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Sponsored

Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit

Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - image 1 of 4
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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - image 1 of 4
$5.99 sale price when purchased online
$7.99 list price

About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Vegan, Contains Coconut Oil
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Features: Semi-Permanent
TCIN: 13810923
UPC: 3614226794512
Item Number (DPCI): 063-01-1186
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua/water/eau, propylene glycol, ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, resorcinol, 2-methylresorcinol, citric acid, parfum/fragrance, sodium sulfite, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, m-aminophenol, sodium hydroxide, titanium dioxide/ (ci 77891), disodium edta, 4-amino-2-hydroxytoluene, tocopheryl acetate, hydroxyethyl-3,4-methylenedioxyaniline hcl. color activator: aqua/water/eau, paraffinum liquidum mineral oil/ huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. brilliant shine conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, edta, histidine, cocos nucifera (coconut) oil, sodium chloride, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, bht, ascorbic acid, potassium sorbate, sodium benzoate, sodium sulfate.

Shipping details

Estimated ship dimensions: 6.55 inches length x 3.54 inches width x 2.36 inches height
Estimated ship weight: 0.51 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.0 out of 5 stars with 3532 reviews
61% would recommend
491 recommendations
effectiveness: 3.38 out of 5
quality: 3.43 out of 5
value: 3.43 out of 5

Doesn't touch grays

1 out of 5 stars
Thumbs down graphic, would not recommend
TLT - 7 days ago, Verified purchaser
Despite it’s claim of “blending” gray hair, it does nothing of the sort. I purchased this to hide the few grays that have started to appear and it did not do that. Additionally, it made my hair feel straw-like. Waste of money. Not purchasing again. I have (mostly) dark brown curly hair and tried the 4W.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
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Do not purchase!

1 out of 5 stars
Thumbs down graphic, would not recommend
Donotpurchase - 11 days ago, Verified purchaser
Zero stars! I never leave reviews but have to for this product. Just got out of the shower and ran to the reviews after seeing that my hair was darkened although I purchased a blonde dye. So disappointed and am not surprised to see others saying the same. Major fail of a product!
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

What happened to the Natural Instincts I loved?

1 out of 5 stars
drl55 - 11 days ago
originally posted on Clairol
What in the world did you do to this product? Please undo it. I have used this for years and loved it. Today it left my hair in the gooiest, stickiest mess I’ve ever seen. No, I have not been using different products before coloring and yes, I rinsed and rinsed thoroughly. Maybe it’s time to just go completely gray 🙁
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Definitely worth it!

5 out of 5 stars
Thumbs up graphic, would recommend
Savannah S - 11 days ago, Verified purchaser
Absolutely loved it!! WARNING the dye will stain, so use vaseline on your ears and such. The dye didn’t smell too strong at all and it actually left my hair feeling soooo soft. Coverage was great, will definitely be buying again!!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

The smell sucks

1 out of 5 stars
Disappointed customer #1 - 16 days ago
originally posted on Clairol
I wish the company would go back to the old formula. It covered the gray plus it had no smell. This new formula makes me sick to use it because the smell is so strong. The company needs to consider all the customers that can’t be around strong smells. I had used natural instinct since it first came out and was so happy with it until the formula was changed. The old saying if it ain’t broke don’t fix it. Well it wasn’t broke and y’all ruined it. Please bring back the original without the horrible smell. If you have any left sitting around of the old formula I would gladly purchase some.
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(no review title)

5 out of 5 stars
Den Den - 17 days ago
originally posted on Clairol
I have been using this for years and love it, gentle on my hair covers my grey and I only wish I could find the datmrk golden blonde. Stay awesome!
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Medium Golden Brown = BLACK COAL

1 out of 5 stars
Thumbs down graphic, would not recommend
TwinMama - 21 days ago, Verified purchaser
If I could gives this 0 stars, I would. The color label is beyond misleading. This turned my hair BLACK. Luckily I was able to strip it down to a medium brown using Color Oops. So disappointing.
1 guest found this review helpful. Did you?

Non damaging

5 out of 5 stars
MJRAlf - 25 days ago
originally posted on Clairol
I love the product when they had the chocolate cream color I would get a lot of compliments. Can you bring back the chocolate cream or is there another color that is the same?
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Too dark

3 out of 5 stars
Thumbs down graphic, would not recommend
Kam08 - 26 days ago
My hair texture looks good after the whole process, no loss of curls. Unfortunately it is way too dark. Dark brown turned my hair straight up black. I really don’t like the color, looks unnatural
2 guests found this review helpful. Did you?

Good product

4 out of 5 stars
Jenjenjen - 29 days ago
originally posted on Clairol
Good coverage even on my grey hair, gentle non drying paraben and gluten free, please bring back the burgundy black colour
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My Favorite Hair Color

5 out of 5 stars
Thumbs up graphic, would recommend
Dawn - 29 days ago, Verified purchaser
This is easy to use, works well for me and smells great. I have used it for almost ten years and it makes my hair look and feel healthier. It actually worked for my High Porosity hair and my daughter's Low Porosity. If you need to cover gray, I have found need to leave it on an extra five mintues. I have used quite a few of the colors and loved them all.
2 guests found this review helpful. Did you?

Dont waste your money

1 out of 5 stars
Thumbs down graphic, would not recommend
Angelica - 30 days ago
Absolute waste of money. It did not color my roots whatsoever.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
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Where is 6R?!

5 out of 5 stars
Bringback6R - 1 month ago
originally posted on Clairol
Bring back 6R! I get tons of compliments and this is the only red that is closest to my natural colour
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Does not cover grey hair at all

1 out of 5 stars
FPFFPF - 1 month ago
originally posted on Clairol
I bought this product because I wanted something gentle and effective to cover my grey hair. This product did not cover my grey hair at all. In fact it doesn’t even look like I dyed my hair. I am more than 50 percent grey. I will not buy this product again.
1 reply from Clairol team - 28 days ago
Hi there! While we want to thank you for trying out our Natural Instincts, we regret to hear it did not cover the grey as you expected it to. Please note that our Natural Instincts is a demi-permanent hair color that only allows for grey blending up to about 35% grey. Nonetheless, we still apologize for this experience and if you want to give us a call, we would be glad to help find you a product that better suits your hair goals. You may speak with us directly by calling 1-800-252-4765.
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Lasted way longer then told

3 out of 5 stars
Thumbs up graphic, would recommend
K - 1 month ago, Verified purchaser
I ended up wanting to dye my hair a slightly darker shade of brown. However it ended up making my hair super dark almost black. I'm going on six months later and I'm having to grow out my hair since it permanently dyed my hair according to my stylist. I can see my hair growing in lighter but the ends are still super dark and I have a ways to go to get lighter. However it smelled great and made my hair look healthy so I can only complain that it was definitely not demi permanent.
3 guests found this review helpful. Did you?

Turns my dark warm blonde hair black regardles

1 out of 5 stars
Neveragain2356 - 1 month ago
originally posted on Clairol
Tried 2 different colors in the past and both turned my hair flat black and dried my hair out terribly. I was tempted try their beautiful collection in between permanent to cover a few grays but I don't want my dark blonde to be that horrible black fried mess again.
1 reply from Clairol team - 29 days ago
Hi there! We regret to learn of your different experiences with our Natural Instincts giving you darker results than expected. This is not what we would expect and also not what we want you to experience. Because hair is individual there are a few variables to consider and we feel it is best if we speak with you directly to further help. When you have a moment, you may call us at 1-800-252-4765 for further assistance.
1 guest found this review helpful. Did you?

Great hair color for a good price

5 out of 5 stars
Thumbs up graphic, would recommend
Reviewer12345 - 1 month ago, Verified purchaser
Really easy and straightforward to use. Color lasts a while and looks exactly like it is pictured on the box.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
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Very disappointed!

1 out of 5 stars
Jef10 - 1 month ago
originally posted on Clairol
Bought the natural instincts 7A because I thought it would be a cool tone. It made my hair very warm and brassy. So disappointed! I’ve used the 8A in the passed with good results. Not sure if they changed they’re formula
1 reply from Clairol team - 1 month ago
Hi there! Thank you for using our Natural Instincts now and in the past. We regret to learn of your experience with our 7A leaving your hair brassy. The 7A is cool toned color that is supposed to help with giving any warm results, there can still be other factors that go into the results. Due to this, we invite you to call us at 1-800-252-4765 so we can better assist with this experience.
1 guest found this review helpful. Did you?

Waste of 30 mins.....

1 out of 5 stars
Parsleysmum - 1 month ago
originally posted on Clairol
Got this to cover my very white front of my hair....hopeless!
1 reply from Clairol team - 1 month ago
Hello there! First, we would like to thank you for trying out our Natural Instincts, we are saddened to hear of your disappointing experience. The Natural Instincts is our Demi-Permanent hair coloring product that is designed for grey blending only up to about 35% grey. Also, because hair can be very individual, there can also be some other factors to consider. So, due to this, we invite you to give us a call at 08000833338 so we can better assist you with this experience!
1 guest found this review helpful. Did you?

Please bring back shade 7RG!!

5 out of 5 stars
ms1234 - 1 month ago
originally posted on Clairol
Please bring back shade 7RG Dark Rose Gold Blonde to the Canadian market. It was the most unique shade that I've been unable to find a replacement for since it was discontinued. It's still available in the US so please bring it back!
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