Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 2 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 3 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 4 of 4
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 1 of 4

Instincts Clairol Demi-Permanent Hair Color Cream Kit - 7 Dark Blonde, Coastal Dune: Ammonia-Free, Paraben-Free, Vegan, Includes Conditioner

Color7 Dark Blonde, Coastal Dune

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Vegan, Contains Coconut Oil
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810923
UPC: 3614226794512
Item Number (DPCI): 063-01-1186
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, 2-methoxymethyl-p-phenylenediamine, citric acid, sodium sulfite, fragrance, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, resorcinol, 2-methylresorcinol, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, p-aminophenol, 2-methyl-5-hydroxyethylaminophenol, m-aminophenol, tocopheryl acetate, activator: aqua/water, paraffinum liquidum/mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate

Allergens & Warnings:

TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.

Shipping details

Estimated ship dimensions: 6.4 inches length x 3.6 inches width x 2.4 inches height
Estimated ship weight: 0.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What accessories are included in the kit?

submitted by AI Shopping Assistant - 3 months ago

  • A: The kit includes a conditioner, gloves, and an applicator for easy use.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What main ingredient is included for hair conditioning?

submitted by AI Shopping Assistant - 3 months ago

  • A: The kit contains coconut oil, which helps in conditioning the hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long should the hair color be processed?

submitted by AI Shopping Assistant - 3 months ago

  • A: The recommended processing time for this hair color is 20 minutes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this hair color cream ammonia-free?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the hair color cream is ammonia-free and also paraben-free.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What hair types can use this hair color kit?

submitted by AI Shopping Assistant - 3 months ago

  • A: This hair color kit is suitable for all hair types, including coarse and normal hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this formula have bleach or lighten in any way??

submitted by Darlene - 9 months ago

  • A: to my knowledge, it has a 10 volume developer and will lift approximately one shade

    submitted byTracy - 6 months ago

Q: My natural hair color is dark blonde with grey at my temples and forehead. I have been using Coastal Dune 7. Would using a lighter share of 8G soften the contrast with the grey hair?

submitted by Magda - 2 years ago

  • A: Not sure but its a close color at 8 level why go 8 medium golden? I'd try 8 ash

    submitted byliveforcollege - 2 years ago

Q: is this a cool blonde

submitted by coloringwoods - 26 days ago

Q: How many times can colored hair be shampooed before the color is washed out?

submitted by Kaya - 1 month ago

Q: What will it do to red hair

submitted by Amy - 5 months ago
See all questions (10)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The product has received mixed feedback from guests, with many expressing disappointment over color accuracy and fading issues. While some guests appreciate the ease of application and the natural look it provides, others are frustrated by the lack of gray coverage and the product's tendency to turn hair darker than expected. Guests have also noted changes in formula that have affected the longevity and vibrancy of the color. Overall, it remains a popular choice for those seeking a semi-permanent hair color option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.5 out of 5 stars with 1174 reviews
    effectiveness: 2.91 out of 5
    quality: 3.19 out of 5
    value: 3 out of 5
    40% would recommend
    37 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    7 May, 2026Verified purchase

    No color pay off

    I guess they have have a point for doing what the box says and not having harsh smells/chemicals. It didn’t dye my skin, but it didn’t dye my hair either! Basically no color change AT ALL could barely tell I did anything. Only bought because the one I usually get wasn’t available in the right color. At least the conditioner made my hair really soft. Would not recommend. Waste of money
    Jazmin
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2026

    Medium Golden Blonde hair dye.

    Used this and left it in for 10 minutes longer than recommended, I have a medium brown hair naturally, and it did absolutely nothing. No lightening, no dying. And it itched like crazy. I haven’t dyed my hair in over 4 years now and for being my first time attempting….Huge fail and waste of money. (Photo showing my natural color, no change to it whatsoever.).
    Lexy
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 April, 2026

    brownish color

    more like a light golden brown
    Jen
    Did you find this review helpful?
    1 out of 5 stars
    23 April, 2026
    originally posted on Clairol
    Image

    Horrendous

    I am very upset. This is way too dark and ruined my hair. I look like Morticia from the Munsters.
    1 reply from Clairol team - 17 days ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Sad woman
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 April, 2026Verified purchase

    This is not a short-term temporary hair color, even with no ammonia

    Thought this would wash out much faster but didn't realize demi-permanent is long-lasting and should'nt be used very often. My dark blonde hair turned dark brown after a few uses over a couple of months. Oxidative Dyes (2-Methoxymethyl-p-Phenylenediamine): According to the ingredient list for Natural Instincts Vegan, this acts as an oxidative dye that develops inside the hair cuticle rather than just sitting on top, making it much harder to wash out than pure semi-permanent dyes. Use with caution! It takes bleach to get it out!
    KatyG
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    15 April, 2026
    originally posted on Clairol
    Image

    Stuck with Pitch Black Hair

    Never been so upset by a hair dye product. I was trying to cover light pink hair and this product turned my hair jet black. Washed it out for 30 minutes and no lifting. I was trying to somewhat match my natural hair, now my hair is stuck black just 3 weeks before prom. Super disappointed!
    1 reply from Clairol team - 20 days ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist
    Dom1
    Did you find this review helpful?
    2 out of 5 stars
    13 April, 2026
    originally posted on Clairol
    Image

    Issue with color. Will not wash out after 35 washs

    Not happy with this product at all. I bought the golden dark brown. Box showed it with brown hair.I should get a dark brown. Even though I followed the instructions to letter, I ended up with an auburn. It's been almost 5 months now. The no commitment to color does not work. I washed my hair between thirty five and forty times and I now have orange light auburn color now, a white gray skunkline. It does not rinse away with wash.And now I find myself in a situation where I have to get my hair dye back to it's normal gray color. I only bought it after several years of gray for a special event. And felt that it did not stand up to its promise.
    1 reply from Clairol team - 25 days ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment with our product; This is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Mel E
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on Clairol
    Image

    Best product I've tried- loyal buyer!

    I use 6c, Brass-free Light Brown, and I love it- my hair has a few stubborn greys that tint as 'hilights' but the coverage is excellent, shiny not dull, lasts well overall and IS BRASS-FREE!!! Super grateful they make this shade!
    annimac
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 April, 2026
    originally posted on Clairol
    Image

    My favorite Natural Instincts color!

    I’m a natural blonde, but now that I’m older my hair has lost a lot of shine and vibrancy. This makes me feel young again! All the Natural Instincts products tend to go warm on me, so the brass-free or cool tones are best. Wish they made a cool, light blonde. I like the way it gently washes out over time so there’s less of a demarcation. Been using for years
    Cakebuff
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on Clairol
    Image

    Horrible color turned black

    I have ruined my brown hair. This is not brown dye, it turned my auburn brown hair jet black. I only left it on 15 minutes. I am so sad ! It’s not fading at all. I will have to go to a professional to remove this color, my hair is so ugly !
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Jennyy31
    Did you find this review helpful?
    2 out of 5 stars
    29 March, 2026
    originally posted on Clairol
    Image

    Not the same anymore

    Have been using this color for years. Not happy with it anymore. Color fades way too fast. Mostly gone after a dozen shampoos. Last time I used the included conditioner it weighed my hair down & my hair looked greasy. Have never used it again. Just throw it straight into the garbage. Bring back the old long lasting formula of the dye & bring back the old conditioner.
    1 reply from Clairol team - 1 month ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. So, these added conditionings have been in the product, but with our new packaging design they are more called out. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Lynette
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026
    originally posted on Clairol
    Image

    Color not as advertised

    One star because it did its job - it definitely dyed my hair. Black. My hair is now black. There is no dark brown about it. Very disappointed.
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Queen y
    Did you find this review helpful?
    2 out of 5 stars
    23 March, 2026
    originally posted on Clairol
    Image

    No longer semi permanent but Demi permanent

    I used the 28 day semi permanent color for years with good success. Liked the fact that I didn’t get significant roots with the product. I actually don’t care about the grays coming in, but liked it for changing my hair color from ash blonde to more of a golden dark blonde. However, the formula changed to demi permanent which I didn’t realize and I could see definite roots as it started to grow out. Swore I wouldn’t use it agin, but after almost a year half my head is ash blonde at the roots and half is golden light brown. More permanent I’d say! I was forced to use it again because I couldn’t stand the roots. Really disappointed that this isn’t semi permanent anymore. Very hard to find semi permanent anymore. I read another review that said the same thing! Demi is harder on your hair for sure. Please go back to offering semi 28 day formula!
    1 reply from Clairol team - 2 months ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Wantmysemiback
    Did you find this review helpful?
    3 out of 5 stars
    8 March, 2026
    originally posted on Clairol
    Image

    Natural Instincts 6G Changed Formula Not as Good

    I have used this product for over 15 years and have had consistant good luck with the color outcome. Originally, was able go about two months before reapplying, it left my hair with great body and texture, felt thicker and fuller (this was when box said 'up to 28 shampoos'). However, over the past year, description on box now says"gradually washes out" and noticed the change almost immediately. Hair is now lacking the body and texture, as well as thickness and fullness as before. The color looks good through the first two shampoos, however fades and the greys show through faster as well. This reminds me of way back in the day of Loving Care, which was in fact a rinse and would totally fade out after about six shampoos. Please, whatever change you made over the past year, please change the formula back to what it was: great color, great texture, longer lasting results. Thanks for asking.
    JEFCo
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    8 March, 2026Verified purchase

    Not for covering the gray

    It doesn’t cover gray hair at all.
    Sandra
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    5 March, 2026
    originally posted on Clairol
    Image

    Stained my hair.

    4RV dark burgundy...Left my hair almost BLACK :( I used it before Christmas and it hasn't completely washed out. Its growing out Im a natural redhead wanted to try a WASH out dye...This has ruined my waiste length hair.. 3 photos. Natural ..The Dye ..after almost 4 months of regular washing. The roots ughhh this is why I wanted something that washed out !! I do not recommend this product.
    1 reply from Clairol team - 2 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Sad-IN-ONTARIO
    Did you find this review helpful?
    1 out of 5 stars
    23 February, 2026
    originally posted on Clairol
    Image

    Color is NOT as advertised and NOT fading at all!

    I used this over a month ago to prolong my next visit to my stylist. After I did it I immediately regretted using this product. My hair looks black and so fake like I am wearing a wig. I tried to wash it out with baking soda and head and shoulders and it dried out my hair. I have been washing my hair every other day for the past month and it has not faded at all. I hate it and deeply regret using this product. I had some highlights and unbelievably those look even darker then my natural hair. The only hair that it actually didn't turn black are the few grey hairs that I have, which make them even more noticeable because they are surrounded by black hair! It's been over a month of washing and it is not fading as all! This is permanent not Demi as advertised. I have ruined my hair with your product!!!
    1 reply from Clairol team - 3 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    elvira!
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 February, 2026
    originally posted on Clairol
    Image

    Love the Shade!

    I have been using this shade for years. It's so easy to apply. I need to cover grey roots and don't want a permanent product that damages my hair. I do leave it on longer, about 20 minutes, to cover my grey. I love the color!
    Mary21
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026Verified purchase

    (no review title)

    Horrible very disappointed does not cover grey
    Mema
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    14 February, 2026
    originally posted on Clairol
    Image

    Crazy Color!!!!

    My natural color is I a light brown with red highlights, auburn. This turned my gray roots into a slightly darker version of Lucille Ball’s orange/red color. It’s great if you want to look like a circus clown. 🤡
    1 reply from Clairol team - 3 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy