$7.99When purchased online
About this item
At a glance
Clean
Cruelty Free
Combination Skin
Highlights
- Extends eyeshadow wear, applies as a nude base and dries invisibly
- Crease-proof
- Vegan
- 100% cruelty free
Specifications
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Finish: Natural
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Recyclable
Beauty Purpose: Priming
Recommended Skin Type: Combination
Net weight: .3 fl oz (US)
Features: Blendable
TCIN: 26398383
UPC: 717489420013
Item Number (DPCI): 052-00-0079
Origin: Made in the USA or Imported
Description
Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding the lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. It goes on nude and dries invisibly - you'll know it's working by the professional and smooth look of your eyeshadow. Eyeshadow Primer is the perfect base for your flawless style.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF, USP or Informed Choice to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free.• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Combination Skin
Recommended for Combination Skin.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, talc, cyclopentasiloxane, mica, disteardimonium hectorite, trimethylsiloxysilicate, trihydroxystearin, polyethylene, triethylhexanoin, sorbitan sesquioleate, pvp/eicosene copolymer, dimethicone, dipalmitoyl hydroxyproline, phenoxyethanol, peg-40 stearate, synthetic beeswax, propylene carbonate, ethylhexylglycerin, aqua. may contain: bismuth oxychloride (ci 77163), iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).
Allergens & Warnings:
DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. CONSULT A PHYSICIAN PROMPTLY. DO NOT USE THIS PRODUCT INSIDE YOUR EYES. DO NOT SHARE THIS PRODUCT WITH OTHERS.Shipping details
Estimated ship dimensions: 1.81 inches length x 0.8 inches width x 6.5 inches height
Estimated ship weight: 0.04 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: how long is this good for after opening?
submitted by Rose - 1 year ago
A: Hi Rose, thanks for your question. It depends on when it was manufactured. From the date of being manufactured, it would have a best by date of 30 months.
submitted byMilani Team - 1 year agoBrand expert
Q: Can I use this to make a cut crease
submitted by Angel - 3 years ago
A: Hey Angel, Not if you want to use this to carve the crease. This is more-so a sheer base.
submitted byMilani Team - 3 years agoBrand expert
Q: can it be used to prevent lower eyeliner from running?
submitted by wave - 4 years ago
A: Hi there, this product is more-so for eye shadow application.
submitted byMilani Team - 4 years agoBrand expert
Q: is this product cruelty free?
submitted by lorenebru - 7 years ago
A: Milano is a cruelty free brand :)
submitted bydazzlings - 7 years ago
Frequently bought together
More to consider
Similar items
4.3 out of 5 stars with 415 reviews
75% would recommend
108 recommendations
quality: 4.01 out of 5
value: 4.02 out of 5
easy to remove: 4.46 out of 5
long lasting: 4.06 out of 5
easy to apply: 4.44 out of 5
Personal info
Skin tone:
Light
Hair color:
Red
Skin concern:
Pores
Eye color:
Brown
Skin type:
Combination
10/10
5 out of 5 stars
Would recommend
Mego - 3 days ago, Verified purchaser
I use it occasionally but it's very good.
The Best
5 out of 5 stars
Carol T - 12 days ago
originally posted on Milani
This is hands down the best eyelid primer I’ve ever used. And it’s so affordable. Love it!
Runny and was hard to use for me
1 out of 5 stars
Linds - 14 days ago
originally posted on Milani
[This review was collected as part of a promotion.] Not my fav. It was runny, consistency, and hard to use.
Works great
5 out of 5 stars
Lisa R - 14 days ago
originally posted on Milani
Works great as a primer for eye shadow. Doesn’t dry out the eye, but my eye shadow stays put and doesn’t crease.
Great eye primer
5 out of 5 stars
Erin - 1 month ago
originally posted on Milani
This is probably one of the best eye shadow primers I have ever used. It is great. This isn't my first tube. Love this eye primer and how it helps my eye shadows "pop" and stay on my eyes so much longer.
Used this forever
5 out of 5 stars
Would recommend
Aqtbenz - 1 month ago
Make eyeshadow brighter and stay longer, even in Carolina summer heat and humidity.
Love this eyeshadow primer
5 out of 5 stars
Sunshine05 - 2 months ago
originally posted on Milani
It’s as good as any upscale cosmetic line!! I’m 49, so I have some saggy skin on one of my eyelids. This primer helps smooth that over. My eyeshadow and eyeliner stays on even on 90-degree days when I’m outside. A little primer goes a long way. Milani is cruelty-free and affordable and the products are amazing.
Personal info
Hair color:
Blonde
Skin type:
Combination
Skin tone:
Light
Awesome
5 out of 5 stars
Would recommend
MN mom - 2 months ago
The best shadow primer I’ve ever used! Lasts 10+ hours!
Primer
5 out of 5 stars
Kathy - 2 months ago
originally posted on Milani
This primer is smooth and clings to your eyelid without creasing. Your eyeshadow looks the same in the evening as it did upon initial application. This is the first step of my makeup even before the face primer. It puts a pop in your eyeshadow.
Good
5 out of 5 stars
Nina - 3 months ago
originally posted on Milani
Just what you need. Doesn't irritate your skin. Good product overall
Stay a little longer
5 out of 5 stars
Maryann - 4 months ago
originally posted on Milani
[This review was collected as part of a promotion.] The eye shadow primer is great. It works just as stated. It does not allow eye shadow to crease and the eye shadow last a lot longer.
Love ❤️ It!
5 out of 5 stars
- 4 months ago
originally posted on Milani
Excellent product, my eyeshadow color popped with a vibrant tone!
Very Good!
4 out of 5 stars
Sissydawnetta - 4 months ago
originally posted on Milani
This is an excellent eyeshadow primer! It is fast drying and I would give it 5 stars if it had a little color in it.
Good primer for watery eyes
5 out of 5 stars
Lori S. - 4 months ago
originally posted on Milani
Very good primer, my eyes water a lot in the spring/summer because of allergies and this helps hold my eyeshadow in place for hours.
Great product. I use it daily
5 out of 5 stars
Needlez11 - 5 months ago
originally posted on Milani
works perfectly for me. will re-purchase when needed
Best eyeshadow primer ever
5 out of 5 stars
Debbie - 5 months ago
originally posted on Milani
This is without a doubt the best eyeshadow primer available. Over the years I've tried several others but always come back to Milani. I won't make the same mistake again.
Personal info
Skin type:
Combination
Skin tone:
Medium
Hair color:
Blonde
Eye color:
Brown
Skin concern:
Sensitivity,
Dullness,
Redness,
Dark circles,
Acne,
Pores,
Uneven skin tone
Better than Urban Decay
5 out of 5 stars
Would recommend
Tay - 6 months ago, Verified purchaser
THE BEST! I have used MANY eyeshadow primers from Mac to Urban Decay and this by far is the best and longest wearing eyeshadow primer ever. Not to mention the price being so reasonable! I have very oily skin and it lasts me the entire day. Even when I go to remove my makeup, I have to use waterproof makeup remover. If you want to freshen up your look for the evening you can even re-apply and put more shadow over it. Just make sure you wait the 30 seconds to let it set.
Milani eyeshadow primer
5 out of 5 stars
Liz R. - 6 months ago
originally posted on Milani
Purchased this after seeing an Emily Noel video on YouTube. It’s her go-to and is fast becoming mine as well. A little goes a long way but it keeps shadow in place even in humid summer weather.
Luv it
5 out of 5 stars
Tere - 6 months ago
originally posted on Milani
A definite need so your eye shadow stays on all day and doesnt crease in your eye lid... a definite must have...
Works with your eyeshadow in 2 ways
4 out of 5 stars
Brenni F. - 6 months ago
originally posted on Milani
The primer feels nice and smooth and does enhance the color and "stay-ability" of eyeshadow.