Enhanced Replacement Water Filters for Pitchers 4pk - up&up™
Only at target
Highly rated
$14.39 reg $15.99
Sale save $1.60 (10% off)
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Guests are saying
These water filters offer a cost-effective alternative to name brand options, providing good filtration and improved taste for your drinking water. Many guests appreciate their compatibility with Brita pitchers and the ease of installation. While some have experienced issues with fit and sediment, the majority find them to be a reliable choice for maintaining clean and fresh water at home. Overall, they are a practical solution for budget-conscious guests looking for quality filtration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1626 reviews
quality: 3.91 out of 5
value: 4.09 out of 5
84% would recommend
345 recommendations
5 out of 5 stars
31 January, 2026Verified purchase
(no review title)
Fast delivery
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026
(no review title)
Next time I will buy the name brand. It leaks right through and doesn’t fit the hole. Water is running right through and not filtering.
1 reply from the Product Manufacturer team - 2 months ago
Hello Melissa, can you please provide us with more details re: which pitcher you're using the up&up filters with? We'd love to help troubleshoot and/or make recommendations as needed. Please email us directly at support@water-filtration.net. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
great filters
love these filters they work great. I use them to filter well water
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
easy to use
great value for water filter
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
(no review title)
Easy yo replace
4 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
Good water filter
Easy to install
5 out of 5 stars
26 December, 2025Verified purchase
(no review title)
This product works. It is much cheaper than the brand name
5 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2025
(no review title)
it is the best
1 reply from the Product Manufacturer team - 3 months ago
Thank you, we're so happy to hear you're enjoying your up & up™ water filters!
4 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
it great for the price it works just as well as Brita water filters
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
(no review title)
This are less expensive than Brita. Great Product
2 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
(no review title)
They didn't fit the Brita I have which is wild.
1 reply from the Product Manufacturer team - 4 months ago
Hi Kristina, thank you for the feedback. Could you please email us directly at support@water-filtration.net and attach an image of your Brita pitcher or dispenser? Please include the model name so we know exactly which version you have. We'd love to learn more. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
Brita dispenser compatible
Works on my brita filter dispenser (not a pitcher, has a spout and lever)!!
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
(no review title)
I have been using this product for more than 10 years
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Water Filter
This filter is a substitute for a Brita water filter. It fits properly and so far is doing a good job. The price is great.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
THEY WORK
I only buy the Up&Up water filters. But 80% of the Brita filters never worked right. They always seemed clogged. I have only had that issue once with the Up&Up filters. I have used them for a few years now.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Faux brita filters
Love the cost of these.
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Replacement filters
I have bought these filters multiple times times for water pitcher. Getting a multi pack on sale was a great buy.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Water filter
Work just as good as the name brand but cost less
1 out of 5 stars
9 August, 2025Verified purchase
Doesnt work
Does not work - I have the stream pitcher and the filters do not properly align in the slot that they go in, just like I read in other reviews. I went through two of them thinking the first was maybe defective and it’s the same thing. There’s a gap and water just runs down it, so the water isn’t even being filtered. Pay the extra few dollars and buy the actual Brita brand, otherwise you’ll be defeating the purpose and be drinking sink water lol
1 reply from the Product Manufacturer team - 7 months ago
The up&up Replacement Water Filters for Pitchers are not meant to be used in the Brita Stream pitchers and are not compatible; this is why they do not work. I recommend returning them to Target for a refund. If you have further questions or concerns, please email us at support@water-filtration.net.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Target brand replacement Brita filters
I bought the Target brand replacement filters for my Brita pitcher, which states that it removes more impurities than the original. My water tastes like chlorine! Don't buy this. The number 1 thing that filters should remove is chlorine. I may as well drink tap water. Really disappointed