Not Your Mother's Plump for Joy Spray Hair Lifter Volumizer - 8 fl oz: Paraben-Free, Dye-Free, All Hair Types
$6.79 ($0.85/fluid ounce) reg $7.99
Sale save $1.20 (15% off)
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Guests are saying
The product has received mixed feedback from guests, with many praising its ability to add volume and lift to fine hair while others express disappointment over a new formula that feels sticky or heavy. Guests appreciate the pleasant scent and ease of use, making it a potential staple in their hair care routine. However, some have noted that it may not work as effectively for all hair types, particularly those with very fine or limp hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 202 reviews
effectiveness: 3.06 out of 5
quality: 3.12 out of 5
value: 3.29 out of 5
52% would recommend
17 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2026Verified purchase
Wow! I got my full plumped hair back!!!
I have been using this product for about 10 years! And I decided to stop using it for a few months because I thought my hair was getting immune to it. I tried a different product that Claimed to add volume but it Did not. This is not an easy product to find so I was happy to find it at Target. I too was disappointed when I realized that they had changed the consistency of the product. And the spray bottle. My first thought was Oh No! Not again! Another product Change. But! I actually LOVE the change in this. I used to spray it in my hand and massage through my hair. I love that I can now spray it in my hair. And then massage in. And add more just before I blow dry it. After not using it for a while and trying something new, I could not believe how FULL AND VOLUMINOUS MY HAIR WAS! I’m so glad I went back to Not Your Mothers Plumping spray. I bought more than one, and I’m Glad I did!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 April, 2026Verified purchase
Sticky hair
Smells bad and leaves hair feeling greasy and dirty. Do not buy.
1 reply from NYM Team team - 1 month ago
Hi Amanda! We are sorry to hear about your experience. Please reach out to our Consumer Support Team and they will be happy to assist you further.
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
Works Great!
Used on damp hair before blow drying, it is approaching sticky before drying, and you likely need to brush it out during or after blow drying. I wouldn't try using this without a blow dryer. My former birth control ruined my hair volume, this brought it back in minutes. It kept a decent level of volume, without any hairspray, for several hours. Washing it out was easy, unlike many other products. I'm thoroughly impressed, this is now going into my daily routine.
1 out of 5 stars
21 January, 2026
originally posted on NYM
Product is not the same!
I am very disappointed with my purchase. I have been a fan of this product for a long time and could no longer find it in a store. I ordered three, and when it came, it is no longer the same product. Much more watery, and doesn’t have the hold it once had. There was nothing listed for me to know that you had changed the product.
1 out of 5 stars
19 January, 2026
originally posted on NYM
Old formula was the best
I'm sad. I had finally found the perfect product for my curly hair that lifted and defined my curls while keeping my hair soft looking. The new formula is terrible. It dries out my curls, ruins their definition and feels crunchy. The formula is so thin now too. I'm so disappointed 😞
3 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Dissappointing
Did not provide the lift I was hoping for
1 reply from NYM Team team - 4 months ago
Hi Katy! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
4 out of 5 stars
11 December, 2025
originally posted on NYM
Pretty good
The thickening spray definitely adds volume and smells great! However, it does leave a bit of stickiness. I used it on damp hair and then blow dried my hair & could feel the sticky residue if I even tried to run my hands through it. Overall I would still use again but not every day.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
Disappointed
Does not give any lift. Agree with other reviews about leaving a sticky film on hair.
1 reply from NYM Team team - 5 months ago
Hi TH! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025
Don't recommend
I gave it one Star because it did thicken my hair a bit. I sprayed onto my wet hair and let it set in a few minutes before blow drying. It left my hair so sticky, tangled and unmanageable. I don’t recommend and will be returning this product.
1 reply from NYM Team team - 5 months ago
Hi JC! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
5 December, 2025Verified purchase
(no review title)
This gives me volume my fine hair needed definitely works well and smells good
5 out of 5 stars
30 November, 2025
originally posted on NYM
Best lifter for the price!!!!
This hair thickener & plumper actually works great - especially on thinning hair.
4 out of 5 stars
30 October, 2025
originally posted on influenster.com

Good!
[This review was collected as part of a promotion.] I ended up getting sent a different product but I did really enjoy the product I was sent. It had a good price point a good smell and texture and worked really well.
1 out of 5 stars
28 October, 2025
originally posted on NYM
New formula is awful!!
I have used this product for years even when it became harder to find in stores, I ordered online. This new formula is horrible! It is a thin milky liquid that does not provide any thickness. It weighs hair down and it will not hold a curl. It looks like you took your All Eyes on Me product and changed the label! Please bring back the old formula!
1 out of 5 stars
27 October, 2025Verified purchase
Left hair feeling stiff and strawlike
This left a film on the hair that made it feel stiff and gross.
1 reply from NYM Team team - 7 months ago
Hi there! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Love it!
I love this product. It’s the only one that works with my hair.
1 out of 5 stars
18 October, 2025
originally posted on NYM
Formula change is awful
This new formula is not good at all. It weighs down hair and makes it super sticky. Please go back to what it was
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Volume!!!!
I had been using a salon volumizer that was getting pricey so decided to give this a try. I was pleasantly surprised to find this is lighter and works better than the pricier one I had.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025Verified purchase
not good, bring back the original
the original with the nozzle was great. why they rebottled this product and called it the same thing is unbelievable. do not waste your money on this. buy the discontuned one on EBAY where it is black marketed because it is so superior to this horrible dupe
1 reply from NYM Team team - 8 months ago
Hi there! We are sorry to hear about your experience. Please, reach out to our customer support team, they will be happy to asst you further.
3 out of 5 stars
15 September, 2025
originally posted on NYM
Thickening
Doesn't work that well for me. Ill keep trying because ive been using very conservatively.
5 out of 5 stars
12 September, 2025Verified purchase
Fantastic product!!
I absolutely love this as a root lifter! Even better than Color Wow!