$42.00 when purchased online
Target Online store #3991
About this item
Highlights
- Hydrates skin and extends the wear of your makeup
- Refines the look of pores with continued use
- Oil-free formula infused with skin-loving glycerin, bark extract and ginger root extract
- Pairs perfectly with your CC+ Creams, especially CC+ Cream Oil-Free Matte SPF 40
Description
Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works to refine the look of pores! Perfect for all skin types, including sensitive skin, and featuring All Day Grip Technology, this primer can be worn underneath makeup, or by itself, for a more refined and hydrated complexion.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Acne-Prone, Oily, Normal, Sensitive, Dry
Net weight: 1 Ounces
TCIN: 82679923
UPC: 3605972154842
Item Number (DPCI): 342-02-5628
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.556 inches length x 1.256 inches width x 5.455 inches height
Estimated ship weight: 0.105 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This primer is celebrated for its ability to keep makeup in place, even in heat and humidity, with a lightweight and non-greasy formula. It is praised for creating a smooth base, minimizing pores, and enhancing the longevity of makeup. While some guests find it perfect for oily skin, others wish for added benefits like SPF or more pore-minimizing effects. A few experienced dryness or incompatibility with certain skin types, but the majority appreciate its silky texture and the flawless finish it provides.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1171 reviews
100% would recommend
1 recommendations
Burns
2 out of 5 stars
MegsT - 9 days ago
originally posted on itcosmetics.com
This product burns my skin. I have always loved It cosmetics products but lately this primer burns my skin. Maybe because it’s summer, but I know there’s lots of people out there with sensitive skin like me…
1 reply from ITC CS team - 8 days ago
Hi there! Thank you so much for sharing your experience with the Your Skin But Better Makeup Primer+ Oil-Free. We are truly sorry to hear that the primer is causing your skin to burn. We completely understand how distressing this must be, especially since you’ve always loved It Cosmetics products. Your comfort and skin health are very important to us, and we want to make sure we address this properly. Please give us a call at 1.800.356.5120, Monday through Saturday from 9 AM to 5 PM ET, and mention case number 42151616 when you call. We’re here to listen and help find the best way to support your sensitive skin. Thank you for being a valued member of our community—we truly appreciate you.
Elevate your look
5 out of 5 stars
NicHam - 14 days ago
originally posted on itcosmetics.com
I love the cc cream and your skin but better and adding the primer makes it even better!
Love this!!
5 out of 5 stars
Shannonmv - 21 days ago
originally posted on itcosmetics.com
By far my favorite primer I’ve ever used!! Goes on so smooth and make up stays on without breaking apart
IT is IT!
5 out of 5 stars
Hilda - 23 days ago
originally posted on http://www.ulta.com
IT's amazing. Their products never fail.
Works Well for Me
5 out of 5 stars
Lady08 - 27 days ago
originally posted on itcosmetics.com
I know everyone has different types of skin textures and shades. Well, with this product, your skin complexion doesn't even matter. The gel blends in perfectly and no residue. You do not need a lot to cover the face/neck. Your makeup is set. I can tell the difference when I use it and when I don't. After completing my make up, a little translucent powder and spray set (I do one more touch of translucent powder) then off I go. I like it....I love it! Try it for yourself.
Moisturizing Prep for your makeup application!
5 out of 5 stars
BlondieD - 1 month ago
originally posted on itcosmetics.com
I love how hydrating this primer is. My mature skin loves it! I use it everyday and it feels luxurious and moisturizing! My favorite primer so far and I have tried many!
Great product
5 out of 5 stars
Estyles128 - 1 month ago
originally posted on itcosmetics.com
One of my favorite IT cosmetic products! Highly recommend
Best primer ever!
5 out of 5 stars
REDZ805 - 1 month ago
originally posted on itcosmetics.com
Hands down one of the best primers I've ever used! Highly recommended. 👌
Smooth Application
5 out of 5 stars
Alyssa D - 1 month ago
originally posted on itcosmetics.com
I have tried so many primers in the past, but I really like the one the best. It smoothes my skin so perfectly so I can apply my makeup evenly, and hydrates my skin. I have dry skin, so I love when I find products that actually hydrate instead of drying my skin out more!
Goes together like PB and Jelly
5 out of 5 stars
Sds327 - 2 months ago
originally posted on itcosmetics.com
This primer goes on so light and smooth. It even provides some moisture. It also works so well with my CC foundation. I have tried other brands but have always come back to this product in the end.
Excellent
5 out of 5 stars
dariel - 2 months ago
originally posted on itcosmetics.com
This is the only product help with my pores. And I love how it work.
🥰
5 out of 5 stars
yo la - 2 months ago
originally posted on itcosmetics.com
best product ever I use this every morning 5 days a week
Great Product
5 out of 5 stars
rakalrowe - 2 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I absolutely love the way this primer makes the foundation sit flawlessly on my skin and it lasts all day!
Light on the skin and helps hold my makeup
5 out of 5 stars
Pe hub - 2 months ago
originally posted on itcosmetics.com
This is such a good product, it helps hold my makeup to look flawless.
Primer
5 out of 5 stars
Sallymay - 2 months ago
originally posted on itcosmetics.com
The oil-free primer is excellent, as it effectively contributes to a smooth and poreless complexion.
Primer
4 out of 5 stars
Katie S2 - 2 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I like using this product, it is smooth when you put it on. Sometimes I find that later in the day, the primer cakes my makeup and creates dry spots. Maybe I am not applying it correctly?
The Foundation provides maximum flawless coverage
5 out of 5 stars
Buffmommy - 3 months ago
originally posted on itcosmetics.com
I’ve used IT Cosmetics for many years and wouldn’t change a thing! The best for mature skin!
Pretty good!
4 out of 5 stars
Country chick 70 - 3 months ago
originally posted on itcosmetics.com
This primer goes on easy spreads well and feels good. However it’s not my favorite. I will continue to use it, it does go along way also. I loved the it primer veil with apf 50 that I used to use, but that’s not available anymore. So I would recommend this one. I have no skin issues with it.
Smooth Lightweight Primer
5 out of 5 stars
Mama Savitt - 3 months ago
originally posted on itcosmetics.com
This primer is so smooth and lightweight. It never feels thick or sticky on my skin like others. This was my first time using it and it has been great. I have not had an increase in breakouts which is a bonus.
A must have
5 out of 5 stars
Melania14 - 3 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this product. It makes my make up look so natural. I bought it already twice!