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tarte Big Ego Mascara - Ulta Beauty
$15.00
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About this item
Highlights
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
Description
For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: 4.5 Milliliters
Features: Non-Flaking, Ophthalmologist Tested, Conditioning, Non-Clumping
TCIN: 82608786
UPC: 846733037582
Item Number (DPCI): 342-02-5821
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, stearic acid, synthetic beeswax, helianthus annuus (sunflower) seed wax, glyceryl behenate, paraffin, polyglyceryl-6 distearate, acacia senegal gum, vp/eicosene copolymer, propanediol, aminomethyl propanediol, hydrogenated starch hydrolysate, phenoxyethanol, hydroxyethylcellulose, potassium sorbate, panthenol, lauroyl lysine, silica, laureth-20, magnesium stearate, butylene glycol, orbignya oleifera seed oil, 1,2-hexanediol, glycerin, disodium phosphate, polysorbate 20, sodium phosphate, tocopherol, biotinoyl tripeptide-1, iron oxides (ci 77499), black 2 (ci 77266).' '
Shipping details
Estimated ship dimensions: 0.709 inches length x 0.709 inches width x 3.937 inches height
Estimated ship weight: 0.038 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a strong following for its ability to deliver impressive length and volume without clumping. Many guests appreciate its easy application and the dramatic effect it provides, making it suitable for both everyday wear and special occasions. While some have experienced issues with smudging and flaking, the overall consensus highlights its vegan formula and the beautiful results it achieves, making it a popular choice among mascara enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2784 reviews
62% would recommend
24 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
- Hair color: Grey
- Skin concern: Sun damage, Aging
- Skin type: Combination
- Skin tone: Medium
(no review title)
Great product at a good price!
2 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com

need a better brush
The brush is not up to my expectations. The color is black, but could use a darker tint. The container is sturdy and heavy, as it is made from metal. The brush does not get all the small hairs at the edge of the eye. Needs a better brush.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com

Get this rn!!
If you want something that makes you lashes show us this!!!
5 out of 5 stars
22 August, 2025
originally posted on tartecosmetics.com
#1 mascara, but wish it came in brown!
Absolute FAVORITE mascara, but now that I'm getting older. . . I would love if it came in brown.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Skin concern: Sun damage, Pores, Acne, Blackheads, Uneven skin tone, Sensitivity, Dark circles, Calluses, Aging, Cellulite, Dullness, Redness
That smudgy look
Smudges everywhere. Definitely tart!!!
5 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com

Great lashes
Makes your lashes long and thick. No clumping
5 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com

best mascara i've used
honestly i feel like no mascara compares to this one. it never clumps, the wand gives a nice coating so i only have to do one coat, it adds amazing volume and length, and removes easily. no complaints.
5 out of 5 stars
13 July, 2025
originally posted on http://www.ulta.com

My favorite mascara I've tried
I love it so so much. It makes my lashes look very pretty and I think it lasts. A lot of people didn't have good experiences but I personally loveeee it!
5 out of 5 stars
8 July, 2025
originally posted on http://www.ulta.com

Love this mascara
Tried the mini version first to see if I liked it and sure enough came back for the full size. Just love everything about it. The brush, the stay factor, no flaking off. Lengthens my lashes. I do wear primer first but yes indeed keep making this! I love it!
3 out of 5 stars
30 June, 2025
originally posted on http://www.ulta.com

I am not loving it
The mascara is ok, I like a thicker coating mascara and this seems to be a more light coating. I have to put on multiple applications to get the fullness I want.
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com

loyal for years
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com

loyal for years
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
3 out of 5 stars
30 May, 2025
originally posted on http://www.ulta.com

Cute packaging, mediocre mascara
Applies nicely, makes lashes lool bolder/longer without clumping. The packaging ia very cute. I bought the travel tube and it dried out after a few uses. Also, this isnt for all-day wear.. smudges on undereye area as the day goes on. This doesnt happen for me with other mascaras at half the price point.
2 out of 5 stars
14 May, 2025
originally posted on http://www.ulta.com

looks nice, feels awful
I liked how it made my eyelashes look, but my eyes would start to hurt throughout the day. It was like an uncomfortable ache. This is the only mascara that happens with so I do not use it anymore.
5 out of 5 stars
9 May, 2025
originally posted on http://www.ulta.com

Compliments all around!
Got many compliments! My lashes has gotten very sparse as well as my hair from weight loss. I love how this formula combined with the brush have made my lashes look! Long and fanned.
5 out of 5 stars
5 May, 2025
originally posted on tartecosmetics.com
Huge eyelashes for hours!
I only got this because I wanted a travel size mascara, but was wowed by how it made my eyelashes looked so much longer and fuller. Loved this and will keep buying it!
5 out of 5 stars
3 May, 2025
originally posted on tartecosmetics.com
My favorite mascara, lasts all
[This review was collected as part of a promotion.] My favorite mascara, lasts all day and makes my lashes look fuller and longer
1 out of 5 stars
2 May, 2025
originally posted on http://www.ulta.com

Racoon Eyes
Wanted a small mascara for travel, but this was NOT IT! It wasn't even hot but I sweated it off on the first day, and bought some cheap Elf mascara to replace. Do not recommend unless you like racoon eyes.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2025Verified purchase
Flakes
It flakes really bad even brand new
3 out of 5 stars
27 April, 2025
originally posted on http://www.ulta.com

Won't last throughout the day
It looks nice on the lashes on the first application but doesn't last a whole day without smudging and flaking. After about four hours, I always end up with raccoon eyes. Sadly, I won't purchase it again.