Sponsored
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz
$12.99 ($2.06/fluid ounce)
Color65 Honey Brown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Feria Is Multi-Faceted Permanent Honey Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent honey brown hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 25 Minutes
TCIN: 92450818
UPC: 071249692158
Item Number (DPCI): 063-01-6866
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning colour gel: aqua / water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, poloxamer 338, oleyl alcohol, fragrance, ammonium thiolactate, erythorbic acid, edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, 6-hydroxyindole, p-aminophenol, m-aminophenol, hydroxybenzomorpholine, p-phenylenediamine, citric acid, sodium metabisulfite f.i.l # t70044660/1, shimmering conditioning developer crème: aqua / water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate f.i.l # d209747/8, aromatic shimmer serum: helianthus annuus seed oil / sunflower seed oil, fragrance, cocos nucifera oil / coconut oil, poly(linseed oil) f.i.l # t177462/2, bonding care complex conditioner: aqua / water, cetearyl alcohol, glycerin, behentrimonium chloride, dimethicone, bis-cetearyl amodimethicone, cetyl esters, citric acid, isopropyl alcohol, dicetyldimonium chloride, fragrance, sodium citrate, phenoxyethanol, candelilla cera / candelilla wax, isopropyl myristate, hydroxypropyl guar, coco-betaine, amodimethicone, cetrimonium chloride, dilauryl thiodipropionate, trideceth-10, sodium chloride, peg-100 stearate, steareth-6, trideceth-3, acetic acid, trisodium hedta f.i.l # t291377/1' '
Allergens & Warnings:
● IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased., ● IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY., HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION, ● THOROUGHLY RINSE HAIR AFTER APPLICATION., - You have already had a reaction to a haircolor product., ● WEAR GLOVES PROVIDED IN KIT., USAGE ADVISORY-SAFETY WARNINGS, IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS:, ● AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN., ● DO NOT USE IF:, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., ● PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., ● DO NOT USE OVER COMPOUND HENNA OR PROGRESSIVE COLOR., ● KEEP PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT APPLY ON CHILDREN., ● WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING., - You have a sensitive, itchy or damaged scalp.Shipping details
Estimated ship dimensions: 2.75 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 0.589 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5435 reviews
effectiveness: 2.9 out of 5
quality: 3.04 out of 5
value: 2.86 out of 5
47% would recommend
566 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
(no review title)
Beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025
(no review title)
I have been using this brand of hair dye since I can remember, I even use to use it when they sold the wild ombre sets with the brush. I always swear by this brand, and I’ve always had my hair turn out lovely.
5 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
(no review title)
cherry cola
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025Verified purchase
(no review title)
I wish I could write a zero star review, they sent me an empty box!!! With nothing in it!
1 out of 5 stars
30 November, 2025Verified purchase
Gave me hot roots
It claimed to be med brown with green tones so it should have covered the red in my hair. It in fact gave me copper hot roots. I don’t recommend
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi there, Bear! We appreciate you taking the time to reach out about our Feria Permanent Hair Color. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025
Horrible hair dye.
Horrible horrible. Burned part of my scalp. My hair felt in big chunks. Left my hair a big messed. They should take this product off the market.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi there, A! We are so sorry to hear about your experience with our Feria Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
27 November, 2025Verified purchase
(no review title)
Love this color
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
Terrible color
Terrible color!!! Says it’s “French roast” but looks bright auburn.. Turned my roots a bright orange/red. I use this brand all the time and just needed to touch up roots. Chose a lighter color than usual just try and instantly regretted it.
1 reply from L'OrealParisProductExpert team - 24 days ago
Hello Ashlee! We are truly sorry to hear about your experience with our Feria Multi-Faceted Shimmering Color in 45 Deep Bronzed Brown, and we understand your significant disappointment that the shade resulted in a bright orange/red tone, particularly on your roots, rather than the deep bronzed brown you anticipated. We know how frustrating it can be when a trusted product, especially for a routine root touch-up, delivers an unexpected color outcome. While our Feria line is crafted to provide shimmering, multi-faceted color, the final shade can sometimes be influenced by your hair's unique underlying pigments or previous color applications. We sincerely regret that this lighter shade did not provide the beautiful result you were hoping for this time, and we genuinely appreciate you sharing your candid feedback with us.
5 out of 5 stars
19 November, 2025Verified purchase
Hair
Loves it
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Follow the directions and got great results.
Because I work from home now, I get to try new fun hair colors. I got this dye everywhere. It immediately washed the rugs and clothes with spray and wash, and it came off of everything. No stains. I am going to use this brand again and try one with a more purple tint next time. I read the negative reviews, and I do not think they read the instructions or fully understand how the process works. Not that I am an expert. My natural hair color is dark with red undertones. If you do the red color, make sure to NOT use shampoo when rinsing out. Follow the directions.
4 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
So great
Like a lot like a lot
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Great color
Beautiful color! Just follow the instructions. It’s red so you have to remember it’s going to fade out quicker than any other color will. Depending on the color of your hair and if it’s been dyed before or not it will last longer or less time.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025
Im a ginger now :(
It turned my hair ginger
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Jeans. Thank you for reaching out to L'Oreal regarding the Feria haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43328159. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
20 October, 2025Verified purchase
YOU ARE WORTH IT
Love this Hair color it's so nice it makes your hair look so healthy afterwards no matter what color you choose! Honestly it's so expensive to go to a stylist these days! I know I used to be one! It's just a wonderful product and so easy to manage by yourself! Thank You Al' Oreal
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
Great color boost
I love the color and the ease of use, the color stays vibrant and really gives my hair the uplift it needed from dull to fabulous.
4 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
(no review title)
I loved the color but the product itself was very watery. I usually use another brands crème based color, so it may be that I’m used to that. This was definitely a lot messier to use.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
(no review title)
Great product used two boxes to dye my hair got a lot of compliments with this hair color
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
its red, not purple
how the heck are you gonna say its a deep purple when really its red.
1 out of 5 stars
11 October, 2025Verified purchase
Not great
Turned my hair orange
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi B. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43182668. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Best line of home hair color, ever
Feria has THE best color shock I've ever used, 30 years of playing with my hair color. The colors are bold and make a statement. There is no wishy-washy. Some brands try to be so natural, they make my hair dull. These colors are always bold, never embarrassingly wrong