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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 2 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 3 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent light brown hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Light Brown Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475673
UPC: 071249230046
Item Number (DPCI): 063-01-1103
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1108500: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, polyquaternium-6, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid, f.i.l. # d44193/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid, f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil), f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben, f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 6.69 inches length x 3.59 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.5 out of 5 stars with 4252 reviews
49% would recommend
473 recommendations
quality: 3.11 out of 5
value: 2.91 out of 5
effectiveness: 2.96 out of 5

Missing red tube

1 out of 5 stars
Thumbs up graphic, would recommend
ANP - 6 days ago, Verified purchaser
I was so excited to go red and the when I opened the box one of the item inside was missing which was the red tube. I was really upset. Make sure to look inside the box before you take home
1 reply from L'OrealParisProductExpert team - 5 days ago
Hi there , We would be disappointed too…and want to understand what happened just as much as you do. Our kits should be sealed on both the top and bottom flaps. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 M-F 9 am-5:30 pm ET
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
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Turned my hair BLUE!!!

1 out of 5 stars
Thumbs down graphic, would not recommend
Baked Potato - 11 days ago
I just used a black hair dye and after washing it once it’s this ugly dark blue. It’s dark but visibly blue and bright at the same time. It looks so ugly
1 reply from L'OrealParisProductExpert team - 9 days ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Hair dye

1 out of 5 stars
Thumbs down graphic, would not recommend
Hair dye - 12 days ago, Verified purchaser
Waste of money! Horrible!
1 reply from L'OrealParisProductExpert team - 9 days ago
Hi there! Thank you for reaching out to us about the Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Viv

3 out of 5 stars
Viv - 20 days ago, Verified purchaser
Did not cover gray very well
1 reply from L'OrealParisProductExpert team - 16 days ago
Hi there! Thank you for reaching out to us about your experience with the Feria Multi-Faceted Shimmering Color, in the shade B61 Hi-Lift Cool Brown. We are sad to hear that you did not get the results you expected, and you did not give the gray coverage you had hoped for. We know this can be frustrating and we will share this with our production team. We suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.
Did you find this review helpful?

Not a good product for me

1 out of 5 stars
Socalgrlz - 28 days ago
originally posted on lorealparisusa.com
I tried for the 2nd time now the S1 grey color. And after 4-5 washes the color has faded significantly and most of my hair is now a horrible brassy color, and the tips are a very light grey. I started out as a platinum blonde and am now left with a disaster of hair color that's going to take forever to fix. The first time I tried this product it faded very quickly and now this time it's a complete mess.
1 guest found this review helpful. Did you?

Velvet Red

5 out of 5 stars
Thumbs up graphic, would recommend
Velvet Scarlett - 1 month ago, Verified purchaser
Color is rich and hair is soft and silky after application
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Hair color

1 out of 5 stars
Thumbs down graphic, would not recommend
H - 1 month ago, Verified purchaser
It didnt cover my whole hair, only the roots.
1 reply from L'OrealParisProductExpert team - 30 days ago
Hi There! Thanks for reaching out and sharing your experience with our L'Oréal Paris Feria Permanent Hair Color. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
2 guests found this review helpful. Did you?

Color me pretty 😍

5 out of 5 stars
Thumbs up graphic, would recommend
I feel pretty - 1 month ago, Verified purchaser
It color and made my hair soft
1 guest found this review helpful. Did you?

Downtown Brown

2 out of 5 stars
Thumbs down graphic, would not recommend
Atypical Dandelion - 1 month ago, Verified purchaser
Dislike: purplish hue one hair now (hopefully it washes out!), super strong smell, didn’t cover any grey. Not a single one. Despite all the purple the base color is very orange. I have no idea how that happened on my virgin hair Like: husband said he liked it. It did lift to a light GOLDEN brown.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the L'Oreal Paris Feria Permanent Hair Color, in the shade Downtown Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 2 out of 5
value: 2 out of 5
quality: 2 out of 5
1 guest found this review helpful. Did you?

Feria Downtown Brown

5 out of 5 stars
Thumbs up graphic, would recommend
Li - 2 months ago, Verified purchaser
The Feria Downtown Brown color came out beautiful with pretty highlights. Love this color.
1 guest found this review helpful. Did you?

No transfert on pillow

5 out of 5 stars
Thumbs up graphic, would recommend
Fatenmeee - 2 months ago, Verified purchaser
Love it finally a permanent color dye with no transfer on pillow that actually cover all my white hair! I will stick to this thank you
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Downtown Brown

5 out of 5 stars
Debi - 2 months ago
originally posted on lorealparisusa.com
I love Downtown Brown, it blends in my grey and is a beautiful soft color
1 guest found this review helpful. Did you?

Poor quality

1 out of 5 stars
Thumbs down graphic, would not recommend
Clilly - 2 months ago, Verified purchaser
Color was thin like liquid. Impossible to use without making an absolute mess. Dries out hair.
Did you find this review helpful?

Don't waste your money

1 out of 5 stars
Thumbs down graphic, would not recommend
Tina - 2 months ago
Didn't last. Looked purplish after dying my hair. Bought the silver one. Only lasted 6 washes, and my hair is blonde again. Don't waste your money it wrecked my hair so dry now
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
2 guests found this review helpful. Did you?

Love this dye

5 out of 5 stars
Thumbs up graphic, would recommend
Farget - 2 months ago, Verified purchaser
My favorite hair dye. Also helps revitalize my hair in a silky way.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Wrong Color and Itching Like Crazy!

1 out of 5 stars
Thumbs down graphic, would not recommend
MW - 3 months ago, Verified purchaser
I purhased Cool Amethyst (521) because I wanted my hair darker, but with color. I have medium brown hair with red undertones so I was expecting a darker outcome. My hair looks like I dyed it with Intense Deep Violet (V38) instead. I compared it to the amethyst box and it is a completely different color. Also my whole head is itching like crazy! I have never had this reaction after washing out the dye. Anywhere that gets touched by a strand of hair is itching and burning! My hands, face, neck, shoulders, and scalp are on fire!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about your experience with the Feria Permanent Hair Color, in the shade 521 Cool Amethyst. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET and give the advocate this #31266247. We look forward to speaking to you.
1 guest found this review helpful. Did you?

Don't waste your time or ruin your hair

1 out of 5 stars
Thumbs down graphic, would not recommend
Target Mom - 3 months ago, Verified purchaser
I color my hair black but don’t like when it fades to a brown, so I thought I’d give this color a try since it has a hint of blue. Hate. It. My hair just looks blue. Now, I have a dye it all over again. So disappointed. I do not recommend this product.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color . We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
3 guests found this review helpful. Did you?

Unexpectedly outstanding!

5 out of 5 stars
Bootsie83 - 3 months ago
originally posted on lorealparisusa.com
I am blown away in the best way! My hair is gray, but I have been dyeing it blonde for years. I felt like a change, and decided to have some fun dyeing my hair a.......less natural color. I chose # 622 (Fuchsia-Cha). I knew I was taking a chance, but what the heck. I was totally blown away, and super pleasantly surprised! The color is exactly how it was shown on the box. It's brilliant and beautiful. The dye didn't leave any stains on my skin, which was always the case when I dyed my hair more traditional reds in the past. It also left no color residue on my white pillow case. Unheard of!! I absolutely love this color and this product.
3 guests found this review helpful. Did you?

Don't buy

1 out of 5 stars
Thumbs down graphic, would not recommend
Damages hair - 3 months ago
This hair dye will damage your hair, the chemicals are very strong and the smell will make you sick, when showering you will notice your hair falling off and the white hair won’t be gone.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Unpredictable results

1 out of 5 stars
Wendy - 3 months ago
originally posted on lorealparisusa.com
I used Smokey Silver on my mostly medium blonde hair. My natural color is mostly gray and pale blonde.I was hoping to have a more natural result as I am 67 years old. I followed the instructions and time carefully. I did a lot of extra rinsing when I saw how dark my hair looked. My hair is now an ashy black, which is quite a shock. I hope that the color will lift and am open to any suggestions.
1 guest found this review helpful. Did you?

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