Sponsored
Tide Free & Gentle Non- HE Liquid Laundry Detergent - 84 fl oz
$12.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- DEEP CLEAN: For a deep clean that's gentle on skin. Removes more stains than the leading Free detergent
- TRUSTED BY EXPERTS: NEA, EPA Safer Choice, and NPF Certified
- HYPOALLERGENIC: Hypoallergenic laundry detergent. Made with no irritating residues, no perfumes and no dyes
- 3-in-1 LAUNDRY DETERGENT: Scent Free + Hypoallergenic + Stain Remover
- 100% OF COMMON STAINS: Works on 100% of common stains and safe to use on all washable fabrics
- VERSATILE USE: Exceptional cleaning in all washing machines and water conditions, even cold water
- Includes one 84 fl oz, 64 count package of Tide Free & Gentle Liquid Laundry Detergent
Description
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deep clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.
Trust the brand that is certified by the NEA, EPA Safer Choice, and NPF. Tide understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.
Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is gentle on sensitive skin, making it an ideal choice for everyone in the family.
Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to clean even in cold water, delivering outstanding performance every time.
Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin.
Trust the brand that is certified by the NEA, EPA Safer Choice, and NPF. Tide understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.
Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is gentle on sensitive skin, making it an ideal choice for everyone in the family.
Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to clean even in cold water, delivering outstanding performance every time.
Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin.
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Formulation: Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13918061
UPC: 030772121443
Item Number (DPCI): 003-08-0640
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
made with: water/eau; c10-16 pareth/pareth c10-16; sodium c10-16 alkylbenzenesulfonate/dérivés alkylés (c10-c16) du benzenesulfonate de sodium; sodium lauryl sulfate; polyethyleneimines alkoxylated/polyéthylèneimines alcoxylées; sodium salts of c12-18 fatty acids/sodium sels d'acides gras c12-18; sodium citrate; propylene glycol; c10-16 alkyldimethylamine oxide/dérivés d'amines des oxydes, c10-16-alkyldiméthyl; alcohol; sodium cumenesulfonate; tetrasodium glutamate diacetate; calcium formate/formate de calcium; subtilisin; amylase enzyme/enzyme d'amylase; benzisothiazolinone; cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase.
Shipping details
Estimated ship dimensions: 4.92 inches length x 10.9 inches width x 11.88 inches height
Estimated ship weight: 5.9745 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this detergent h.e ok?
submitted by Alexaaa - 9 years ago
A: Sure is. Use it all the time.
submitted byska - 9 years agoA: Tide makes an h e version.
submitted byKkvw - 9 years agoA: This particular listing is not our HE version. We do make an HE Tide Free and Gentle Liquid Detergent. We do not suggest using regular detergents in an HE washing machine. If your washer is HE, be sure to use our HE detergent.
submitted byTide - 7 years agoBrand expert
Q: Is this detergent clear as opposed to blue like the original? Thanks!
submitted by Klynn - 2 years ago
A: Yes. It is clear with a slight yellowish tint. There are no dyes so its just the color of the ingredients.
submitted byMelissa L - 1 year agoA: There's no dye added to our Free & Gentle detergents, however, it's a light yellow color.
submitted byP&G - 2 years agoBrand expert
Q: Why is HE on the front top of the bottle but is not high efficiency? This is misleading and led me to believe the product I was purchasing is HE. I think it's a marketing scam that needs attention.
submitted by Kathy - 2 years ago
A: We hope it helps to know this detergent is HE.
submitted byTide - 2 years agoBrand expertA: This! Target, fix this listing! The main photo shows HE and most of the review photos show HE bottles. This is seriously misleading. Some identifier in your database must not be unique.
submitted byKrystal - 2 years ago
Q: can you use it for slime
submitted by vivi - 8 years ago
A: it didn't help remove slime from clothes.
submitted byska - 8 years agoA: No. We have only tested our products for laundry use.
submitted byTide - 7 years agoBrand expert
Q: Is this detergent good for 100 percent mulberry silk pillowcases?
submitted by Mulberry silk pillowcases - 7 months ago
A: That's a great question. While Tide has been tested to be safe for virtually every type of material, we recommend following the care label on the pillowcase for the best way to clean it.
submitted byP&G - 7 months agoBrand expert
Q: Is this detergent good for 100 percent mulberry silk pillowcases
submitted by Mulberry silk pillowcases - 7 months ago
A: Tide has been tested to be safe for virtually every type of material, but we recommend following the care label on the pillowcase to ensure it's getting cleaned properly.
submitted byP&G - 7 months agoBrand expert
Q: What is the PH level of Tide Free & Gentle?
submitted by Irish Skillet - 1 year ago
A: All 2x Liquids (at 10% solution)*: have a PH of 8.1 – 8.6.
submitted byP&G - 1 year agoBrand expert
Q: Is this suitable for hand washing
submitted by Laura - 1 year ago
A: Thank you for your interest in our Tide Free & Gentle, Laura. You can certainly use this to hand wash your clothes.
submitted byP&G - 1 year agoBrand expert
Q: Does this product contain Nickel? Does it contain limoneme?
submitted by thnkfwd - 1 year ago
A: Under label info on the listing, you'll be able to see a list of ingredients.
submitted byP&G - 1 year agoBrand expert
Q: Does this contain fabric softener in its ingredients?
submitted by Liseyloo - 1 year ago
A: That is an excellent question, Liseyloo. Our Tide Free & Gentle does not contain fabric conditioner. If you have any questions, please feel free to give us a call at (800) 879-8433.
submitted byP&G - 1 year agoBrand expert
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Guests are saying
Tide Free and Gentle is a highly regarded laundry detergent, especially for those with sensitive skin. It effectively cleans clothes without harsh dyes or fragrances, making it a safe choice for families and babies. Many guests appreciate its hypoallergenic formula and the fact that it leaves clothes soft and fresh. However, some recent concerns about changes in the formula have raised questions about its consistency and effectiveness. Overall, it remains a trusted option for gentle yet powerful cleaning.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1870 reviews
cleans effectively: 4.46 out of 5
quality: 4.36 out of 5
scent: 4.2 out of 5
value: 4.07 out of 5
77% would recommend
122 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
Ordered 4 and 2 leaked
Ordered 4 and 2 leaked All over inside box. I would like a refund for 2 of them. This has happened before and I just "ate" the cost, but this is getting ridiculousI am not going to clean the bottles, reseal them, box them and then pay to retun them.
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
(no review title)
Love the fragrance free
5 out of 5 stars
12 December, 2025Verified purchase
Its cleans better than the other brands
Tried all brand and it was cheaper because it didn’t work as well. Tide cleans well and is reliable when it comes to getting out stains. Highly recommended
5 out of 5 stars
8 December, 2025Verified purchase
Five Stars
Five Star ⭐️⭐️⭐️⭐️⭐️Customer Support!
1 out of 5 stars
7 December, 2025Verified purchase
(no review title)
Would not recommend getting it delivered! Came broken and got all over our stuff. Love the product however!
1 reply from Tide team - 11 days ago
We appreciate you reaching out, Alicia, and we're happy to hear that you're a fan of our Detergent! However, we do want you to get the most out of our products and apologize that you were unable to this time. This is not an experience that we would like to happen, and we would like to make this right. When you have a chance, give us a call at (800) 879-8433
5 out of 5 stars
1 December, 2025Verified purchase
(no review title)
Great
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Favorite Detergent
My favorite Iaundry detergent. I love how this is gentle and does not irritate my skin. Other detergents leave a residue and make my skin itch. There is not a strong scent to this detergent. Clothes come out clean. I use this on my esthetic towels and it cleanses masques and scrubs from my towels and sheets with no problem.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Free of unnecessary dyes
Free and Gentle is my favorite Tide, I have purchased it several times. It has a light fragrance, not over powering and still gets rid of stains better than any other brand. Several family members have eczema and have said they notice a difference between this and Tide Original.
1 out of 5 stars
23 November, 2025
originally posted on tide.com
Caused horrible rash
I don’t usually write negative reviews but we have had a terrible time with mysterious contact dermatitis rashes/ itching after using this product this past year. It helped me to read other reviews. Because we had used Tide Free and Gentle in the past, it was not our first go to when trying to find a reason for the problem. I’ve also happily used Tide products for something like 40 years! My husband has sensitive skin—developed horrible pruritic rash on his back particularly. Dr. put him on steroids. I washed and double rinsed all clothing, sheets, blankets etc. for the past six months. This helped only slightly. Then I started developing a rash on my back too. Never had that before in my life. Switched detergent. Washed everything. Amazing. Clothes smell better and my back is much better. Husband’s skin is slowly improving. I have several large bottles of Tide Free— (the downside of subscribe and save). I can give them away but afraid of causing problems for someone else. I get it, stuff happens, but hopefully you will understand there is a real issue and take steps to correct it or at least warn people.
1 reply from Customer Care team - 24 days ago
Thank you for bringing this to our attention! Please know that Tide products go through extensive testing to ensure safe and effective use as intended, so we're very sorry and surprised to hear that you and your husband started getting rashes after use. This is certainly not the experience we want or expect you to have with Tide, and we're grateful you took the time to let us know this happened. Typically, we would recommend discontinuing use, so we're glad you've already done this. Your safety is our top priority, and if possible, we'd like to learn more about this to be able to have our team investigate further moving forward. Please hold on to the packaging, if you have it available still, and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
1 out of 5 stars
22 November, 2025
originally posted on tide.com
Formula changed without our knowledge
[This review was collected as part of a promotion.] I’ve been breaking out in hives for months now and haven’t figured out what was the cause. Until I googled if tide has recently changed their formula. I used to break out in hives due to certain detergents when I was younger. So I switched to tide. Hadn’t had a problem until a couple months ago. It’s so bad allergy medication doesn’t even work now.. thinking about seeking a personal injury lawyer over this.
1 reply from Customer Care team - 25 days ago
Thank you for reaching out and bringing this to our attention. Please know that your safety is very important to us, and all of our Tide products go through extensive testing to ensure they're always safe/effective for use as directed on the label. We're very surprised and sorry to hear that you started breaking out in hives after using your Tide Free and Gentle as this is certainly not the experience we want you to have, and we're grateful you let us know. If you haven't already, please discontinue use moving forward. Our Tide Team would like to learn more about this and assist you further from here. Please hold on to your Tide and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2025Verified purchase
(no review title)
I received my order. The tide lid was busted and detergent was everywhere. Sally got a little over half of the detergent when I paid for a full bottle.
1 reply from Tide team - 28 days ago
We're glad you wrote, Susie. We recommend you reach out to Target at 1-800-440-0680. They'll be eager to look into this and see how they can make things right for you. -The Tide Team
5 out of 5 stars
19 November, 2025Verified purchase
(no review title)
Cleans well
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
Super Effective Laundry Liquid Soap
Tide Laundry Product has been very effective on my daily laundry.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
Great product
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
Our family has very sensitive skin and this is the only laundry detergent we can use
5 out of 5 stars
30 October, 2025Verified purchase
(no review title)
all was well
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Go to unscented laundry soap
My go to laundry detergent. Cleans well and leaves laundry fresh and clean smelling without any actual “fragrance” which I dislike and can make skin sensitive. I have been using this for well over a decade and don’t see switching anytime soon.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Tide is the best
Overall, the best liquid detergent that’s out.
4 out of 5 stars
21 October, 2025Verified purchase
(no review title)
Nice delivery on time .
1 out of 5 stars
9 October, 2025
originally posted on tide.com
Formula change wrecked my husband's skin!
I just bought a new (largest available) bottle of free and gentle and within just a few days of using it my husband's skin is destroyed! He has eczema and we have always trusted tide free and gentle. It has never caused problems until now. After doing a little research I found out that you changed the formula and added an ingredient that is causing problems for eczema sufferers all over. Please bring the old formula back!
1 reply from Customer Care team - 2 months ago
Thank you for bringing this to our attention, and we hope you're husband is feeling much better. Our team is committed to performing rigorous safety tests and research to ensure our products are safe for use. We're sorry to hear that your husband's skin reacted after using our Tide Free & Gentle. If you have not done so, we recommend discontinuing use. You're safety is our highest priority, and we'd like to learn more. Please give us a call at (800) 879-8433.