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essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz - 2 of 4essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz - 3 of 4essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz - 4 of 4
essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz - 1 of 4

essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz

$4.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Waterproof mascara formula
  • Free from smudging or flaking
  • Features iconic conicalshaped fiber wand
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara Waterproof.This mascara is perfect for the go-getters who are always on the move. Whether you're taking a dip in the pool or working up a sweat, this waterproof formula ensures your lashes never have to worry about smudging or flaking! The iconic conical-shaped fiber brush is specially designed to provide length, volume, and the perfect false lash effect!
Suggested Age: 13 Years and Up
Health Facts: Vegan, Paraben-Free, No Fragrance Added, Alcohol-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Features: Ophthalmologist Tested, Built-In Brush, Waterproof
TCIN: 81867828
UPC: 4059729207241
Item Number (DPCI): 052-03-9663
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, cera microcristallina (microcrystalline wax), aqua (water), vp/eicosene copolymer, euphorbia cerifera (candelilla) wax, trimethylsiloxysilicate, talc, copernicia cerifera (carnauba) wax, disteardimonium hectorite, propylene glycol, silica, sorbitan isostearate, panthenol, simmondsia chinensis (jojoba) seed oil, tocopherol, propylene carbonate, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 0.71 inches length x 0.95 inches width x 5.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hey i wanna know if this Mascara is worth it and actually waterproof? Like if you go swimming will it wear off and leave marks?

submitted by Madison - 3 years ago
  • A: Hi - all of the feedback we receive about this product is that it actually stays on almost too well - even when trying to wash it off. We're already working on a special remover for it based on that feedback. Hope that helps!

    submitted byessence makeup team - 3 years ago
    Brand expert
  • A: I've been using this mascara for a while and it's so waterproof that it's almost hard to wash off! it's my favorite mascara and is worth more than its low price. 10/10 would recommend its AMAZING!!!

    submitted bymakeupguru74 - 3 years ago

Q: Do these come with any kind of saftey seal only asking because mine did not!

submitted by Kay - 4 years ago
  • A: Hi there! This particular product is not sealed. We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Thank you!

    submitted byessence makeup team - 4 years ago
    Brand expert
  • A: I just picked up an order today with this item and was concerned there was no safety seal. Individuals sometimes "test" products in-store - these should be sealed to ensure no contamination.

    submitted byAnnieM - 2 years ago

Q: What is the color? Thank You

submitted by Patricia - 5 years ago
  • A: this is black mascara

    submitted byessence makeup team - 5 years ago
    Brand expert
  • A: Hi Patricia! This mascara is black. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, the mascara is vegan and cruelty-free, aligning with ethical beauty standards.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this mascara suitable for sensitive eyes?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, it is ophthalmologist tested, making it suitable for sensitive eyes.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What type of brush does this mascara feature?

submitted by AI Shopping Assistant - 4 months ago
  • A: It features an iconic conical-shaped fiber wand designed for optimal application.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the main benefit of this mascara?

submitted by AI Shopping Assistant - 4 months ago
  • A: This mascara provides length, volume, and a false lash effect while being waterproof.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What age group is this mascara recommended for?

submitted by AI Shopping Assistant - 4 months ago
  • A: This mascara is suggested for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is it sticky?? I don’t like when my bottom lashes stick to my top lashes. Thanks.

submitted by Blonde Barbie - 1 year ago
  • A: No, this mascara is not sticky!

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Is this item gluten free?

submitted by Cathy - 2 years ago
  • A: Hi There! This product does not have a Gluten-Free claim. Thanks!

    submitted byessence makeup team - 2 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This mascara has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its ability to lengthen and define lashes, with some noting it as a great value for the price. However, concerns about clumping, smudging, and irritation have been raised. Guests enjoy its waterproof claims, but experiences vary, with some finding it less effective in that regard. Overall, it remains a popular choice for those seeking an affordable mascara that delivers impressive results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1314 reviews
    easy to apply: 4.22 out of 5
    easy to remove: 3.38 out of 5
    long lasting: 3.46 out of 5
    quality: 3.35 out of 5
    value: 3.73 out of 5
    52% would recommend
    160 recommendations
    5 out of 5 stars
    22 February, 2026
    • Skin tone: Medium
    • Skin concern: Redness
    • Skin type: Normal
    • Eye color: Green
    • Hair color: Red

    (no review title)

    My favorite mascara, without question:)))
    Lindsay
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 February, 2026Verified purchase
    • Skin tone: Medium

    (no review title)

    I have always used this brand it is my favorite plus the price point is nice
    Kerrifaa
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 February, 2026Verified purchase

    Transfers to under-eye area

    I’ve never had a mascara transfer to my under-eye area before. Both the regular and waterproof. Both minds of mascara did this to me several times throughout the day. I thought it was a fluke so l gave it a chance with both for several days because I wanted to like it. Nope. Happened every time. You get what you paid for. Went on nicely and looked good on. Disappointing that I won’t be able to continue using it.
    Fed up
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 February, 2026Verified purchase

    (no review title)

    This is not water proof it smears throughout the day
    dianne
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
    Image

    Great waterproof mascara

    [This review was collected as part of a promotion.] Ive been using the lash effect mascara for some time now and im really impressed with the results. It gives my lashes a noticeable volume and length without needing false lashes. The brushes separate well and doesnt cause much clumping as long as i apply it slowly. It truly is waterproof and holds up through the day without smudging or flaking. My lashes stay lifted and defined for hours. Removal does take a bit of effort since this is waterproof but thats expected. Overall this mascara is affordable and delivers dramatic lashes.
    StevieS
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Dry
    • Hair color: Blonde

    Not a fan

    Flakes during the day and very difficult to remove.
    Rangerferrero
    easy to remove: 1 out of 5
    long lasting: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 January, 2026Verified purchase
    • Skin concern: Sensitivity

    10/10

    I can only wear waterproof mascara or it’ll smudge by lunch. I’m also sensitive and this does not upset or irritate me at all. It separates my lashes great and holds up very good. And you just cannot beat the price. It’s way better than many other more expensive mascaras I’ve tried in the past. I normally never write reviews but this one deserves it!!!!
    Emily
    long lasting: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 January, 2026Verified purchase
    • Skin type: Combination
    • Hair color: Brunette
    • Skin concern: Sensitivity, Blackheads, Pores, Aging, Redness, Acne
    • Eye color: Blue
    • Skin tone: Light

    flakey

    i feel like it’s kinda flakey and doesn’t last very long because it flakes off. but it is waterproof and works well for the price i use this one and then put a layer of another brand on top to try and seal it in
    Crystal
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on influenster.com
    Image

    Lengthening power

    [This review was collected as part of a promotion.] This mascara is excellent! It makes my lashes look so long and luscious. It can be used to build up a really glamorous look, or can be applied a little lighter for a daytime look. It really lengthens and volumises your lashes, making them look super healthy and long. It dried very quickly and was smudge proof through the day. It also did not clump when applying. The pigment is really vivid when applied, enhancing your look. I found it was fairly easy to take off with a cleanser, though there was still some left under my bottom lashline the next morning. Trying to take it off with soap and water is difficult, so ensure you have a cleanser or makeup remover. Overall, I found this mascara really good and will definitely buy it again!
    skeletonflower_8613
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 January, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Blue
    • Skin type: Combination

    (no review title)

    This was part of my granddaughters Christmas. She loved it & said it was the best mascara she’s used
    Dissatisfied customer
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 January, 2026Verified purchase

    lovin the mascara

    a good mascara and the price is great
    Carolhmi
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    26 January, 2026
    originally posted on influenster.com
    Image

    Underwhelming

    [This review was collected as part of a promotion.] Extremely underwhelming product. I had heard such great things about essence mascaras but this one was a let down for sure. This product claims to be waterproof but smudges incredibly easily, and also fails to add any volume to my lashes whatsoever. I will say it does add length but leaves your lashes looking incredibly thin
    hallef9_1075
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 January, 2026Verified purchase
    • Eye color: Brown
    • Skin type: Combination
    • Skin tone: Medium
    • Skin concern: Uneven skin tone
    • Hair color: Brunette

    Exactly what i was kooking for

    Love it! Will need to use a makeup remover to get off otherwise you’ll have black eyes if you try to wash off without.
    Mommabear3
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026Verified purchase
    • Skin type: Combination

    (no review title)

    New favorite mascara! It’s waterproof and does smudge just a bit, but leaves my lashes looking AMAZING
    Alexa
    Did you find this review helpful?
    3 out of 5 stars
    20 January, 2026
    originally posted on influenster.com
    Image

    A good basic mascara

    [This review was collected as part of a promotion.] Overall it’s not a bad mascara. Gives good amount of volume and length. Personally the mascara has too much of a tacky texture for me. The waterproof works so well that it was almost impossible to remove! Cute design and packaging, possibly aimed more at a younger audience.
    emyh95_6781
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on influenster.com
    Image

    Bolder lashes

    [This review was collected as part of a promotion.] If you want bolder lashes, this is a product to go for. This mascara provides high volume and my lashes remain non flaky and looks so good. The fibre brush coats each and every lash and lengthens it. Great value for money and i recommend this to all my friends 🧡
    goldieebaybee_6501
    Did you find this review helpful?
    4 out of 5 stars
    14 January, 2026
    originally posted on influenster.com
    Image

    Lasts all day

    [This review was collected as part of a promotion.] Lasts all day and smudge proof. I do wish it added more curl but works great especially for my bottom lashes. Easily removed with my makeup remover balm and you can have it really light or build for a more dramatic lash.
    caitpaigexo_9806
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2026Verified purchase

    mascara dress

    I love this product
    Kat
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Perfect waterproof mascara

    [This review was collected as part of a promotion.] For this price point, you really get the highest performance you could ever ask for. This is a beautiful mascara. It holds for a long time, gives you amazing looking lashes and does not flake! This product is waterproof and the best part is that it goes away easily with makeup remover!! 10/10
    alejandrad212_5732
    Did you find this review helpful?
    4 out of 5 stars
    3 January, 2026
    originally posted on influenster.com
    Image

    Essence Lash Princess Mascara

    [This review was collected as part of a promotion.] This mascara gives great length and volume for a bold, false lash effect. It stays put all day without smudging or flaking, thanks to its waterproof formula. However, it’s quite hard to remove and definitely needs an oil based makeup remover. Perfect if you want long lasting lashes and don’t mind the extra effort when taking it off! 🩵
    romsc_2108
    Did you find this review helpful?

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