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tarte Big Ego Mascara - Ulta Beauty - 2 of 4tarte Big Ego Mascara - Ulta Beauty - 3 of 4tarte Big Ego Mascara - Ulta Beauty - 4 of 4
tarte Big Ego Mascara - Ulta Beauty - 1 of 4

tarte Big Ego Mascara - Ulta Beauty

$15.00

Size0.15oz

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • ultra-black, flake-free vegan mascara
  • instantly lifts, lengthens & volumizes lashes
  • delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
  • SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally

Description

For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.

How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.

CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: 4.5 Milliliters
Features: Non-Flaking, Ophthalmologist Tested, Conditioning, Non-Clumping
TCIN: 82608786
UPC: 846733037582
Item Number (DPCI): 342-02-5821
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, stearic acid, synthetic beeswax, helianthus annuus (sunflower) seed wax, glyceryl behenate, paraffin, polyglyceryl-6 distearate, acacia senegal gum, vp/eicosene copolymer, propanediol, aminomethyl propanediol, hydrogenated starch hydrolysate, phenoxyethanol, hydroxyethylcellulose, potassium sorbate, panthenol, lauroyl lysine, silica, laureth-20, magnesium stearate, butylene glycol, orbignya oleifera seed oil, 1,2-hexanediol, glycerin, disodium phosphate, polysorbate 20, sodium phosphate, tocopherol, biotinoyl tripeptide-1, iron oxides (ci 77499), black 2 (ci 77266).' '

Shipping details

Estimated ship dimensions: 0.709 inches length x 0.709 inches width x 3.937 inches height
Estimated ship weight: 0.038 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This mascara has garnered a strong following for its ability to deliver impressive length and volume without clumping. Many guests appreciate its easy application and the dramatic effect it provides, making it suitable for both everyday wear and special occasions. While some have experienced issues with smudging and flaking, the overall consensus highlights its vegan formula and the beautiful results it achieves, making it a popular choice among mascara enthusiasts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 2784 reviews
    62% would recommend
    24 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2025Verified purchase
    • Hair color: Grey
    • Skin concern: Sun damage, Aging
    • Skin type: Combination
    • Skin tone: Medium

    (no review title)

    Great product at a good price!
    Target shopper
    Did you find this review helpful?
    2 out of 5 stars
    30 September, 2025
    originally posted on http://www.ulta.com
    Image

    need a better brush

    The brush is not up to my expectations. The color is black, but could use a darker tint. The container is sturdy and heavy, as it is made from metal. The brush does not get all the small hairs at the edge of the eye. Needs a better brush.
    Alba
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2025
    originally posted on http://www.ulta.com
    Image

    Get this rn!!

    If you want something that makes you lashes show us this!!!
    Alexa
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2025
    originally posted on tartecosmetics.com
    Image

    #1 mascara, but wish it came in brown!

    Absolute FAVORITE mascara, but now that I'm getting older. . . I would love if it came in brown.
    April
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 August, 2025Verified purchase
    • Hair color: Blonde
    • Skin type: Combination
    • Skin tone: Light
    • Eye color: Blue
    • Skin concern: Sun damage, Pores, Acne, Blackheads, Uneven skin tone, Sensitivity, Dark circles, Calluses, Aging, Cellulite, Dullness, Redness

    That smudgy look

    Smudges everywhere. Definitely tart!!!
    Kare bear
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2025
    originally posted on http://www.ulta.com
    Image

    Great lashes

    Makes your lashes long and thick. No clumping
    Piper
    Did you find this review helpful?
    5 out of 5 stars
    4 August, 2025
    originally posted on http://www.ulta.com
    Image

    best mascara i've used

    honestly i feel like no mascara compares to this one. it never clumps, the wand gives a nice coating so i only have to do one coat, it adds amazing volume and length, and removes easily. no complaints.
    dani
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2025
    originally posted on http://www.ulta.com
    Image

    My favorite mascara I've tried

    I love it so so much. It makes my lashes look very pretty and I think it lasts. A lot of people didn't have good experiences but I personally loveeee it!
    Chloe
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2025
    originally posted on http://www.ulta.com
    Image

    Love this mascara

    Tried the mini version first to see if I liked it and sure enough came back for the full size. Just love everything about it. The brush, the stay factor, no flaking off. Lengthens my lashes. I do wear primer first but yes indeed keep making this! I love it!
    Leslie
    Did you find this review helpful?
    3 out of 5 stars
    30 June, 2025
    originally posted on http://www.ulta.com
    Image

    I am not loving it

    The mascara is ok, I like a thicker coating mascara and this seems to be a more light coating. I have to put on multiple applications to get the fullness I want.
    SYDNEY
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2025
    originally posted on http://www.ulta.com
    Image

    loyal for years

    literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
    sav
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2025
    originally posted on http://www.ulta.com
    Image

    loyal for years

    literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
    sav
    Did you find this review helpful?
    3 out of 5 stars
    30 May, 2025
    originally posted on http://www.ulta.com
    Image

    Cute packaging, mediocre mascara

    Applies nicely, makes lashes lool bolder/longer without clumping. The packaging ia very cute. I bought the travel tube and it dried out after a few uses. Also, this isnt for all-day wear.. smudges on undereye area as the day goes on. This doesnt happen for me with other mascaras at half the price point.
    Unclefunmom
    Did you find this review helpful?
    2 out of 5 stars
    14 May, 2025
    originally posted on http://www.ulta.com
    Image

    looks nice, feels awful

    I liked how it made my eyelashes look, but my eyes would start to hurt throughout the day. It was like an uncomfortable ache. This is the only mascara that happens with so I do not use it anymore.
    Kandi
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2025
    originally posted on http://www.ulta.com
    Image

    Compliments all around!

    Got many compliments! My lashes has gotten very sparse as well as my hair from weight loss. I love how this formula combined with the brush have made my lashes look! Long and fanned.
    Becca
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2025
    originally posted on tartecosmetics.com
    Image

    Huge eyelashes for hours!

    I only got this because I wanted a travel size mascara, but was wowed by how it made my eyelashes looked so much longer and fuller. Loved this and will keep buying it!
    Gabriela C.
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2025
    originally posted on tartecosmetics.com
    Image

    My favorite mascara, lasts all

    [This review was collected as part of a promotion.] My favorite mascara, lasts all day and makes my lashes look fuller and longer
    Rory T.
    Did you find this review helpful?
    1 out of 5 stars
    2 May, 2025
    originally posted on http://www.ulta.com
    Image

    Racoon Eyes

    Wanted a small mascara for travel, but this was NOT IT! It wasn't even hot but I sweated it off on the first day, and bought some cheap Elf mascara to replace. Do not recommend unless you like racoon eyes.
    Kat
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 May, 2025Verified purchase

    Flakes

    It flakes really bad even brand new
    questions
    Did you find this review helpful?
    3 out of 5 stars
    27 April, 2025
    originally posted on http://www.ulta.com
    Image

    Won't last throughout the day

    It looks nice on the lashes on the first application but doesn't last a whole day without smudging and flaking. After about four hours, I always end up with raccoon eyes. Sadly, I won't purchase it again.
    Josie
    Did you find this review helpful?

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