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Acure Ultra Hydrating Shampoo - 8 fl oz - 2 of 4Acure Ultra Hydrating Shampoo - 8 fl oz - 3 of 4Acure Ultra Hydrating Shampoo - 8 fl oz - 4 of 4
Acure Ultra Hydrating Shampoo - 8 fl oz - 1 of 4

Acure Ultra Hydrating Shampoo - 8 fl oz

$9.99 ($1.25/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Ultra hydrating formula for dry, damaged and brittle hair
  • Sulfate free formula gently cleanses and removes impurities without stripping
  • Argan and pumpkin oils replenish moisture, soften and boost shine
  • Free of parabens, sulfates, petroleum, mineral oil and formaldehyde
  • Vegan and certified cruelty-free
  • Packaging contains 35% recycled content

Description

This ultra hydrating formula provides lasting moisture, leaving hair soft, manageable and ready to rock. Sulfate free formula gently cleanses and removes impurities. Argan and pumpkin oils replenish moisture, boost shine and minimize frizzies. Gentle enough for daily use.

Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Scent: Almond
Hair Type: All Hair Types
Health Facts: Formaldehyde-Free, Vegan, Petroleum-Free, Sulfate-Free, Contains Argan Oil, Contains Acai, Mineral Oil-Free, Contains Aloe, Paraben-Free
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Moisturizing, Basic Cleansing
Net weight: 8 fl oz (US)
Features: PH-Balanced
TCIN: 81037308
UPC: 813424022776
Item Number (DPCI): 063-00-8066
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (eau), sodium lauroyl methyl isethionate, cocamidopropyl betaine, glycerin, aloe barbadensis leaf juice*, argania spinosa kernel oil*, cucurbita pepo (pumpkin) seed oil, rubus fruticosus (blackberry) fruit extract*, chamomilla recutita (matricaria) flower extract*, euterpe oleracea fruit extract*, rosa canina fruit extract*, calendula officinalis flower extract*, aspalathus linearis leaf extract, punica granatum extract*, cinnamomum cassia bark extract, prunus amygdalus dulcis (sweet almond) seed extract, levulinic acid, sodium levulinate, guar hydroxypropyltrimonium chloride, benzaldehyde, cocoglucosides hydroxypropyltrimonium chloride, sodium cocoyl glutamate, sodium methyl cocoyl taurate, betaine, potassium sorbate, sodium benzoate, citric acid, sodium hydroxide. *certified organic ingredient.

Shipping details

Estimated ship dimensions: 8.42 inches length x 3.18 inches width x 1.88 inches height
Estimated ship weight: 0.562 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 12 days ago
  • A: This shampoo is suitable for all hair types, providing hydration and cleansing.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: How often can this shampoo be used?

submitted by AI Shopping Assistant - 12 days ago
  • A: The shampoo is gentle enough for daily use, providing hydration and cleansing without stripping hair.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: What are the main moisturizing ingredients in the shampoo?

submitted by AI Shopping Assistant - 12 days ago
  • A: The main moisturizing ingredients are argan oil and pumpkin oil, which replenish moisture and boost shine.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Does the shampoo contain any animal-derived ingredients?

submitted by AI Shopping Assistant - 12 days ago
  • A: No, the shampoo is vegan and certified cruelty-free, containing no animal-derived ingredients.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Is this shampoo safe for color-treated hair?

submitted by AI Shopping Assistant - 12 days ago
  • A: Yes, the sulfate-free formula is gentle and safe for color-treated hair, helping maintain color vibrancy.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Does this shampoo and conditioner contain any protein?

submitted by Key - 6 months ago
  • A: Hello! No, there is no protein is Acures haircare.

    submitted byTarget Brand Expert - 2 months ago

Q: Why does it not say "phthalate free"? Is it? I don't see phthalates or fragrance/parfum (phthalates) in the ingredients.

submitted by LH - 7 months ago
  • A: Hello! You are correct, Acure products are Phthalate-free. They are free from various harmful substances, including parabens, sulfates, mineral oils, and formaldehyde.

    submitted byTarget Brand Expert - 2 months ago

Q: Does this shampoo and conditioner have silicone products in it? I hope not!!

submitted by Deb - 2 years ago
  • A: Hi Deb, Thank you for reaching out to ACURE! We do not use silicone in any of our formulas. Sincerely, Tammy

    submitted byACURE - 2 years ago
    Brand expert

Q: Is this safe for color treated hair?

submitted by Tgirl - 3 years ago
  • A: The Ultra Hydrating Shampoo is color safe and free of sulfates and other harsh cleansing agents.

    submitted byACURE - 3 years ago
    Brand expert

Related Categories

Guests are saying

This shampoo has garnered positive feedback for its ability to hydrate and nourish various hair types, particularly for those struggling with dryness and breakage. Guests appreciate its clean ingredients and pleasant scent, noting significant improvements in hair texture and manageability. Many have experienced longer intervals between washes without greasiness, making it a favorite for those seeking a natural hair care solution. However, some guests have reported issues with dryness or irritation, suggesting it may not suit everyone.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 161 reviews
    effectiveness: 4.62 out of 5
    quality: 4.85 out of 5
    value: 4.69 out of 5
    82% would recommend
    17 recommendations
    5 out of 5 stars
    10 October, 2025

    Yeha

    [This review was collected as part of a promotion.] It smelt good and felt great
    George
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2025
    originally posted on https://acure.com/
    Image

    This saved my hair!

    I've been struggling with significant hair loss and small periods of regrowth followed by excessive breakages and shedding when the weather gets warmer. It all started with using shampoos that had soap like cleansing agents, like soap nuts. Since then I have tried dozens and dozens of different shampoos. I have used hair oils and hair serums, yet I stayed trapped in this cycle. I tried the Vegamour hair products and my hair shattered like glass! Just the other day, I was going through some old files and found a note about not using protein in hair care products. I was able to finally get some better info about this online. I searched for natural protein-free shampoos and this was recommended. I wasn't planning to run out to the store right away so I looked in the back closet to see if there was any protein-free shampoos in the house. Like a miracle, this product was in the closet! It was bought my one of my housemates. I've been using it for just about 3 days and it has already transformed my hair. My hair feels so much better when washing it and the breakage has dramatically lessened so the point of not causing any visible impact and it seems it will stop or become truly insignificant within just a few more days. I was about ready to butcher my hair off once again but this saved me from getting to that point!
    Jaycee
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2025
    originally posted on http://acure.com
    Image

    Works for type 4 hair

    I have 4c hair and this shampoo did not strip my hair or make it feel dry. It is moisturizing and set me up to use my conditioner and leave-in by another brand
    J. Fox
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2025Verified purchase

    Love it

    Love it, smells amazing and my hair feels great. Love that it’s organic and better for you and the environment.
    LKar
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 January, 2025Verified purchase

    highly recommend this clean brand

    Loving this line and clean product. The consistency is quite runny so if you’re not a fan of that then this might not be for you, but I’m really a fan!
    khelpsyou
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 January, 2025
    originally posted on http://acure.com
    Image

    Terrific for gentle, long-lasting cleansing

    I have wavy hair that is prone to frizz in summer and static in winter. I have used this shampoo for a few weeks, and I quickly noticed how slowly my hair became greasy after washing. With all the other shampoos I've used over the years, my hair can make it three days between washes, and is noticeably greasy on day three. With the Acure hydrating shampoo, my hair stays effortlessly good for four days - maybe even longer, I haven't pushed it yet! I truly did not think a shampoo existed that could calibrate my hair so well that I could go four days between washes without needing any other product to manage grease. I love this shampoo and I will be swapping my conditioner next!
    Julia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 December, 2024

    Love this line

    A shampoo that doesn't make my hair fall out !!! Accure is a game changer for me. I have tried so many professional , store bought shampoo to avail... THANK YOU ACURE!!!!
    Carol
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 November, 2024Verified purchase

    Acure shampoo

    The shampoo is made pretty clean.
    Roc
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 October, 2024

    So great!

    I have tried so many different shampoos and conditioners that are geared for a more natural and holistic lifestyle and this is the only one I have found that has not only made my hair super soft, but it has left me with less breakage and lots more hydration!
    Alanna
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 June, 2024
    originally posted on http://acure.com
    Image

    Moisturizing and cleansing!

    I love this shampoo and matching conditioner! They really work amazing to clean hair and also to leave manageable and moisturized. I bleach my wavy hair and this has been a god send. I will continue to use. Please never stop making this effective clean product. 💛
    Chelsie
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 June, 2024Verified purchase

    Love!!

    Love this one! Works really well and not too strong of a smell
    Kelce
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 May, 2024

    Great product

    Finally! A shampoo that doesn't make my hair fall out in chunks! Raw sugar is the worst! Accure is def a game changer. No more chunks of hair coming out!
    jomama
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    26 May, 2024

    Love this!

    [This review was collected as part of a promotion.] Love this product. It smells so good!!
    Jill
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2024

    Love it

    [This review was collected as part of a promotion.] #sweepstakes My hair looks and feels great
    Jessica
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 May, 2024
    originally posted on http://acure.com
    Image

    Moisturizing and has helped hair health.

    This is one of the most moisturizing shampoos I have ever used. I highly recommend.
    Chelsie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    17 April, 2024
    originally posted on http://acure.com
    Image

    Clean ingredients?

    When are you going to get rid of sodium benzoate?
    S
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    9 April, 2024
    originally posted on http://acure.com
    Image

    Game Changer for my hair!!

    This product does exactly what it says it does... hydrates!! After using it the first time my hair was so shiny & soft, when continued to use it weekly my hair just kept getting better, I could defiantly tell my hair was moisturized when it wasn't static with clothes & the dry air!!
    B
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    17 March, 2024Verified purchase

    Not moisturizing

    Nope this is not moisturizing for dry damaged hair. Just no look for something else this is maybe for already soft fine hair that just needs a little bit of more hydration
    Minu
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2024
    originally posted on http://acure.com
    Image

    Quick Shipping!

    I ordered Thursday afternoon, and was surprised to find it at my door first thing Saturday morning!! I use the juice cleanse super greens and I love it, especially the prices! But since it's winter and hair gets dryer going to give this a try. (My sister uses this and let's just say one look at her hair made me think maybe I should switch my shampoo and conditioner)
    Alex
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2024

    Made my Hair Grow so Fast!!

    At first I didn’t like this shampoo because I found it drying even for my hair type (straight hair that gets greasy after one was day). As I continued using this shampoo, I grew to love it. My hair quickly adjusted to this shampoo and it suddenly became less drying. The biggest difference I noticed was how fast it helped my hair grow! I dyed my hair two years ago and chopped it off a little below my shoulders. Within those 2 years, my hair didn’t make any progress in growth until I started using this product!
    sav
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

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