L'Oreal Paris Féria Multi - Faceted Shimmering Permanent Hair Color - Smokey Silver: For All Hair Types, Liquid Form
$12.99 ($2.06/fluid ounce)
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4.4 out of 5 stars with 541 ratings
$4.99 - $17.99
Buy 3, get 1 free on select beauty minis on select items
4.4 out of 5 stars with 512 ratings
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 6117 reviews
effectiveness: 2.91 out of 5
quality: 3.05 out of 5
value: 2.88 out of 5
47% would recommend
586 recommendations
1 out of 5 stars
24 March, 2026
originally posted on lorealparisusa.com
Terrible
It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
1 reply from LeCare team - 9 days ago
Hi Aaliyah! We are sorry to hear about the experience you had with Feria Multi Faceted Shimmering Permanent Hair Color. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5;30, ET. It would be helpful if you could have the product box available and provide us with case #45858501 when you call.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026
Not for me
I’m not using this dye anymore. I’ve used two boxes already and my hair didn’t fully take. I dislike how dry my hair feels. Very patchy. I will be looking for another brand!
1 out of 5 stars
14 March, 2026Verified purchase
DO NOT BUY
Turned my hair black 😡
5 out of 5 stars
9 March, 2026
originally posted on lorealparisusa.com
L'Oreal Paris My favorite brand
I love his hair color and I love the color red it is it's vibrant rich. It leaves my hair soft not like a lot of the other hair products out there. I always make this my go too brand and color. it never lets me down.
2 out of 5 stars
8 March, 2026
originally posted on lorealparisusa.com
Diaster
This was like water. I hated every bit of applying this. Pleaseeeee make it thicker!
1 reply from LeCare team - 25 days ago
Hi Hemi! Thank you for reaching out with your feedback regarding Feria, V38-Intense Deep Violet. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
5 out of 5 stars
8 March, 2026
originally posted on lorealparisusa.com
Love this product. The color is beautifully genius
I turned 65 and wished to go salt and pepper naturally, but greatly disliked the color line and regrowth discoloration. And No matter what salon I went to for salt and pepper hair color transformation. I always got a botched up hair cut, and hair color. Extremely Frustrated and bankrupt, I decided to take matters into my own hands. I bleached my hair to the lightest I can get. Searched for hair colors closest to what might come closest to salt and pepper color. I purchased the L’Oréal Multi Faceted Shimmering Permanent Hair Color S1 Smoky Silver. It’s still not salt and pepper, but is close to it. The only issue is the color dose change to a dingy yellow color, I tried a purple deep conditioning mask, and it was never the same as when I first used the dye. The product is awesome, I was ok with it, but don’t know how to maintain and keep it from changing color.
1 out of 5 stars
27 February, 2026
originally posted on lorealparisusa.com
Not good
I have used Feria in the past with good results. This violet color did NOT go on evenly. Parts of my hair look like grape Kool Aid and parts look like wine that sat out for 6 months. Neither is what I was going for.
1 reply from LeCare team - 1 month ago
Hi khjo! We are sorry to hear that you hair did not respond by taking on a uniform result with Feria, V38-Intense Deep Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your feedback and will be sharing it with others in our company for consideration.
4 out of 5 stars
17 February, 2026
Id buy again
[This review was collected as part of a promotion.] Didn't dry out or break my hair at all. Color held nicely
5 out of 5 stars
12 February, 2026
originally posted on lorealparisusa.com
Worked exactly as described
Levels of lightning blonde works well and true to description if used on what your actual color is. I know my own hair color and chose accordingly and it worked perfect.
5 out of 5 stars
11 February, 2026
originally posted on lorealparisusa.com
V38 Love!!!
I finally found the perfect color! It also shows ombré from the roots being a different color however it looks intentional! So many compliments (V38).
2 out of 5 stars
1 February, 2026
originally posted on lorealparisusa.com
Not like it used to be
I have been using Feria for years. The last few I’ve used 45 French Roast but this time due to more grays and having to color more often, I opted for a lighter color and did B61 Downtown Brown. I have visible grey everywhere. I have never had any trouble with Feria covering grays before. I wasted money, time and back pain to do this only to have to do it again.
1 reply from LeCare team - 2 months ago
Hi RLKN! Thank you for the photos! Feria B61- Downtown Brown is not a gray coverage haircolor. Please take a look at the information on the box. This is a hair lightener that takes the natural dark hair to a lighter shade of brown! It is a hair lightener, so it cannot make lighter hair darker of deposit color to cover gray. The Feria Haircolor line is not recommended for gray coverage, and we do not promote gray coverage on the box or instructions for using. Our promoted gray coverage haircolor is Excellence Creme! Next to Excellence is Superior Preference, depending g on your % of gray! We hope this is helpful information going forward.
1 out of 5 stars
31 January, 2026
originally posted on lorealparisusa.com
It was good until you ruined it.
As of 2026 they changed the copper crave c74 color ive been faithfully buying this color for years and im very disappointed with the outcome of my hair after using the new formula please change it back i dont know what to use now not even in salons could get the color i was getting from this kit VERYYY DISAPPOINTED
1 reply from LeCare team - 2 months ago
Hi Unhappy customer! Thank you for sharing how you feel about Feria, C74-Copper Crave/Intense Medium Copper. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
16 January, 2026
originally posted on lorealparisusa.com
Wrong color! Def changed formula.
I haven’t used this product in years, but use to love it. Used it color black hair black today. It didn’t color sun faded areas of my hair at all and left my grey roots royal purple. This is horrible. Should be pulled from market for false advertising!!
1 reply from LeCare team - 2 months ago
Hi Tara! Thank you for trying Feria, 21-Bright Black, and for reaching out with feedback. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feria is not a gray coverage product. It is recommended for natural hair, to bring out the multi-tonal effects. Your feedback is appreciated and will be shared with others in our company.
3 out of 5 stars
15 January, 2026Verified purchase
(no review title)
Has a blue/slightly purple undertone to it. Doesn’t really stick the best unless you’re entire head is platinum blond, even a honey blond will look more blue than grey
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Hd. Thank you for reaching out regarding L'Oreal Feria Multi Faceted Shimmering Permanent Hair Color in Smokey Silver. We would like to assist you but need more information please contact us at 800-631-7358 M-F 9am to 5:30pm EST and refer to case #44835156. Please have the product available when calling we look forward to hearing from you.
5 out of 5 stars
13 January, 2026
originally posted on lorealparisusa.com
PLEASE DONT DISCONTINUE THIS COLOR
I have been dying my hair this exact color for 3 years and I cannot find it in stores anymore, please i beg
5 out of 5 stars
3 January, 2026
originally posted on lorealparisusa.com
Why is it discontinued
This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
5 out of 5 stars
19 November, 2025
originally posted on lorealparisusa.com
Love Feria Smokey Pink #P2
I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
1 out of 5 stars
14 November, 2025
originally posted on lorealparisusa.com
Don’t do this color
Gave me Hot Roots! I have an event tomorrow and don’t know what to do. Waste of money.
1 reply from LeCare team - 4 months ago
Hi Lala! Thank you for sharing your experience after using Feria, 60-Light Brown. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
13 November, 2025
originally posted on lorealparisusa.com
Great shine and multifaceted color
Love this hair color! It is not flat and keeps it's color. I wish the conditioner hadn't changed. Used to love to use this to perk up between colors. Now it is too "sticky" and makes my hair feel like it is plastic coated. However, I can't get the same shine and multifaceted color from any other box.
1 out of 5 stars
10 November, 2025
originally posted on lorealparisusa.com
Not happy
I have medium to light brown hair and bought this product today going to do dark brown roots and bright red ombre but this color did not change my medium brown hair color at all it did nothing for my hair not even a tent of red it was like I didn't color at all I'm very unsatisfied.
1 reply from LeCare team - 5 months ago
Hi Shann! We apologize that you were not satisfied with the results you achieved using Feria R57. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Unfortunately, color does not lift or lighten color and the pictured results are based on use with natural uncolored starting shades. In order to achieve the look you desire, you would first need to pre-lighten your ends removing any dark color. Then you may successfully apply a lighter and/or brighter shade. We hope this helps! If you need product suggestions or additional assistance with reaching your color goals please text or call us at 833-856-7325 Monday-Friday 9am-5:30pm EST. We are always happy to assist you!