$11.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1.2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140).
Shipping details
Estimated ship dimensions: 5.4 inches length x 1.8 inches width x 1.2 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years agoA: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expert
Q: Is it sweat proof primer?
submitted by Iris - 3 months ago
A: This is a non-comedogenic primer that provides a smooth long-lasting base for your foundation and/or other makeup. It is not specifically "sweat proof."
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: What's the expiration date?
submitted by superhelpfulhelper - 3 months ago
A: Power Grip Primer does not have an expiration date, it has a Period After Opening. We suggest that it be stored in a cool, dry place and be used within approximately 12 months of opening.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: does this make you break out?
submitted by jayjay - 3 months ago
A: Although results may vary by individual, this product is non-comedogenic.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: Does it oxidize and turn dark
submitted by KB - 5 months ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 5 months ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Is this silicone based
submitted by Bre - 6 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 8 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 9 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: I'm over 50 and foundation and pore filler are setting into my lines around my lips and lip areas is this a smoothing primer
submitted by Dana - 9 months ago
A: Hey Dana, Great question! The e.l.f. Power Grip primer focuses on moisture prep. We recommend checking out the e.l.f. Liquid Poreless Putty Primer for a primer that focuses on smoothing and hydrating the finish! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
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$5.00
Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5565 ratings
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Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its affordability and effectiveness, making it a favorite for both beginners and seasoned makeup users. The unique sticky texture helps foundation adhere better, resulting in a flawless finish. Many guests have made it a staple in their daily routines, highlighting its versatility across different skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 16569 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.55 out of 5
long lasting: 4.3 out of 5
quality: 4.13 out of 5
value: 4.2 out of 5
74% would recommend
351 recommendations
Best Affordable Primer!
5 out of 5 stars
Thumbs up graphic, would recommend
Allison - 11 days ago
- Skin tone: Light
- Eye color: Blue
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Redness, Uneven skin tone, Pores, Sensitivity
I’ve tried a lot of primer over the years and this is by far the best one for combo skin. My foundation stays in place and doesn’t move around.
GREAT
5 out of 5 stars
whatisme - 12 days ago
originally posted on elfcosmetics.com
a staple of course. such a great product, makes my makeup last all day
Sooo good
5 out of 5 stars
Riah6806 - 13 days ago
originally posted on elfcosmetics.com
I had got this just to get some primer that I needed and now I'm never turning back
best primer
5 out of 5 stars
jem0001 - 14 days ago
originally posted on elfcosmetics.com
works so well! is my staple when doing full face makeup
Best primer
5 out of 5 stars
primer best - 14 days ago
originally posted on elfcosmetics.com
The best primer out there please don’t ever discontinue it
Great product
5 out of 5 stars
gabriella123456 - 14 days ago
originally posted on elfcosmetics.com
Not really any comments this product just works great
love
5 out of 5 stars
jsnsjjejd - 15 days ago
originally posted on elfcosmetics.com
use it all the time, the best primer ever!! buy nowww
Very tacky
5 out of 5 stars
Aleez4 - 15 days ago
originally posted on elfcosmetics.com
This product is so good - it’s really sticky so helps my makeup stay on - there is also a lot of product in the bottle for such a cheap price
Absolute go to
5 out of 5 stars
selestgabbard - 15 days ago
originally posted on elfcosmetics.com
It’s definitely a must have in my everyday routine!
Pleasantly surprised
5 out of 5 stars
Thumbs up graphic, would recommend
2024gma - 15 days ago, Verified purchaser
- Skin concern: Sun damage, Aging
- Skin type: Combination
- Skin tone: Medium
Lightweight not greasy and does its job! Price is on point for sure! Not something I would’ve picked on my own, but a target associate told me about it and I’ve been using it for over a year.
Great Power Grip!
5 out of 5 stars
PippyGirl - 15 days ago
originally posted on elfcosmetics.com
I absolutely love this Elf product! It works great 👍
Very sticky
5 out of 5 stars
Kaida - 15 days ago
originally posted on elfcosmetics.com
This product was super sticky and stayed for a long time. It was a perfect base for all of my other products. 100% recommended!!
power grip
5 out of 5 stars
MAILIIIII - 16 days ago
originally posted on elfcosmetics.com
very sticky and grips very well. no show of colour when makeup is on top.
Its just so good!
5 out of 5 stars
Llama0803 - 16 days ago
originally posted on elfcosmetics.com
Love this primer. i use it everytime and it never fails me. Im excited to use the pink one
Primer
5 out of 5 stars
treetree3 - 17 days ago
originally posted on elfcosmetics.com
Always my go to primer, does the job and use it every day
INLOVEEE
5 out of 5 stars
caityln - 17 days ago
originally posted on elfcosmetics.com
This is one of my favorite products from e.l.f. Highly recommend this product!!
this is sooooo good
5 out of 5 stars
margs - 17 days ago
originally posted on elfcosmetics.com
the power grip primer is sooooo good and is so sticky and makes my makeup stay all day!
its good
4 out of 5 stars
cristina123456 - 17 days ago
originally posted on elfcosmetics.com
its good, nice and sticky, but it loses its ability over time
The best
5 out of 5 stars
aaisha12 - 17 days ago
originally posted on elfcosmetics.com
Jeeps your makeup on all day long has no bad scent and it’s gentel on the skin
Best
5 out of 5 stars
Smwrmyrmrymet57m2 - 17 days ago
originally posted on elfcosmetics.com
Gel primer formula grips makeup Gives skin a long-lasting, naturally dewy finish Translucent finish gel primer works on all skin tones Non-comedogenic Great for: oily, dry and combination skin Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones. e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements