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Not Your Mother's Plump for Joy Spray Hair Lifter Volumizer - 8 fl oz: Paraben-Free, Dye-Free, All Hair Types - 2 of 4Not Your Mother's Plump for Joy Spray Hair Lifter Volumizer - 8 fl oz: Paraben-Free, Dye-Free, All Hair Types - 3 of 4Not Your Mother's Plump for Joy Spray Hair Lifter Volumizer - 8 fl oz: Paraben-Free, Dye-Free, All Hair Types - 4 of 4
Not Your Mother's Plump for Joy Spray Hair Lifter Volumizer - 8 fl oz: Paraben-Free, Dye-Free, All Hair Types - 1 of 4

Not Your Mother's Plump for Joy Spray Hair Lifter Volumizer - 8 fl oz: Paraben-Free, Dye-Free, All Hair Types

$6.79 ($0.85/fluid ounce) reg $7.99
Sale save $1.20 (15% off)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Hair lifter uses a new and improved lightweight, non-sticky formula for fine and thin hair
  • Thickens and lifts locks for fuller-looking hairstyles
  • Adds softness and hair shine to simplify your hairstyling routine
  • Serves as a heat protectant spray for hair, protecting hair from up to 450°
  • Sparkling Orange Mango scent
  • Safe for natural and color treated hair and for all hair types, especially fine hair and thin hair
  • Made without parabens, dyes, and gluten
  • Spray anywhere from root to tip on damp or dry hair wherever extra volume is desired

Description

Multi-task with Not Your Mother's Plump for Joy Thickening Hair Lifter.

This lightweight, long-lasting hair product gives root-to-tip hair volume and thickness for the ideal fine-to-full hair transformation. The hair volume spray adds softness and shine to hair. It also offers heat protection–without weight or stickiness–to leave you with thicker, fuller hair.

When you're ready for extra hair volume, simply spray the hair product from root to tip on damp or dry hair. Syle with a blow dryer for even more lift.

Not Your Mother's Plump for Joy Thickening Hair Lifter is great for all hair types, including natural and color-treated hair, but it is best for fine or thin hair. Made with good vibes only, this hair spray is free of parabens, dyes, and gluten.

Packaging contains 75% recycled content.
Hair Type: All Hair Types
Health Facts: Dye-Free, Paraben-Free
Product Form: Spray
Beauty Purpose: Thickening, Volumizing, Texturizing
Net weight: 8 fl oz (US)
TCIN: 92255720
UPC: 688047130180
Item Number (DPCI): 063-00-9682
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua) (eau), amp-acrylates/allyl methacrylate copolymer, polysorbate 20, polyimide-1, vp/va copolymer, panax ginseng root extract, mangifera indica (mango) fruit extract, citrus aurantium dulcis (orange) fruit extract, propanediol, sodium methoxy peg-16 maleate/styrene sulfonate copolymer, tetrasodium glutamate diacetate, ethylhexylglycerin, phenoxyethanol, potassium sorbate, fragrance (parfum), hexyl cinnamal, citral, amyl cinnamal, hydroxycitronellal, limonene, linalool.

Shipping details

Estimated ship dimensions: 1.85 inches length x 2.05 inches width x 8.09 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this alcohol free?

submitted by Tater - 3 months ago
  • A: Hi Tater! Thank you for your question! Our NYM Plump for Joy Spray Hair Lifter Volumizer is Alcohol-Free: Gentle on your hair, with no drying alcohols! If you have any other questions, we invite you to reach out to our Consumer Support Team through our official website—they’ll be happy to assist you further.

    submitted byNYM Team - 2 months ago
    Brand expert

Q: Is this something that is long lasting or will it need to be resprayed into the hair and “fluffed “ through out the day?

submitted by Ms Carole - 4 months ago
  • A: Hi Ms Carole! Thank you so much for your question 😊 Not Your Mother’s Plump for Joy Thickening Hair Lifter Spray is designed to provide lightweight, long-lasting volume from root to tip without feeling sticky or heavy. When applied to damp hair and styled as usual, it helps create fuller-looking hair that typically lasts throughout the day. Because it has a flexible, lightweight formula, most people don’t need to reapply it. However, if you like extra lift later in the day, you can gently fluff or refresh your hair without needing to respray. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!

    submitted byNYM Team - 4 months ago
    Brand expert

Q: Can this product be used on color-treated hair?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, it is safe for both natural and color-treated hair.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What scent does this hair spray have?

submitted by AI Shopping Assistant - 4 months ago
  • A: The hair spray features a sparkling Orange Mango scent.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How does this product protect hair from heat?

submitted by AI Shopping Assistant - 4 months ago
  • A: It serves as a heat protectant, safeguarding hair from temperatures up to 450°.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this product suitable for all hair types?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, it is suitable for all hair types, especially fine and thin hair.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the main purpose of this hair lifter?

submitted by AI Shopping Assistant - 4 months ago
  • A: The hair lifter is designed to thicken and lift fine and thin hair for fuller-looking hairstyles.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Has this product been tested for benzene?

submitted by Mom - 4 months ago
  • A: Hi Mom! Thank you for your question. All ingredients in our products are listed on the product labels and on our official website. If you need further assistance, please don’t hesitate to contact our Consumer Support team, and they will be happy to help you.

    submitted byNYM Team - 4 months ago
    Brand expert

Q: What's the difference between your Hair Lifter Volumizer and Instant Volume Root Powder?

submitted by Donna - 5 months ago
  • A: Hi there! Thank you for your question! 😊 Our Instant Volume Root Powder is designed to give immediate lift and texture directly at the roots, perfect if you’re looking for targeted volume. Meanwhile, the Thickening Hair Lifter Volumizing Spray provides full-hair volume and thickness from roots to ends, ideal for a fuller, more bodied look overall. Donna, If you’d like a personalized recommendation based on your hair type, our social media team would be happy to assist you. ✨

    submitted byNYM Team - 5 months ago
    Brand expert

Q: Will this product help my thin bangs look thicker?

submitted by Shellydec - 7 months ago
  • A: Great question! The Not Your Mother's Plump for Joy spray can make your bangs have a fuller-looking appearance because it's designed to add root-to-tip volume and lift without weighing hair down. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert

Additional product information and recommendations

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Frequently bought together

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Guests are saying

The product has received mixed feedback from guests, with many praising its ability to add volume and lift to fine hair while others express disappointment over a new formula that feels sticky or heavy. Guests appreciate the pleasant scent and ease of use, making it a potential staple in their hair care routine. However, some have noted that it may not work as effectively for all hair types, particularly those with very fine or limp hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 202 reviews
    effectiveness: 3.06 out of 5
    quality: 3.12 out of 5
    value: 3.29 out of 5
    52% would recommend
    17 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 May, 2026Verified purchase

    Wow! I got my full plumped hair back!!!

    I have been using this product for about 10 years! And I decided to stop using it for a few months because I thought my hair was getting immune to it. I tried a different product that Claimed to add volume but it Did not. This is not an easy product to find so I was happy to find it at Target. I too was disappointed when I realized that they had changed the consistency of the product. And the spray bottle. My first thought was Oh No! Not again! Another product Change. But! I actually LOVE the change in this. I used to spray it in my hand and massage through my hair. I love that I can now spray it in my hair. And then massage in. And add more just before I blow dry it. After not using it for a while and trying something new, I could not believe how FULL AND VOLUMINOUS MY HAIR WAS! I’m so glad I went back to Not Your Mothers Plumping spray. I bought more than one, and I’m Glad I did!
    JodiP
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 April, 2026Verified purchase

    Sticky hair

    Smells bad and leaves hair feeling greasy and dirty. Do not buy.
    1 reply from NYM Team team - 1 month ago
    Hi Amanda! We are sorry to hear about your experience. Please reach out to our Consumer Support Team and they will be happy to assist you further.
    amanda
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 March, 2026Verified purchase

    Works Great!

    Used on damp hair before blow drying, it is approaching sticky before drying, and you likely need to brush it out during or after blow drying. I wouldn't try using this without a blow dryer. My former birth control ruined my hair volume, this brought it back in minutes. It kept a decent level of volume, without any hairspray, for several hours. Washing it out was easy, unlike many other products. I'm thoroughly impressed, this is now going into my daily routine.
    Ana Lee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 January, 2026
    originally posted on NYM
    Image

    Product is not the same!

    I am very disappointed with my purchase. I have been a fan of this product for a long time and could no longer find it in a store. I ordered three, and when it came, it is no longer the same product. Much more watery, and doesn’t have the hold it once had. There was nothing listed for me to know that you had changed the product.
    Liz T
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    19 January, 2026
    originally posted on NYM
    Image

    Old formula was the best

    I'm sad. I had finally found the perfect product for my curly hair that lifted and defined my curls while keeping my hair soft looking. The new formula is terrible. It dries out my curls, ruins their definition and feels crunchy. The formula is so thin now too. I'm so disappointed 😞
    AllY___Rae_____2-8-
    5 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    3 January, 2026Verified purchase

    Dissappointing

    Did not provide the lift I was hoping for
    1 reply from NYM Team team - 4 months ago
    Hi Katy! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
    KatyU
    effectiveness: 2 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    11 December, 2025
    originally posted on NYM
    Image

    Pretty good

    The thickening spray definitely adds volume and smells great! However, it does leave a bit of stickiness. I used it on damp hair and then blow dried my hair & could feel the sticky residue if I even tried to run my hands through it. Overall I would still use again but not every day.
    Monica
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 December, 2025Verified purchase

    Disappointed

    Does not give any lift. Agree with other reviews about leaving a sticky film on hair.
    1 reply from NYM Team team - 5 months ago
    Hi TH! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further.
    TH
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 December, 2025

    Don't recommend

    I gave it one Star because it did thicken my hair a bit. I sprayed onto my wet hair and let it set in a few minutes before blow drying. It left my hair so sticky, tangled and unmanageable. I don’t recommend and will be returning this product.
    1 reply from NYM Team team - 5 months ago
    Hi JC! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
    JC
    effectiveness: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 December, 2025Verified purchase

    (no review title)

    This gives me volume my fine hair needed definitely works well and smells good
    Irene
    Did you find this review helpful?
    5 out of 5 stars
    30 November, 2025
    originally posted on NYM
    Image

    Best lifter for the price!!!!

    This hair thickener & plumper actually works great - especially on thinning hair.
    Ronda
    Did you find this review helpful?
    4 out of 5 stars
    30 October, 2025
    originally posted on influenster.com
    Image

    Good!

    [This review was collected as part of a promotion.] I ended up getting sent a different product but I did really enjoy the product I was sent. It had a good price point a good smell and texture and worked really well.
    emma1705_9221
    Did you find this review helpful?
    1 out of 5 stars
    28 October, 2025
    originally posted on NYM
    Image

    New formula is awful!!

    I have used this product for years even when it became harder to find in stores, I ordered online. This new formula is horrible! It is a thin milky liquid that does not provide any thickness. It weighs hair down and it will not hold a curl. It looks like you took your All Eyes on Me product and changed the label! Please bring back the old formula!
    Buffy
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    27 October, 2025Verified purchase

    Left hair feeling stiff and strawlike

    This left a film on the hair that made it feel stiff and gross.
    1 reply from NYM Team team - 7 months ago
    Hi there! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
    nreilly14
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 October, 2025Verified purchase

    Love it!

    I love this product. It’s the only one that works with my hair.
    DfromAlabaster
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    18 October, 2025
    originally posted on NYM
    Image

    Formula change is awful

    This new formula is not good at all. It weighs down hair and makes it super sticky. Please go back to what it was
    Adyyyy
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2025Verified purchase

    Volume!!!!

    I had been using a salon volumizer that was getting pricey so decided to give this a try. I was pleasantly surprised to find this is lighter and works better than the pricier one I had.
    GirlMomWI
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 September, 2025Verified purchase

    not good, bring back the original

    the original with the nozzle was great. why they rebottled this product and called it the same thing is unbelievable. do not waste your money on this. buy the discontuned one on EBAY where it is black marketed because it is so superior to this horrible dupe
    1 reply from NYM Team team - 8 months ago
    Hi there! We are sorry to hear about your experience. Please, reach out to our customer support team, they will be happy to asst you further.
    Ljm
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    15 September, 2025
    originally posted on NYM
    Image

    Thickening

    Doesn't work that well for me. Ill keep trying because ive been using very conservatively.
    Donna R
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2025Verified purchase

    Fantastic product!!

    I absolutely love this as a root lifter! Even better than Color Wow!
    Sandy
    2 guests found this review helpful. Did you?

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