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COLOR WOW Root Cover Up - 0.07oz
$34.99
ColorPlatinum
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Water Resistant
- Covers Gray Roots
- Retains Shine and Natural Feel
- Instant results
Description
Color Wow Root Cover up covers gray roots instantly and seamlessly. Even camouflage dark regrowth - without peroxide! One Professional mineral powder adheres to hair without feeling sticky, oily, or stiff. Hair retains shine and natural feel. If you have gray roots and want a simple fix, try Color Wow Root Cover Up. This product conceals the undesired gray hairs or visible roots with its mineral pigments that complement your hair and let you have your color back! With instant results, you will feel like you have thicker and fuller hair. This product comes in a small container and a brush. The container is easy to store because of its small size.
Hair Type: All Hair Types
Number of Pieces: 2
Health Facts: Dye-Free, Paraben-Free
Product Form: Powder
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 0 seconds
Features: Reusable
TCIN: 76160103
UPC: 5060150185403
Item Number (DPCI): 063-01-8885
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.9 inches length x 4.4 inches width x 0.4 inches height
Estimated ship weight: 0.1323 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What type of hair can use this product?
submitted by AI Shopping Assistant - 12 days ago
A: This product is suitable for all hair types, making it versatile for various users.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: What tools are included with the product?
submitted by AI Shopping Assistant - 12 days ago
A: The product includes a small container of powder and a brush for easy application.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Does this product contain any harmful chemicals?
submitted by AI Shopping Assistant - 12 days ago
A: No, it is dye-free and paraben-free, ensuring a safer option for hair coloring.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: How does the product adhere to the hair?
submitted by AI Shopping Assistant - 12 days ago
A: The mineral powder adheres to hair without feeling sticky, oily, or stiff, providing a natural look.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: What is the main purpose of this product?
submitted by AI Shopping Assistant - 12 days ago
A: The main purpose is to cover gray roots and dark regrowth instantly and seamlessly.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Need brown shades. Please make dark brown.
submitted by Red rose - 4 months ago
A: Thank you for your inquiry and feedback!
submitted byTarget Brand Expert - 3 months ago
Q: Can my stylist apply color over it, or do I need to wash it out before I got have my hair treated for color? I just want this for touchup when my roots peek through between touchups. Thanks!
submitted by Mimi - 10 months ago
A: Hi Mimi! Your hair stylist may likely prefer clean roots for color application. You can absolutely use this in between touchups! Thank you for your interest.
submitted byTarget Brand Expert - 9 months ago
Q: Will this work for my bald spot? I have a noticeable spot with little hair on top of my hairline and you can see my scalp
submitted by Samantha - 1 year ago
A: Hi Samantha! Yes, this product would work great for you to fill in a bald spot. Thank you for your interest!
submitted byTarget Brand Expert - 1 year ago
Q: how chemical free is it exactly? I'm going through chemo not supposed to use sulfites or other specific chemicals on my hair
submitted by Dixie - 2 years ago
A: Hi there! I would urge you to look at the Label Information tab or on the packaging to peek at the ingredients list before using. Thanks! :)
submitted byTarget Brand Expert - 2 years ago
Q: What is country of origin for this product and what are ingredients?
submitted by Elaine - 3 years ago
A: China. Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenyls
submitted byAmanda T - 2 years ago
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its ability to effectively cover gray roots and blend seamlessly with natural hair color. Guests appreciate its ease of application and the natural look it provides, making it a great option for touch-ups between salon visits. However, some guests have expressed disappointment with certain shades not performing as expected, particularly for blonde hair. Overall, it offers a convenient solution for maintaining hair color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 625 reviews
effectiveness: 3.61 out of 5
quality: 3.59 out of 5
value: 3.31 out of 5
70% would recommend
27 recommendations
1 out of 5 stars
29 August, 2025
originally posted on Colorwow
No use :(
I purchased the blonde cover up but it had absolutely no effect. I couldn’t see it at all. I love colour wow products but this was an expensive waste of money sadly :(
1 out of 5 stars
15 August, 2025
originally posted on Colorwow
Waste of money
Purchased platinum blonde to blend my regrowth where my ‘money piece’ at front is. Absolutely useless - looks like a good match but I don’t get near results I’ve seen on promotion videos and picture. Don’t waste your money. Must say though, other hair products are brilliant.
5 out of 5 stars
15 August, 2025
originally posted on Colorwow
I had this for years
This product is brilliant and lasts for ages, mine lasted so long my husband was clearing out the bathroom cabinet and thought I no longer used it and through it out, almost ended in divorce 😂
3 out of 5 stars
24 July, 2025
originally posted on Colorwow
Watch out for the colour of your nails!
I loved the colour and it totally works BUT it dyed my BIAB nails brown. I had out my hands through my hair and the next day noticed my nails had been dyed as well which has made me annoyingly reluctant to try it again
4 out of 5 stars
23 July, 2025
originally posted on Colorwow
Touch up
[This review was collected as part of a promotion.] Overall pleased with the product, takes some time to do ,as you have to press it on not sweep it, I did find that there was some transfer but with practice im hoping to master the application. Would recommend.
3 out of 5 stars
15 July, 2025
originally posted on Colorwow
Blow dry products
[This review was collected as part of a promotion.] I used two. They sped up the drying process and left my hair feeling light and glossy. They are grest
5 out of 5 stars
28 June, 2025
originally posted on Colorwow
5 Stars
This product is great to cover up but works out expensive as i use it daily.
5 out of 5 stars
25 June, 2025
originally posted on Colorwow
5 Stars
Amazing touch-up root cover, especially when you're waiting for the next colour appointment
4 out of 5 stars
12 June, 2025
originally posted on Colorwow
New to WOW
[This review was collected as part of a promotion.] Bought to touch up roots o holiday, very happy with product.
4 out of 5 stars
11 June, 2025
originally posted on Colorwow
This my prefered root touch-up.
[This review was collected as part of a promotion.] This my prefered root touch-up. It works really well
5 out of 5 stars
8 June, 2025
originally posted on Colorwow
Root cover
[This review was collected as part of a promotion.] Highly recommend this product, gives a natural finish and hides greys really well!
5 out of 5 stars
3 June, 2025
originally posted on Colorwow
Easy to use and excellent coverage
[This review was collected as part of a promotion.] Really impressed with this root cover up and how you can build up coverage. Very easy to use and suits all shades of blonde.
1 out of 5 stars
1 June, 2025
originally posted on Colorwow
1 Star
Its really difficult to apply, does not cover well and bery small for how much it costs. Not worth the money at all.
5 out of 5 stars
31 May, 2025
originally posted on Colorwow
Root touch uo
[This review was collected as part of a promotion.] Great and looks more natural than the spray root touch ups I have tried in the past
5 out of 5 stars
27 May, 2025
originally posted on Colorwow
Excellent product
[This review was collected as part of a promotion.] Covers white and grey near the face without splodges or staining the skin. Subtle coverage and easy to use. Works well for me.
5 out of 5 stars
19 May, 2025
originally posted on Colorwow
good solution between colouring
[This review was collected as part of a promotion.] covers roots that have outgrown between colourings. easy to apply and stay in place.
5 out of 5 stars
17 May, 2025
originally posted on Colorwow
5 Stars
Does want it says on the tin. . . brilliant product
5 out of 5 stars
12 May, 2025
originally posted on Colorwow
Absolutely brilliant
[This review was collected as part of a promotion.] Absolutely brilliant! Tried many root cover up products and this by far the best. Thoroughly recommend.
1 out of 5 stars
3 May, 2025
originally posted on Colorwow
Very disappointing
I purchased the colour wow root cover up supposedly suitable for platinum/light blonde as it was the only one I could find for platinum blonde hair. It is yellow! And has highlighted my roots even more and looks awful. I am so disappointed as reviews for colour wow have been excellent. I won't be using it again, a complete waste of money, as I could have got the same results from a similar computers product at a third of the price 😔
5 out of 5 stars
30 April, 2025
originally posted on Colorwow
Amazing!
[This review was collected as part of a promotion.] I wanted something to darken my hair where the sun has lightened it. Bit nervous about using a dye, so thought I would try this. Its amazing - one application and the bright blonde has gone and I'm left with a lovely dark blonde. All the Colour Wow products I've used have been brilliant.