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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Féria Multi - Faceted Shimmering Permanent Hair Color - Smokey Silver: For All Hair Types, Liquid Form

$12.99 ($2.06/fluid ounce)

ColorS1 Smokey Silver
  • 21 Starry Night
  • 36 Chocolate Cherry
  • 40 Espresso
  • 45 French Roast
  • 60 Crystal Brown
  • B61 Downtown Brown
  • R48 Red Velvet
  • R57 Cherry Crush
  • V38 Violet Noir
  • 20 Black Leather
  • S1 Smokey Silver
  • 26 Black Cherry
  • 65 Honey Brown
  • Caramel Glow
  • Chocolate Glaze
  • Jet Black
  • Spiced Copper
  • Hot Chilli

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • L’Oreal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results
  • Never leaves hair dull or flat
  • Seals and smooths hair, never wrecks or ravages hair
  • Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Packaging may vary, what you receive may not be what is reflected on site.


Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.3 fl oz (US)
TCIN: 75563330
UPC: 071249383216
Item Number (DPCI): 063-01-1639
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel: 1228575: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, oleyl alcohol, fragrance, ammonium thiolactate, toluene-2,5-diamine, edta, 1-naphthol, erythorbic acid, 4-chlororesorcinol, m-aminophenol, hydroxypropyl bis(n-hydroxyethyl-p-phenylenediamine) hcl, 2,4-diaminophenoxyethanol hcl, 2-methylresorcinol, n,n-bis(2-hydroxyethyl)-p-phenylene-diamine sulfate, thioglycerin, bht f.i.l. # d223904/1, shimmering conditioning developer crème: 1190015: aqua/water, hydrogen peroxide, cetearyl alcohol, sodium salicylate, trideceth-2 carboxamide mea, phosphoric acid, ceteareth-25, tetrasodium etidronate, tetrasodium pyrophosphate, glycerin f.i.l. # d209747/4, aromatic shimmer serum: 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner: 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, acetic acid, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/8

Shipping details

Estimated ship dimensions: 6.69 inches length x 3.62 inches width x 2.91 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does caramel glow -53 covers white hair roots

submitted by Devorah Yolanda - 26 days ago
  • A: Hi Devorah Yolanda. Thank you for reaching out to L'Oreal regarding the Feria, #53, Caramel Glow. The Feria haircolor doesn't provide very good gray/white coverage. We suggest using L'Oreal Superior Preference, shade #5G, Medium Golden Brown or shade #6 1/2G, Lightest Golden Brown.

    submitted byL'OrealParisProductExpert - 25 days ago
    Brand expert

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 3 years ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 2 years ago
  • A: is it safe for curls?

    submitted byelaine - 2 months ago

Q: Will this work on dark hair

submitted by Daek hair - 29 days ago
  • A: Hi there! We are so sorry to hear about your experience with our Feria 515 Chocolate Glaze. Our stylists are happy to discuss your hair needs! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 23 days ago
    Brand expert

Q: I'm interested in using Starry Night on my faded professionally dyed black hair, and natural dark brown roots. Do I need to add any developer to this dye or do I use it as is?

submitted by Raina - 3 months ago
  • A: Hey Raina, Great question! The L'Oreal Paris Feria Permanent Hair Color kit has everything you need to complete 1 full application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert
  • A: Hello Raina! It is exciting to hear you are looking to refresh your look with the bold, multi-faceted tones of Feria Starry Night. This specific shade is renowned for its shimmering, deep-blue black reflects, and it can provide a stunning update to both your natural roots and your previously dyed lengths. The Feria hair color kit is designed as a complete, professional-level system, so you do not need to purchase or add any additional developer. The box includes everything required: the Shimmering Conditioning Colour Crème, the Shimmering Conditioning Developer Crème, and the Aromatic Shimmer Serum. To ensure the most even result across your natural roots and your faded black lengths, we recommend starting your application on the new growth at the roots first, before moving the product through the mid-lengths and ends. This allows the color to develop consistently across the different textures of your hair. We hope you enjoy the vibrant, high-intensity shine that Starry Night is known for.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 5 months ago
  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert
  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 6 months ago
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 7 months ago
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 9 months ago
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 10 months ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 7 months ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 1 year ago
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Additional product information and recommendations

Frequently Bought Together

Guests are saying

The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 6117 reviews
    effectiveness: 2.91 out of 5
    quality: 3.05 out of 5
    value: 2.88 out of 5
    47% would recommend
    586 recommendations
    1 out of 5 stars
    24 March, 2026
    originally posted on lorealparisusa.com
    Image

    Terrible

    It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
    1 reply from LeCare team - 9 days ago
    Hi Aaliyah! We are sorry to hear about the experience you had with Feria Multi Faceted Shimmering Permanent Hair Color. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5;30, ET. It would be helpful if you could have the product box available and provide us with case #45858501 when you call.
    Aaliyah
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2026

    Not for me

    I’m not using this dye anymore. I’ve used two boxes already and my hair didn’t fully take. I dislike how dry my hair feels. Very patchy. I will be looking for another brand!
    Kiley
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026Verified purchase

    DO NOT BUY

    Turned my hair black 😡
    Harry
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on lorealparisusa.com
    Image

    L'Oreal Paris My favorite brand

    I love his hair color and I love the color red it is it's vibrant rich. It leaves my hair soft not like a lot of the other hair products out there. I always make this my go too brand and color. it never lets me down.
    Skar
    Did you find this review helpful?
    2 out of 5 stars
    8 March, 2026
    originally posted on lorealparisusa.com
    Image

    Diaster

    This was like water. I hated every bit of applying this. Pleaseeeee make it thicker!
    1 reply from LeCare team - 25 days ago
    Hi Hemi! Thank you for reaching out with your feedback regarding Feria, V38-Intense Deep Violet. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
    Hemi
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on lorealparisusa.com
    Image

    Love this product. The color is beautifully genius

    I turned 65 and wished to go salt and pepper naturally, but greatly disliked the color line and regrowth discoloration. And No matter what salon I went to for salt and pepper hair color transformation. I always got a botched up hair cut, and hair color. Extremely Frustrated and bankrupt, I decided to take matters into my own hands. I bleached my hair to the lightest I can get. Searched for hair colors closest to what might come closest to salt and pepper color. I purchased the L’Oréal Multi Faceted Shimmering Permanent Hair Color S1 Smoky Silver. It’s still not salt and pepper, but is close to it. The only issue is the color dose change to a dingy yellow color, I tried a purple deep conditioning mask, and it was never the same as when I first used the dye. The product is awesome, I was ok with it, but don’t know how to maintain and keep it from changing color.
    Transitions
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    27 February, 2026
    originally posted on lorealparisusa.com
    Image

    Not good

    I have used Feria in the past with good results. This violet color did NOT go on evenly. Parts of my hair look like grape Kool Aid and parts look like wine that sat out for 6 months. Neither is what I was going for.
    1 reply from LeCare team - 1 month ago
    Hi khjo! We are sorry to hear that you hair did not respond by taking on a uniform result with Feria, V38-Intense Deep Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your feedback and will be sharing it with others in our company for consideration.
    khjo
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    17 February, 2026

    Id buy again

    [This review was collected as part of a promotion.] Didn't dry out or break my hair at all. Color held nicely
    Ittybittyest
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 February, 2026
    originally posted on lorealparisusa.com
    Image

    Worked exactly as described

    Levels of lightning blonde works well and true to description if used on what your actual color is. I know my own hair color and chose accordingly and it worked perfect.
    CombativeRabbit
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 February, 2026
    originally posted on lorealparisusa.com
    Image

    V38 Love!!!

    I finally found the perfect color! It also shows ombré from the roots being a different color however it looks intentional! So many compliments (V38).
    Kaete
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    1 February, 2026
    originally posted on lorealparisusa.com
    Image

    Not like it used to be

    I have been using Feria for years. The last few I’ve used 45 French Roast but this time due to more grays and having to color more often, I opted for a lighter color and did B61 Downtown Brown. I have visible grey everywhere. I have never had any trouble with Feria covering grays before. I wasted money, time and back pain to do this only to have to do it again.
    1 reply from LeCare team - 2 months ago
    Hi RLKN! Thank you for the photos! Feria B61- Downtown Brown is not a gray coverage haircolor. Please take a look at the information on the box. This is a hair lightener that takes the natural dark hair to a lighter shade of brown! It is a hair lightener, so it cannot make lighter hair darker of deposit color to cover gray. The Feria Haircolor line is not recommended for gray coverage, and we do not promote gray coverage on the box or instructions for using. Our promoted gray coverage haircolor is Excellence Creme! Next to Excellence is Superior Preference, depending g on your % of gray! We hope this is helpful information going forward.
    RLKN
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    31 January, 2026
    originally posted on lorealparisusa.com
    Image

    It was good until you ruined it.

    As of 2026 they changed the copper crave c74 color ive been faithfully buying this color for years and im very disappointed with the outcome of my hair after using the new formula please change it back i dont know what to use now not even in salons could get the color i was getting from this kit VERYYY DISAPPOINTED
    1 reply from LeCare team - 2 months ago
    Hi Unhappy customer! Thank you for sharing how you feel about Feria, C74-Copper Crave/Intense Medium Copper. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    Unhappy customer
    Did you find this review helpful?
    1 out of 5 stars
    16 January, 2026
    originally posted on lorealparisusa.com
    Image

    Wrong color! Def changed formula.

    I haven’t used this product in years, but use to love it. Used it color black hair black today. It didn’t color sun faded areas of my hair at all and left my grey roots royal purple. This is horrible. Should be pulled from market for false advertising!!
    1 reply from LeCare team - 2 months ago
    Hi Tara! Thank you for trying Feria, 21-Bright Black, and for reaching out with feedback. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feria is not a gray coverage product. It is recommended for natural hair, to bring out the multi-tonal effects. Your feedback is appreciated and will be shared with others in our company.
    Tara
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    15 January, 2026Verified purchase

    (no review title)

    Has a blue/slightly purple undertone to it. Doesn’t really stick the best unless you’re entire head is platinum blond, even a honey blond will look more blue than grey
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi Hd. Thank you for reaching out regarding L'Oreal Feria Multi Faceted Shimmering Permanent Hair Color in Smokey Silver. We would like to assist you but need more information please contact us at 800-631-7358 M-F 9am to 5:30pm EST and refer to case #44835156. Please have the product available when calling we look forward to hearing from you.
    Hd
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on lorealparisusa.com
    Image

    PLEASE DONT DISCONTINUE THIS COLOR

    I have been dying my hair this exact color for 3 years and I cannot find it in stores anymore, please i beg
    Melina
    Did you find this review helpful?
    5 out of 5 stars
    3 January, 2026
    originally posted on lorealparisusa.com
    Image

    Why is it discontinued

    This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
    Bluehair oldlady
    Did you find this review helpful?
    5 out of 5 stars
    19 November, 2025
    originally posted on lorealparisusa.com
    Image

    Love Feria Smokey Pink #P2

    I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
    Kate
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    14 November, 2025
    originally posted on lorealparisusa.com
    Image

    Don’t do this color

    Gave me Hot Roots! I have an event tomorrow and don’t know what to do. Waste of money.
    1 reply from LeCare team - 4 months ago
    Hi Lala! Thank you for sharing your experience after using Feria, 60-Light Brown. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    Lala
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 November, 2025
    originally posted on lorealparisusa.com
    Image

    Great shine and multifaceted color

    Love this hair color! It is not flat and keeps it's color. I wish the conditioner hadn't changed. Used to love to use this to perk up between colors. Now it is too "sticky" and makes my hair feel like it is plastic coated. However, I can't get the same shine and multifaceted color from any other box.
    CinDee
    Did you find this review helpful?
    1 out of 5 stars
    10 November, 2025
    originally posted on lorealparisusa.com
    Image

    Not happy

    I have medium to light brown hair and bought this product today going to do dark brown roots and bright red ombre but this color did not change my medium brown hair color at all it did nothing for my hair not even a tent of red it was like I didn't color at all I'm very unsatisfied.
    1 reply from LeCare team - 5 months ago
    Hi Shann! We apologize that you were not satisfied with the results you achieved using Feria R57. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Unfortunately, color does not lift or lighten color and the pictured results are based on use with natural uncolored starting shades. In order to achieve the look you desire, you would first need to pre-lighten your ends removing any dark color. Then you may successfully apply a lighter and/or brighter shade. We hope this helps! If you need product suggestions or additional assistance with reaching your color goals please text or call us at 833-856-7325 Monday-Friday 9am-5:30pm EST. We are always happy to assist you!
    Shann
    1 guest found this review helpful. Did you?

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