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e.l.f. Wow Brow Gel Taupe - 0.12oz

4.5 out of 5 stars with 3077 reviews

18 Questions

12k+ bought in last month

$6.00

ColorTaupe

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Details

Highlights

Buildable wax-gel formula with brush
Enriched with Kaolin Clay and hair-like fibers that enhance brows
Easily brush and shape gel for full, voluminous-looking brows
Can be used on its own or as a topcoat over brow powder or pencil.
Available in 5 easy-match shades
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Description

A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Specifications

Suggested Age: 13 Years and Up

Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free

Color Finish: Natural

Color Palette: Medium Tones

Product Form: Gel

Sustainability Claims: Cruelty-Free

Includes: Spoolie Brush

Beauty Purpose: Shaping

Net weight: .12 Ounces

Features: Blendable

TCIN: 76382829

UPC: 609332835726

Item Number (DPCI): 052-16-1935

Origin: Imported

If the item details aren’t accurate or complete, we want to know about it.

Label info

Ingredients:

water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20, alumina, may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)

Shipping & Returns

Shipping details

Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height

Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.

Q&A (18)

Q: What color would be best for auburn/brown hair?

Carolyn - 1 year ago

A: I have white/grey hair with a hint of lilac. Eyebrows are quite grey now and unnoticeable.. What color would you recommend?
submitted byAlyBee - 7 months ago
A: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year ago
Brand expert

Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?

Wendy - 2 years ago

A: Hi there - this may be removed with your regular cleanser or soap.
submitted byThe Elf Team - 2 years ago
Brand expert
A: It removes perfectly with that.
submitted by - 1 month ago

Q: would deep brown be a suitable color with light brown hair or would it be too harsh?

- 1 month ago

A: Hey, Great question! This is a personal preference, using the color Deep brown on light brown hair will help create a defined and structure look to the brows. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 1 month ago
Brand expert

Q: I am using obagi eyebrow serum to grow my eyebrows and it's great. However, a lot of the eyebrows are groing in white and are very noticeable. If I use your gel will it stop the growth of new brows?

Barb - 2 months ago

A: This should not be an issue, however for specific interactions with other products, results may vary by individual.
submitted bythe e.l.f. team - 2 months ago
Brand expert

Q: which is the darkest color

BeansALot - 2 months ago

A: Hey, Great question! The color Deep Brown is the darkest shade in the e.l.f. WOW Eyebrow Enhancer Gel. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 2 months ago
Brand expert

Q: Which is darker, brunette or neutral brown? Does brunette have a reddish tint to it?

sunny - 3 months ago

A: Hey, Great questions! The e.l.f. WOW Eyebrow Enhancer gel shade Neutral Brown is darker than Brunette. Yes, the shade Brunette is a warm brown with red tint. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 3 months ago
Brand expert

Q: I have white/grey hair with a hint of lilac.. what color would you recommend?

AlyBee - 7 months ago

A: Hey, Great question! Check out the color Taupe from the e.l.f. wow eyebrow enhancer gel as an option! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months ago
Brand expert

Q: I have strawberry blondish/brown hair. What color would work best for me?

Linda - 7 months ago

A: Great question, Linda! I would suggest using the shade Taupe in the e.l.f. Wow Eyebrow Enhancer Gel. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months ago
Brand expert

Q: What color is best for dark brown hair with medium caramel bayalage and if I have black eyebrows but hope to lift the color slightly so my eyebrows aren’t super dark/black

M Ann - 7 months ago

A: Hey M Ann, Great question! We recommend to look at the colors Brunette and Neutral Brown as great options to match your hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months ago
Brand expert

Q: does it make your brows feel crunchy

lsa - 2 years ago

A: No, this provides hold and color without making your brows feel "crunchy."
submitted bythe e.l.f. team - 2 years ago
Brand expert

See all questions (18)

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Guests are saying

This brow gel has garnered positive feedback for its ease of use, natural finish, and affordability, making it a favorite among guests. Many appreciate its ability to enhance brow fullness and color while providing a long-lasting hold. However, some guests noted that the product can dry out quickly and may not hold as well as desired. Overall, it is a reliable choice for achieving defined yet natural-looking brows.

Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)

87% would recommend

444 recommendations

5 out of 5 stars

19 February, 2026Verified purchase

Skin type: Dry
Hair color: Brunette
Eye color: Blue
Skin tone: Light
Skin concern: Dark circles, Redness

Super quick and easy to apply! The color is a perfect match and the price point couldn’t be better!

Lindsey

1 guest found this review helpful. Did you?

5 out of 5 stars

18 February, 2026Verified purchase

Hair color: Brunette
Skin tone: Light
Skin concern: Redness, Uneven skin tone, Pores
Skin type: Combination
Eye color: Green

Affordable beauty!

This has been my favorite and more purchase beauty item for awhile now. My only wish is that it came in a large tube… I go through probably 1 a month. At least it’s affordable! The shade matches perfectly.

Mj2021

Did you find this review helpful?

5 out of 5 stars

17 February, 2026Verified purchase

Eye color: Brown
Skin tone: Medium
Hair color: Brunette
Skin concern: Sensitivity
Skin type: Combination

Great product for the cost. Similar to Nyxx eyebrow mascara that is no longer sold:(

Bri

Did you find this review helpful?

4 out of 5 stars

4 February, 2026Verified purchase

Skin tone: Medium
Hair color: Brunette
Eye color: Hazel
Skin type: Combination

Cheaper Holy Grail

I used to work for Estée Lauder and loved their brow pencil with powder. I could never find anything similar. I don’t say this is exactly similar but it fills my sparse brows really well and love the price point! Thanks Elf

Youngmom

Did you find this review helpful?

5 out of 5 stars

2 February, 2026Verified purchase

Skin tone: Medium
Skin type: Combination
Skin concern: Aging, Sensitivity
Hair color: Brunette
Eye color: Green

quick and easy brows

quick easy brows, many color choices...love this product

Janet

Did you find this review helpful?

5 out of 5 stars

15 January, 2026

originally posted on elfcosmetics.com

Classic

I have used this for years. Very good for the price but wish there were mkre shades

Gabs123456678

Did you find this review helpful?

5 out of 5 stars

15 January, 2026Verified purchase

Hair color: Brunette
Skin tone: Light
Eye color: Brown
Skin type: Combination

My daily holy grail eyebrow color

My favorite! I keep rebuying! It lasts 4-5 months of using everyday. I heard it was the dupe for glossier boybrow, but I think i like it even more. I have light brown hair, and the taupe color is perfect - Glossier only has a blonde or brown, but the taupe is even a better match. The cost is also a fraction so I don’t feel guilty using it daily and rebuying! It doesn’t flake, it’s not too stiff or gluey, but lasts.

meredith

Did you find this review helpful?

5 out of 5 stars

11 January, 2026

Skin type: Normal
Eye color: Blue
Skin concern: Uneven skin tone, Aging, Dullness, Sensitivity, Pores
Hair color: Blonde
Skin tone: Light

Solid Buy

I like this budget friendly brow eyebrow gel- it’s easy to use, holds up well, & looks great (matches my blonde hair). The only con, if you drop it, the container cracks easily.

SarahGarcoa

Did you find this review helpful?

1 out of 5 stars

11 January, 2026Verified purchase

Skin tone: Medium

Do not waste your money

Very disappointing. It barely has enough product and the brow brush doesn’t even pick up the product. Will not buy again.

Adlinw

1 guest found this review helpful. Did you?

2 out of 5 stars

9 January, 2026Verified purchase

Skin tone: Light
Skin type: Combination
Hair color: Brunette
Eye color: Blue

Meh

Didn’t care for this one. Not much pigment and doesn’t hold brows in place for long at all. Def skip

Chelsea

2 guests found this review helpful. Did you?

1 out of 5 stars

6 January, 2026

originally posted on elfcosmetics.com

It sucks

It honestly sucks so bad theres barley any product it does nothing for your brows, practically lile youre combing them woth a naked spoof. I would not recommend, stick to plain clear gel or just your regular brow pencil

Alee1234hjbi

1 guest found this review helpful. Did you?

5 out of 5 stars

28 December, 2025

originally posted on elfcosmetics.com

My fav

It’s been my long time favorite brow product for years! Easy simple and fast!! Never get rid of this!! It’s a staple!

millianiaaa

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4 out of 5 stars

26 December, 2025

originally posted on elfcosmetics.com

This is nice to use as a quick solo brow touch up on light makeup days or alongside filling in methods. It adds some pigment, some bulking effect, and a little hold

L45678

2 guests found this review helpful. Did you?

5 out of 5 stars

23 December, 2025Verified purchase

Hair color: Blonde
Skin tone: Light
Eye color: Hazel
Skin type: Normal

Amazing product

This is my go to eyebrow gel! It’s been a stable in my bag ever since I tried it. It’s stays put, is highly pigmented, yet looks natural. Works just as good if not better than the $$$$ I was using prior to Highly recommend!

Mlw679

Did you find this review helpful?

1 out of 5 stars

22 December, 2025

originally posted on elfcosmetics.com

Disappointing

Like others have said, the formula has been changed and it's not for the better. I don't recommend wow brow. The consistency is terrible.

Fidget1975

1 guest found this review helpful. Did you?

5 out of 5 stars

22 December, 2025

Easy

Easy to use, natural looking brows

Did you find this review helpful?

5 out of 5 stars

19 December, 2025

originally posted on elfcosmetics.com

Easy to use

Work really well , i loved how easy it is to use .

Noëm B

Did you find this review helpful?

5 out of 5 stars

17 December, 2025

originally posted on elfcosmetics.com

Best so far

Subtle but perfect, easy to use, stays on all day after some setting spray.

Stagbeetlesareawesome

Did you find this review helpful?

5 out of 5 stars

15 December, 2025Verified purchase

Perfect color for warmer brown and red haired humans!

Tiffany

Did you find this review helpful?

5 out of 5 stars

15 December, 2025Verified purchase

Skin type: Normal
Skin concern: Dark circles
Skin tone: Light

Love it

Jeanette

Did you find this review helpful?

e.l.f. Wow Brow Gel Taupe - 0.12oz

Save 5% every day

Pay in 4

At a glance

About this item

Details

Highlights

Description

Specifications

Label info

Ingredients:

Shipping & Returns

Shipping details

Return details

Q&A (18)

Q: What color would be best for auburn/brown hair?

Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?

Q: would deep brown be a suitable color with light brown hair or would it be too harsh?

Q: I am using obagi eyebrow serum to grow my eyebrows and it's great. However, a lot of the eyebrows are groing in white and are very noticeable. If I use your gel will it stop the growth of new brows?

Q: which is the darkest color

Q: Which is darker, brunette or neutral brown? Does brunette have a reddish tint to it?

Q: I have white/grey hair with a hint of lilac.. what color would you recommend?

Q: I have strawberry blondish/brown hair. What color would work best for me?

Q: What color is best for dark brown hair with medium caramel bayalage and if I have black eyebrows but hope to lift the color slightly so my eyebrows aren’t super dark/black

Q: does it make your brows feel crunchy

Additional product information and recommendations

Discover more options

Related Categories

Guests also viewed

Guests are saying

(no review title)

Affordable beauty!

(no review title)

Cheaper Holy Grail

quick and easy brows

Classic

My daily holy grail eyebrow color

Solid Buy

Do not waste your money

Meh

It sucks

My fav

(no review title)

Amazing product

Disappointing

Easy

Easy to use

Best so far

(no review title)

(no review title)

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