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PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1
$9.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Certified to reduce 3x more chemical & physical substances than Brita©* for better tasting water.
- WQA certified to reduce lead
- NSF certified to reduce microplastics, chlorine, and other chemical & physical substances
- Granulated activated carbon and ion exchange materials for cleaner, better tasting water.
- LockFit™ design guarantees unfiltered water will not mix with filtered water.
- Includes 1 Genuine PUR PLUS pitcher and dispenser filter.
- Fast, long-lasting filtration that lasts for up to 40 gallons or 2 months.
- Fits inside all PUR PLUS and Beautiful by PUR pitcher and dispenser systems.
- PUR PLUS pitcher & Dispenser replacement filter can help you save up to $75 per month compared to bottled water. **
Description
The PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K) reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. This easy-to-change replacement water filter is WQA certified to reduce lead. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances*** that can cause bad taste and odor in your drinking water.
Did you also know that the PUR PLUS pitcher and dispenser replacement filter can help save you up to $75 per month compared to bottled water.**
To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use.
Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.
At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.
Disclaimers: *Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. **Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. ***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Did you also know that the PUR PLUS pitcher and dispenser replacement filter can help save you up to $75 per month compared to bottled water.**
To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use.
Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.
At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.
Disclaimers: *Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. **Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. ***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Dimensions (Overall): 6.5 Inches (H) x 2.25 Inches (W) x 2.25 Inches (D)
Weight: .3 Pounds
Features: Reduces Odors
Water Filtration Compatibility: Pur Plus Pitchers or Dispensers
Filters: Chlorine, Mercury, Unpleasant Tastes
Maximum Filter Life: 40 Gallons
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51416200
UPC: 723987109510
Item Number (DPCI): 072-00-0076
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.9 inches length x 2.7 inches width x 2.7 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How much water does the water pitcher hold?
submitted by Curious - 2 months ago
A: Thank you for your inquiry. We offer several PUR water pitcher sizes to suit different household needs, including 7-cup, 8-cup, 10-cup, 11-cup, and 12-cup options. If you'd like help selecting a pitcher, feel free to contact us at SocialSupport@helenoftroy.com. We're here to help!
submitted byManufacturer Tech Support - 2 months agoBrand expert
Q: I bought this filter, followed the instructions for "prepping" the filter for use. It takes over 45 minutes to filter 1 single gallon. I've never had a filter that took that long for 1 pitcher.
submitted by Puppy owner - 3 months ago
A: We're sorry to hear your PUR filter is taking so long to filter water. Please contact us at SocialSupport@helenoftroy.com so we can help resolve this issue for you. We're here to help!
submitted byManufacturer Tech Support - 3 months agoBrand expert
Q: Does this filter add minerals and if so what minerals?
submitted by Summer - 6 months ago
A: We appreciate your inquiry regarding the PUR PLUS Replacement Filter. Our filters are designed to reduce certain substances like lead and chlorine for better taste. However, this does not add minerals to the water. For detailed information on what contaminants our filters remove, please feel free to contact us at SocialSupport@helenoftroy.com, and we'd be happy to assist you further.
submitted byManufacturer Tech Support - 6 months agoBrand expert
Q: The new Pur filter was installed today. The water ran through the filter very quickly. So fast that I question that any filtration took place. The water tastes like tap water. Is the filter working?
submitted by Bebe - 2 years ago
A: We're sorry to hear about the experience you've had with your new Pur filter. If the taste issue persists, please contact our team at SocialSupport@helenoftroy.com for further assistance. We're here to help.
submitted byManufacturer Tech Support - 2 years agoBrand expert
Q: Does this filter support filtering out lead from water?
submitted by Kayla - 2 years ago
A: Thank you for your inquiry. While our CRF950Z pitcher filters prioritize microplastic filtration, they don't remove lead. For 99% lead reduction, we recommend our faucet mount filtration products. If you have further questions or need assistance, please reach out to our team at SocialSupport@helenoftroy.com.
submitted byManufacturer Tech Support - 2 years agoBrand expert
Q: What is the model number of tjis filter?
submitted by Cindy - 3 years ago
A: Thank you for your inquiry Cindy. This is the PPF951K filter. If you have any other questions, please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.
submitted byManufacturer Tech Support - 3 years agoBrand expert
Q: What is the model number of this filter?
submitted by Hartful - 4 years ago
A: Thank you for your inquiry. This filter is the PPF951K. If you have any other questions please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.
submitted byManufacturer Tech Support - 4 years agoBrand expert
Q: Is it correct that this product is compatible with all PUR models including the PUR® Classic 18-Cup Water Dispenser?
submitted by Me - 8 years ago
A: We appreciate your inquiry. The PPF951K Lead Reduction filter is compatible for use in all current PUR pitchers and dispenser. We hope this is helpful. If you have ant questions, please contact us by emailing SocialSupport@kaz.com. Thank you.
submitted byManufacturer Tech Support - 8 years agoBrand expert
Q: where is this filter manufactured?
submitted by NOLABAMA Mom - 8 years ago
A: A.) Thank you for taking time to view this filter. This PUR filter is manufactured in Mexico. We hope this information is helpful. Please do not hesitate to contact our consumer relations team for further assistance. Our team can be reached by emailing ConsumerRelations@kaz.com. Thank you.
submitted byManufacturer Tech Support - 8 years agoBrand expert
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Guests are saying
The pur plus water pitcher replacement filter is highly praised for its effective filtration, easy installation, and ability to improve the taste of tap water. Guests appreciate the filter's capability to remove contaminants like lead and chlorine, ensuring clean and refreshing drinking water. Many find the filter's longevity and the included indicator light for replacements to be convenient features. Overall, it offers a reliable solution for those seeking better water quality at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 307 reviews
quality: 3.1 out of 5
value: 3.13 out of 5
54% would recommend
11 recommendations
5 out of 5 stars
29 September, 2025
originally posted on influenster.com
Delicious
[This review was collected as part of a promotion.] I finally upgraded to this PUR pitcher, and the difference is immediate. The tap water in my area always tasted a little funny, but the new PUR PLUS filter takes care of it—it's super crisp now. The 11-cup size is perfect for keeping up with the family's drinking needs, and it looks clean and simple on the counter. Plus, knowing it tackles lead gives me great peace of mind.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2025Verified purchase
Bad Filter
The filter came with the pitcher was fast enough however the next filter I bought was really slow so I bought a new one thinking that one maybe defective… this one is even slower. I see in the comments that other people are having the same issue. So they are selling old or defective Pur filter at Target.
1 reply from Manufacturer Tech Support team - 2 months ago
We’re sorry to hear about the issues with your PUR PLUS PPF951K1 Replacement Filter. Filters are intended to maintain consistent flow, and this experience isn’t what we want for you. Please contact us at SocialSupport@helenoftroy.com so we can help troubleshoot or provide a replacement.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2025Verified purchase
So SLOW
I have this filter for a one gallon pitcher. It takes over an hour for the entire thing to filter. There are 5 people in my family. This is not functional for us. The filter that came with the pitcher was so much faster. Did I just get one that was clogged or packed too tightly.
1 reply from Manufacturer Tech Support team - 2 months ago
We’re sorry to hear your PUR filter isn’t working as expected. This is not the experience we want for our customers. Please contact us our team at SocialSupport@helenoftroy.com so we can help resolve this issue for you. We're here to help!
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase
A Must Have Pur Plus Filter Replacement
Excellent Pur Plus replacement filters for water pitcher!! Couldn’t do without them! One filter last up to 2 months.
4 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
Best to avoid plastic
Not bad. I think I can find better but I’ve been buying this for years to avoid plastic bottles and cleaner water to boil and for coffee.
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
Quick and recommended
[This review was collected as part of a promotion.] This filter fit perfectly in my smoke colored pitcher. Was quick to install and makes the water taste smooth and crisp. Easy to switch out if needed and definitely helps since I hate drinking plain tap water.
5 out of 5 stars
16 May, 2025
originally posted on influenster.com
Easy and fresh!
[This review was collected as part of a promotion.] Great water filter! Easy to install and very durable. Makes the water taste clean and fresh. Would be great for a college student or someone who doesn’t have a fridge dispenser.
5 out of 5 stars
30 April, 2025
originally posted on influenster.com
Easy to install
[This review was collected as part of a promotion.] The filter not only looks great but it is very easy to install. Absolutely love the color of the filter because it makes the water container look great and desireable. The size of the product is perfect for the container. The price is great! Knowing that I am providing my family with cleaner drinking water is priceless.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2025
Tastes weird and it's unreasonably slow
Replaced the filter of our Pur pitcher after following theri instructions about two weeks ago. For over a week, filtered water had a weird taste. Now it tastes okay. However, it's been filtering the water really slowly. It takes over an hour to filter a single water refill.
1 reply from Manufacturer Tech Support team - 6 months ago
We're truly sorry to hear about the slow filtration and the taste issue with your PUR PPF951K Pitcher Filter. This is definitely not the experience we aim to provide. We recommend contacting our team at SocialSupport@helenoftroy.com for further assistance. We're here to help!
5 out of 5 stars
11 April, 2025
originally posted on influenster.com
A god send
[This review was collected as part of a promotion.] The water in our home isn't terrible but I've always noticed a different taste and we've always bought bottled water until I started using this pitcher. The taste (and smell) are gone and we are saving so much money!
3 out of 5 stars
11 April, 2025
originally posted on influenster.com
Pur water
[This review was collected as part of a promotion.] Installation was easy very self explanatory. Had you soak the filter in water for 15 minutes. I emptied the water out maybe 3 times to be safe. But I’ve enjoyed it so far like that it came with an extra filter and the light tells you when it needs to be changed
5 out of 5 stars
8 April, 2025
originally posted on influenster.com
Water is good
[This review was collected as part of a promotion.] Could not complete task as product arrived broken. However I was very excited to be receiving this product. It seemed like it had easy maintenance, good filtration, and was a very effective use for having cold water in the fridge.
5 out of 5 stars
7 April, 2025
originally posted on influenster.com
I love my new & wonderfully improved filter from P
[This review was collected as part of a promotion.] As with my old Pur pitcher, this filter was pretty easy to install. The compatibility with my new PUR pitcher was perfect, like a glove. So far, after a month of use, it seems this filter will last me longer than the last model I used to use, or the generic ones offered online. The taste is also improved. Specially for someone like me who is pregnant & sensitive to the way the water I drink taste like.
4 out of 5 stars
4 April, 2025
originally posted on influenster.com
So easy, you can have the kids help.
[This review was collected as part of a promotion.] This is an absolute game changer. Filter is super easy to install. It helps make your faucet water taste crisp, and less like metal. The filter is slow but efficient and I have no complaints.
5 out of 5 stars
1 April, 2025
originally posted on influenster.com
Removes all the nasty taste from tap water
[This review was collected as part of a promotion.] This filter removes all the nasty taste from tap water. It is easy to install and replace. It fits the Pur pitcher perfectly. It removes the lead from your tap water
2 out of 5 stars
1 April, 2025
originally posted on influenster.com
Not impressed!
[This review was collected as part of a promotion.] An extra filter was included with the dispenser, it’s easy to install and I like the sticker reminder to replace, but I didn’t get to use the filter as I wasn’t impressed with the water taste.
5 out of 5 stars
1 April, 2025
originally posted on influenster.com
perfect filter for single person use
[This review was collected as part of a promotion.] these filters are great. we can tell they make a big difference in taste of the water that we put in. i would like it if it held a little more water. it's super easy to use and works well
5 out of 5 stars
31 March, 2025
originally posted on influenster.com
The flavor changer
[This review was collected as part of a promotion.] The PUR PLUS Water Pitcher Replacement Filter with Lead Reduction is easy to install and gets to work immediately, improving the taste and quality of tap water. It effectively removes the chlorine taste and other impurities, leaving the water clean and refreshing. I noticed a positive difference with my first sip! However, the filtration process is slow, so patience is required. While the slower pace ensures thorough purification, it does mean you need to be mindful when refilling. One major advantage of using a trusted name brand like PUR is that their filters follow standard sizing, reducing the risk of discontinuations that make a pitcher unusable—something that can happen with off-brand alternatives.
4 out of 5 stars
31 March, 2025
originally posted on influenster.com
Easy to install
[This review was collected as part of a promotion.] Being able to change out filters easily is something that I really enjoyed with this product. The installation is a breeze and even my son could do it. You simple just place it in the hole and go. It is also very durable since I tend to take it with me when I travel.
4 out of 5 stars
31 March, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] The installation was very easy and very compatible. Love the taste of it and love the filtration. It’s durable and easy to use. Love using my new water filter!