Sponsored
Crest 3D White Deep Stain Remover Daily Toothpaste - Ultra White
$8.99 ($4.28/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NEXT-DAY RESULTS - Crest's revolutionary formula gives you whiter teeth in JUST one day
- GAME-CHANGING FORMULA - It goes deeper to dissolve the bonds the hold deep stains to teeth
- GENTLY WHITENS - Enamel-safe for everyday use
- FAST-ACTING - Formulated with patented whitening technology that works in ONE day
- SENSITIVITY-SAFE - Extra strength fluoride remineralizes enamel to strengthen teeth
- KEEP IT BRIGHT - Unique formula continuously repels stains to prevent them from attaching to teeth
- NOTICEABLY FRESHER - Bold mint flavor leaves your mouth feeling refreshed long after you brush
Description
The latest breakthrough in whitening technology is here. Crest 3DWhite Brilliance Deep Stain Remover is the first of its kind: an everyday toothpaste that actually delivers on whitening. In just one day, it dissolves the bonds that hold even deep stains to teeth, for ALL-AROUND whiter teeth. From the #1 teeth whitening brand in America.
Suggested Age: 6 Years and Up
Health Facts: No Microbeads Added, Gluten-Free, Contains Fluoride, Triclosan-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 2.1 Ounces
Features: Enamel-Safe, Whitening
TCIN: 92285103
UPC: 030772161883
Item Number (DPCI): 049-09-4231
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.20% w/v fluoride ion)' '1.14%
Purpose
Anticavity toothpasteUses
Use helps protect against cavitiesDirections
Directions adults and children 6 yrs. & older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. do not swallow children under 6 yrs.: ask a dentistInactive ingredients
water, sorbitol, hydrated silica, sodium hexametaphosphate, disodium pyrophosphate, sodium lauryl sulfate, carrageenan, flavor, xanthan gum, sodium saccharin, cocamidopropyl betaine, phosphoric acid, sucralose, mica, titanium dioxide' '
Shipping details
Estimated ship dimensions: 5.48 inches length x 3.39 inches width x 1.73 inches height
Estimated ship weight: 0.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste offers a unique combination of effective whitening and a pleasant mint flavor, making it a popular choice among guests. Many appreciate its gentle formula, which is suitable for sensitive teeth, while the convenient pump dispenser ensures easy application. Although some guests experienced issues with the dispenser and varying results in whitening, the overall satisfaction with the product's performance and taste makes it a worthwhile addition to any oral care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 434 reviews
effectiveness: 3.71 out of 5
quality: 3.79 out of 5
value: 3.33 out of 5
58% would recommend
70 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
Toothpaste
This is one of the best toothpaste we have ever tired. A excellent product. Have order several times.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
Best toothpaste for whitening teeth.
I never ever take the time to write reviews. However this toothpaste has literally been life changing and I’ve only been using it for 5 days now. My teeth were stained because of how much I drink coffee and soda and in one day it removed surface level stains (that yellowish tint) and now it’s day 5 of using it morning and night and my teeth look white and feel so clean. I tried a few kinds in the past but this one had the most dramatic change. Obsessed with it.
3 out of 5 stars
10 October, 2025Verified purchase
(no review title)
Not as effective as I thought it would be.
1 reply from Crest team - 19 days ago
We're disappointed to hear you didn't see the great whitening results as expected. In some cases stubborn stains may need additional treatment, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
1 out of 5 stars
5 October, 2025
originally posted on crest.com
Don't waste your money!!!
Have used for 1 month. Absolutely no whitening. Completely false advertising.
1 reply from Customer Care team - 23 days ago
We know the difference that a white smile can make, and we are disheartened to hear that you have not seen the dazzling results we would expect the Crest Deep Stain Remover Toothpaste to provide, Mary. All of our products go through extensive testing to ensure their effectiveness, and we will share this information with our Quality Team. It is important to note that while whitening toothpastes and rinses are great for getting rid of surface stains, there are sometimes stains below the enamel that those products are not able to reach. To get rid of those stains, we recommend using a product that contains hydrogen peroxide, such as our Crest Whitestrips. We would love a chance to learn more about your experience so we are better able to assist you, and we invite you to give us a call at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
It seriously works!
Most def a noticeable difference within 1-2 days. As with all whitening toothpastes, I recommend you alternate with a sensitivity toothpaste like Sensodyne every other day so that you don't experience the typical symptoms when using a whitening paste.
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025
Best toothpaste!
My kids and I love this toothpaste, leaves you feeling fresh and clean!
5 out of 5 stars
26 September, 2025Verified purchase
Great whitner
Seems to work great expensive though, if you wanted to use it all the time
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
Crest 3D White
I love this toothpaste and the almost instant whitening power behind the formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 September, 2025Verified purchase
Dont bother.
This is no surprise not what it claims. Save your money. Its simply toothpaste. Theres no whitening effect.
1 reply from Crest team - 2 months ago
We're sorry you didn't experience a whitening effect, Tj. Please know that we stand behind the claims we make, as each Crest toothpaste product undergoes multiple quality control tests to ensure great performance results. Kindly give us a call at (800) 492-7378, so we can make this right.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Deep Clean, Deeply Impressive
Crest Deep Stain Remover Toothpaste is basically a tiny superhero for your mouth. One brushing, and it’s like your teeth went to a spa, got a facial, and came back looking like they just auditioned for a toothpaste commercial. Coffee, wine, berries—nothing stands a chance. I even caught my reflection grinning in the mirror and thought, ‘Who is that dazzling human?’ Warning: May cause sudden overconfidence, excessive selfies, and unsolicited teeth-bragging. Seriously, if your teeth could talk, they’d be high-fiving you right now.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 August, 2025Verified purchase
Destroyed my mouth in one use
I used it for one day and got chemical burns in my mouth. It is much too harsh for a toothpaste.
1 reply from Crest team - 2 months ago
Thank you for taking the time to share your feedback with us, Sharon. We’re disheartened to learn our Crest 3D White Deep Stain Remover Toothpaste caused chemical burns in your mouth. Please know this isn’t something we’d expect, and we’ll send your message to our Safety Team. We want to assure you that all our toothpastes undergo rigorous testing to ensure they are safe when used as directed. Flavor oils, foaming agents, tartar control agents, and abrasives may irritate the mouth. While all of our products are safe and effective, some people may not tolerate a particular formulation. Your safety and comfort are our top priority, and we recommend discontinuing its use if you haven’t already. We’d like to learn more about your experience so we can assist you best. Please call us at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2025Verified purchase
It Works!
Gets the job done! Neck for neck with the Crest 3D White Stain Eraser. Texture and taste are solid, leaves you feeling fresh and clean. True to visible results, you will notice the difference! Smaller size is perfect for extended travel.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025
Good
Did not hurt my teeth. Noticed the yellowing neutralized
4 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Tooth paste
I do see a change, maybe as I use it more.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025
Toothpaste
It works for a bit of whitening but it did swollen my lips and gums badly. I would recommend using it again.
1 reply from Crest team - 3 months ago
The well-being of our consumers is our top priority, and we are disheartened to hear that you have experienced discomfort with your recent use of our Crest Deep Stain Remover Toothpaste. All of our products go through rigorous testing to ensure their safety and performance, and we will share the information you have provided with our Safety Team. Flavor oils, foaming agents, tartar control agents, and abrasives all have some potential to cause irritation, and some consumers may not tolerate a certain formulation. That being said, we do recommend discontinuing the use of the product and using a toothpaste that has worked for you in the past. We would greatly appreciate a chance to learn more about your experience so we are better able to assist you, and invite you to give us a call at (800) 492-7378.
1 out of 5 stars
21 July, 2025
originally posted on crest.com
Don't buy this product. It may be crest,
I bought this a couple of months ago. No difference at all. Have 2nd tube to try. Pump is terrible. Hard to push, filled up with hard paste. Terrible product
1 reply from Customer Care team - 3 months ago
Thank you for sharing your experience with us. Our Crest products are put through rigorous quality tests to ensure they arrive to you in the best condition to provide you with an excellent teeth whitening experience. We're sorry to hear you didn't have any visible results. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 566-7252.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 July, 2025Verified purchase
It might work for others bot foe me
Toothpaste made my gums sensitive to the point that it hurt to blush and floss. This was after the third time using it. I notice it did help whiten my teeth a bit. I don’t have gum disease, it was scary that my gums had that reaction. (Maybe I’m allergic)Be careful!!
1 reply from Crest team - 3 months ago
We appreciate you sharing this review with us, Alex. We're sorry to hear you're not satisfied with our Deep Stain Remover toothpaste. Our products go through many quality checks, and we try our best to make products that you will love as much as we do. We'll make sure to share your feedback with our Quality Team. It's upsetting to hear that the toothpaste caused sensitivity. Our top priority is your safety, and we recommend that you discontinue using the product. To help you further, we'd like to gather some more information and invite you to call us at (800) 566-7252.
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
It works!
This actually works! I see that my teeth that are stained yellowish from when I was a kid and was on so much medicine, they definitely are brighter after using this. Plus it has a good minty taste.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2025Verified purchase
Does not work
Used this for a month if not longer. No improvement on the teeth color. The tube came with only third of the product - huge air bubble. It was also not sealed - not sure why that is not a standard practice. The toothpaste could have been easily removed or contaminated. Total scam. I would like a refund please.
1 reply from Crest team - 4 months ago
Thank you for leaving this review, and we understand your frustration with not receiving the results you were looking for with our Deep Stain Remover toothpaste. This toothpaste uses a dual phosphate system that dissolves the bonds that hold stains to teeth and whitens by removing surface stains and deeply cleaning. This toothpaste also has been pH-optimized to deliver superior whitening benefits. All our toothpastes go through several quality checks to ensure optimal performance, and we’re sorry to learn this wasn’t the case for you. Everyone has their own goals for whitening, and depending on how deep your stains go, you may need something like Whitestrips to target internal stains. Your feedback is valuable to us, and we'll share this with our Quality Team. We want to make this right, and would like to gather some more information and invite you to call us at (800) 492-7378
5 out of 5 stars
9 July, 2025
originally posted on influenster.com

Greatness
[This review was collected as part of a promotion.] WOW my teeth have never been so clean! I have very sensitive teeth and this works perfectly for me, the flavor is so fresh and personally I think you get your moneys worth!