Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap 32 Loads - 40 fl oz
Highly rated
$7.19 ($0.18/fluid ounce)
In Stock
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About this item
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Related Categories
4.6 out of 5 stars with 8394 reviews
cleans effectively: 4.63 out of 5
quality: 4.5 out of 5
scent: 4.25 out of 5
value: 4.27 out of 5
78% would recommend
399 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
21 April, 2026Verified purchase
(no review title)
spilled
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
(no review title)
Always removed the stubborn stains and dirt. Have used all my life. Scent good.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2026Verified purchase
Scent Change has been for the worst
tide has been my go to for over a decade, because it did a great job and it’s original scent was clean, but not overpowering. I am so deeply disappointed in their new scent change. it’s like sickly sweet and floral and I literally can’t stomach eating on my couch around blankets that have been washed in this because it’s so strong even a long time after they’ve been washed. I hate the new scent so much that it’s going to have to be the reason that I finally switch to a different laundry detergent and I’m very disappointed. if Tide brings back their old formula and scent, only then will I reconsider purchasing again.
1 reply from Tide team - 3 days ago
Hello Harley! We are truly sorry to hear about your experience with our Tide Original Deep Cleaning, Concentrated Liquid, Laundry Detergent. We understand that scent sensitivity can be a significant issue and we hope that you are doing fine now. Please know, safety is our top priority and this product is thoroughly evaluated to be safe when used as directed. We care about your safety, for this reason we recommend discontinuing use of the product. Also, we would like to assist you further with this issue. We invite you to contact us at the number (800) 879-8433 and we will be more than happy to help you. Have a nice day.
5 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase
(no review title)
Great, no issues!
5 out of 5 stars
18 April, 2026Verified purchase
(no review title)
I love shopping at Target for my pick up groceries! The employees are so helpful and friendly. Everything that I order is ready when they say that my order will be ready. Thank you, Target!
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2026Verified purchase
Tide is the best!!!
excellent and very best laundry detergent cleans well rids stains smells nice
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2026Verified purchase
(no review title)
Tide is the best
1 out of 5 stars
9 April, 2026
originally posted on tide.com
Fragrance
I have always used Tide products. I’ve always used Tide original recently. I bought a bottle and I have found that it’s a fragrance has changed and is overwhelming. I am asthmatic and it triggers me immediately. I’ve never had this happen before I do not know what you did to it, but it certainly is not for someone that is asthmatic. It’s just like walking into a field of pollen.
1 reply from Customer Care team - 16 days ago
We're really sorry to hear you had this experience with our Tide Original Liquid Laundry Detergent. It must upsetting that the scent was too powerful causing such effect on your health. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. This issues could be caused by the product being exposed to extreme heat or cold. Always store the product in a cool (but not cold), dry place. Additionally, if the product is very old this has the potential to affect the perfume. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
3 out of 5 stars
8 April, 2026
originally posted on tide.com
The smell
[This review was collected as part of a promotion.] Tide is great. I just wish they would bring back the original scent. Why do you have to fix something that isn’t broken? It’s an awful scent now.
1 reply from Customer Care team - 16 days ago
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
2 out of 5 stars
Thumbs up graphic, would recommend
4 April, 2026Verified purchase
Leaked derergent
Usually my tide arrives with no issue but this one was leaking. Just sharing what happened. I would buy again but just know this may happen.
1 reply from Tide team - 18 days ago
Thank you for sharing your experience with us. We sincerely apologize for the inconvenience caused by the leaking detergent. At Tide, we take quality as our top priority and strive to ensure that every product you receive meets our high standards. What you’ve described is not something we would expect, and we would like to gain a better understanding of your feedback to help prevent this from happening in the future. We kindly ask that you contact us directly at (800) 879-8433 so our team can look into this matter further and assist you accordingly. We appreciate your continued support and hope to provide you with a better experience moving forward.
5 out of 5 stars
4 April, 2026Verified purchase
(no review title)
Excellent product!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026Verified purchase
Scent change is HORRIBLE
the new scent is horrible. It is so strong, I could literally smell it wafting from the basement through my whole house after one load. It lingers on clothing for ages and smells so artificial and gross. I used this twice and threw the rest away, after using tide original for a decade. I just pulled out a shirt I washed once with this a month ago and haven't worn since, and instantly could tell it was washed with this detergent. DO NOT BUY!
1 reply from Tide team - 17 days ago
We're really sorry to hear you had this experience with our Tide Original HE Liquid Laundry Detergent. It must upsetting that the scent was too powerful for your liking. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. Incorrect dosage could be the cause of too much or too little scent remaining after the wash, so to remove odor: - Rewash with the hottest water safe for the fabric, using the recommended amount of detergent and fabric softener. - If item is bleach-safe, use bleach while washing. - One cup of vinegar can be added to wash, if not bleach safe. - Be sure to check owner’s manual on how to clean out machine or do service wash on machine. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
29 March, 2026Verified purchase
(no review title)
Detergent cleans our clothes well. Tide is the only detergent I use. I’ve tried multiple scents and you can’t go wrong with any of them.
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2026Verified purchase
Tide is my favorite choice
I love Tide! Not an overbearing scent just the perfect smell and the price is right!
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
(no review title)
Tide is the best
5 out of 5 stars
27 March, 2026Verified purchase
(no review title)
I like the smell and it gets your clothes clean
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase
(no review title)
I had an incident with this detergent when it was shipped out. Unfortunately, the detergent was spilled all over my other items. Luckily, I was able to get a replacement. Customer service was helpful and friendly regarding this matter. She was to resolve this situation quickly and efficiently. I will continue buying this product.
2 out of 5 stars
25 March, 2026
originally posted on tide.com
The scent is overpowering!
I’ve always considered Tide Original to be a great pick. It always gets the job done as far as stains. But as of lately, the fragrance has changed, and not for the better. What was once a pleasant mild scent has now become an overwhelming one that has me rinsing twice in the washing machine. And even then, it is too strong and lingers too long. I won’t wear any clothing out in public that I’ve washed with this new fragrance. I’ll use the rest of this bottle for towels as I search for an acceptable alternative. So disappointed.
1 reply from Customer Care team - 1 month ago
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave you're review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
2 out of 5 stars
24 March, 2026Verified purchase
(no review title)
Tide had leaked in the bag for delivery
1 reply from Tide team - 29 days ago
Hi Maureen! Thank you for letting us know about the leak, that’s definitely not what we want for you! We take quality very seriously and would love to look into this further. Please give us a call at (800) 879-8433 so we can assist you directly. We appreciate your feedback!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2026Verified purchase
Dont purchase online.
I would really loved to rate this higher but Target did a horrible job on delivering this. I ordered 4 initially and it came in damaged. I messaged Target the photo and they did a replacement. The replacement also had a seal on it saying damaged and the liquid was all spilled out. I made another complaint; showing photo. Not sure if I’ll order again.
1 reply from Tide team - 30 days ago
We're so sorry to hear you had this experience with our Tide Original HE Liquid Laundry Detergent. It must upsetting that the two deliveries had bottles damaged. This is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our bottles during shipping. Our bottles are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.