cantu beauty

Many Cantu products are formulated without common harsh ingredients — they typically exclude mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, and propylene. Some listings also note the absence of drying alcohols or formaldehyde-related ingredients.

Shampoos are worked into a lather on wet hair and rinsed. Styling creams and activators are applied to wet hair section by section. Mousse is applied to wet hair and then scrunched, while refreshers are sprayed on dry or damp hair to revive curls between washes.

Cantu products commonly deliver curl definition and shaping, increased moisture and softness, frizz reduction, added shine and light-to-extended hold. Many items also help refresh and revive second- or third-day styles.