Target New ArrivalsBack to SchoolCollegeHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tide Original Non-HE Liquid Laundry Detergent - 2 of 4Tide Original Non-HE Liquid Laundry Detergent - 3 of 4Tide Original Non-HE Liquid Laundry Detergent - 4 of 4
Tide Original Non-HE Liquid Laundry Detergent - 1 of 4

Tide Original Non-HE Liquid Laundry Detergent 64 Loads - 80oz

7 Questions
$12.99 ($0.16/fluid ounce)See 2 deals for this item
Size84 fl oz

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • 6X Boosted Clean: Tide liquid laundry detergent is 4X cleaner and 2X fresher. This liquid detergent is formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply liquid laundry detergent
  • Tough stain removal: Tide's laundry soap works on 100% of common stains, for every load every time. Don't settle for "almost clean", get a boosted clean with Tide liquid laundry detergent
  • Grease Cleaning Power: Tide laundry detergent has 10X the grease fighting ingredients versus leading bargain laundry detergent, for those tough to get out grease stains Tide liquid detergent has the power you need
  • Don't pay for water, pay for clean: Tide's concentrated liquid detergent formula has less water per drop versus leading bargain laundry detergents
  • Works on all fabrics: Tide liquid detergent works on all machine washable fabrics and in all cycles and water temperatures, including in cold and quick cycles
  • Made for all day freshess: Our liquid detergent is infused with the Tide Original scent you love. Made to last all day, Tide liquid detergent provides freshness that you can count on
  • Includes one 80 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 64 loads

Description

Experience the power of 6X Boosted Clean with Tide Liquid Laundry Detergent. Engineered to be 4X cleaner and 2X fresher formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply, ensuring your clothes look newer for longer. While leading baking soda brands may leave you with "almost clean," Tide tackles 100% of common stains with confidence, making it your go-to for every load, every time.

With 10X the grease-fighting power compared to leading bargain brands, Tide's concentrated formula means you're not just paying for water, but for a truly powerful clean. Suitable for all machine washable fabrics and compatible with every cycle and water temperature-even cold and quick washes-Tide delivers versatility and effectiveness.

Infused with the beloved Tide Original scent, our detergent provides all-day freshness you can count on. Join countless satisfied consumers who have made Tide America's #1 laundry detergent, according to Nielsen data over the past 52 weeks making it the smart choice for a cleaner, fresher wardrobe. Don't settle-boost your clean with Tide! Includes 1 80 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 64 loads.
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 64
TCIN: 13918059
UPC: 030772121085
Item Number (DPCI): 003-08-0703
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and Call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 11.37 inches length x 7.28 inches width x 4.33 inches height
Estimated ship weight: 5.64 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this specific formula safe to use in HE machines? I bought this Aug 2020 but it doesn't have the HE logo. Oops.

submitted by Jamie - 6 years ago

  • A: Jamie, we have two types of detergents, regular and HE. Our HE Detergent will have the HE logo on it. Otherwise it is the regular detergent. HE detergent is low sudsing and can be used in HE and traditional washers. Our regular detergent should not be used in an HE machine. IF you ahve any questions, or if we can help you further, please give us a call at (800) 879-8433.

    submitted byTide - 6 years ago
    Brand expert

  • A: If your regular detergent should not be used in an HE machine, then you should not have "For HE full loads, fill to bar 5" in the details for this product.

    submitted byMidwest Mike - 6 years ago

  • A: Op ooo one one or one is p o or D but I

    submitted byPooooooo - 5 months ago

Q: It says ORIGINAL but has the HE designation on the bottle -- is this still the Original for use in non-HE machines

submitted by Lynn - 3 years ago

  • A: Original is the scent

    submitted byA kid can count to five - 2 years ago

  • A: We apologize for the confusion. This is not an HE bottle.

    submitted byTide - 1 year ago
    Brand expert

Q: HE detergents don't work at all cleaning clothes (neither do HE machines), so why not go back to making normal soap?

submitted by OG - 2 years ago

  • A: We appreciate you taking the time to share this with us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 879-8433.

    submitted byTide - 2 years ago
    Brand expert

Q: Since the new 92 ounce Original Tide is rated at 64 loads, and the old 100 ounce Original Tide was rated at 64 loads too, did Tide's concentration formula change?

submitted by WILLIAM - 6 years ago

  • A: Yes, we did make our Tide more concentrated.

    submitted byTide - 6 years ago
    Brand expert

Q: Did Tide stop making the 100 ounce size? This is only 92 ounces.

submitted by Tide lover - 6 years ago

  • A: We do still make the 100oz HE Original detergent.

    submitted byTide - 6 years ago
    Brand expert

Q: Can this product be used with non HE washing machines?

submitted by Lillian - 6 years ago

  • A: Yes, this can be used in a washing machine that is not HE.

    submitted byTide - 6 years ago
    Brand expert

Q: How do I get digital offer?

submitted by BruceT - 8 years ago

  • A: We suggest getting in contact directly with Target, as this offer is retailer specific.

    submitted byTide - 7 years ago
    Brand expert

Q: what concentration is this detergent?

submitted by jml - 8 years ago

  • A: Our detergents are 2x concentrated.

    submitted byTide - 8 years ago
    Brand expert
See all questions (7)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

Tide original liquid laundry detergent is a trusted choice for many guests, known for its effective stain removal and fresh scent. The concentrated formula allows for a small amount to go a long way, making it economical. Guests appreciate the sturdy packaging and easy measuring cap, which enhances the overall user experience. While some have noted changes in scent, the detergent consistently delivers clean, fresh-smelling laundry, making it a staple in households.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3931 reviews
    cleans effectively: 4.73 out of 5
    quality: 4.63 out of 5
    scent: 4.55 out of 5
    value: 4.38 out of 5
    88% would recommend
    77 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    (no review title)

    Smells really good
    A
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    8 August, 2026Verified purchase

    (no review title)

    I was refreshing great quality. great prices on different sizes.
    Patricia
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    31 July, 2026
    originally posted on tide.com
    Image

    I tried to have an open mind..

    I bought the Tide 6 x after reading reviews that said that the scent had changed and that people were unhappy. I tried to have an open mind but the reviews are right. The scent is very strong and unpleasant. It doesn’t smell like Tide and it also lingers heavily. I ended up washing that load 3 times with my original Tide products to get the smell out of my clothes. I feel that the latest changes have potentially unseated Tide as the number 1 detergent. They won’t be taken out by another brand, they will have done it to themselves. I don’t know why they would move away from their iconic scent (s) and trustworthy cleansing properties. Please reconsider! For those who may be wondering, to me, the powder detergents seem to be unchanged. I stocked up on them as I will be at a loss if they change them too. Thankfully, the liquid detergent with a touch of April fresh downy still smells about the same but just in case they change too, I am going to be trying different brands. I never thought that I would have to use something other than Tide.
    1 reply from Customer Care team - 14 days ago
    Hey there! We are sincerely sorry to hear that the scent of our Tide 6x did not meet your expectations and caused such a frustrating experience. We understand your disappointment, especially as a long-time user who values our traditional fragrances and cleaning efficacy. We truly appreciate you sharing your candid feedback and highlighting your concerns about recent changes. Please know that your loyalty means a great deal to us, and we would like to understand more about your experience and try to make things right. Please contact us at 800-879-8433 at your convenience.
    LEA1976
    Did you find this review helpful?
    1 out of 5 stars
    30 July, 2026Verified purchase

    Reveiw is on thr target packaging, not tide itself

    The cap on the lid of the laundry detergent was not completely closed so almost everything in the box was covered in laundry detergent. Very disappointing, the didn’t add the tape to the cap to keep it in place.
    Did you find this review helpful?
    5 out of 5 stars
    29 July, 2026
    originally posted on influenster.com
    Image

    You leave clothes very clean 🧼

    I love it, it washes super well, the smell is super rich and makes good foam, the instructions are easy to use, and leaves the clothes very clean😍🥰😍🥰😍🥰
    1 reply from Customer Care team - 10 days ago
    We are thrilled to hear how much you love Tide Original Liquid Laundry Detergent! Its powerful 10X enhanced cleaning tackles tough body soils, grease, oil, and protein stains effectively, even in cold water. Thanks to Acti-lift Technology, it penetrates deep into fibers to break up stubborn stains and boost whiteness, leaving your clothes wonderfully clean and fresh. The rich scent and good foaming power, combined with easy-to-follow instructions, make laundry a breeze. Safe on colors and available in 2X concentrated formulas for high-efficiency washers, Tide consistently delivers up to four times cleaner and twice as fresh results, making every wash a winning one!
    MargothR
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on influenster.com
    Image

    Zero stains and scent

    I love that it removes stains super easy without having to scrub before putting the clothes in the washing machine, and the colors look super vivid wash after wash. In addition, the smell of cleanliness lasts a long time on the sheets and towels.🤩👍😉🥰
    AnielG
    Did you find this review helpful?
    3 out of 5 stars
    26 July, 2026
    originally posted on tide.com
    Image

    It smells different

    This is not the Tide scent I remember. Why was this messed with?!? This reminds me of when Coke changed their formula. Please don't mess with perfection. I am going to go try another brand. If I can't have that Tide clean smell what is the point.
    1 reply from Customer Care team - 17 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    Jarber3
    Did you find this review helpful?
    2 out of 5 stars
    6 July, 2026
    originally posted on tide.com
    Image

    (no review title)

    Been buying this stuff for years, I finally decided to switch over and bought the Free
    Tide_Fan
    Did you find this review helpful?
    5 out of 5 stars
    5 July, 2026
    originally posted on influenster.com
    Image

    For me, one of the best liquid laundry detergents.

    I have used Tide Original detergent for a long time, and it has always delivered excellent results. I like its fresh scent because it leaves clothes feeling clean without being overpowering. It has a thick consistency, so a small amount gets the job done effectively, even on garments with tough stains. The quality is outstanding; clothes come out clean and fresh, with colors well-preserved. The packaging is sturdy and easy to handle, and the cap makes it simple to measure the right amount of detergent without wasting any product. I also tend to buy it in various sizes depending on my needs-ranging from small bottles to larger ones-to save money and ensure I have a supply that lasts. For me, it is a reliable choice that always lives up to its promises.
    1 reply from Customer Care team - 1 month ago
    We are absolutely thrilled to hear that Tide Original has been your trusted choice for such a long time and has consistently delivered excellent results for you! It is wonderful to know that you appreciate its fresh, non-overpowering scent, and that its thick consistency means a small amount effectively tackles even tough stains. We are especially proud that you recognize its outstanding quality, preserving colors and leaving clothes clean and fresh, We put a lot of care into crafting fragrances and products that enhance your laundry experience, Thank you so much for this heartwarming review, Have an amazing rest of your day!!
    DayaF
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026Verified purchase

    (no review title)

    I love how Target employees package their goods. They are so organized and precise with their packaging especially with detergents that can cause damage if leaked out. Thank you for your great service in your shipping department.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    30 April, 2026
    originally posted on tide.com
    Image

    Smell too strong

    I have used Tide for years. This past year the scent has become overwhelming. My nose started itching like crazy all the time. The scent seemed to stick to my skin. I now use the unscented Tide. Much better, but I do miss the lighter scented Tide.
    Leslie6
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    17 April, 2026
    originally posted on tide.com
    Image

    The best

    [This review was collected as part of a promotion.] Tide detergent has consistently upheld its quality and features a lovely scent, in contrast to some brands that have lowered their standards. I’ve been using Tide for many years and have no plans to switch brands. It always leaves my family’s clothes clean and smelling wonderful and fresh.
    AnthonyL
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 April, 2026
    originally posted on tide.com
    Image

    Smells great!

    [This review was collected as part of a promotion.] This product appears as shown, it is effective and concentrated to help get rid of stains and smells. I’ve been using Tide for as long as I can remember.
    TiannaL
    Did you find this review helpful?
    1 out of 5 stars
    9 April, 2026
    originally posted on tide.com
    Image

    Fragrance

    I have always used Tide products. I’ve always used Tide original recently. I bought a bottle and I have found that it’s a fragrance has changed and is overwhelming. I am asthmatic and it triggers me immediately. I’ve never had this happen before I do not know what you did to it, but it certainly is not for someone that is asthmatic. It’s just like walking into a field of pollen.
    1 reply from Customer Care team - 4 months ago
    We're really sorry to hear you had this experience with our Tide Original Liquid Laundry Detergent. It must upsetting that the scent was too powerful causing such effect on your health. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. This issues could be caused by the product being exposed to extreme heat or cold. Always store the product in a cool (but not cold), dry place. Additionally, if the product is very old this has the potential to affect the perfume. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
    Jasper16
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    8 April, 2026
    originally posted on tide.com
    Image

    The smell

    [This review was collected as part of a promotion.] Tide is great. I just wish they would bring back the original scent. Why do you have to fix something that isn’t broken? It’s an awful scent now.
    1 reply from Customer Care team - 4 months ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
    Jess3
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    25 March, 2026
    originally posted on tide.com
    Image

    The scent is overpowering!

    I’ve always considered Tide Original to be a great pick. It always gets the job done as far as stains. But as of lately, the fragrance has changed, and not for the better. What was once a pleasant mild scent has now become an overwhelming one that has me rinsing twice in the washing machine. And even then, it is too strong and lingers too long. I won’t wear any clothing out in public that I’ve washed with this new fragrance. I’ll use the rest of this bottle for towels as I search for an acceptable alternative. So disappointed.
    1 reply from Customer Care team - 5 months ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave you're review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    J Ryan
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    10 March, 2026
    originally posted on tide.com
    Image

    Great

    [This review was collected as part of a promotion.] We usually use arm and hammer which is our go to but didt mind giving this a try. It smells good during and after washing I’d probably use this for a back up
    SantannaB
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026Verified purchase

    (no review title)

    Outstanding at cleaning my dirty clothes. Top notch.
    Nicholas
    Did you find this review helpful?
    3 out of 5 stars
    7 March, 2026

    (no review title)

    I’ve used this non HE detergent forever. Constantly cleaned clothes. The new “Boosted” formula scent is gross, smells like outside after a rain. Not sure if I’ll be purchasing again. 🥲
    1 reply from Tide team - 5 months ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review.We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    Jriipp
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on tide.com
    Image

    Because my daughter doesn’t believe in shoes!

    I love my daughter Shannon, but her ability to get the toughest stains on the whitest clothes might be unparalleled. For some reason she decided that her friends advice of “just wear your socks” to go to her birthday party two blocks away was solid to follow! And she doesn’t wear dark colored socks, or find her slides, no way! She pulled on her brand new white knee high socks with pink hearts all over them she just got for Valentine’s Day! So when she wandered up to me the next day with a rolled up ball of socks and a “you know my heart socks? I got grass stains all over them” I knew it was time to put to boosted test to work. We threw it in the wash and as a lifelong tide user I had no doubt the result, the stains came out. Shannon is thrilled, although I will be making sure those socks will be accompanied by a pair of shoes the next time she wears them!
    momoftwo7162
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms