New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Aunt Jackie's Curl La La Defining Curl Custard - 15oz: For Textured & Curly Hair, Cream Form, Curl Enhancer - 2 of 4Aunt Jackie's Curl La La Defining Curl Custard - 15oz: For Textured & Curly Hair, Cream Form, Curl Enhancer - 3 of 4Aunt Jackie's Curl La La Defining Curl Custard - 15oz: For Textured & Curly Hair, Cream Form, Curl Enhancer - 4 of 4
Aunt Jackie's Curl La La Defining Curl Custard - 15oz: For Textured & Curly Hair, Cream Form, Curl Enhancer - 1 of 4

Aunt Jackie's Curl La La Defining Curl Custard - 15oz: For Textured & Curly Hair, Cream Form, Curl Enhancer

$6.99 ($0.47/ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Defining Curl Custard
  • Eco-friendly preservatives, sulfate-free, paraben-free
  • No mineral oil, no petrolatum
  • (Shea Butter) (Soybean) Oil, Glycerin.
  • Apply a moderate amount throughout hair from roots to ends.

Description

Kiss frizzy, hard-to-tame hair good-bye. The mega-moisture humectants in CURL LA LA give long-lasting bounce to curls, and shine and definition to spirals and coils. Define your signature look by adding a little or a lot. Whatever your style, rest assure that it will be well-moisturized and soft to the touch, without caking or flaking. Use it as often as needed on wet or dry hair.
Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Curl Enhancing
Net weight: 15 Ounces
TCIN: 52494531
UPC: 034285696153
Item Number (DPCI): 063-05-1964
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua, propylene glycol, polyquaternium-37, propylene glycol dicaprylate/ dicaprate, butyrospermum parkii butter, glycine soja oil, glycerin, olea europaea fruit oil, cetyl alcohol, parfum, dimethicone, ppg-1 trideceth-6, stearalkonium chloride, lanolin oil, acrylamidopropyltrimonium chloride/acrylamide copolymer, dehydroacetic acid, cetearyl alcohol, hydrolyzed quinoa, butylene glycol, citric acid, phenoxyethanol, potassium sorbate, tbhq, ethylhexylglycerin, benzyl alcohol, d-limonene, hexyl cinnamal, linalool, amyl cinnamal, butylphenyl methylpropional, citronellol, hydroxycitronellal, cinnamyl alcohol, ci 17200, ci 42090

Allergens & Warnings:

WARNING: KEEP OUT OF REACH OF CHILDREN. HAIR BURNS, ALWAYS KEEP HAIR AWAY FROM SPARKS, OPEN FLAMES AND EXCESSIVE HEAT. AVOID GETTING INTO EYES. IF CONTACT WITH EYES OCCURS, RINSE THOROUGHLY WITH WATER. FOR EXTERNAL USE ONLY.

Shipping details

Estimated ship dimensions: 3.4 inches length x 3.4 inches width x 3.9 inches height
Estimated ship weight: 1.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Animal cruelty free?

submitted by smo - 2 months ago

  • A: Will this product weigh my fine hair down!

    submitted byDalia T - 2 months ago

Q: Can this product be used on dry hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it can be applied on both wet and dry hair for styling.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the main ingredients in this curl custard?

submitted by AI Shopping Assistant - 3 months ago

  • A: The main ingredients include shea butter, soybean oil, and glycerin, providing moisture and definition.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does this custard help with frizzy hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: It provides mega-moisture humectants that help reduce frizz and enhance curl definition.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product suitable for all hair types?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is designed to work well with various curl types and textures.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this product contain any harmful chemicals?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, it is sulfate-free, paraben-free, and contains no mineral oil or petrolatum.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this make your hair hard like mousse or hairspray?

submitted by Supermom23 - 8 months ago

  • A: Hey, Great question! The Aunt Jackie's Curl La La Defining Curl Custard will leave your hair well-moisturized and soft to the touch, without caking or flaking! Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert

Q: Does using more curl custard each day make the hair currier?

submitted by Clarissa - 9 months ago

  • A: Great question! Using Aunt Jackie's Curl La La Defining Curl Custard every day will likely help enhance and define your existing curls. The custard works by moisturizing and providing hold, which can improve the appearance of your natural curl pattern. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert
See all questions (8)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Not Your Mother's Curl Talk Activating Mousse

$3.99 - $8.99
Buy 3, get 1 free on select beauty minis on select items
Not Your Mother's Curl Talk Activating Mousse
4.1 out of 5 stars with 1710 ratings
4.2 out of 5 stars with 654 reviews
effectiveness: 3.9 out of 5
quality: 3.86 out of 5
value: 4.09 out of 5
68% would recommend
141 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2026

THE BEST EVERRR

Honestly THE best curl cream ever. It’s the only thing I put in my hair plus a bit of gel and holds curls perfectly. I love it. I’m almost done with the entire thing. Ever other cream I’ve tried either doesn’t hold curls, or makes my hair frizzy. Best cream def recommend!!!!
Chloe
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase

(no review title)

it does nothing for my hair. doesn't hold makes it extra frizzy if anything. definitely would not recommend product is like water.
Osiris
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
19 February, 2026Verified purchase

(no review title)

I love the way this product makes my hair curly
victoria
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase

My daughters favorite curl cream.

My daughter (17) switch to Aunt Jackies Curl Cream about 6 minths ago and has used it every day since. Its her favorite for both scent and how it hydrates her hair and smoothes and holds her curls.
Adelle B
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase

Does what is says it does

Works well for my 2 year old daughter, only downside is the smell is intense.
Rere
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
28 December, 2025
originally posted on Aunt Jackie`s
Image

Healthy hair

I love this product leaves my hair looking and feeling healthy and defines my curls with no frizz
CeeCeeLove84
2 guests found this review helpful. Did you?
5 out of 5 stars
28 December, 2025
originally posted on Aunt Jackie`s
Image

Try it !

First time using. I’m 73 with a short style. It made my hair easy to style, no bad smell. Hair left soft. Would recommend.
Cynt
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase

(no review title)

Shalom, Aunt Jackie's curls custard buying for years to use in my hair and my family members it is a great product never disappoints. I will continue to buy this product when needed.
Latonya
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
21 December, 2025
originally posted on Aunt Jackie`s
Image

This product changed the curl game for me!

I have been using this product for almost 10 months now I will be purchasing it again(I have only purchased it once and it has lasted this long)and the product has worked wonderfully. At first it was a little difficult to get used to the consistency of the product and figuring out how much of the product to use on my 3b hair but, after a little while I got the hang of it. Although I will say if you are going to use a gel with this product your hair will flake slightly while wet BUT, after your hair dries it goes away (use oil after drying for best results) and you can even easily remove the flakes with your hands (hair can be dry or wet) by just wiping or shaking your curls. Overall I would recommend this product to any of my curly girls and boys!!
Jaymm
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase

Curl Lala

I absolutely love Auntie Jackie's curl la la curl custard it works really well with lot of body coconut mousse OMG these two combine really makes curly hair soft and curls are just juicy my only downfall is that when it's cold and the wind is blowing your hair tends to dry up a little faster but if you have some kind of small bottled water bottle to refresh the curls it will work just fine other than that great investment
Alessandria
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
30 November, 2025
originally posted on Aunt Jackie`s
Image

No curl definition

Did not define my curls at all not a good product to use
Love my curls
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase

In love with this product.

Extremely happy with this hair product. I've been hunting for 8yrs for a product to use on my son's hair. He's mixed and his hair texture is primarily straight and thick. Everything I'd use would leave a white film when it dried. This seems more water based and leaves his hair moisturized all day with no white build up. His barber even asked what I've been using to get his waves and now he's buying it to use in his shop!
amlondon1
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase

Recomended

Best product for the price and it smells great. Makes my curls looks amazing
Alan
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025

THIS IS THE BEST

I love this product. I have wavy to curly hair and this helps my curls so much and it helps with frizz when I use this my hair never goes frizzy I bought this about 3 months ago and I am just having to re buy I recommend
unknown
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
26 October, 2025
originally posted on Aunt Jackie`s
Image

Incredible Product!!!

For years I’ve struggled with liking my curls because for guys, I feel we have limited hair styles and so I just always kept it buzzed. I just started to like my natural hair a few years ago and have struggled with frizz. I started using this early this year and am absolutely in love with it and my hair! I love the smell too! I do wish it came in a variety of scents, but I’m overall super happy with the results and the affordability!
Leo97
Did you find this review helpful?
1 out of 5 stars
23 October, 2025
originally posted on Aunt Jackie`s
Image

Awful curl

I tried this and it turn my hair white and did not curl not even a little. I would suggest no one use this it’s no good.
Autumn
2 guests found this review helpful. Did you?
5 out of 5 stars
18 October, 2025
originally posted on Aunt Jackie`s
Image

It works

My hair is thick, slightly layered, gray abd maybe a 2b not sure. I was using morrocoi tense cyrl but there was barely wavy. It's a heavy cream. So I tried after shampoo and rewet the next day. I've got great curls and they stay in for next day. I'm so impressed how inexpensive it is and the fact that it curls.
Reed
Did you find this review helpful?
5 out of 5 stars
8 October, 2025
originally posted on Aunt Jackie`s
Image

Soft curls, smells wonderful and no build up

I have very thick coarse curly hair and I bought mine two weeks ago and it works great in my hair. Use on wash day and then the freshen , plump my curls through the week. Does not leave a film or build up. This product is GREAT!!!!
HeeHee
1 guest found this review helpful. Did you?
1 out of 5 stars
4 October, 2025
originally posted on Aunt Jackie`s
Image

Greasy feel

I recently purchase, used it once on dry hair as it said you could do that. It was okay at reviving curls but left my hair feeling greasy.
KST3330
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase

A must buy

Works great and smell beautiful
Maggie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy