SheaMoisture Raw Shea Butter Moisturizing Hair Mask - 11.5oz: Cream, For Textured & All Hair Types, Daily & Weekly Use
$10.99
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- $3.99 - $8.99Lower price on select items4.5 out of 5 stars with 2026 ratings
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Guests are saying
This deep conditioning hair mask is a favorite among guests for its ability to restore moisture and softness to dry, damaged hair. Many appreciate its rich, creamy texture that makes application easy and effective, especially for curly hair types. The mask is praised for enhancing curls, reducing frizz, and leaving hair shiny and manageable. While some guests noted a faint smell, the overall results have led to high satisfaction and repeat purchases.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1131 reviews
effectiveness: 3.56 out of 5
quality: 3.75 out of 5
value: 3.1 out of 5
60% would recommend
138 recommendations
4 out of 5 stars
9 July, 2026
originally posted on influenster.com

Best Deep Conditoner for Hydration
I love using this deep conditioner before applying heat on my hair. The smell is not strong at all. It leaves the typical shea butter scent. This has helped restore my hair after dealing with heat damage. It was easy to use and detangle while in the shower. This product is thick, so it will sit on your hair and penetrate the hair.
4 out of 5 stars
8 July, 2026
originally posted on influenster.com

good hair reset product
helps with my curly hair, love how it helps enhance my curls. the application is thick, but helps smooth and soften hair. this a good product for a hair wash day for when you want to refresh your curls
5 out of 5 stars
Thumbs up graphic, would recommend
22 June, 2026Verified purchase
Love it
Loveee love love this hair mask, it makes my hair so soft and smell nice
4 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2026Verified purchase
Leaves Hair Soft, but....
4 stars for it making my hair look and feel great, 1 star for the smell. I have thick, long, dry hair that gets heat styled often and this leaves my hair soft, shiny and feeling like it does after a salon visit. It does not leave my hair flat, heavy or greasy (I only apply it my mids and ends). However, there is sea kelp in this and it does have a faint fishy smell! It is faint, but noticeable when applying it. It's not overpowering, but it's not appealing either. My hair has never smelled like it after rinsing it out. I never noticed it later and even asked friends if my hair smelled and all of them said no. I probably wouldn't use if it my hair didn't look and feel so good after using it. I will probably buy more when I run out. I'm just hoping the smell means there is a good amount of minimally processed, good-for-hair ingredients in it For reference I have thick, longer hair (past shoulders) that is slightly coarse and dry and I use this product once a week.
1 out of 5 stars
12 April, 2026Verified purchase
(no review title)
I cannot get over the smell of this product. Please change it
1 reply from SheaMoisture team - 4 months ago
Hi there, we're truly sorry to hear about the issue you've experienced with SheaMoisture Raw Shea Butter Moisturizing Hair Mask. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54627075 we’ll make sure to assist you promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase
SUFFERING with itchy, red welts and hives for FOUR days and counting. DO NOT BUY!!!
It’s been 4 DAYS and my skin is still breaking out in INTENSELY itchy hives, welts - first it made my neck all splotchy and behind my ears and it turned into a full blown all over allergy type attack. Ive had to take Benadryl at night and just took an Allegra hives. I DO NOT have any allergies- not even seasonal. Yet this thing is causing my skin to itch, burn, welts and I’m suffering day and night. All before Christmas. I have used it before a few times but this last time is downright criminal the way it has affected my body. I will tell everyone I know and blast this everywhere - this company is not good!!!
1 reply from SheaMoisture team - 5 months ago
Hi Nicole, we're so sorry to hear you had this experience with our SheaMoisture Raw Shea Butter Moisturizing Hair Mask. The quality of our products is very important to us, and we'd like to ask few questions please email our team at unileverconsumercare.usa@unilever.com and share ref ID: 54135978. We'll be waiting for your email.
2 out of 5 stars
2 October, 2025
originally posted on sheamoisture.com

BRING BACK OLD FORMULA (The 1w/ new label sucks!)
I’m writing this review to stress how disappointed I am w/ the new formula for Raw Shea Butter Deep Moisturizing Hair Masque. I ask you to please bring back the old formula. The new formula is watery and just not as good. I’m talking about the product w/ the new label. It doesn’t smell, feel or work the same. I’m very disappointed and now forced to seek out another DC to replace it. Being the new formula SUCKS!!!
3 out of 5 stars
25 August, 2025
originally posted on sheamoisture.com

Different than before
I’ve always loved this conditioner but my recent purchase is different from the others. It’s a different consistency, and unfortunately not as thick or moisturizing as it used to be. Bring back the old formula!
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025Verified purchase
hair mask
super moisturizing! I have thick curly/wavy hair and it made my curls shiny and keeps my ends healthy
1 out of 5 stars
31 July, 2025
originally posted on sheamoisture.com

The worst!
Doesn't do anything for my hair! The worst product I ever bought.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2025Verified purchase
Heavy and feels like its stripping my hair
It feels heavy on my hair and I have curly type 4 too. I used it as a deep leave in mask after washing my hair and it was hard to detangle my hair and felt like it was drying it out instead of becoming smooth and conditioning. I don’t know if they changed the formula back as other reviewers said it changed and they noticed a difference but I won’t be buying this again. This isn’t a sponsored or promoted or influencer free gimmick like other paid reviews which is super annoying at this point because I bought this myself.
1 reply from SheaMoisture team - 1 year ago
We apologize for any inconvenience caused by our Raw Shea Butter Moisturizing Hair Mask. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50308257 so we can address your concerns promptly.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2025Verified purchase
A NO for tangly prone long hair
Love SheaMoisture and use some of their products lifelong - but this isn’t good for fine, long, tangly prone hair. Truly made my hair so heavy and tangly, so much time added post shower. So glad I used it all finally and will not ever repurchase. Seems thick and nice for someone with a different hair type!
1 reply from SheaMoisture team - 1 year ago
Thank you for sharing your thoughts with us. We're sorry to hear about your experience with our Raw Shea Butter Moisturizing Hair Mask. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50217766 so we can gather more details and assist you further.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2025Verified purchase
I am not in love...
I generally use a hair mask/cholesterol on a regular basis. I thought I would try a new product, so I purchased the Shea Moisture Raw Shea Butter Hair Mask. I am not in love with this product. Strengths: 1 Price is fair (about $13.00) as you do not need to use much with each application. 2 Has a nice creamy texture. 3 Does soften hair. (I do not have curly or kinky hair.) Drawbacks: 1 While it did soften my hair, it actually made it very limp by the end of the day. (Much more so than other masks I have used.) BTW, I wash my hair everyday. 2 I have noted since using it for a short while, my bathtub feels greasy and slippery. Not what I want! Makes it more likely that one might slip. 3 While I am not a chemist, it seems to have a lot of non-natural ingredients. Overall: This product does not work well for me, as I do have fairly fine hair. My largest concern was the how it made my hair so limp. However, it might work more effectively for someone with thicker and more luxurious hair.
1 reply from SheaMoisture team - 1 year ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 50201222.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2025Verified purchase
Love
This is my favorite hair mask ever, I will always have this in my bathroom. I have severely damaged hair that I am growing out and this is the only mask at this price point that makes my hair feel SO conditioned.
1 out of 5 stars
28 December, 2024
originally posted on sheamoisture.com

Bring the old formula back!
Please for the love of god bring the old formula back! This new one is awful
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2024Verified purchase
Works great
I could tell this deep conditioned My hair felt great after using in the shower. I added this to my hair wash routine
4 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2024Verified purchase
👍🏼
I bought this mask for my daughter since her hair has been feeling dry lately so we gave it a try today & her hair definitely feels softer than how it was before
1 out of 5 stars
25 May, 2024
originally posted on sheamoisture.com

i hated it.
this hair thing made my hair fluffy and wavy to straight and flat now my hair had been like this for 4 days now i’ve washed it out and it’s still flat do not recommend this product at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2024Verified purchase
Nope, just nope.
Terrible. Smells disgusting and does not work. It made my hair all frizzy and yucky.
1 reply from SheaMoisture team - 2 years ago
Thanks for sharing your experience with our Raw Shea Butter Moisturizing Hair Mask. We're sorry to hear the performance and smell wasn't for you. We’d like to hear more; please email us at support@sheamoisture.com with ref. ID: 47349682. Our team is waiting to assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2024Verified purchase
Great product
This works beautifully. My hair is so soft afterward!