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PUR PLUS Water Pitcher Replacement Filter - 2 of 4PUR PLUS Water Pitcher Replacement Filter - 3 of 4PUR PLUS Water Pitcher Replacement Filter - 4 of 4
PUR PLUS Water Pitcher Replacement Filter - 1 of 4

PUR PLUS 1pk Water Pitcher Replacement Filter: PUR Filtration, NSF & WQA Certified, PPF951K1

43 Questions
$14.99
Count1pk

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About this item

Highlights

  • Replacement cartridge for water filter pitcher that is NSF certified to reduce microplastics, chlorine, and other chemical & physical substances 
  • Water pitcher filter replacement certified to reduce 3x more chemical & physical substances than Brita©* for better tasting water 
  • PUR water filter replacement for pitchers with granulated activated carbon and ion exchange materials for pitcher for cleaner, better tasting water 
  • PUR PLUS pitcher & Dispenser water filter cartridge replacement can help you save up to $75 per month compared to bottled water ** 
  • LockFit™ design for pitcher water filters guarantees unfiltered water will not mix with filtered water 
  • Includes 1 Genuine PUR PLUS pitcher and dispenser water filter replacement cartridge 
  • Replacement water filters with fast, long-lasting filtration that lasts for up to 40 gallons or 2 months 
  • WQA certified replacements for water pitcher filters to reduce lead 
  • Fits inside all PUR PLUS and Beautiful by PUR water pitcher and dispenser systems

Description

The PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K), a Water Pitcher Replacement Filter for water filtration for at home use, reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. This filtered water pitcher replacement is WQA certified to reduce lead. It has also been rigorously tested and certified by NSF to reduce microplastics,
chlorine, mercury, copper, zinc and other chemical & physical substances*** that can cause bad taste and odor in your clean drinking water.

Did you also know that these water filter pitcher replacement filters can help save you up to $75 per month compared to bottled water?** To continuously enjoy cleaner, better tasting drinking water, remember to replace pitcher filter cartridges every 2 months or after 40 gallons of use.

Be cautious of 'off-brand' water filters — they are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. These water filters for pitchers are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.

At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.

Disclaimers:
*Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.
**Based on comparing a year's worth of bottled water (16.9 oz) to 6 PUR pitcher filters. Based on Nielsen US Scantrak sales.
***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Dimensions (Overall): 6.5 Inches (H) x 2.25 Inches (W) x 2.25 Inches (D)
Weight: .3 Pounds
Features: Reduces Odors
Water Filtration Compatibility: Pur Plus Pitchers or Dispensers
Filters: Chlorine, Pesticides, Pharmaceuticals, Mercury, Lead, Unpleasant Tastes
Maximum Filter Life: 40 Gallons
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51416200
UPC: 723987109510
Item Number (DPCI): 072-00-0076
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.61 inches length x 2.91 inches width x 8.04 inches height
Estimated ship weight: 0.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this PUR Plus Water Pitcher Replacement Filter - 3pk WQA Certified to filter lead? If so, why is it not labeled on the pack as with your older packs?

submitted by martin1223 - 3 years ago

  • A: So do your filter pitchers once again have an option that filters lead?? Now I see the image of the box mentions lead filtration and I see that on other websites selling a lead filtering pitcher.

    submitted bymikazuki81 - 2 years ago

  • A: This confusion is created by Pur company intentionally. The excuse of the reformulation does not stand up. You should have change the name with the new formula to "Pur Less". Shame on Pur.

    submitted byOnlyLogical - 3 years ago

  • A: Does this fit the standard 11 cup Pur Pitcher?

    submitted byNatalie - 2 months ago

  • A: I’ve tried 2 of this filter and both of them filtered water extremely slowly after a week of use. I shake them but nothing changed. What’s the reason and how it can be fixed?

    submitted byAmy - 2 years ago

  • A: We apologize for any confusion. Effective August 1, 2024, our PUR lead-reducing filter (PPF951K) is available and certified for lead reduction. If you have further questions or concerns, feel free to reach out to us at SocialSupport@helenoftroy.com. We’re happy to assist

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: hello Pur I have been dissapointed that it was this difficult to realize after finally finding Pur Plus filters, that they are a lesser product and do not remove lead. please advise what has changed

submitted by VV - 3 years ago

  • A: Thanks for the information that Pur no longer provides the filter I want for my pitcher. I will pitch it and get a new pitcher from a different company.

    submitted byDonald - 3 years ago

  • A: Thank you for reaching out and sharing your concerns. We apologize for any confusion regarding the availability of our lead-reducing filters. While our CRF950Z pitcher filters prioritize microplastic filtration, they do not remove lead. However, effective August 1, 2024, our PUR Plus lead-reducing filter (PPF951K) is back on the market and certified for 99% lead reduction. We also recommend our faucet mount filtration systems for lead removal. If you need further assistance, please feel free to contact us at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: You do not sell reduces lead anymore?

submitted by martin1223 - 3 years ago

  • A: This is really disappointing. Why should we pay the same price for a product that does less? Some of us have pull down spray nozzles and can't use the faucet filter. It makes me want to switch brands.

    submitted bymikazuki81 - 3 years ago

  • A: Thank you for your inquiry. Our PUR faucet mounts are still certified to remove lead, along with 70 other chemical and physical substances. We want to assure you that effective August 1, 2024, our lead-reducing PUR filters (PPF951K) are back in stock and available for purchase. If you need any further assistance, please feel free to contact us at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: Why change the filter to no longer filter lead and then come recommend a faucet mount when clearly most common faucets these days (ie, with sprayers) are not compatible w/ a mount? I'll take slower.

submitted by KT - 3 years ago

  • A: Thank you for your inquiry and for bringing this to our attention. We understand your concerns regarding faucet compatibility and lead reduction. Please note that, effective August 1, 2024, our PUR lead-reducing filter (PPF951K) is once again available and certified for lead reduction. If you have any questions or need assistance finding a product that works with your faucet type, our dedicated support team is here to help. You can reach us at SocialSupport@helenoftroy.com for further assistance.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: Is this Filter No. PPF900Z ?

submitted by jmg1988 - 1 month ago

  • A: Thank you for your inquiry. This is a PUR PPF950Z 99% Lead Removal Filter in lieu of the PPF900Z filter you mentioned. If you need additional assistance, please feel free to contact us at SocialSupport@helenoftroy.com - we're here to help!

    submitted byManufacturer Tech Support - 1 month ago
    Brand expert

Q: Does this filter add PFAS to the water?

submitted by Kimle - 4 months ago

  • A: Thank you for your question. The PUR PPF951K PLUS Water Pitcher Replacement Filter does not add PFAS to your water. Our water filter pitchers are independently tested by the NSF‑certified to reduce specific contaminants. If you have any further questions, please feel free to reach out to SocialSupport@helenoftroy.com so we can assist further. We're happy to help!

    submitted byManufacturer Tech Support - 4 months ago
    Brand expert

Q: Is the fishy smell compaunds dangerous?

submitted by Sashi - 6 months ago

  • A: Thank you for your question. It is not harmful if your PUR PPF951K filters have a fishy odor. We would ask for you to flush the filter, however, if this is still occurring, please contact us at SocialSupport@helenoftroy.com for further assistance to resolve this issue. We're here to help!

    submitted byManufacturer Tech Support - 5 months ago
    Brand expert

Q: Do these filters filter out rust from well water

submitted by Ali - 9 months ago

  • A: Thank you for your inquiry. PUR PLUS filters are designed to reduce chlorine, mercury, and certain other contaminants, but they are not certified to remove rust or sediment from well water. For rust issues, we may recommend considering a whole-house filtration system. If you have further questions or need assistance, please feel free to contact us at SocialSupport@helenoftroy.com!

    submitted byManufacturer Tech Support - 9 months ago
    Brand expert

Q: What filter replacement should I use for the dispenser model DS1800Z

submitted by Elvievendi - 11 months ago

  • A: Thank you for your inquiry. For the PUR DS1800Z dispenser, you can use either the PPF951K or PPF900Z replacement filters — both are compatible and effectively reduce contaminants. The PPF951K filter offers the added benefit of lead reduction. If you’d like help choosing the best option for your needs, please feel free to contact our team at SocialSupport@helenoftroy.com!

    submitted byManufacturer Tech Support - 10 months ago
    Brand expert

Q: How much water does the water pitcher hold?

submitted by Curious - 1 year ago

  • A: Thank you for your inquiry. We offer several PUR water pitcher sizes to suit different household needs, including 7-cup, 8-cup, 10-cup, 11-cup, and 12-cup options. If you'd like help selecting a pitcher, feel free to contact us at SocialSupport@helenoftroy.com. We're here to help!

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert
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4.1 out of 5 stars with 1189 reviews
quality: 2.65 out of 5
value: 2.41 out of 5
40% would recommend
262 recommendations
5 out of 5 stars
10 September, 2026
originally posted on Pur

Quick and simple

[This review was collected as part of a promotion.] Super simple filter to replace and use. Quick quarter twist and pull and it’s out. It comes with a convenient sticker to help remind when filter needs changed. The instructions of soaking first are very clear and easy to understand.
ChrisO
Did you find this review helpful?
5 out of 5 stars
10 September, 2026
originally posted on Pur

Works well!

[This review was collected as part of a promotion.] Water filter works perfectly and is quality. I would purchase this again for my water purifier. Easy to install and use too. I think my water tastes better.
AlleyC
Did you find this review helpful?
5 out of 5 stars
8 September, 2026
originally posted on Pur

Pretty tasty water

[This review was collected as part of a promotion.] Water is tasting pretty good with the filter. No cloudy water or weird after taste. It is easy to install after running water through it for a few minutes before installing in the PUR water dispenser. Plus they are easy to find in the stores. I would recommend this filter to all who can use it in their system.
KyiH
Did you find this review helpful?
5 out of 5 stars
8 September, 2026
originally posted on Pur

Love

[This review was collected as part of a promotion.] Directions are easy to follow before installing and the filter installs easily. I haven't noticed any weird after taste and it fits perfectly in my refrigerator. I'm really happy with it so far! I may look into whether they have a sink faucet filter as well.
BriW
Did you find this review helpful?
5 out of 5 stars
7 September, 2026
originally posted on Pur

Filters out microplastics

[This review was collected as part of a promotion.] Filter was easy to install. Hoping that this works better than my Brita filter as concerned with filtering microplastics. Light on the spout tells me when to change.
OliviaJ
Did you find this review helpful?
4 out of 5 stars
7 September, 2026
originally posted on Pur

Great budget option for water

[This review was collected as part of a promotion.] Despite not filtering out everything, this little filter does a great job on clarity and taste of water. Love that it reduces lead. Seems to work well so far!
JessicaS
Did you find this review helpful?
5 out of 5 stars
7 September, 2026
originally posted on Pur

Worksgood

[This review was collected as part of a promotion.] Water in aria where we live is full of iron and color is yellowish, so we always buying water. With this filter we give a chance to our tap water to be used. So…. Filter is working. At least we can use our tap water now, At least for tea and soup.
RafaelR
Did you find this review helpful?
5 out of 5 stars
6 September, 2026
originally posted on Pur

Super simple setup for a filter

[This review was collected as part of a promotion.] This replacement filter is the easiest thing to replace when it comes to my PUR dispenser. The directions are very straightforward. They show images on what to do and literally it takes 10 to 15 minutes to soak the filter and a quick rinse and it’s ready to go. I also love that it’s pretty quick to dispense my water right after replacing my filter. The packaging of the filter is not too hard to open which I do appreciate but overall highly recommend! 
MaribelM
Did you find this review helpful?
5 out of 5 stars
5 September, 2026
originally posted on Pur

Clean Water Filter, Easy Install

[This review was collected as part of a promotion.] The Pur Plus Water Pitcher Replacement Filter with lead reduction is very easy to install. First you soak it in water for 15 minutes and then you run water thru it for 15 seconds. Then it fits into the pitcher by screwing it by hand into place. Be sure to dump the first pitcher of water that goes thru the filter. I had no side leaks of water from this Pur Plus filter. I am pleased that it came with a static cling sticker to remind me when to replace it in two months and a coupon for my next filter with a long expiration date. I really like that the filter has NSF/ANSI certifications and is 3rd party tested so that I know I am getting wonderful, clean water. This filter fits my 30 cup pitcher and lasts two months which means it has a large capacity. I am happy knowing that this filter is silently purifying my drinking water.
BeverlyF
Did you find this review helpful?
5 out of 5 stars
5 September, 2026
originally posted on Pur

Great tasting water

[This review was collected as part of a promotion.] Very easy instructions - soak, rinse, insert, twist and you are done!! The water tastes great, too. Is seems like a slow filter but in a good way, like it is actually filtering the water and not just zipping it through like my previous filters (different brand). Highly recommend!
KatieD
Did you find this review helpful?
5 out of 5 stars
4 September, 2026
originally posted on Pur

Amazing Filter!

[This review was collected as part of a promotion.] It’s a nice filter that really helps with cleaning up the cleanliness of the water. Easy to install and comes with a how to on how to properly use before installing. Having to use and clean for a time before using in the pitcher. It eliminates the odor of chlorine and makes a clean and crisp taste. And can last depending on how many cups of water you get.
ClintL
Did you find this review helpful?
4 out of 5 stars
2 September, 2026
originally posted on Pur

Good

[This review was collected as part of a promotion.] Very easy to assemble and install, this replacement filter is effective at reducing materials and odors in your water. Would recommend over brita.
LaurenM
Did you find this review helpful?
5 out of 5 stars
2 September, 2026
originally posted on Pur

Great filter, Clean water!!

[This review was collected as part of a promotion.] This Pur plus filter works perfectly in my 30 cup dispenser. Pretty easy to install following the quick soak instructions that comes with it. Always amazed me how it change the water taste into crisp clean water, always worth to invest.. to keep my family healthy. I highly recommend this water filter.
LenzahN
Did you find this review helpful?
5 out of 5 stars
2 September, 2026
originally posted on Pur

Fresh water

[This review was collected as part of a promotion.] The pur plus 3 in 1 powerful filtration certified to filter lead. Before using you will need to soak the filter for 15 minutes. Then rinse it for 10 seconds. Then you can insert the filter then fill your container. It was easy to do. You should replace your filter every 2 months or 40 gallons for cleaner and fresher water.
kimberleyB
Did you find this review helpful?
5 out of 5 stars
2 September, 2026
originally posted on Pur

Filter works great

[This review was collected as part of a promotion.] This filter works great. Our water is almost undrinkable and we’ve been buying cases of water for the longest time. This filter just changed the game. Our tap water is now good to go and the multiple trips to the store for water are over!!
JesseS
Did you find this review helpful?
5 out of 5 stars
1 September, 2026
originally posted on Pur

Great filter

[This review was collected as part of a promotion.] Easy to replace and gives the water a fresh, clean taste. I also like that it reduces lead and other impurities. A simple but useful replacement filter for everyday use.
MarynaZ
Did you find this review helpful?
5 out of 5 stars
1 September, 2026
originally posted on Pur

Nice

[This review was collected as part of a promotion.] Works very well and last a long time. Great value for money as one pack last a long time and keeps the water filtered for a while.Designed well making easy to use.
AmH1
Did you find this review helpful?
5 out of 5 stars
1 September, 2026
originally posted on Pur

Great

[This review was collected as part of a promotion.] Awesome replacement water filter for your PUR water pitcher. Gives me piece of mind to know that I am protecting my family from unwanted toxins in our well water. Easy to use just follow the instructions.
AliciaB
Did you find this review helpful?
5 out of 5 stars
1 September, 2026
originally posted on Pur

Great filter

[This review was collected as part of a promotion.] This water pitcher system with this filter is amazing. I like that I can fill it up once a day and it lasts a long time. It also makes my water taste so much better and it is also very portable. I love it!
ValR
Did you find this review helpful?
5 out of 5 stars
31 August, 2026
originally posted on Pur

Great filter

[This review was collected as part of a promotion.] This filter is super easy to use. You have to soak it for 15 minutes before putting in. If you don’t you’ll end up with black filter pieces in your water. It’s small and inexpensive in an easy and light package to open!
KaylaE
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