Face Makeup Remover - 5.5fl oz - up&up™: No Fragrance Added, Hypoallergenic, Oil-Free, Water-Based
$4.19 ($0.76/fluid ounce)
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$4.19($0.38/fluid ounce)
was $7.99 New lower price
3.5 out of 5 stars with 329 ratings
Highly rated
$3.89 - $11.99
Buy 3, get 1 free on select beauty minis on select items
4.7 out of 5 stars with 23785 ratings
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$4.19($0.38/fluid ounce)
was $7.99 New lower price
3.5 out of 5 stars with 329 ratings
Highly rated
$3.89 - $11.99
Buy 3, get 1 free on select beauty minis on select items
4.7 out of 5 stars with 23785 ratings
Highly rated
$3.89 - $11.99
Buy 3, get 1 free on select beauty minis on select items
4.7 out of 5 stars with 23785 ratings
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3.5 out of 5 stars with 601 reviews
effectiveness: 2.28 out of 5
quality: 2.05 out of 5
value: 2.26 out of 5
23% would recommend
207 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026
(no review title)
This product is the worst eye makeup remover ever. This is my first time trying it and it left me with nothing but itchy, dry, flaky, and puffy eyelids. The remover doesn't remove makeup without having to rub a lot and it irritates my eyes a lot. It stings and burns my eyelids. Never get this product. I never leave reviews but this one is different. I don't want you girls to have damaged eyelids from this product. Target needs to remove this off their shelves.
5 out of 5 stars
2 April, 2026Verified purchase
Great quality & price
Gentle on my skin and works really well to remove eye makeup. Price can't be beat!
5 out of 5 stars
31 March, 2026Verified purchase
(no review title)
Removes waterproof mascara easily. Not greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase
It Burns
I used this for years and suddenly it is burning and irritating my eyes!
1 out of 5 stars
8 March, 2026Verified purchase
(no review title)
This make up remover caused my eyelids to swell and become dry, red, irritated, and flaking. Stay away! Not sure what they changed their formula to but it’s horrible.
5 out of 5 stars
7 March, 2026Verified purchase
(no review title)
I’ve been using this for years. Best solution to remove eye makeup.
1 out of 5 stars
2 March, 2026
(no review title)
New formula is irritating my eyelids and leaving them red with crustiness. I never had an issue with the former formula (purple bottle).
1 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026Verified purchase
It's a no for me
I do not have sensitive skin but this caused me to breakout in a rash on my eyelids.
1 out of 5 stars
26 February, 2026Verified purchase
trash product
doesn’t work, barely removes makeup then leaves crud all over your face to smear in the oil
5 out of 5 stars
18 January, 2026Verified purchase
(no review title)
Best remover, face feels so clean, smooth & soft
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026Verified purchase
NEW FORMULA SUCKS
Fórmula has changed! Old one was WAY better!
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
Gets the job done
This makeup remover is efficient!
2 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
(no review title)
the old formula was so much better. they clearly reformulated and it does not work great
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
Better than micellar water!! I do kind of dislike the the applicator but other than that perfect product!!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025
Smell bad and expired
We bought it online and received it expired since July 2022.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase
(no review title)
The formula has changed with the packaging and this product no longer works any better than water alone.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025
New Formula Is a Fail- Zero Stars
I wish I could give the new formula in the blue bottle zero stars!! I have used the old formula in the “purple bottle” for at least 10 yrs and never had an issue. The new formula is awful as it barely removes your eye makeup and I use very little eye makeup. The new “reformulated” product made my eyes crusty. I have never had this issue and once again I am disappointed in Targets reformulated products. What a shame. I will return this product and never use it again- another “reformulation flop”.I would love to know why you changed it?? I do realize most updates made to products are to increase gross margin/ profit made but Target your changes in store and products continue to fail. What a shame.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
Oily!
it IS oily, says it’s not oily and it is.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
(no review title)
Not as good and cause my eyelids to dry out and itch.
4 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
Favorite eye makeup remover
Works great removing mascara