Almay Length & Lift Mascara - Black - 0.24 fl oz: Hypoallergenic, Finish, Includes Applicator
$9.39
ColorBlack
In Stock
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This mascara offers an impressive combination of length and lift, making it a great choice for everyday wear. Guests appreciate its lightweight, hypoallergenic formula that glides on smoothly without clumping. The waterproof feature ensures it stays put throughout the day, even in humid conditions. Many find it easy to remove, making it a convenient option for those with sensitive eyes. Overall, it delivers a natural yet defined look that enhances lashes beautifully.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1679 reviews
easy to apply: 4.21 out of 5
easy to remove: 3.81 out of 5
long lasting: 3.48 out of 5
quality: 3.35 out of 5
value: 3.47 out of 5
52% would recommend
42 recommendations
5 out of 5 stars
14 May, 2026
originally posted on influenster.com
Really good mascara
[This review was collected as part of a promotion.] I honestly didn’t expect this to be so good but it’s up there in the top drugstore mascaras for me for sure. Curl stays all day. Doesn’t smear or clump
5 out of 5 stars
12 May, 2026
originally posted on influenster.com
Waterproof lasts
[This review was collected as part of a promotion.] Awesome mascara. Lasted all day long. I used it in the ocean and it didn’t get under my eyes. My lashes didn’t clump and they stayed nice all day. I think it felt light on my eyes to where it didn’t bother me. Nice size and easy for traveling. Love the color as well. Not too dark.
5 out of 5 stars
11 May, 2026
originally posted on influenster.com
Great mascara and non clumpy
[This review was collected as part of a promotion.] Love that the brush is thin and doesn’t have much to where it looks clumpy. I recommend and it really is waterproof so you don’t have to worry about smudging any. Good size for having in purse or taking anywhere .
5 out of 5 stars
6 May, 2026
originally posted on influenster.com
My everyday Mascara
10/10. Recently had to switch to vegan and hypoallergenic mascara and luckily I found this one. Its formula is perfect and works good with my lashes. I have naturally straight lashes and I don’t even have to curl my lashes for this to work. Makes my lashes very voluminous and full. Does not clump my lashes at all. Drys very quick and doesn’t weigh down my lashes when dry. Leaves my lashes separated and looking amazing all day.
1 out of 5 stars
28 April, 2026
originally posted on influenster.com
rating 2/10
[This review was collected as part of a promotion.] it didn’t really do much tbh and its not waterproof which i didnt like. packaging was intact. my lashes are pretty straight so i had to manually curl them to get the product on but unfortunately it weighed them down eventually. the separation of the laser is mostly good just a little clumpy. remival was really difficult since i used their mascara removal pads that SUCKED. i rate this a 2 out of 10
5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2026Verified purchase
Good mascara
Overall a good, affordable mascara. Good lash lengthening
4 out of 5 stars
12 April, 2026Verified purchase
- Skin concern: Sensitivity, Uneven skin tone, Redness
- Hair color: Brunette
- Eye color: Hazel
- Skin tone: Light
- Skin type: Combination
(no review title)
Glides on nicely , seems hypoallergenic and is a nice simple mascara. I like that it comes in black brown. However it flakes a little bit and smudges easily.
5 out of 5 stars
8 April, 2026
originally posted on influenster.com
This One Is Flying Under the Radar
[This review was collected as part of a promotion.] This mascara is honestly great. It adds quite a bit of length to my lashes, and when applied carefully, it adds a bit of volume as well. It wears beautifully throughout the day, with minimal flaking and smudging. It doesn’t appear to weigh down my lashes and it helps them hold their curl. Truly impressed by this mascara, nonetheless.
4 out of 5 stars
2 April, 2026
originally posted on influenster.com
Pretty good option
[This review was collected as part of a promotion.] This is overall a pretty good product! This was my first time trying this brand of mascara, and I think it’s a great option! One of my favorite things about it is that it’s waterproof. As a crier, this is perfect! It has a nice wet formula, which is always good. The color is a rich black, perfect for my blonde lashes. It is super lengthening and brings a great curl to my lashes. As soon as I put it on, I’m wowed. Packaging is sleek and easy to use. It does take awhile to dry. It also transfers and flakes pretty easily- my only complaint. Overall, a great option- with a great formula and price!
1 out of 5 stars
1 April, 2026
originally posted on influenster.com
Let down!
[This review was collected as part of a promotion.] This is absolute trash! It was full of clumps and the brush wouldn’t come out and when it finally came out it was twisted and as pictured! It was clumpy and I really couldn’t apply it to my eyelashes. Very disappointed!
5 out of 5 stars
20 March, 2026
originally posted on almay.com
My lashes but better !
I bought the waterproof mascara version of this product. I am obsessed with it. The curl holds all day even in hot weather. My lashes are long and defined. I barely apply any of the product and it makes my lashes look natural and wispy .! I will definitely be repurchasing. I am now an Almay fan! It not only looks good but it’s also safe for consumers. Thanks Almay, for making products that work and are good for our overall health.
5 out of 5 stars
14 March, 2026
originally posted on influenster.com
Natural looking mascara!!!
[This review was collected as part of a promotion.] I’ve been trying the Almay Length and Lift Waterproof Mascara and I really like it for an everyday use! It makes my lashes look longer and more lifted without clumping, and the brush separates my lashes easily. The waterproof formula lasts all day and doesn’t smudge which is great for longer wear. I also like that it feels lightweight and works well for sensitive eyes. Definitely a nice natural looking mascara!
4 out of 5 stars
12 March, 2026
originally posted on influenster.com
Clump free hypoallergenic mascara
[This review was collected as part of a promotion.] This is a light clump free and build able mascara. Love the hypoallergenic formula and use it for daily wear. Recommend it for an everyday look than a heavy party look though.
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
Easy to use!
[This review was collected as part of a promotion.] Love the formula and how easy this is to put on. It goes on smoothly and really does length and lift. I would rather use this than lash extensions any day!
4 out of 5 stars
6 March, 2026
originally posted on influenster.com
Pretty good formula.
[This review was collected as part of a promotion.] This mascara has a wand that is able to reach all my lashes, I found it really easy to use and it didn’t clump up my lashes together. I do think that the formula is pigmented, but I don’t think it is the most curling effect. It is good at giving natural lift looking lashes but it doesn’t look super curled. It did last a long time without making me get dark undereyes though!
2 out of 5 stars
27 February, 2026Verified purchase
Mascara
Tube seems old. Very goopy. Hard to apply without lashes clumping
5 out of 5 stars
21 February, 2026
originally posted on influenster.com
Amazing mascara ✨💎
[This review was collected as part of a promotion.] It’s amazing mascara! Stay all day without smudged . My lashes look so natural but elevated! If you need the product which lightweight but makes a great job you need to try Almay! Highly recommend this one🙏🏻
5 out of 5 stars
20 February, 2026
originally posted on influenster.com
Great find!
[This review was collected as part of a promotion.] Love this mascara! The app won’t allow me to upload a video for some reason today, but it’s a great buildable mascara to add length! My kid thought I got eyelash extensions. Easy to remove with the am at makeup remover wipes!
5 out of 5 stars
19 February, 2026
originally posted on influenster.com
My holy grail for sensitive eyes
[This review was collected as part of a promotion.] This is genuinely my favorite mascara! I have suspected for years that I have an allergy to something in a lot of mascaras because my eyes get red, itchy and water with so many mascaras. A year or so ago I realized that tubing mascaras cause less irritation, but I would still get some irritation after going outside or sitting near a fan. This almost length and just mascara is the only mascara I’ve found to date that causes me no allergic reactions at all even when wind blows my lashes. The results are good, too.
3 out of 5 stars
18 February, 2026
originally posted on influenster.com
Dots up under my eyes
[This review was collected as part of a promotion.] The formula is nice how ever it dotted up under my eyes. That’s a deal breaker. Other than that it was nice. I recieved mine complementary from influenster for my honest review