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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 40 Deeply Brown - 1 Kit

132 Questions
$12.99 ($2.06/fluid ounce)

ColorDeeply Brown

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475673
UPC: 071249230046
Item Number (DPCI): 063-01-1103
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1108500: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, polyquaternium-6, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid, f.i.l. # d44193/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid, f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil), f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben, f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 6.86 inches length x 3.62 inches width x 2.76 inches height
Estimated ship weight: 1.74 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does caramel glow -53 covers white hair roots

submitted by Devorah Yolanda - 8 months ago
  • A: Hi Devorah Yolanda. Thank you for reaching out to L'Oreal regarding the Feria, #53, Caramel Glow. The Feria haircolor doesn't provide very good gray/white coverage. We suggest using L'Oreal Superior Preference, shade #5G, Medium Golden Brown or shade #6 1/2G, Lightest Golden Brown.

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 3 years ago
  • A: is it safe for curls?

    submitted byelaine - 8 months ago
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: I’m not going Olga’s

    submitted byBA - 2 years ago

Q: Will this work on dark hair

submitted by Daek hair - 8 months ago
  • A: Hi there! We are so sorry to hear about your experience with our Feria 515 Chocolate Glaze. Our stylists are happy to discuss your hair needs! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: I'm interested in using Starry Night on my faded professionally dyed black hair, and natural dark brown roots. Do I need to add any developer to this dye or do I use it as is?

submitted by Raina - 10 months ago
  • A: Hey Raina, Great question! The L'Oreal Paris Feria Permanent Hair Color kit has everything you need to complete 1 full application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert
  • A: Hello Raina! It is exciting to hear you are looking to refresh your look with the bold, multi-faceted tones of Feria Starry Night. This specific shade is renowned for its shimmering, deep-blue black reflects, and it can provide a stunning update to both your natural roots and your previously dyed lengths. The Feria hair color kit is designed as a complete, professional-level system, so you do not need to purchase or add any additional developer. The box includes everything required: the Shimmering Conditioning Colour Crème, the Shimmering Conditioning Developer Crème, and the Aromatic Shimmer Serum. To ensure the most even result across your natural roots and your faded black lengths, we recommend starting your application on the new growth at the roots first, before moving the product through the mid-lengths and ends. This allows the color to develop consistently across the different textures of your hair. We hope you enjoy the vibrant, high-intensity shine that Starry Night is known for.

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 1 year ago
  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 1 year ago
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 1 year ago
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 1 year ago
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 1 year ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 1 year ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 2 years ago
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The hair dye has received mixed feedback from guests, with some praising its vibrant colors and ease of application, while others express dissatisfaction with the results, particularly regarding color accuracy and longevity. Many guests appreciate the added conditioning benefits that leave hair soft and shiny. However, there are concerns about strong chemical smells and inconsistent results, especially for those with darker hair. Overall, it offers a range of colors suitable for various styles and occasions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.6 out of 5 stars with 5903 reviews
    effectiveness: 2.92 out of 5
    quality: 3.04 out of 5
    value: 2.88 out of 5
    46% would recommend
    613 recommendations
    4 out of 5 stars
    19 October, 2026
    originally posted on lorealparisusa.com
    Image

    Great gray coverage and conditioner smells good

    [This review was collected as part of a promotion.] 1 bottle does long thin hair with about a quarter bottle left. It does cover gray hair pretty well. The dye doesn't smell the best but the conditioner smells good and makes your hair smell good. The texture isn't bad. The dye goes on smooth.
    AngelR
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on lorealparisusa.com
    Image

    Would recommend

    [This review was collected as part of a promotion.] The color is perfect. It comes out of the bottle so smoothly. It doesn’t smell horrible like other brands. And my hair is super shiny and healthy looking.
    KylieA
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on lorealparisusa.com
    Image

    Easy to apply, beautifully packaged, and leaves hair shiny with a lovely, even color!

    [This review was collected as part of a promotion.] I love how easy this hair color is to use! The instructions are clear The application is simple and the consistency is smooth The packaging looks beautiful. and the color adds lovely shine. to my hair overall. Great at home hair coloring experience ❤️😍
    NesrineK
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on lorealparisusa.com
    Image

    Smokey silver

    [This review was collected as part of a promotion.] Did receive this multi-faceted shimmering permanent hair color and Smoky silver free from influenster for my honest opinion. I definitely recommend this hair dye it works wonderful.
    AngelaB
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on lorealparisusa.com
    Image

    great deep color pigment

    [This review was collected as part of a promotion.] this was actually great. I hot the deep brown color because I tey to avoid the dark black on my hair. but this color was great because its deep brown and dark. which does have a lot of pigment and looks very nice.
    MariaTitaO
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on lorealparisusa.com
    Image

    It really luminously

    [This review was collected as part of a promotion.] I really like the texture and the application and i want to change my style and this is the perfect color.I like the packaging and the luminosity and it is easy to use.
    IrisC
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2026
    originally posted on lorealparisusa.com
    Image

    Nice coverage

    [This review was collected as part of a promotion.] Loved using this box dye. Big enough bottle and mix for just what I needed. Come with clear instructions. Easy to use. Covers nice. Mess free if you follow directions.
    HannahS
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2026
    originally posted on lorealparisusa.com
    Image

    Love it!

    [This review was collected as part of a promotion.] I love this color, it's very glossy and beautiful and gives your hair a nice “sun kissed” look without going too light, plus the shine is perfect. It adheres to your hair perfectly. It has a typical dye smell. It was easy to apply and wasn’t overly messy.
    CarlieF
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2026
    originally posted on lorealparisusa.com
    Image

    Gorgeous dark red color

    [This review was collected as part of a promotion.] Consistent coverage, easy to understand directions in package, minimal mess if used properly, quality just color performance and value will be purchasing again in the near future.
    MicaelaK
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2026
    originally posted on lorealparisusa.com
    Image

    Love

    [This review was collected as part of a promotion.] I use the product today. It was great, completely love it, totally recommend it to others. It looks good quality after I washed my hair. It smells good as well, so
    MonishaR
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2026
    originally posted on lorealparisusa.com
    Image

    Im so impressed!

    [This review was collected as part of a promotion.] Im so impressed and its my first time trying this product and im so excited with my results of my new hair color!the performance is excellent!the creamy texture is very easy to apply thoughout of my hair!I appreciated that the instructions were so easy to follow!the coloring i did it at my home and its was so convenient!the color looked very vibrant!I think its offer a good value because i can color my hair at home without going to any expensive salon!great value for the price!the longevity of loreal hair color is one the things im so excited because is look so vibrant.
    YvonneD
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 October, 2026Verified purchase

    (no review title)

    I loved this hair box
    Arlett
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 October, 2026
    originally posted on lorealparisusa.com
    Image

    Fuchsia

    I love the fuchsia. I get compliments every single time. I’m out. Everyone loves the color. Everyone thinks I go professional. Even my professional haircutter thinks I’ve gone somewhere. It’s a great color. Never get rid of it. Love it. Been using it for the last seven years.
    Matilda666
    Did you find this review helpful?
    1 out of 5 stars
    20 September, 2026

    Not the color shown on box at all

    Bought smokey silver color. Came out black with gray and purple roots. Wasn't able to return but not happy with purchase
    Nguyet
    From L'OrealParisProductExpert team
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color, shade Smokey Silver. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    28 days ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    Hair-dew

    Goes into hair and resets color loss
    FP15vote
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    17 September, 2026Verified purchase

    (no review title)

    Awful. Left purple color all over my head and especially my scalp
    Michele
    From L'OrealParisProductExpert team
    Hello Michele! Thank you for sharing your feedback on our Féria Multi-Faceted Shimmering Color in Black. We completely understand how concerning and disappointing it is to experience unexpected purple tones and staining on your scalp rather than the rich, deep black finish you expected. Darker shade formulations often incorporate rich underlying pigments to achieve multi-dimensional depth and shimmering dimension, but we appreciate your candid insights as we continually work to ensure a wonderful coloring experience. We truly value your feedback and hope your next hair care journey brings you the gorgeous results you deserve.
    1 month ago
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    14 September, 2026Verified purchase

    (no review title)

    Not worth money not even brown
    Liaha
    From L'OrealParisProductExpert team
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color, shade #B61. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    1 month ago
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 September, 2026Verified purchase

    (no review title)

    Didn't come out color
    HSN
    From L'OrealParisProductExpert team
    Hi! We are so sorry to hear that your Feria Honey Brown hair color didn't deposit or develop the color you expected! Color uptake issues can happen for a few reasons, such as hair porosity, previous color treatments closing off the cuticle, or the hair being too resistant to absorb new pigment. We appreciate you sharing your experience, and we've gone ahead and passed your feedback along to our product development team.
    1 month ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 September, 2026Verified purchase

    (no review title)

    Hair looks orange. Do not use if you want Ash brown hair.
    MJ
    From L'OrealParisProductExpert team
    Hi there! We are sorry to hear that the Féria 60 Light Brown shade resulted in unwanted warm or orange tones for you. Hair color results can vary significantly depending on your hair's natural starting color, underlying pigment, and previous color history. When coloring hair, underlying warm tones are sometimes exposed, which can affect the final neutral or ash result. We'd like to assist you with this, please call us at 1-833-856-7325 M-F 9AM-5:30PM EST.
    1 month ago
    Did you find this review helpful?
    1 out of 5 stars
    5 September, 2026
    originally posted on lorealparisusa.com
    Image

    Never again

    I used this to bleach my hair because I was already blonde but I wanted to be blonder. my hair turned out black. I'm infuriated and I'm never buying this brand ever again.
    Hiwvi ajkavk
    From consumer care center team
    Hi Hiwvi ajkavk! Thank you for reaching out and sharing your feedback with us. We are so sorry to hear about your unexpected color result, and we completely understand how distressing and frustrating it is to have your hair turn darker than expected when you were hoping to go lighter. We would like to clarify how Feria shade 11.21 works. This product is a permanent hair color and does not contain any bleach. It is specifically formulated to lift and lighten naturally uncolored, dark hair. When a high-lift permanent color is applied over hair that has already been previously colored or pre-lightened, it can interact unexpectedly with the existing artificial color pigments, which can lead to dark or unintended results. To lighten hair that has already been color-treated or pre-lightened further, a bleaching product is necessary. We take your feedback very seriously and would love the opportunity to assist you further. If you would like to discuss this or need guidance on how to safely address your current color, please reach out to our consumer care team at 800-631-7358 (Monday through Friday, 9:00 AM to 5:30 PM EST) with case number 48181619 for reference. Thank you for giving us the opportunity to help.
    1 month ago
    Did you find this review helpful?

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