The brush is described as a Millionizer design that captures and coats every lash, separates lashes from corner to corner, and creates fuller, fanned-out coverage without clumping.
Both the waterproof and washable listings state the mascara "removes easily with waterproof eye makeup remover."
Descriptions mention anti-clump technology and a built-in Clean Sweep Wiping System that wipes excess product from the brush, along with claims of non-clumping for a clean, separated finish.
Listings use phrases such as "Long Lasting," "lasts all day," and "no-flake, no-smudge," and they note waterproof or smudgeproof variants to convey durability.
Instructions advise placing the brush at the base of the lashes and gently sweeping upward to the tips.