Guests are hopeful for a return to the original formula that made this mascara a staple in their beauty routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 5131 reviews
easy to apply: 4.1 out of 5
easy to remove: 3.76 out of 5
long lasting: 3.58 out of 5
quality: 3.42 out of 5
value: 3.41 out of 5
54% would recommend
742 recommendations
1 out of 5 stars
9 March, 2026Verified purchase
Makeup is open. Dont buy!!
Mascara was opened from package when arrived.
1 out of 5 stars
7 March, 2026
SO SAD
I'm 48 and have been a die hard Voluminous user since middle school. MIDDLE SCHOOL, YOU GUYS. This was my stranded on a desert island and "you can only take 3 things" make-up. For 30 years it did this magical thing where it would thicken and fill out the lash portion closest to my eye then make the tips separate and pop in a *just right* natural-but-not-too-natural kind of way. Now it looks like thick black spider legs are coming out of my eyes. Like a child drew 8 individual lashes on my eyelid with a marker. It almost looks as if I tried to use liquid liner for mascara. I can get my crappy old dried up container back out of the trash and get a better lash than this. I could probably pelt my face with used coffee grounds and get a better lash than this. I want to cry. Unless they bring back the old formula this is where we will part ways. So long Voluminous, we had a good run.
1 reply from L'OrealParisProductExpert team - 2 days ago
Hi Healther D. Thank you for letting us know how you feel about the Voluminous Mascara. The opinions of our customers are important to us when making decisions about our products and we apologize for any inconvenience this has caused. We appreciate your comments and will be sharing them with others in our company.
1 out of 5 stars
6 March, 2026
originally posted on lorealparisusa.com
Changed formula now sucks
I have used this mascara for years. The violet color. I recently bought a new tube and the color has completely changed. It used to be more purple and now it is burgundy with very reddish undertones. Also it now flakes off throughout the day and leaks mascara flakes in my under eye area. I even went out and bought another tube just thinking it was a fluke. I am so sad the formula has changed because now I won’t buy this mascara anymore.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
(no review title)
Horribke, I have used this for year and stopped and than bought this last weekend again and now eyes are on fire, super red swollen,dry,and flaky..I don't know if they changed ingredients or what happened.
1 reply from L'OrealParisProductExpert team - 9 days ago
Hello Janie! We are very sorry to hear about your experience with our Voluminous Mascara. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 out of 5 stars
25 February, 2026
originally posted on lorealparisusa.com
something is really wrong with this NEW formula!
I have been using the Volumizing in black for about 20 years & advised many of my friends to this because they loved my lashes showing so long as though they were fake and NOW I can't believe they changed the formula. The brush is the same but the mascara is really clumpy when it comes out of the tube even separating the bristles & on my eyes especially on my lower lashes. After buying 3 different tubes from 3 different stores to see if it was the mascara or the date on the tube or something else I have to say they all were the same. I will now be buying another brand.
1 reply from LeCare team - 12 days ago
Hello! We truly appreciate your amazing 20-year loyalty to our Voluminous Original Mascara and for being such a wonderful advocate for our brand. We are so sorry to hear that your recent experiences with the formula have not met your expectations, as we always strive to maintain the high-quality integrity of our most beloved products. While we have shared your specific feedback regarding the texture and clumping directly with our product development team, we understand how disappointing it is to feel you need to look elsewhere. We invite you to explore our other mascara collections or take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k to help you discover a new favorite that gives you those long, sensational lashes you love!
1 out of 5 stars
21 February, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Blonde
(no review title)
Terrible- dry like it’s expired- no color pay off and the mascara does nothing. Total waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026Verified purchase
(no review title)
no volume and smears horribly
1 out of 5 stars
17 February, 2026
originally posted on lorealparisusa.com
New formula.
I have used the voluminous mascara for years. The 5x wear. It is now 15x wear, and the application is drier and does not keep the lashes separated. Washing it off is not possible any longer with soap and water. Residue remains on the lashes and under the eye.L’Oreal have made it water resistant. Nothing about these changes are for the better. I will have to change product.
1 reply from LeCare team - 12 days ago
Hello! Thank you for sharing your feedback on the transition from our 5x to the 15x Voluminous formula. We are sorry that the drier application and more resistant wear have not met your expectations, as we always want our products to be easy and comfortable to use. We have passed your comments regarding the removal process and lash separation along to our team for future consideration. We invite you to explore our other washable mascara options to find a formula that removes easily with soap and water just the way you like!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase
- Eye color: Hazel
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
Clumpy
This mascara clumps after a few weeks. Don’t waste your money.
1 out of 5 stars
12 February, 2026
originally posted on lorealparisusa.com
Absolutely awful new formula
This used to be the only mascara I would use. It was absolutely amazing. I just bought a bottle because my last one was completely out and I was very sadly disappointed. It is no longer the same formula and is an absolute horror to get off. It’s so flakey and gets in my eyes. I’m absolutely devastated and am too scared to try any other mascaras because I already had my favorite one😭
1 reply from LeCare team - 12 days ago
Hello! We truly value your longtime loyalty and are so sorry to hear about your experience with the recent changes to our Voluminous Original Mascara. We understand how disappointing it is when a favorite formula evolves, and we have shared your specific concerns regarding the clumping, flaking, and removal process directly with our product development team for their consideration. While we are committed to continuous innovation, we always strive to maintain the high-performance integrity of our most beloved products. To help you discover a new lash look that makes you feel sensational, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k
1 out of 5 stars
11 February, 2026
originally posted on lorealparisusa.com
GO BACK to OLD FORMULA
I have been using this same mascara for 26+ years. I used a daily combination of the original (grey tube), the carbon black and the white primer. I SWORE by these and refused to use or even try anything else. I referred so many to try these—and said that they’d never go back to another mascara again. This formula change was an EPIC fail. This mascara is not even close to what it used to be. In fact it doesn’t even deliver OK results. It clumps up horribly, doesn’t give any volume, and drys out so fast. So I’ve now jumped on the list of loyal users who are also searching to find another mascara. L’Oréal you have broken the millions of hearts of those who swore by this mascara. To sum this up—PLEASE go BACK to the old formula.
1 reply from LeCare team - 12 days ago
Hi there! We appreciate your 26 years of loyalty and are so sorry for the disappointment caused by our formula update. It is never our intention to break the hearts of our most loyal fans, and we have shared your request to return to the original 5x formula directly with our development team. We understand that finding a replacement after so many years is a journey, and we hope our Mascara Finder Quiz can help guide you toward a new L'Oréal Paris favorite: https://tinyurl.com/2yjal84k. Thank you for being such a wonderful part of our community!
3 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
Color isnt as advertised
Great lengthening and volume, NOT a clear burgundy color as advertised on the packaging. Maybe close to brown, but mostly looks black.
1 reply from L'OrealParisProductExpert team - 5 days ago
Hi there, Jess! We appreciate you taking the time to reach out about our Voluminous Mascara. We truly appreciate your feedback on our shade range. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Blonde
Great volume
Great product
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026Verified purchase
Awful! Very hard to remove after numerous washes! Returning!!
The new formula is awful! Returning! Clumpy, won’t wash off even with eye makeup remover…makes lashes brittle as a result. Used to love L’Oréal mascara…HATE it now!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out about our L'Oreal Paris Voluminous Mascara. We are very sorry to hear that our new mascara formula did not meet your expectations. Quality and consumer satisfaction are our top priorities, and we take your feedback regarding clumping and lash brittleness seriously.
1 out of 5 stars
5 February, 2026
originally posted on lorealparisusa.com
Go back to the old formula.
I have used this mascara for years. Whatever this new formula is is absolutely awful. My eyes burn every time I put it on and within minutes, they are watering and causing tears to run out of my eyes and smudge the mascara.
1 reply from LeCare team - 12 days ago
Hello! We're sorry to hear about your experience with our Voluminous Original Washable Bold Eye Mascara. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 45145282. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
5 out of 5 stars
3 February, 2026
originally posted on lorealparisusa.com
I love this product it is really amazing
it is my go to mascara and it is easy to just throw on and it will stay in place and it is easy to get off too
3 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
- Skin type: Dry
- Skin tone: Light
- Skin concern: Sensitivity, Dark circles
- Hair color: Brunette
- Eye color: Brown
Yes and no...
So I love the color and just how well the mascara goes on and doesn’t budge! however… I feel like the bottle doesn’t last very long and it dries out quickly- thus the 3 stars. So for the price I’d say worth a shot! but maybe I’d like it to last just a little longer…
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Modestistheehottest! We are delighted to hear that you love the color and the budge-proof wear of our Voluminous Mascara, though we truly appreciate your honest feedback regarding the longevity of the formula inside the bottle. Because this iconic mascara is designed with a rich, creamy consistency to provide that signature volume, it can be sensitive to air exposure which may lead to it drying out sooner than expected. To help your mascara stay fresh and fluid for longer, we recommend avoiding "pumping" the wand in and out of the tube, as this pushes excess air into the bottle; instead, try gently swirling the wand inside to pick up the product. Ensuring the cap is twisted tightly after every use will also help preserve that smooth application you enjoy. We are glad you find it worth the shot for the results it delivers, and your insights are incredibly helpful as we continue to refine the experience of our most loved formulas.
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
(no review title)
Decent mascara for the money. I like that it stays put.
2 out of 5 stars
2 February, 2026
originally posted on lorealparisusa.com
Formula changes makes hard to remove now
Used this mascara for 20 years but I am going to have to start using something else. It’s too hard to wash off. It’s more like a water proof mascara now. I thought it was my face wash but I bought two other face washes before I realized that it really just was the mascara. Can you go back to making the old formula? Let us know if so, so we can start buying it again.
1 reply from LeCare team - 12 days ago
Hi there! Thank you for being a loyal user for 20 years. We are sorry for the frustration you have experienced with the removal of our updated formula! While we always strive to improve our products, we understand that the new wear-resistant properties feel more like a waterproof mascara to you. We have shared your feedback with our team and recommend trying an oil-based makeup remover for the most comfortable removal in the meantime. We hope you find a new L'Oréal Paris favorite that fits perfectly into your routine!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2026Verified purchase
Not what I expected
I was really expecting this green mascara to pop out. But disappointed to say it looks like a regular black mascara on my eyelashes. Wiped it off and looks black on the facial wipe. Not worth the price.