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Madison Reed Radiant Hair Color Kit - 2 of 4Madison Reed Radiant Hair Color Kit - 3 of 4Madison Reed Radiant Hair Color Kit - 4 of 4
Madison Reed Radiant Hair Color Kit - 1 of 4

Madison Reed Radiant Hair Color Kit - Sondrio Brown 6.5NNA: Ammonia-Free, Paraben-Free, Sulfate-Free, With Argan Oil

7 Questions
$35.49

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At a glance

About this item

Highlights

  • 100% gray coverage with maximum coverage for resistant grays
  • Multi-tonal, artisan-crafted salon color for all hair types
  • Works in as little as 35 minutes
  • Thick cream color: no drips, no mess, no harsh smell
  • Leaves hair feeling healthy, conditioned & shiny
  • Cruelty-free--not tested on animals
  • Made in Italy
  • Free of: ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
  • Full of: keratin, argan oil, ginseng root extract
  • Pro tip: When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends
  • BONUS! Color Therapy Conditioning Hair Mask sachet included

Description

Madison Reed Radiant Hair Color Kit delivers gorgeous, multi-dimensional, salon-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color.

Radiant Hair Color Kit includes: Radiant Cream Color, Conditioning Color Activator, 2 Pairs of Gloves, Cap, Barrier Cream, Cleansing Wipe, Color Protecting Shampoo and Conditioner

Bonus! Includes a sachet of Color Therapy Colorless Conditioning Hair Mask in Pura.
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Ammonia-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves, Cap, Conditioner
Beauty Purpose: Gray Coverage, Hair Coloring, Shine Enhancing
Processing Time: 35 Minutes
TCIN: 94944474
UPC: 850075675418
Item Number (DPCI): 063-01-0078
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aquawater, cetyl alcohol, ethanolamine, cetearyl alcohol, propylene glycol, cetearet-25, cocoamide mea, cetehl-2, cocoampidopropyl betaine, toluene-2,5-diol, amine sulfate, polyquaternium-6, argania spinosa kernel oil, hydrolyzed keratin, panax ginseng root extract, ascorbic acid, disodium edta, sodium sulfite, sodium hydrosulfite, xanthan gum, butylene glycol, 2-methylcresol, p-aminophenol, m-amino-phenol, p-methylaminophenol sulfate, 2-amino-4-hydroxyethyl-amino-isole sulfate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate. water, hydrogen peroxide, cetearyl alcohol, sodium laureth sulfate, propylene glycol, dimethicone, oxyquinoline sulfate, phosphoric acid, tetrasodium edta, etidronic acid. water, mineral oil, glycerin, pvp, peg-40 hydrogenated castor oil, stearic acid, argania spinosa (argan) kernel oil, acrylates/c10-30 alkyl acrylate crosspolymer, glyceryl stearate, peg-100 stearate, disodium edta, ethylhexylglycerin, sodium hydroxide, phenoxyethanol, fragrance. aqua(water), sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium cocoyl isethionate, sodium methyl isethionate, disodium cocoampho diacetate, aloe barbadensis leaf juice, glycol distearate, peg-120 methyl glucose dioleate, keratin, hydrolyzed keratin, panax ginseng root extract, argania spinosa (argan) kernel oil, hydrolyzed lupine seed extract, hydrolyzed rice protein, hydrolyzed quinoa, glycerin, panthenol, dimethicone, polyquaternium-10, sodium cocoyl glutamate, phenoxyethanol, ethylhexylglycerin, trimethylsiloxysilicate, c11-15 pareth-7, c12-16 pareth-9, cocoamidopropyl dimethylamine, propylene glycol, butylene glycol, benzyl alcohol, capryl hydroxamic acid, sodium chloride, parfum (fragrance). water, aloe barbadensis leaf juice, cetearyl alcohol, polyquaternium-7, behentrimonium chloride, stearyl chloride, hydrolyzed lupine seed extract, hydrolyzed rice protein, hydrolyzed keratin, panax ginseng root extract, argania spinosa (argan) kernel oil, jojoba esters, panthenol, beta-glucan, glycolic acid, hydrolyzed vegetable protein pg-propyl silanetriol, amodimethicone, trideceth-12, cetrimonium chloride, hydro-xyethylcellulose, guar hydroxypropyltrimonium chloride, cetrimonium bromide, phenoxyethanol, ethylhexylglycerin, fragrance. aqua( water), cetearyl alcohol, propylene glycol, cetrimonium chloride, amodimethicone, caprylic/capric triglyceride, argania spinosa (argan) kernel oil, hydrolyzed keratin, panax ginseng root extract, panthenol, butylene glycol, ethylhexylglycerin, guar hydroxypropyltrimonium chloride, sodium chloride, trideceth-12, sodium benzoate, ethylhexyl methoxycinnamate, phenoxyethanol, parfum (fragrance), potassium sorbate.

Allergens & Warnings:

IMPORTANT SAFETY WARNINGS ALL PERMANENT HAIR COLOR CONTAINS INGREDIENTS WHICH CAN CAUSE AN ALLERGIC REACTION, WHICH IN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOR PRODUCT YOU HAVE SENSITIVE, IRRITATED, OR DAMAGED SCALP., THIS PRODUCT IS NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. IN CASE OF REACTION WHILE COLORING HAIR, SUCH AS A RASH OR BURNING SENSATION ON THE SCALP, RINSE IMMEDIATELY AND DISCONTINUE USE. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY SKIN TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYING EYELASHES OR EYEBROWS - TO DO SO MAY CAUSE BLINDNESS.

Shipping details

Estimated ship dimensions: 8.62 inches length x 6.41 inches width x 2.51 inches height
Estimated ship weight: 0.75 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this tested on animals?

submitted by Jen - 5 months ago

  • A: Our Radiant Hair Color Kit is Cruelty-free--not tested on animals.

    submitted byMadison Reed - 5 months ago
    Brand expert

Q: How long will color last?

submitted by Fawn - 6 months ago

  • A: Our Radiant Hair Color Kit is permanent color, meaning it stays in your hair until it grows out. Over time, the vibrancy and tone can fade, so it’s best to maintain your color with a color-protecting shampoo and conditioner, along with occasional semi-permanent glosses or glazes to refresh faded color. Most people choose to touch up their roots every 4–6 weeks as new growth becomes visible. It’s important not to apply permanent color from roots to ends every time you color, as this can cause over-processing and leave the lengths looking darker or dull.

    submitted byMadison Reed - 6 months ago
    Brand expert

Q: Will Umbria light brown turn my hair brassy?

submitted by Jnine - 7 months ago

  • A: 7.5NNA Umbria is a light brown with neutral ash tones. The cool tones in the formula will help to neutralize warmth that often shows through when coloring hair. However, keep in mind that the darker your natural hair color is, the warmer the results typically are. We recommend to stay within 1-2 levels of your natural hair color for the best result.

    submitted byMadison Reed - 7 months ago
    Brand expert

Q: Are the gloves latex free?

submitted by Mimi - 9 months ago

  • A: Yes, our gloves are latex-free. We use nitrile gloves in our color kits

    submitted byMadison Reed - 9 months ago
    Brand expert

Q: Are the gloves latex free

submitted by Mimi - 9 months ago

  • A: Yes, our gloves are latex-free. We use nitrile gloves in our color kits

    submitted byMadison Reed - 9 months ago
    Brand expert

Q: How bottles are recommended for long, thick hair? Will one bottle be enough to cover a full head?

submitted by Jenn - 2 months ago

Q: What color is darkest brown

submitted by Linda - 3 months ago
See all questions (7)

Additional product information and recommendations

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Guests are saying

Guests appreciate the vibrant colors and shine provided by this hair dye, often noting its ability to cover grays effectively and leave hair feeling healthy. Many find the application process easy and enjoy the salon-quality results achieved at home. However, some guests express concerns about color fading quickly and not fully covering stubborn grays. Overall, this product is celebrated for its rich hues and user-friendly experience, making it a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 42952 reviews
    effectiveness: 4.67 out of 5
    quality: 4.83 out of 5
    value: 4.17 out of 5
    100% would recommend
    6 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2026Verified purchase

    OMG

    I love my hair after I dye it with Madison reed
    Layali
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    Madison Reed

    Comes with everything, easy to do and really like the color
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 July, 2026

    Love the Color, Hate the Accessories

    The hair color itself is excellent. It covers my roots beautifully, leaves my hair feeling healthy, and doesn’t dry it out or damage it like many other at-home dyes I’ve tried. I would absolutely buy the color again. Unfortunately, the products included in the kit are a different story. The conditioner is underwhelming, and the cleansing wipe is by far the worst part of the package. It’s supposed to remove hair color stains from your skin, but it barely works. Instead, it burns, dries out my skin, and honestly feels like I’m rubbing a bleach-soaked sponge on my face. It’s incredibly harsh without actually doing its job. The barrier cream isn’t much better. You’re honestly better off using a little Vaseline around your hairline before coloring—it works better and is much gentler on your skin. One thing to keep in mind: if you have thick or long hair—even if it’s only shoulder length—you may need more than one kit to fully saturate your hair. At this price point, buying two kits can get expensive pretty quickly. Overall, Madison Reed has a fantastic hair color formula, but I think they should seriously rethink the accessories included in the kit. The color is outstanding, but the cleansing wipe and barrier cream don’t live up to the same standard.
    CAS9135
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 April, 2026Verified purchase

    (no review title)

    I have long hair and I felt like I needed a little more of the product.
    Kathyjo
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026

    LOVE MADISON REED!!!

    so glad you started selling madison reed hair color for convenience! its the best hair color i ever used! works on my stubborn grays and there is no harsh chemicals or smell! been using this brand for over 10 years now and i can't believe i ever used the cheap drug store brands that actually ended up giving allergic reactions due to their ingredients! madison reed's color is very accurate and lasts until the gray comes back with growth.
    daisy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 March, 2026Verified purchase

    (no review title)

    No applicator tip in box
    John
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    (no review title)

    Madison Reed consistently delivers a great product!
    jenn
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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