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Milani Eyeshadow Primer - Invisible - 0.30 fl oz

Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 1 of 4Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 2 of 4Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 3 of 4Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 4 of 4
Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 1 of 4
$7.99When purchased online

About this item

At a glance

Clean
Clean
Cruelty Free
Cruelty Free
Combination Skin
Combination Skin

Highlights

  • Extends eyeshadow wear, applies as a nude base and dries invisibly
  • Crease-proof
  • Vegan
  • 100% cruelty free

Specifications

Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Finish: Natural
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Recyclable
Beauty Purpose: Priming
Recommended Skin Type: Combination
Net weight: .3 fl oz (US)
Features: Blendable
TCIN: 26398383
UPC: 717489420013
Item Number (DPCI): 052-00-0079
Origin: Made in the USA or Imported

Description

Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding the lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. It goes on nude and dries invisibly - you'll know it's working by the professional and smooth look of your eyeshadow. Eyeshadow Primer is the perfect base for your flawless style.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF, USP or Informed Choice to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free.• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Combination Skin
Recommended for Combination Skin.
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Ingredients:

isododecane, talc, cyclopentasiloxane, mica, disteardimonium hectorite, trimethylsiloxysilicate, trihydroxystearin, polyethylene, triethylhexanoin, sorbitan sesquioleate, pvp/eicosene copolymer, dimethicone, dipalmitoyl hydroxyproline, phenoxyethanol, peg-40 stearate, synthetic beeswax, propylene carbonate, ethylhexylglycerin, aqua. may contain: bismuth oxychloride (ci 77163), iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

Allergens & Warnings:

DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. CONSULT A PHYSICIAN PROMPTLY. DO NOT USE THIS PRODUCT INSIDE YOUR EYES. DO NOT SHARE THIS PRODUCT WITH OTHERS.

Shipping details

Estimated ship dimensions: 1.81 inches length x 0.8 inches width x 6.5 inches height
Estimated ship weight: 0.04 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: how long is this good for after opening?

submitted by Rose - 1 year ago
  • A: Hi Rose, thanks for your question. It depends on when it was manufactured. From the date of being manufactured, it would have a best by date of 30 months.

    submitted byMilani Team - 1 year ago
    Brand expert

Q: Can I use this to make a cut crease

submitted by Angel - 3 years ago
  • A: Hey Angel, Not if you want to use this to carve the crease. This is more-so a sheer base.

    submitted byMilani Team - 3 years ago
    Brand expert

Q: can it be used to prevent lower eyeliner from running?

submitted by wave - 4 years ago
  • A: Hi there, this product is more-so for eye shadow application.

    submitted byMilani Team - 4 years ago
    Brand expert

Q: is this product cruelty free?

submitted by lorenebru - 7 years ago
  • A: Milano is a cruelty free brand :)

    submitted bydazzlings - 7 years ago
4.3 out of 5 stars with 415 reviews
75% would recommend
108 recommendations
quality: 4.01 out of 5
value: 4.02 out of 5
easy to remove: 4.46 out of 5
long lasting: 4.06 out of 5
easy to apply: 4.44 out of 5

Personal info

  • Skin tone:
    Light
  • Hair color:
    Red
  • Skin concern:
    Pores
  • Eye color:
    Brown
  • Skin type:
    Combination
  • 10/10

    5 out of 5 stars
    Would recommend
    Mego - 3 days ago, Verified purchaser
    I use it occasionally but it's very good.
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    The Best

    5 out of 5 stars
    Carol T - 12 days ago
    originally posted on Milani
    This is hands down the best eyelid primer I’ve ever used. And it’s so affordable. Love it!
    Did you find this review helpful?

    Runny and was hard to use for me

    1 out of 5 stars
    Linds - 14 days ago
    originally posted on Milani
    [This review was collected as part of a promotion.] Not my fav. It was runny, consistency, and hard to use.
    Did you find this review helpful?

    Works great

    5 out of 5 stars
    Lisa R - 14 days ago
    originally posted on Milani
    Works great as a primer for eye shadow. Doesn’t dry out the eye, but my eye shadow stays put and doesn’t crease.
    Did you find this review helpful?

    Great eye primer

    5 out of 5 stars
    Erin - 1 month ago
    originally posted on Milani
    This is probably one of the best eye shadow primers I have ever used. It is great. This isn't my first tube. Love this eye primer and how it helps my eye shadows "pop" and stay on my eyes so much longer.
    3 guests found this review helpful. Did you?

    Used this forever

    5 out of 5 stars
    Would recommend
    Aqtbenz - 1 month ago
    Make eyeshadow brighter and stay longer, even in Carolina summer heat and humidity.
    easy to apply: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    6 guests found this review helpful. Did you?

    Love this eyeshadow primer

    5 out of 5 stars
    Sunshine05 - 2 months ago
    originally posted on Milani
    It’s as good as any upscale cosmetic line!! I’m 49, so I have some saggy skin on one of my eyelids. This primer helps smooth that over. My eyeshadow and eyeliner stays on even on 90-degree days when I’m outside. A little primer goes a long way. Milani is cruelty-free and affordable and the products are amazing.
    4 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Awesome

    5 out of 5 stars
    Would recommend
    MN mom - 2 months ago
    The best shadow primer I’ve ever used! Lasts 10+ hours!
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    3 guests found this review helpful. Did you?

    Primer

    5 out of 5 stars
    Kathy - 2 months ago
    originally posted on Milani
    This primer is smooth and clings to your eyelid without creasing. Your eyeshadow looks the same in the evening as it did upon initial application. This is the first step of my makeup even before the face primer. It puts a pop in your eyeshadow.
    7 guests found this review helpful. Did you?

    Good

    5 out of 5 stars
    Nina - 3 months ago
    originally posted on Milani
    Just what you need. Doesn't irritate your skin. Good product overall
    3 guests found this review helpful. Did you?

    Stay a little longer

    5 out of 5 stars
    Maryann - 4 months ago
    originally posted on Milani
    [This review was collected as part of a promotion.] The eye shadow primer is great. It works just as stated. It does not allow eye shadow to crease and the eye shadow last a lot longer.
    5 guests found this review helpful. Did you?

    Love ❤️ It!

    5 out of 5 stars
    - 4 months ago
    originally posted on Milani
    Excellent product, my eyeshadow color popped with a vibrant tone!
    3 guests found this review helpful. Did you?

    Very Good!

    4 out of 5 stars
    Sissydawnetta - 4 months ago
    originally posted on Milani
    This is an excellent eyeshadow primer! It is fast drying and I would give it 5 stars if it had a little color in it.
    1 guest found this review helpful. Did you?

    Good primer for watery eyes

    5 out of 5 stars
    Lori S. - 4 months ago
    originally posted on Milani
    Very good primer, my eyes water a lot in the spring/summer because of allergies and this helps hold my eyeshadow in place for hours.
    4 guests found this review helpful. Did you?

    Great product. I use it daily

    5 out of 5 stars
    Needlez11 - 5 months ago
    originally posted on Milani
    works perfectly for me. will re-purchase when needed
    1 guest found this review helpful. Did you?

    Best eyeshadow primer ever

    5 out of 5 stars
    Debbie - 5 months ago
    originally posted on Milani
    This is without a doubt the best eyeshadow primer available. Over the years I've tried several others but always come back to Milani. I won't make the same mistake again.
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Hair color:
    Blonde
  • Eye color:
    Brown
  • Skin concern:
    Sensitivity,
    Dullness,
    Redness,
    Dark circles,
    Acne,
    Pores,
    Uneven skin tone
  • Better than Urban Decay

    5 out of 5 stars
    Would recommend
    Tay - 6 months ago, Verified purchaser
    THE BEST! I have used MANY eyeshadow primers from Mac to Urban Decay and this by far is the best and longest wearing eyeshadow primer ever. Not to mention the price being so reasonable! I have very oily skin and it lasts me the entire day. Even when I go to remove my makeup, I have to use waterproof makeup remover. If you want to freshen up your look for the evening you can even re-apply and put more shadow over it. Just make sure you wait the 30 seconds to let it set.
    easy to remove: 3 out of 5
    easy to apply: 4 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    15 guests found this review helpful. Did you?

    Milani eyeshadow primer

    5 out of 5 stars
    Liz R. - 6 months ago
    originally posted on Milani
    Purchased this after seeing an Emily Noel video on YouTube. It’s her go-to and is fast becoming mine as well. A little goes a long way but it keeps shadow in place even in humid summer weather.
    2 guests found this review helpful. Did you?

    Luv it

    5 out of 5 stars
    Tere - 6 months ago
    originally posted on Milani
    A definite need so your eye shadow stays on all day and doesnt crease in your eye lid... a definite must have...
    2 guests found this review helpful. Did you?

    Works with your eyeshadow in 2 ways

    4 out of 5 stars
    Brenni F. - 6 months ago
    originally posted on Milani
    The primer feels nice and smooth and does enhance the color and "stay-ability" of eyeshadow.
    1 guest found this review helpful. Did you?

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