$12.99When purchased online
About this item
At a glance
Clean
No Synthetic Fragrance
Dye-Free
Dermatologist Tested
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Specifications
Scent: Unscented
Health Facts: Phosphate-Free, Paraben-Free, Phthalate-Free, Dye-Free, No Fragrance Added
Product Warning: Keep out of reach of children, seek medical help if product is swallowed, keep container tightly sealed
Features: Sensitive Formula, Dermatologist Tested
Formulation: Concentrated
Product Form: Liquid
Sustainability Claims: Recyclable
Surfaces Not Recommended: Leather
Net weight: 92 fl oz (US)
Number of uses: 64
TCIN: 13918061
UPC: 037000418290
Item Number (DPCI): 003-08-0640
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF, USP or Informed Choice to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free.• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."Dermatologist Tested
Dermatologist tested product.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
made with: c10-16 pareth/pareth c10-16, c10-16 alkyldimethylamine oxide/derives d'amines des oxydes c10-16-alkyldimethyl, sodium c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium, sodium cumenesulfonate, sodium borate, sodium salts of c12-18 fatty acids/sodium et sels d'acides gras c12-18, sodium citrate, subtilisin, sodium formate, amylase enzyme/enzyme d'amylase, mannanase enzyme/enzyme de mannanase, polyethyleneimines alkoxylated/polyethyleneimines alcoxylees, propylene glycol, water/eau.
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains biodegradable surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED.Shipping details
Estimated ship dimensions: 5.3543 inches length x 7.1654 inches width x 11.0236 inches height
Estimated ship weight: 7.143 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this detergent h.e ok?
submitted by Alexaaa - 7 years ago
A: Sure is. Use it all the time.
submitted byska - 7 years agoA: This particular listing is not our HE version. We do make an HE Tide Free and Gentle Liquid Detergent. We do not suggest using regular detergents in an HE washing machine. If your washer is HE, be sure to use our HE detergent.
submitted byTide - 4 years agoBrand expertA: Tide makes an h e version.
submitted byKkvw - 7 years ago
Q: can you use it for slime
submitted by vivi - 6 years ago
A: No. We have only tested our products for laundry use.
submitted byTide - 5 years agoBrand expertA: it didn't help remove slime from clothes.
submitted byska - 6 years ago
Q: does this tide free and clear contain methylbothiazolinone?
submitted by Ann - 5 years ago
A: No, it does not, Ann.
submitted byTide - 4 years agoBrand expert
Q: Is this detergent for use in conventional washers (not HE)?
submitted by Muffet42 - 5 years ago
A: Yes.
submitted byTide - 5 years agoBrand expert
Q: Can you use this detergent as an ingredient for slime?
submitted by Guest - 6 years ago
A: We have only tested our detergent to be used to clean clothes, so we can't recommend using it for any other purpose.
submitted byTide - 5 years agoBrand expert
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Me - 5 days ago, Verified purchaser
The product is great...... if only Target knew how to pack it so it doesn't end up all over my pouch. Twice it has happened!
Best for sensitive skin
5 out of 5 stars
juliek187 - 19 days ago
originally posted on influenster.com
This is the only detergent I’ll use now bc my daughter has really sensitive skin and she has no issues with itchiness or redness when I use this detergent!
Changed formula
1 out of 5 stars
Inspection - 1 month ago
originally posted on tide.com
Product has been changed. No indication on bottle. It is now yellow and thicker. Causing contact dermatitis, red bumps everywhere. We have used it and loved it for over ten years. No more.
1 reply from Customer Care team - 1 month ago
We're so very sorry to read you've been having this problem, as our Safety Team assures us that every bottle of Tide Free & Gentle is safe when used as directed. What you've described isn't what we expect, as we've not changed the formula of our Free & Gentle liquid since October 2022. At that time, the liquid was made clearer and lighter in color; there was no ingredient change, but a change in how we make the detergent was implemented. We hope you'll put your current bottle off to the side, where it'll be safe from being tossed out or used, and call us so we can help you feel better as soon as possible. Our number is 1 (800) 879-8433 and we're phone-side daily, starting at 9 AM and on the weekdays, until 6 PM, EST. On the weekends, we turn off the phones at 5:30 PM, EST.
Tide Free and Gentle has changed formulation?
2 out of 5 stars
Emelia - 1 month ago
originally posted on tide.com
I have bought this product for years. Latest bottle is golden in color instead of blue. I start sneezing violently now when pouring it into washer.
Started stinking and turning brown!
1 out of 5 stars
Would not recommend
Rachel - 2 months ago
So we are conservative with detergent and I’ve had a bottle for about 2 months it began to smell rotten and I looked in it and it turned brownish and examined the liquid and it looked separated I was using this to wash my toddlers clothes will not be repurchasing
1 reply from Tide team - 1 month ago
We're sorry to hear about your experience, Rachel. We strive to provide you with an amazing and clean laundry experience, and ensure our products go through many quality checks. We always recommend storing our Tide detergent in a cool dry place away from direct sunlight. We'd like to help, and to learn more about your detergent changing colors. When you can please feel free to give us a call at (800) 879-8433 (9:00AM-6:00PM EST).
Fishy smell
1 out of 5 stars
Would not recommend
Christina - 3 months ago, Verified purchaser
Bad fishy smell when clothes are washed with it
1 reply from Tide team - 3 months ago
As you can imagine, a bad fishy smell is the last thing we'd expect you to smell when using Tide. We're sorry to hear about this, but know that this isn't what we expect since we do many tests and consumer trials to get the scent just right. This includes before you put it in the wash and the moment you take it out. If you have not done so already, please try cleaning your washer as this may help prevent this in the future. For further assistance, and to share your experience with us, please call us at (800) 879-8433.
Works on everything we have
5 out of 5 stars
Would recommend
Jenny - 3 months ago, Verified purchaser
This is our go to. I’ve been trying to find something a little more natural that cleans like this Tide does, and I haven’t found it yet. From the basic day to day to our messiest stains, this Tide has taken it all on.
Just as good as regular Tide
5 out of 5 stars
Would recommend
valued customer - 4 months ago, Verified purchaser
Works great, doesn't leave residue, doesn't irritate skin.
Pungent smell and strange yellow color
1 out of 5 stars
tamarind - 4 months ago
originally posted on tide.com
I've been using this detergent for probably like a decade now and the last container I bought suddenly has a horrible pungent smell to it and changed to an odd yellow color. Not sure if this was reformulated, but it seems like many other customers have had the same issue!
1 reply from Customer Care team - 4 months ago
We removed some ingredients from the pod. The ingredient wasn't needed for performance, but because of this removal, it will be more yellow. Be assured that it will still have the same great performance on keeping your fabrics clean and will be just as gentle for the skin as before. It shouldn't impact its scent though, but if it's stored next to strongly scented products, the detergent can pick up the fragrance. We'd like to collect some information, so when you have a moment, please call us at (800) 879-8433.
Did not clean
1 out of 5 stars
Would not recommend
NYCgirl - 4 months ago, Verified purchaser
Did not clean at all! Didn’t even create bubbles. Clothes smelled when came out of washer. Had to rewatch again.
1 reply from Tide team - 3 months ago
Thanks for sharing your feedback about the lack of suds in your wash. The great news is that detergents do not need to produce a lot of suds to clean effectively, and if your clothes are getting clean, the suds arent important! Also, if you are using Tide HE Turbo, it is specially desinged for High Efficiency machines. In these machines, water levels are a lot lower and could potentially cause the detergent to produce too many suds. This new formula reduces suds for a more efficient wash cycle.
Odd smell and color
3 out of 5 stars
whatchanged - 5 months ago
originally posted on tide.com
Been using Tide Free and Gentle for years. The last bottle purchased had an odd, unpleasant smell and a yellowish tinge to it. I quit using it. Disappointed in the quality and concerned about the cause as it looks like I am not the only one to have this happen!
1 reply from Customer Care team - 4 months ago
Thank you for your review. Please know, our Quality Team always reviews every batch of Tide Free & Gentle Liquid Laundry Detergent; what you've described isn't what we expect and we hope you'll give us a call Monday through Friday, between the hours of 9:00am to 6:00pm EST, at 1-800-879-8433 for additional assistance. We're also here Saturdays and Sundays, from 9:00am to 5:30pm EST.
Scented?
2 out of 5 stars
CCS4 - 5 months ago
originally posted on tide.com
I’ve been using free and gentle for a while but the latest container purchased definitely has a scent and my clean clothes are giving me headaches. Has the formula changed?
1 reply from Customer Care team - 4 months ago
Thank you for sharing your experience, and asking about the formula and scent you've noticed with your Tide Free & Gentle Laundry Detergent. Speaking of your comfort and health, your safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. Based on what you've shared, we do recommend discontinuing use of the product, and putting it off to the side, as we may like to retrieve it from you. Because we don't add fragrance to our Free & Gentle detergent, chances are what you're smelling is the natural scent of the ingredients. Please, give us a call any Monday through Friday, from 9 AM to 6 PM, EST. We're also here on the weekends, from 9 AM to 5:30 PM, EST. Please call us, at 1 (800) 879-8433. We're hoping to check in with you, and help you, today.
Tide Free and Clear Liquid
3 out of 5 stars
JC1234 - 5 months ago
originally posted on tide.com
I wanted to share my experience with everyone about Tide Free and Clear. I have used this for a long time and it worked. All of a sudden, I cannot use it. It is like something changed with the ingredients/formula. I have been trying different detergents lately and I cannot find one that suits me. Something has changed or the ones that I purchased were mixed or something. For sure, the IPODs were enhanced and I cannot use those anymore. Watch out for the name cold water on the IPODs. The formula is stronger.
Not sensitive broke out in hives!!!'
1 out of 5 stars
Would not recommend
Srh - 5 months ago, Verified purchaser
Save your money and skin. Broke out my whole family into hives after washing everyone’s bedding.
1 reply from TheTideTeam team - 4 months ago
Please know, the comfort of you and your entire family is the main focus of all of us. We're so saddened to learn about your situation, and want to assure you that our Safety Team works very hard to create gentle detergents that will only make you smile. We hope you'll give us a call and update us on how you're feeling. Call 1 (800) 879-8433 any Monday through Friday, from 9 AM to 6 PM, EST. On Saturdays and Sundays, we're here to talk from 9 AM to 5:30 PM, EST.
Please carry darks and colors
5 out of 5 stars
Would recommend
Na - 6 months ago, Verified purchaser
Like this a lot. Why don’t you carry the Tide for darks and colors?
My only detergent!
5 out of 5 stars
Would recommend
Pretty shoe - 6 months ago, Verified purchaser
Love this detergent! No fragrance and cleans well! Use this Tide Free in liquid and pod form!
Get Rid of the Plastic Measuring Cup
4 out of 5 stars
Dianeke49 - 6 months ago
originally posted on tide.com
I am always excited when I can find detergent and other cleaning products that don’t come in a plastic container. I purchased the box and was disappointed to find a plastic cup inside. Isn’t there a better alternative? It’s time companies like Tide did their part in reducing single use plastic. Sell it with no cup at all, if you can’t find a suitable replacement.
Good product for sesnsitive skin
4 out of 5 stars
Would recommend
kg1147 - 6 months ago, Verified purchaser
Good for sensitive skin, but I still prefer powdered detergent for deep cleaning.
Sensitivity
1 out of 5 stars
Would not recommend
Life With MeiBees - 6 months ago, Verified purchaser
Have to return! If you’re sensitive! This is not the product for you!
1 reply from TheTideTeam team - 6 months ago
There's nothing more important to us than your comfort and safety, and we're sorry to learn Tide Free & Gentle Liquid Laundry Detergent didn't work out for you. Our Safety Team assures us that every batch of Free & Gentle meets our high standards, and you should only be smiling, with the effective, and comfortable, clean your wash receives. Know we're here to help, give us a call any weekday, from 9 AM to 6 PM, EST. On the weekends, we leave at 5:30 PM, EST. Our number is 1 (800) 879-8433.
Wonderful Detergent
5 out of 5 stars
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Larkspur37 - 6 months ago
We switched to Free and Gentle once someone in our family developed a sensitivity to fragrance on their skin, and it has been a game changer. No more skin irritation, and our clothes still come out clean and fresh! It helps fight stains and odors just as well as our old detergent, and doesn't leave any weird residue on clothes either. We have been really happy with the change and that we can get the same quality wash without the added scent!