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Milani Highly Rated Mascara Black - 0.4 fl oz: Thickening, Curling, Lengthening, Eye Application - 2 of 4Milani Highly Rated Mascara Black - 0.4 fl oz: Thickening, Curling, Lengthening, Eye Application - 3 of 4Milani Highly Rated Mascara Black - 0.4 fl oz: Thickening, Curling, Lengthening, Eye Application - 4 of 4
Milani Highly Rated Mascara Black - 0.4 fl oz: Thickening, Curling, Lengthening, Eye Application - 1 of 4

Milani Highly Rated Mascara Black - 0.4 fl oz: Thickening, Curling, Lengthening, Eye Application

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Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
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At a glance

About this item

Highlights

  • Thick, flexible brush precisely combs & lengthens each lash
  • Plant-based waxes coat each lash for clump-free, buildable coverage
  • Proven results show 94% of guests saw doubled lash thickness, 91% saw dramatic volume in one stroke and instant curl and lift in lashes!
  • 100% cruelty free

Description

This iconic formula is highly rated for a reason! Our luxurious 10-in-1 mascara builds, lifts and dramatizes for sky-high lashes in a single stroke. Elite brush is designed to coat lashes from root to tip and tapered end delivers sleek, even saturation. Combs and separates to volumize and define each and every lash. Plant-based formulation protects and conditions, without smudging, flaking or clumping.

High drama curl, lift and dramatic volume in one-stroke. Contains ultra-rich pigments for an intense black, high-definition payoff.

How to use: Apply mascara from root-to-tip and build to desired intensity. Use tip for hard to reach lashes. Remove with makeup remover.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Thickening
Net weight: .4 fl oz (US)
Features: Unscented, Conditioning, Non-Clumping, High Pigment Density, Smudgeproof, Long Lasting, Non-Flaking, Built-In Brush
TCIN: 75560845
UPC: 717489901116
Item Number (DPCI): 052-00-0202
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, synthetic beeswax, jojoba esters, copernicia cerifera (carnauba) wax / copernicia cerifera cera / cire de carnauba, glycerin, stearic acid, palmitic acid, acrylates copolymer, acacia senegal gum, aminomethyl propanol, caprylyl glycol, hydroxyethylcellulose, disodium phosphate, polysorbate 60, tocopherol, sodium phosphate, phenoxyethanol, potassium sorbate, sodium dehydroacetate, iron oxides (ci 77499).

Shipping details

Estimated ship dimensions: 0.94 inches length x 2.21 inches width x 6.94 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What type of brush does this mascara have?

submitted by AI Shopping Assistant - 3 months ago

  • A: The mascara features a thick, flexible brush designed to comb and lengthen each lash precisely.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the formula of this mascara based on?

submitted by AI Shopping Assistant - 3 months ago

  • A: The mascara features a plant-based formulation that protects and conditions lashes without smudging or clumping.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What benefits does the mascara provide for lashes?

submitted by AI Shopping Assistant - 3 months ago

  • A: It offers buildable coverage, dramatic volume, curl, and lift, enhancing lash thickness significantly.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should I apply this mascara for best results?

submitted by AI Shopping Assistant - 3 months ago

  • A: Apply from root to tip, building up to your desired intensity, and use the tip for hard-to-reach lashes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the mascara made with any animal products?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, this mascara is 100% cruelty-free and does not contain any animal-derived ingredients.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product gluten free?

submitted by Gabby - 1 year ago

  • A: Hi there, thanks for your question. The Highly Rated Mascara is not gluten-free. We recommend reviewing the ingredient list and consulting with your healthcare provider if you have sensitivities.

    submitted byTarget Brand Expert - 1 year ago

Q: Hi, what are ingredients?

submitted by - 7 years ago

  • A: Hi there, here are the ingredients: Water/Aqua/Eau, Synthetic Beeswax, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Glycerin, Stearic Acid, Palmitic Acid, Acrylates Copolymer, Acacia Senegal Gum, Aminomethyl Propanol, Caprylyl Glycol, Hydroxyethylcellulose, Disodium Phosphate, Polysorbate 60, Tocopherol, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Sodium Dehydroacetate, Iron Oxides (CI 77499).

    submitted byMilani Team - 7 years ago
    Brand expert
See all questions (7)

Additional product information and recommendations

Discover more options

Pixi Large Lash Mascara - 0.4 fl oz

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$5 Target GiftCard with $30 beauty products purchase
Pixi Large Lash Mascara - 0.4 fl oz
4 out of 5 stars with 185 ratings

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Guests are saying

Milani Highly Rated Mascara has garnered a loyal following for its ability to hold curls and provide a feathery, natural look. Many guests appreciate its versatility, allowing for both subtle and dramatic lash effects without clumping. While some have experienced flaking and packaging issues, the overall sentiment leans towards satisfaction with its performance, especially for those seeking length and volume. This mascara is a great choice for anyone looking to enhance their lashes effortlessly.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 269 reviews
    easy to apply: 4.15 out of 5
    easy to remove: 4.32 out of 5
    long lasting: 3.71 out of 5
    quality: 3.65 out of 5
    value: 3.79 out of 5
    59% would recommend
    61 recommendations
    5 out of 5 stars
    14 March, 2026
    originally posted on Milani

    Perfect mascara

    It is my new favourite mascara. Perfect brush , beautiful color.
    Pellenart
    Did you find this review helpful?
    4 out of 5 stars
    5 February, 2026
    originally posted on Milani

    Bombshell lashes

    This was a fun and simple mascara! I really feel like it give noticeable lift and plump to my lashes without making them cakey or trashy
    Dizz
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on Milani

    The Absolute Best Mascara

    My favorite mascara! It makes my lashes so full and long. I’m worried they’re discontinuing it because I cannot find in in stores near me. I cannot use the waterproof.
    cstarr1
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on Milani

    Gives my lashes so much volume!

    I got gifted it for my birthday last year and I love it so much!!
    Stevie
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on Milani

    Mascara

    [This review was collected as part of a promotion.] The best mascara ever, and it last all day. I want more colors!
    Kenya
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on Milani

    BEST Mascara Ever

    This is the BEST mascara on the market. I have sensitive eyes so I am careful when choosing eye products. I have tried everything from Chanel, Lancome, Tilbury, etc. THIS Milani mascara beats them all - no irritation at all - it is buildable - it stays on - and NO FLAKING. I am very concerned right now though because I cannot find it in any stores and it is sold out on-line. I will be heartbroken if Milani discontinues this formula.
    Pattiandy
    Did you find this review helpful?
    4 out of 5 stars
    31 December, 2025
    originally posted on Milani

    Good mascara!

    Makes eyelashes nice and long but takes a while to fully dry.
    Alexis’ daughter
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on Milani

    Favorite!!

    Best second layer mascara; Makes lashes stand out!
    Al
    Did you find this review helpful?
    5 out of 5 stars
    24 December, 2025
    originally posted on Milani

    Would recommend for sure!

    Love this product! I am in my midfifties and haven't found a mascara that didn't smear under my eyes until this one. I was so excited to try it and was thrilled when after a while day it was still looking good. It goes on well, separates and lengthens.
    J Ranee
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on Milani

    On spot

    Great volume and length gets the job done use it almost daily
    Tracy Ross
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on Milani

    Best Mascara for your lashes

    I have been using this mascara for a long time when it was shown on a youtuber channel. I love it.
    Catherine
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on Milani

    The Best

    This is the best mascara I've used in many years. It adheres to lashes right away, thickens, lifts and curls, and doesn't clump.
    Elizabeth
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 November, 2025Verified purchase

    Love my milani mascara

    My favorite mascara I use daily! It's somewhat thick but in all the right places🤭
    KaShayla tried this
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2025
    originally posted on Milani

    Love it!

    [This review was collected as part of a promotion.] This mascara did exactly what it was suppose to do!
    Andrea
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2025
    originally posted on Milani

    Awesome!!!

    I love this mascara, it makes your lashes look longer and gives you the perfect look of thickness. It’s not clumpy.
    Footballlady99
    Did you find this review helpful?
    1 out of 5 stars
    8 September, 2025
    originally posted on Milani

    Highly rated mascara

    I love all your other products but very disappointed with HIGHLY RATED mascara very clumpy made my lashes stick together. I have sent an email to CS.
    Sunpig
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2025Verified purchase
    • Hair color: Blonde
    • Eye color: Hazel
    • Skin type: Normal
    • Skin tone: Medium

    Love everything !!

    Natural look , that adds length!!
    G
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 July, 2025
    originally posted on Milani

    All Natural

    The best Mascara hands down. Do not spend money on high end designer brands because Milani over-exceeds all expectations.
    Dailyn
    Did you find this review helpful?
    5 out of 5 stars
    7 July, 2025
    originally posted on Milani

    Lifesaver mascara

    This mascara is excellent. My lashes are fading with age and this just helped them look natural like they used to look.
    Egypt510
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2025Verified purchase
    • Eye color: Brown
    • Skin tone: Light
    • Skin concern: Pores
    • Skin type: Normal
    • Hair color: Red

    Love this product!

    Love the fullness it provides!
    Brittany
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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