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e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 2 of 4e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 3 of 4e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 4 of 4
e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 1 of 4

e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin

$11.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Goes on clear with a translucent finish for all skin types and skin tones
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.

Description

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1.2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.51 inches width x 5.76 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Which ones is better this one or the pink one

submitted by V - 6 months ago
  • A: I’ve tried both and found this one is more sticky/tacky. But the pink one holds makeup well but is less sticky/tacky

    submitted byCutesygirly - 3 months ago
  • A: Hey, Great question! Both are great options to help make your makeup last longer. The original e.l.f. Power grip primer is infused with Hyaluronic Acid to retain moisture for a plump complexion. The pink is infused with 4% niacinamide to help even out skin tone and brighten the look of dullness. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Does this primer work well with baked powder foundation?

submitted by LM - 1 year ago
  • A: YESSSSSSSSSSSSS!!!!!!!!!!!!!

    submitted byCutesygirly - 3 months ago
  • A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Will this product prevent makeup from rubbing off onto clothes?

submitted by Name1 - 3 years ago
  • A: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.

    submitted bysgmach - 3 years ago
  • A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.

    submitted byThe Elf Team - 3 years ago
    Brand expert

Q: can this be used on the eye lid?

submitted by Pam - 3 years ago
  • A: This product is not specified for use on eyelids.

    submitted bythe e.l.f. team - 3 years ago
    Brand expert
  • A: Yes it can when using eye makeup like shadow and liner. Make sure it doesn’t get in your eye though

    submitted byCutesygirly - 3 months ago

Q: What is the key benefit of Hyaluronic Acid in this primer?

submitted by AI Shopping Assistant - 3 months ago
  • A: Hyaluronic Acid helps the skin retain moisture, resulting in a plump and hydrated complexion.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What finish does the Power Grip Primer provide?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primer goes on clear and offers a translucent finish suitable for all skin types and tones.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this primer contain any harmful ingredients?

submitted by AI Shopping Assistant - 3 months ago
  • A: No, it's free from phthalates, parabens, and other harmful chemicals, promoting a healthier makeup experience.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What makes this primer suitable for all ages?

submitted by AI Shopping Assistant - 3 months ago
  • A: Its gentle, hydrating formula is recommended for individuals aged 10 years and up, making it versatile.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the primer safe for sensitive skin types?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the primer is non-comedogenic and formulated to be safe and effective for all skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: My mom says that i should not wear pirmer because its for people who wear lots of makeup. My makeup normally wears off during the day. Do you think this could fix my problem?

submitted by Natali - 4 months ago
  • A: Hey Natali, Great question! Yes, the e.l.f. Power Grip Primer grips makeup for a long-lasting, all-day wear! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The e.l.f. Power Grip Primer is a standout product that effectively enhances makeup longevity while providing a smooth, hydrated base. Guests appreciate its lightweight, slightly tacky texture that grips makeup securely, ensuring a flawless finish throughout the day. Many highlight its affordability and performance, comparing it favorably to high-end primers. With its ability to create a dewy look and improve foundation application, this primer has become a must-have in many beauty routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 19001 reviews
    easy to apply: 4.51 out of 5
    easy to remove: 4.55 out of 5
    long lasting: 4.29 out of 5
    quality: 4.13 out of 5
    value: 4.21 out of 5
    73% would recommend
    372 recommendations
    4 out of 5 stars
    14 May, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Dry

    (no review title)

    Like how foundation went in after using elf primer
    Smiith and silky
    Did you find this review helpful?
    3 out of 5 stars
    9 May, 2026Verified purchase
    • Hair color: Auburn
    • Skin concern: Aging
    • Skin type: Normal
    • Skin tone: Medium

    Good staying power but feels tacky

    My makeup does actually adhere to this primer better than any other primer I’ve ever tried, but it feels a bit sticky and “tacky” on my face.
    Black Jumpsuit
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Long lasting, smooth, and easy to blend.

    [This review was collected as part of a promotion.] Love how the primer feels smooth when applied on my skin. It’s is easy to blend with your makeup and leaves your face with a clean finish. Grip primer is long lasting and holds your makeup in place.
    DanielleS
    Did you find this review helpful?
    4 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
    Image

    Amazing product but it gives me pimples

    [This review was collected as part of a promotion.] Excellent product. It works great as a primer. You can feel the stickiness that leaves, and it makes your makeup stick to your skin. When I use it my make up lasts the entire night. A little bit goes a long way and the price point and quality is just unbeatable. The only downside for me is that every time I use it I have a breakout even after removing it and making sure to wash my face with the same skincare as usual
    IsabellaA
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
    Image

    Amazing grip

    [This review was collected as part of a promotion.] Love this primer! It dried quickly and helps your makeup grip better to your skin, which is perfect if you have oily skin. It doesn’t break me out and the texture is slightly tacky but not heavy or greasy.
    BrittanyR
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
    Image

    Love it!

    [This review was collected as part of a promotion.] This primer works so well! My makeup stayed in place all day. The primer isn’t too thick, but feels like it will support my makeup throughout the day. The package is a good travel size or for a makeup bag.
    JennaC
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on influenster.com
    Image

    Hydrating, long-lasting primer that keeps makeup s

    [This review was collected as part of a promotion.] O really like the e.l.f power grip primer because it helps makeup to stay in place all day while making the skin feel smooth and hydrated Overall it’s affordable, easy to use and great for creating a long-lasting makeup look
    YouvelineP
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on influenster.com
    Image

    Very Effective for the price

    [This review was collected as part of a promotion.] This is really good for the price. I like how if I’m in a rush I don’t have to prep my skin and just use this and foundation and walk out the door. Plumps my skin while hiding pores perfectly and it doesn’t pill. It doesn’t matter what foundation I use.
    MaileW
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on influenster.com
    Image

    Apply before doing my makeup

    [This review was collected as part of a promotion.] I apply this before I start doing my makeup. I like how my makeup applies every time I use this primer. This primer gives my skin a natural finish and it moisturizes my skin.
    MarielaG
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on influenster.com
    Image

    Lightweight smooth feel, strong grip performance,

    [This review was collected as part of a promotion.] I really liked this primer. It feels very soft and lightweight on the skin and helps makeup stay in place for hours. It provides a good grip without feeling sticky or heavy. The packaging is simple but looks clean and high-quality. It doesn't have a strong scent, which I appreciate. Overall, it works very well and I would definitely use it again.
    GénesisS
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on influenster.com
    Image

    The e.l.f. Power Grip Primer is an affordable, hyd

    [This review was collected as part of a promotion.] The e.l.f. Power Grip Primer is a budget-friendly staple that really helps makeup stick and last longer thanks to its sticky gel formula, making foundation apply more smoothly and stay in place throughout the day. It doesn’t offer coverage on its own, but it creates a hydrated, slightly dewy base that works especially well for normal to dry skin types, while oily skin may find it a bit shiny. The ingredients include skin-loving elements like glycerin and hyaluronic acid, which add light hydration without feeling heavy. Overall, the packaging is simple and convenient with a pump dispenser, and for the price, it delivers impressive performance that rivals more expensive gripping primers.
    BrianaE
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Highly recommended

    [This review was collected as part of a promotion.] I really like this primer, it works well and keep my makeup in place. The texture is smooth and not heavy. My makeup keeps stronger and looks fresh for whole day, even in heat. It doesn’t melt or fade. It blends easily on the skin and works well with foundation looks natural. The packing is small simple and easy to use.
    AntoninaP
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    A powerful gel primer that grips makeup all day fo

    [This review was collected as part of a promotion.] This primer has an amazing gel texture that feels lightweight and leaves no greasy residue on the skin. The gripping effect is incredible, ensuring my makeup stays in place all day without any patchiness or fading. It smooths out my complexion perfectly.
    NatalyB
    Did you find this review helpful?
    3 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Nothing much

    [This review was collected as part of a promotion.] The primer is alright. I don’t find that it impacted my makeup longevity whatsoever. If you don’t regularly do skin prep, this primer would be a good fit for you. Otherwise I wouldn’t recommend. It does add a nice sheen to the skin for dry/dull skin girlies. The packaging is efficient and doesn’t cause me issues.
    HannahS
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Great product

    [This review was collected as part of a promotion.] This primer is amazing, I used it and it is very easy and quick to apply and helps keep the makeup set all day. It is easy on the skin and did not irritate it at all.
    CrystalH
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Leathery skin and ready for a makeup of hours

    [This review was collected as part of a promotion.] This primer is phenomenal, it helps to adhere super well to the base; its packaging is very beautiful, the texture is soft and leaves a velvety finish, I highly recommend it
    EdiannyC
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Stick to Me

    [This review was collected as part of a promotion.] I absolutely love this makeup primer!!! The feel is so nice. It is not sticky or tacky, and it doesn't feel like you've applied glue to your skin like other primers. I love the ingredients in it as well. It lasts all day, and literally, your makeup doesn't budge, even in humidity! Definitely worth every penny!
    BobbieJ
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Delighted

    [This review was collected as part of a promotion.] The feeling is slightly sticky at first, but that helps the makeup last longer. It has no smell. Very good coverage and at the end of the day the removal is easy and leaves no residue.
    JesmarieQ
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Perfect for smoothing out those fine lines, for a

    [This review was collected as part of a promotion.] This primer has grip and not just with the liquid foundation. It’s also great for those of us who are middle-aged and just like to wear a powder only foundation. I have tried it with both liquid and powder, but since I wear primarily a mineral powder foundation, I find that it sits less heavy on the skin versus applying it underneath a liquid foundation. A very small pump less than the size of a pea is really enough to do both sides of your face. You don’t want to apply it thick.. spreading a thin, allows it to dry quickly and with the right amount of tackiness. The gripping formula helps to reduce the amount of lines and wrinkles that show, especially with an older age woman where product can seep in the gaps. The product simply just glides over those gaps and makes the surface smooth. In terms of state power it has it this combined with their power grip settings spray your makeup is going to last all day, even if you’re outside watching a ball game in the heat. With this primer, I don’t get any of the itchiness or weird smells. It goes on and tries quickly without a lot of fuss. I’ve gone through several bottles of this and would recommend it over higher end more expensive brands for sure, especially with the affordable cost per bottle. At the end of the evening when you’re ready to remove the product it’s simply no fuss. I can take a microfiber cloth and some warm water and gently wipe it away and then wash my face like normal no harsh scrubbing to get it off.. it provides wonderful coverage with no odd fragrance smell.
    DeAnnaL
    Did you find this review helpful?
    4 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Great as a first time primer user

    [This review was collected as part of a promotion.] Tested this product out while in Miami and let me tell you, it held my makeup in place for hours in Miami heat and humidity. I didn't have any movement in my makeup and it still looked as good as when I first put it on hours later. I tend to get an oily t-zone area especially when its humid and that didn't seem to be an issue this time around.
    AvaniB
    Did you find this review helpful?

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