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Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - 2 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - 3 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - 4 of 4
Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - 1 of 4

Maybelline Full 'N Soft Mascara - 311 Waterproof Very Black - 0.28 fl oz: Hypoallergenic, Thickening, Volumizing

Color311 Waterproof Very Black
  • 301 Very Black
  • 311 Waterproof Very Black

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At a glance

About this item

Highlights

  • Helps nourish the lashes with vitamin E
  • Thickening mascara creates healthy-looking and full lashes
  • Prevents lash loss when removing the mascara

Description

Nourished with Vitamin E, this advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.Step 1. Sweep the brush from root to tip of lashes.Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Hypoallergenic
Color Palette: Medium Tones
Beauty Purpose: Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Vitamin-Infused, Long Lasting, Waterproof, Ophthalmologist Tested
TCIN: 14487397
UPC: 041554605228
Item Number (DPCI): 052-07-1694
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g1844 1, petroleum distillates, c8-9 isoparaffin, disteardimonium hectorite, cera alba/beeswax, copernicia cerifera cera/carnauba wax, aqua/water, synthetic beeswax, allyl stearate/va copolymer, paraffin, propylene carbonate, polyvinyl laurate, silica, oryza sativa starch/rice starch, panthenol, hydrolyzed corn starch, methylparaben, isceteth-20, lecithin, octylacryamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, disodium cocoamphodiacetate, 2-oleamido-1,3-octadecanediol, phenoxyethanol, simethicone, disodium edta, propylparaben, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77510/ ferric ferrocyanide], f.i.l d187522/1

Shipping details

Estimated ship dimensions: 0.94 inches length x 2.69 inches width x 5.51 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: why doesn t this come in dark brown and it says waterproof not washable as i am looking for

submitted by rosemarie - 2 years ago

  • A: Hi there! Thank you for sharing with us some feedback on our Maybelline Full 'N Soft Waterproof Mascara. We are happy to hear you enjoy the product. We recommend pairing this with our Falsies Lash Lift Washable Mascara. We hope you will continue to use our products with great satisfaction!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

  • A: it appears if you click on the 301 very black choice that you're choosing the non-waterproof (washable) option, even though the headline still states "waterproof". Read the details/description for it

    submitted bysunshine - 2 years ago

Q: What is the best product or way to remove this mascara without lash loss??

submitted by Kawai - 2 years ago

  • A: Hi there, Kawai! Thank you for reaching out about our Full 'N Soft Waterproof Mascara. We recommend trying our Expert Eyes 100% Oil-Free Eye Makeup Remover, which cleanses away all traces of makeup, even stubborn mascara and eye shades. We hope this helps! XOXO

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: The description says waterproof but the image shown is not the waterproof mascara. Which. Is it?

submitted by Shell - 7 years ago

  • A: Hi Shell! Thank you for reaching out about our Full 'N Soft Waterproof Mascara. This product is waterproof and nourished with Vitamin E. This advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. We hope you give it a try!

    submitted byMaybelline Consumer Care - 7 years ago
    Brand expert
See all questions (3)

Additional product information and recommendations

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Guests also viewed

Guests are saying

This mascara has been a long-time favorite for many guests, praised for its lightweight feel, natural look, and ability to avoid clumping and flaking. However, recent changes to the formula have led to concerns about dryness, unpleasant odors, and a decline in performance. Despite these issues, the brush design and ease of application continue to receive positive feedback. Guests express a strong desire for the return of the original formula and specific color options.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1209 reviews
    easy to apply: 4.27 out of 5
    easy to remove: 4.03 out of 5
    long lasting: 4.01 out of 5
    quality: 3.91 out of 5
    value: 3.92 out of 5
    67% would recommend
    151 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2026Verified purchase
    • Skin tone: Medium

    Thr BEST!

    Always been my favorite! Consistently good. Soft brush gets every lash, no clumps! Easily build-able.
    DreSpeaks
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination

    (no review title)

    The only mascara I buy!! Even on curled lashes, lashes stay in place and don't "fall" as some mascaras do. Lasts all day! 5 stars. Only negative is it's so powerful (it's waterproof) so it's a bit hard to remove.
    Megan
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 February, 2026
    • Eye color: Brown
    • Skin tone: Medium
    • Skin type: Normal

    looks like falsies

    insane length & volume, makes my lashes fluffy too. it looks like i’m wearing fake lashes
    oatmilkcap
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026Verified purchase

    (no review title)

    As describe
    Shakeena
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    (no review title)

    easy easy easy!
    Patricia
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025Verified purchase

    Waterproof without feeling stiff

    Stays soft and doesnt run plus reasonably priced. Stays flexible and comes off easily with Garnier (blue cap) micellular water.
    Tg
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Brunette
    • Eye color: Black

    perfect

    I love this one, I have been using it for years. its good for your eyelashes and adds great volume.
    AJWeil
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 November, 2025Verified purchase

    (no review title)

    I’ve been using this since they came out with it!
    Laura
    Did you find this review helpful?
    5 out of 5 stars
    8 November, 2025
    originally posted on maybelline.com
    Image

    Please bring back the brown black

    Please bring back the brown black!!! I am a redhead and this is my favorite mascara
    Rose823
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 October, 2025
    originally posted on maybelline.com
    Image

    Favorite!

    This has always been my favorite! I’ve tried others but always return to this so now it’s the only one I will buy! BUT…. PLEASE PLEASE PLEASE Bring back waterproof brown!
    Bedroom Eyes
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 October, 2025
    originally posted on maybelline.com
    Image

    Missing the waterproof brownish black color....

    Please bring back the waterproof full 'n soft brownish black color!!! I have used this for years and the brownish black seems to no longer be available. The black is just too harsh for those of us with lighter colored hair and features. So disappointed that I will most likely have to go look for another style or brand of mascara to get the brownish black color. I really like the soft feel of the full 'n soft mascara. So bummed!!!
    Lizaj
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 September, 2025
    originally posted on maybelline.com
    Image

    Beautiful mascara

    Beautiful mascara. I have been using it for years. Gives a very soft look to my lashes.
    Ladypilot
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2025Verified purchase

    Sticky

    Makes my eyelashes stick together
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi there! We appreciate you taking the time to reach out about our Full N' Soft Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Sticky lashes
    easy to apply: 5 out of 5
    easy to remove: 1 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2025Verified purchase

    Best!

    Very natural finish, the only one I've use for years.
    GaCo
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 August, 2025Verified purchase
    • Skin tone: Light
    • Hair color: Blonde
    • Skin concern: Uneven skin tone, Cellulite, Aging, Sensitivity
    • Skin type: Dry

    Lash loss!!!!

    No matter what kind of make up remover whether it’s waterproof make up remover or oil takes this off, and when you do finally get it to budge you also lose a good amount of lashes.
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi there, SJO! We appreciate you taking the time to reach out about our Full N' Soft Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    SJO
    easy to apply: 4 out of 5
    easy to remove: 1 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 July, 2025Verified purchase
    • Skin type: Combination
    • Skin tone: Light

    Barely any mascara

    I have used this mascara before and really liked. The tube I purchased recently seems like there is something wrong with it. Barely any mascara on the brush.
    Pregnant Mama
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 July, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Black
    • Eye color: Brown

    Eyes burn after applying this

    Caused eye irritation
    Not good
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 June, 2025

    Good stuff

    Best mascara around!
    Target Mom
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 May, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Redness
    • Hair color: Blonde
    • Eye color: Hazel

    Solid

    Decent waterproof mascara that builds length but adds minimal thickness.
    Gbart
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 April, 2025
    originally posted on maybelline.com
    Image

    THE BEST MASCARA AND APPLICATOR EVER!

    This by far is THE BEST mascara for me!! Please don't ever discontinue this one!! Sad the brown was, as brown is a better color for my skin tone and eye color, the black is a little too bold these days. My eyelashes are thin short and barely there. But, this mascara gives me life!! I have tried may other ones and I ALWAYS come back to this one. It does wonders. It stays put and fills my lashes making it look like i have a lot and more. The brush is the best brush EVER!!! PLEASE NEVER DISCONTINUE, PLEASE BRING BACK THE BROWN!!!
    CMONIQUE
    6 guests found this review helpful. Did you?

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