L'Oreal Paris Ever Strong Sulfate-Free Thickening Shampoo - 8.5 fl oz: For Dry Hair, Daily Use, Detangling, Lavender Scent
$9.99 ($1.18/fluid ounce)
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- $4.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 576 ratings
- $9.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 3169 ratings
- $9.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 3169 ratings
- $4.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 576 ratings
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- $25.43reg $42.38 Sale
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Guests are saying
This shampoo has garnered positive feedback for its ability to leave hair feeling soft, clean, and thicker without greasy residue. Many guests have experienced noticeable improvements in hair strength and growth, especially when paired with the matching conditioner. While some guests appreciate the scent and lather, others have raised concerns about shedding and formula changes. Overall, it is a popular choice for those seeking volume and nourishment for fine or thinning hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 491 reviews
effectiveness: 3.97 out of 5
quality: 4.12 out of 5
value: 4.15 out of 5
77% would recommend
67 recommendations
1 out of 5 stars
25 May, 2026Verified purchase
(no review title)
Allergies to fragrance
1 reply from L'OrealParisProductExpert team - 3 days ago
Hello reno nancy! We are very sorry to hear about your experience with our Ever Strong Sulfate-Free Thickening Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
(no review title)
This shampoo leaves my hair feeling soft without leaving any greesy residue
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2026Verified purchase
The absolute best!
Buy it!! I am not one to write reviews ever, but this shampoo has done wonders for my hair. I used to only buy salon hair care which did nothing for my hair. Since using this my hair is thicker, stronger and has grown the longest it's been in years. I pair it with the Everpure moisturizing conditioner and have bought and used many bottles of both. My teen daughters love it too. Every once in awhile I use the Everpure clarifying shampoo to get rid of any build up and this has all been the ultimate combo for me. Highly recommend. L'Oreal please don't ever change this formula or get rid of it please! I wasn't paid for this review, I'm just a 30 something year old mom who found a shampoo that works for her! The scent may be strong to some people but it doesn't bother me.
5 out of 5 stars
23 March, 2026Verified purchase
Works magic!
Been wonderful for my postpartum hair!
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
(no review title)
Daughter with thin and fine haur. Loves this.
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
(no review title)
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Great product
This smells great and does really thicken your hair
2 out of 5 stars
12 September, 2025Verified purchase
Not worth it
Does nothing for hair strength and thickening
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025
Loreal Ever Pure Thickening Shampoo VEGAN Formula
I used this shampoo for years for thickening and it felt like it was working, but then you change the original to VEGAN , that’s when I started having issues, hair feeling thinner, straighter, and already have straight hair. Please bring back the original, if you want to sell the Vegan, then at least offer both to buy, I will not buy anymore of the thickening shampoo with rosemary until we as customers can buy the one we want and works best for us, please don’t decide that we should use VEGAN, I want a choice of the first shampoo I used for years and helped my hair not the Vegan . Until then I will use another brand . Thank you
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi Brenda. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Ever Strong Thickening Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M - F, 9am - 5:30 pm, ET for assistance and provide the case #42168317. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025Verified purchase
The softest hair imaginabme
The best stuff I’ve ever put on my hair!
5 out of 5 stars
Thumbs up graphic, would recommend
21 June, 2025Verified purchase
Best Shampoo Ever
This is the best shampoo I have ever tried and I’ve tried a lot of “luxury” ones. My hair stylist of 9 years told me at our last appointment how much thicker my hair was and what I was doing differently. I’m on my third bottle of this and the conditioner and will probably never switch. My hair rarely sheds now and has never looked so good.
2 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2025Verified purchase
Ugh..
I love how full my hair feels, it doesn’t smell bad and I do see the “fullness”. HOWEVER, the shedding! I usually do shed quite a bit of hair, most of it is breakage from heat tools, but the shedding now seems more than usual. For reference, I used to use the Luseta Biotin and Collagen Shampoo and conditioner, love the smell of it (reminds me of hair dye smell, which I do love, I’m a retired hairdresser’s daughter and the smell of hair dye to me is normal and it brings nostalgia from growing up). I do love the Luseta but it leaves my hair super flat so I decided to look for something to create fullness. So I found this L’Oreal shampoo and conditioner. I loved it, bought a second bottle when I finished the first, however, I thought the shedding was due to the season change and my hair phase. The shedding seems to be WAY more than usual and seasonal shedding which I thought would resolve and decided that maybe it wasn’t the shampoo which is why I bought the second bottle. I love the fullness but I’m gonna have to walk away. One star for the fullness and all the “negative” stars are for the shedding. Now I’m trying the Luseta Rosemary Mint, smells similar to this shampoo but sadly, my hair is flat again.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hello Gemma S. We are so sorry to hear about your experience with our Ever Strong Sulfate-Free Thickening Shampoo. We want to learn more and speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. It would be helpful if you had the product with you when you call. We look forward to speaking with you!
2 out of 5 stars
10 May, 2025
originally posted on lorealparisusa.com
Do not use. It causes massive tangles
I used both shampoo & conditioner. They tangled my hair which is fine and thin. The tangles weren't baby tangles but massive tangles. The back of my head after showering was a huge wad of tangled nest. Like a brillo pad. The type of tangles that pull your hair out when you brush it or comb out the tangled. It made my hair drier. However it smells nice.
3 out of 5 stars
25 April, 2025Verified purchase
Feels clean but makes my scalp dry
I bought this shampoo because I’m loosing hair on my edges and I’m hoping it helps. I have a bout three weeks and I do like the texture of it, I have trouble with other shampoos making my hair feel clean and I like this one for that. The scent is not the greatest but it’s ok. The only thing I dislike as of now is that it leaves my scalp really dry, not itchy, just flaky white. I still have hair loss and don’t have much time with it so I can’t say if it works
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there, Nefertiti! We appreciate you taking the time to reach out about our Ever Strong Thickening Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
3 out of 5 stars
12 February, 2025
originally posted on lorealparisusa.com
Disappointed
I originally used Elvive volumizing Shampoo and conditioner, however, I started to notice hair loss only to find out it was removed from the market for this reason. I then switched to EverPure Thickening Shampoo and Conditioner. I really liked the product but after several weeks of use, I noticed hair loss again the same as with the Elvive product. This did not happen in the beginning. Other reviewers expressed the same problem with the EverPure product. Not happy with the latest results and may have to change products. I currently uses Loreal for all my hair products.
5 out of 5 stars
29 January, 2025
originally posted on lorealparisusa.com
10/10!! Recommend!!!!
[This review was collected as part of a promotion.] I totally recommend this shampoo for your hair if your hair is thin or fry it leaves your hair really soft and it gives this shine that makes your hair look so good! Totally not oily it’s more like neutral, it made my hair grow and thick in 3 months! Of using the shampoo and conditioner totally love it for sure buying it again!
1 out of 5 stars
17 December, 2024
originally posted on lorealparisusa.com
They changed the formula
I was a faithful user of the thickening shampoo & conditioner for 4 years... Then they went and changed the formula and my hair started falling out. I am extremely angry!! Not only did L'Oreal ruin a fantastic product, my butt length hair paid the price for it. You'll know you have the newer formula because the cap on the tube is not dark green; it is light green! I have the old and new tubes and combed the ingredient list. It is different!! I cannot believe they destroyed such a good thing. They've lost my trust. I'll never purchase L'Oreal products again or any other brand they own. I am done!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2024Verified purchase
Formula Also Change Along with Name Change
Agree with the previous review from Dee. My hair began falling out several years ago and I found this shampoo and conditioner - it worked! And my hair became fuller again. I’ve been using this for at least 5 years. There must have been a recent formula change along with the “slight” change in name because my hair has started falling out again using the new ones that says Ever Pure Thickening Shampoo instead of Ever Strong.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! We are sorry to hear about the experience you had with the Ever Strong Sulfate-Free Thickening Shampoo. We would like to speak with you directly about it. Please give us a call1-800-322-2036 m-F 9am to 5pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2024Verified purchase
Shampoo
Smells great, leaves my hair feeling clean and fresh
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2024Verified purchase
If your sensitive to smells dont this. Smells horrible!!!
It smells like mint, and sweat. Does not smell clean. Could not use long enough to see if it worked..
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there, CG! Thank you for reaching out about our Ever Strong Sulfate-Free Thickening Shampoo. We are so sorry to hear of your experience with the scent of our shampoo. We truly appreciate your feedback and will be passing it along to our team. We hope you will continue using more of our products soon with full satisfaction with the results!