$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Honey Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent honey brown hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 25 Minutes
TCIN: 92450818
UPC: 071249692158
Item Number (DPCI): 063-01-6866
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning colour gel 1295079 e: aqua/ water / eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, poloxamer 338, oleyl alcohol, parfum / fragrance, ammonium thiolactate, erythorbic acid, edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, 6-hydroxyindole, p-aminophenol, m-aminophenol, hydroxybenzomorpholine, p-phenylenediamine, citric acid, sodium metabisulfite. f.i.l #t70044660/1 shimmering conditioning developer crême 1190015: aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.ll # d209747/b
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children., USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.Shipping details
Estimated ship dimensions: 2.75 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 0.589 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently Bought Together
$8.99($1.32/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.2 out of 5 stars with 641 ratings
$8.99($1.32/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.1 out of 5 stars with 606 ratings
$124.99
$5 Target GiftCard with $30 on select personal care
3.8 out of 5 stars with 636 ratings
Guests also viewed
$8.49
$5 Target GiftCard with $30 on select personal care on select items
3.9 out of 5 stars with 6143 ratings
$10.99
$5 Target GiftCard with $30 on select personal care on select items
4.1 out of 5 stars with 3810 ratings
$8.49
$5 Target GiftCard with $30 on select personal care on select items
3.8 out of 5 stars with 10485 ratings
$11.99
$5 Target GiftCard with $30 on select personal care on select items
4.2 out of 5 stars with 6660 ratings
$9.49
$5 Target GiftCard with $30 on select personal care on select items
4.4 out of 5 stars with 11259 ratings
Discover more options
Related Categories
Guests are saying
This hair dye offers a range of vibrant colors and easy application, making it a popular choice among guests. Many appreciate the clear instructions and the conditioning effects that leave hair feeling healthy and shiny. However, some guests experienced issues with gray coverage and color accuracy. Overall, it provides a good balance of quality and ease of use, making it suitable for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5240 reviews
effectiveness: 2.94 out of 5
quality: 3.08 out of 5
value: 2.9 out of 5
48% would recommend
536 recommendations
Hi Lift is missing....
1 out of 5 stars
Thumbs down graphic, would not recommend
Missing hi lift hair - 6 days ago, Verified purchaser
Hahaha this is funny. Says it’s supposed to lift from dark brown to a light brown. Well friends I still have dark brown. Definitely wanted to lighten for summer and would have loved even medium brown but nothing and even left on for 30 minutes.
Crystal Brown 60 - my hair looks so much better!
5 out of 5 stars
Thumbs up graphic, would recommend
Notnowimshopping - 7 days ago, Verified purchaser
I used this to freshen up faded bleached blonde hair. This did what I wanted it to do perfectly (does not cover gray and it is not meant to, but did do some blending). Hair was left evenly colored, healthy looking and a realistic color. Very easy to apply. 1 box worked on my shoulder length hair. Color is a little darker in photo than in person. Happy with product!
Fantastic!
5 out of 5 stars
Thumbs up graphic, would recommend
cristina - 15 days ago, Verified purchaser
Awesome color, last longer than most brands .. good price
Sorry for late review
5 out of 5 stars
randib16_3421 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Loved the color and the product purchased another box so that I could get good coverage 1 box is just not quite enough for longer hair I will use this product again also used it for daughter a month late
Good product
5 out of 5 stars
diannep_3145 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product was great! It definitely is darker on my hair than anticipated but I am still very happy with the results. My hair feels shiny and soft and it didn't damage my hair. It was easy to do and I recommend this product.
Looks like salon quality
5 out of 5 stars
Thumbs up graphic, would recommend
Scarlet_273 - 28 days ago, Verified purchaser
This color actually looks like salon quality for so much cheaper. It also smells a lit better than other brands. Hair comes out super soft.
3/5
3 out of 5 stars
alexiaaa318_9643 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Hi, didn’t personally use it for myself but tried it on my sister, her hair was previously color died so it wasn’t picking up too much but it did the job that it was supposed to
Bleach your hair first
3 out of 5 stars
Thumbs up graphic, would recommend
It bleached my hair - 1 month ago
If you’re hair is dark this won’t do anything but stain your head you need to lift your dark hair to get the results
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello there! You're right to point out that L'Oréal Paris Feria Permanent Hair Color, like most hair color products, might not significantly lighten very dark hair without prior lightening or lifting. Hair color results are influenced by your starting hair color and the specific shade chosen. If you have naturally dark hair and want to achieve a lighter shade using Feria, pre-lightening your hair might be necessary to obtain the desired results. Consulting a professional stylist is often recommended before attempting significant color changes, especially when lightening dark hair, as this requires careful consideration of hair health and the appropriate lifting process. They can assess your hair type and recommend the best approach to achieve your desired color while minimizing potential damage.
Easy application
5 out of 5 stars
- 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this product is not stron scent also color is like appear on the box I love that part and the application process is easy I really recommended
Did not lift at all even after following instructions
1 out of 5 stars
Thumbs down graphic, would not recommend
Review - 2 months ago, Verified purchaser
Did not lift at all even after following instructions
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Multi-Faceted Shimmering Color, in the shade B61 Hi-Lift Cool Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-631-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Don't Ruin Your Color
1 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 2 months ago, Verified purchaser
NOT true to color. This created COPPER roots on my brown hair. Will NEVER buy again!! Do not purchase.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Katie! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Love this product
5 out of 5 stars
Thumbs up graphic, would recommend
Karen - 2 months ago, Verified purchaser
Works as described. Color is true to description
Bright brown
5 out of 5 stars
angelitar2_8106 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process was so easy it came with everything that is needed to make it easy. The packing was very good. The scent was not strong which I love that. The color accuracy is very great. There’s a lot of shade range to choose from. The color is very bright and is a good brown color and makes it stand out
5/5
5 out of 5 stars
oksanal4_71 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve tried a lot of at-home hair dyes over the years, and L’Oréal truly stands out as the best! The color is vibrant, long-lasting, and exactly what I expected based on the box. It covered my grays completely and left my hair feeling soft and healthy—no dryness or damage like I’ve experienced with other brands. The formula doesn’t have a harsh smell, and the conditioner it comes with is amazing. Easy to apply, mess-free, and salon-quality results at home. Highly recommend!
Shimmery with light color
3 out of 5 stars
silvial35_3644 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was very easy to apply and the instructions were easy. The packaging was also pretty good and made things easy. However, the dye isn't as potent as my mom would have liked. It does give the shimmer described, but her gray hairs staged pretty gray. I would like to see how the other colors do as the scent wasn't as overwhelming as other box dyes.
Honey Brown Dye Loreal
5 out of 5 stars
anag1001_3473 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye is amazing. The instructions were clear and it worked amazing. The color really showed up on my hair. I would definitely recommend as it didn't damage my hair.
Choc cherry 🍒is life
4 out of 5 stars
Thumbs up graphic, would recommend
Feria 36 Chocolate Cherry - 3 months ago
I usually go to Sally's but I haven't used box dye in ages so I was like wth might as well try, it is hair so worse case I can re dye it, my bf picked the color out and I love it, the roots came out more pinky red but I am sure it wil fade, and the bottom is a choc cherry just as described, for a box dye not bad! I may use it again
Not happy with the results
1 out of 5 stars
Mari - 3 months ago
originally posted on lorealparisusa.com
I bought this hair color it’s been the worse experience ever! It didn’t cover any of my grays the color on the box was nothing like the results I was expecting. I will never buy this brand anymore I have used it many times and this time I was satisfied.
Wrong item delivered
1 out of 5 stars
Tonya B - 3 months ago
I NEVER RECEIVED MY ORDER the pic below IS NOT LOREAL HAIR DYE
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there Tony B! We are sorry to hear that your most recent online purchase of the Féria Multi - Faceted Shimmering Permanent Hair Color, in the shade Smokey Silver, did not arrive. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target with your order information. If you need further assistance, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
L'Oréal feria Honey brown
5 out of 5 stars
erlindar2_2000 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really liked this color, the difficult thing was that I had to adjust the amount of product to the amount of my hair, but it has good pigmentation. Thanks, Influenster, for sending me this product for free.