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Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent 65 Loads - 92 fl oz: Paraben-Free, Bleach-Free, Phosphate-Free

11 Questions
$15.99 ($0.17/fluid ounce)
Size92 fl oz

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • BOOSTED WITH OXI POWER: Tide laundry detergent is boosted with more Oxi for powerful cleaning
  • SKIP THE PRE-TREAT: Tide wipes out set-in stains in every wash without pre-treating your clothes
  • CLEANING POWER: Tide delivers 2x cleaning ingredients versus the leading baking soda-based detergent brand
  • EASY-POUR CLEAR CAP: Tide Oxi Boost features a clear cap to measure and pour easier
  • FRESH SCENT: Tide laundry soap is infused with a lasting Oxi Fresh scent
  • SIMPLE TO USE: Fill detergent cap to the recommended line and add laundry to washer
  • AMERICA'S TRUSTED CHOICE: Tide is America's #1 laundry detergent brand based on Nielsen sales P52W
  • PACKAGE INCLUDES: One 92 fl oz bottle of Tide laundry detergent

Description

Tide Oxi Boost Liquid Laundry Detergent in Original Scent brings America's #1 laundry detergent brand straight to your laundry room with a formula boosted with even more Oxi for the most powerful cleaning yet. Tide laundry detergent is engineered to wipe out set-in stains in every wash, so you can skip the pre-treat step and still enjoy brilliantly clean, fresh-smelling clothes. With 2x the cleaning ingredients versus the leading baking soda-based liquid laundry detergent brand, this trusted laundry soap gives your fabrics the deep clean they deserve. Whether you are washing everyday basics, athletic wear, or the heavily soiled items that pile up fast, Tide laundry detergent liquid rises to the challenge load after load. The convenient easy-pour cap makes measuring simple, featuring a clear design that helps you pour the right amount with less mess and less guesswork. Because Tide is America's most trusted laundry detergent brand based on the 2026 BrandSpark American Trust Study, you can feel confident every time you do a wash, knowing your clothes are being cared for by a name families have relied on for generations. Tide works beautifully in both standard and high-efficiency machines, activating quickly to surround fibers and lift away dirt, sweat, and tough stains. The classic Original Scent leaves your clothes smelling clean and refreshed, turning an everyday chore into a satisfying routine. Tide Oxi Boost is boosted with Oxi power to deliver more cleaning strength than the previous Ultra Oxi formula, so you get noticeably better results without extra effort. This laundry soap is ideal for anyone who wants dependable, powerful stain removal that keeps whites bright and colors vibrant wash after wash. Keeping your supplies stocked with this high-capacity bottle means fewer trips to the store and more time for the things you love. From grass stains on kids' clothes to coffee spills on work shirts, Tide laundry detergent liquid tackles the messes real life throws your way. Make every load count with a powerful clean you can trust and a scent you will love coming back to again and again. This package contains one 92 fl oz bottle of Tide Oxi Boost Liquid Laundry Detergent in Original Scent, providing up to 65 loads of powerful cleaning.
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 65
TCIN: 93248147
UPC: 030772175200
Item Number (DPCI): 003-08-9162
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 5.394 inches length x 7.52 inches width x 11.181 inches height
Estimated ship weight: 6.219 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this detergent tested on animals?

submitted by LW - 4 months ago

  • A: We are sorry to hear about your experience! Tide products like Tide High Efficiency Oxi Booster Liquid Laundry Detergent do not exploit animals for ingredients or labor. If you would like more information, please call us at (800) 879-8433.

    submitted byP&G - 4 months ago
    Brand expert

Q: Is this product septic safe?

submitted by Dawn - 7 months ago

  • A: Hi Dawn! All Tide products have been thoroughly evaluated for use in homes with septic tanks. As long as you follow the recommended amounts as directed, Tide products do not damage the septic system, including aerated systems, or plumbing systems with a properly functioning septic tank. So yes, Tide is septic safe when used as recommended.

    submitted byP&G - 7 months ago
    Brand expert

Q: Does this Tide product have the same scent as Tide Original?

submitted by Mary - 8 months ago

  • A: Hi Mary! Thank you for your inquiry regarding the scent of Tide Ultra Oxi Boost Liquid Laundry Detergent in comparison to Tide Original. Tide Ultra Oxi Boost features a fresh scent, which is distinct from the warm and rich scent of Tide Original, known for its woody notes. While both products are designed to deliver exceptional cleaning performance, their fragrances differ significantly: - Tide Original: Dark blue liquid with a warm and rich scent, characterized by woody notes. - Tide Ultra Oxi Boost: Blue liquid with a fresh scent, providing a different olfactory experience. We appreciate your interest in our products and hope this information helps clarify the scent differences. If you have any further questions or need assistance, please feel free to reach out at (800) 879-8433. Thank you for choosing Tide!

    submitted byTide - 8 months ago
    Brand expert

Q: The description of this product says “cold water.” Does that mean it can’t be used with hot water?

submitted by Ana - 8 months ago

  • A: Hi Ana! Thank you for your inquiry regarding Tide Ultra Oxi Boost and its usage in different water temperatures. Tide products, including Tide Ultra Oxi Boost, are designed to be effective in both cold and hot water. While the product may be marketed with a focus on cold water cleaning, it can also be used in warm and hot water settings. This versatility allows you to choose the water temperature that best suits your laundry needs. Here are some key points to consider: - Cold Water Use: Tide Ultra Oxi Boost is formulated to clean effectively in cold water, making it a great choice for energy-efficient washing. - Hot Water Use: You can confidently use Tide Ultra Oxi Boost in hot water as well. The product is designed to perform well across various wash conditions. If you have any further questions or need additional assistance, please feel free to reach out to us at (800) 879-8433. We are here to help!

    submitted byP&G - 8 months ago
    Brand expert

Q: Is this a clear dteregent

submitted by Barbara - 9 months ago

  • A: Hey Barbara! Amazing question. Our Tide Ultra Oxi Boost HE Liquid Laundry Detergent is a 'blue' liquid with a fresh scent. We do have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle on skin.

    submitted byP&G - 9 months ago
    Brand expert

Q: Is this a different product than Tide Plus Ultra Oxi?

submitted by Molly - 10 months ago

  • A: Hi Molly! Thank you for reaching out regarding Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent. To address your question, Tide Ultra Oxi Boost is indeed a reformulated product that has replaced Tide Plus Ultra Oxi. And this new product offers several key features that enhance its cleaning capabilities: - Oxygenated Bleach: Tide Ultra Oxi Boost utilizes oxygenated bleach, which helps to tackle tough stains effectively. - 6x Cleaning Power: It provides six times the cleaning power compared to leading OXI detergent brands, ensuring a deep clean for your laundry. - Built-in Pre-treater: This product includes a built-in pre-treater, making it easier to handle set-in stains. - 4-in-1 Technology: It combines detergent, stain remover, color protector, and built-in pre-treaters in one formula, simplifying your laundry routine. - Safe on Colors: You can use it confidently on colored fabrics without worrying about fading. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433 We appreciate your feedback and are here to help!

    submitted byP&G - 10 months ago
    Brand expert

Q: Does this detergent contain 1,4-Dioxane, formaldehyde, and benzene?

submitted by Mkw - 10 months ago

  • A: Hey! Our Tide HE Oxi Booster Liquid Detergent's ingredients are listed on our Tide website or, for more detailed description of the list of ingredients, please visit the "Smart Label" website. Don't hesitate to give us a call at (800) 879-8433 for any further clarification or question on our Tide Liquid Oxi Booster. We'll be more than thrilled to help!

    submitted byP&G - 10 months ago
    Brand expert

Q: The tide measuring top has five levels how many ozs is at number 1

submitted by Ruth - 10 months ago

  • A: Hey Ruth! The measurement for level 1 is 45.5 mL which is approximately 1.53 Ozs. If you need more details, feel free to reach out to us at (800) 879-8433, we'd be more than happy to answer any other questions you might have in relation to Tide!

    submitted byP&G - 10 months ago
    Brand expert

Q: Can I use this in a regular washing Machine?

submitted by Target Shopper - 11 months ago

  • A: Thank you for your question. Yes, you can use HE (High Efficiency) detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!

    submitted byP&G - 11 months ago
    Brand expert

Q: Is this product color safe?

submitted by First response - 1 year ago

  • A: Yes, it is when used as directed.

    submitted byP&G - 1 year ago
    Brand expert
See all questions (11)

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Guests are saying

This laundry detergent has garnered positive feedback for its effective stain removal and fresh scent, making it a favorite among guests. Many appreciate its ability to clean clothes thoroughly, even with tough stains, while others enjoy the pleasant fragrance it leaves behind. However, some guests have expressed concerns about the scent being too strong or the product leaking during delivery. Overall, it remains a trusted choice for maintaining clean and fresh laundry.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1526 reviews
    cleans effectively: 4.75 out of 5
    quality: 4.58 out of 5
    scent: 4.49 out of 5
    value: 4.53 out of 5
    76% would recommend
    99 recommendations
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2026

    incorrect info

    incorrect size
    Jesse
    Did you find this review helpful?
    1 out of 5 stars
    20 October, 2026Verified purchase

    (no review title)

    Please pack more carefully. All of my items were covered with Tide and the box was leaking.
    SUSAN
    From Tide team
    Hello there! We are sorry to hear about the issues with the packaging of your recent order. It sounds very frustrating to receive damaged goods with product spillage. We certainly do not want you to experience such a messy and wasteful situation, and we work diligently to ensure our packaging protects the product during transit. We want to make things right for you please contact us at (800) 879-8433.
    2 days ago
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 October, 2026Verified purchase

    Happy with the Clean!

    I am never disappointed with the way my clothes look, feel and smell after using Tide.
    Bugsylynne
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 October, 2026Verified purchase

    (no review title)

    would not gove refund for missing items
    Bbtnokey
    From Tide team
    Hey there! We are sorry to hear your product never arrived and you haven't receive a proper resolution! Please reach out to at 1-800-440-0680 for support regarding this matter.
    14 days ago
    Did you find this review helpful?
    5 out of 5 stars
    7 October, 2026Verified purchase

    (no review title)

    Will buy again. Excellent job of cleaning clothes
    Target Shopper
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 September, 2026Verified purchase

    (no review title)

    What are the best detergents I grew up with? I will buy it again and again and
    Alicia1979
    From Tide team
    Alicia, learning about your lifelong history with Tide brings immense joy to our team. Your decision to purchase this formula repeatedly honors our heritage. Tide Ultra Oxi Boost provides twice the active cleaning ingredients compared with standard baking soda alternatives. Powerful Oxi agents wipe out tough set in stains without pretreating steps. The convenient clear measuring cap ensures accurate dosing for every cycle. Cold wash temperatures consistently deliver pristine, refreshed garments. Our entire team extends warmest thanks regarding your steadfast trust.
    17 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026Verified purchase

    Tide works

    After over a year of trying all non-toxic laundry detergents, I am back full circle with tide. This tide with oxi is very strong so I only add about a tablespoon or less to mix with tide free and gentle. Clothes finally feel clean again and a light scent.
    Momofsix
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 September, 2026Verified purchase

    (no review title)

    good for stains got it out
    Jon
    From Tide team
    Hi Jon! Thank you for sharing your experience with Tide Liquid HE Oxi Boost Laundry Detergent. We are thrilled to hear that this formula proved so effective at lifting stubborn marks and restoring fabrics to a spotless condition. Knowing that our stain fighting power delivered such dependable results brings immense joy to our team, and we truly appreciate your support.
    15 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on influenster.com
    Image

    The ultimate heavy-duty detergent for removing tough stains and odors.

    I am highly impressed by how easily this detergent removes deep stains. It completely dissolves in cold water and leaves my laundry smelling fresh for days.
    NelsyP
    From Customer Care team
    Hi Nelsy! We are so happy to hear how easily this detergent dissolves in cold water to tackle tough spots, and knowing that the fresh scent stays on your clothes for days brings a big smile to our team.
    17 days ago
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 September, 2026
    originally posted on influenster.com
    Image

    Effectively removes stains

    I find Tide Oxi Boost Detergent to be very effective at cleansing my laundry. It removes makeup, dirt, and food stains from my clothes. It also makes clothes smell fresh and clean. The scent is long lasting. It does not leave behind any residue or detergent after it’s done washing. I like that I don’t need to pretreat clothes for stains with this detergent. It saves me some time while doing laundry. I also like that it doesn’t bother my sensitive skin. I would recommend this laundry detergent because it is reliable and highly effective.
    KaseyL
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    Actually gets clothes very clean

    We all want to watch chemicals and fragrances these days. I found myself buying the healthier alternatives for awhile and I also found myself feeling like my clothes weren’t getting as clean. Sorry , but tide actually works. My clothes get clean , which is why we wash our clothes go begin with. Stains come out and I have compared and seen this for years now.
    Lauren
    From Tide team
    Hello Dear Consumer. We're so glad to hear that Tide continues to deliver the reliable, deep clean you count on! When it comes down to it, getting clothes truly clean and lifting tough stains out is what laundry day is all about. Knowing that our formula has consistently proven itself to you over the years means a great deal to us. Thank you for taking the time to share your experience and for trusting Tide with your laundry!
    10 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 September, 2026Verified purchase

    (no review title)

    left blue stains on all of my clothes.
    usafwife2018
    From Tide team
    We are sorry to hear about the blue stains on your clothes. Tide Simply Oxi Boost + Ultra Stain Release is designed to fight stains and odors effectively and is color safe, working in all types of machines including HE washers. If blue stains are occurring, we suggest checking the dosage and ensuring the detergent is properly diluted in the wash cycle. We would love to hear more about your experience and assist you further, so please call us at (800) 879-8433.
    1 month ago
    cleans effectively: 2 out of 5
    quality: 1 out of 5
    scent: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 September, 2026Verified purchase

    Cleans great

    I love the way this cleans my laundry.it comes out smelling fresh
    Milosmom
    From Tide team
    Hello there! Thank you so much for taking the time to share your wonderful feedback with us. We are absolutely thrilled to hear that you love the way our detergent cleans your laundry and that your clothes come out smelling fresh. Our Tide Ultra Oxi Boost Liquid Laundry Detergent is boosted with even more Oxi to deliver our most powerful clean yet, providing two times the cleaning ingredients compared to the leading baking soda brand. It is specially designed to wipe out set in stains in every wash without the need for pre treating, while the convenient clear cap makes measuring and pouring simple. We truly appreciate your support and hope Tide continues to keep your laundry exceptionally clean and fresh load after load.
    18 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    16 September, 2026
    originally posted on influenster.com
    Image

    Didn’t have any smell, and couldn’t take out the stains.

    I usually really enjoy Tide detergent, but this liquid detergent disappointed me…I didn’t get any scent from this product. It’s supposed to smell clean and fresh. It had no scent whatsoever. I perfect my clothes to smell good and fresh. Unfortunately this didn’t give any fresh smell to my clothes. It also didn’t get out much of the stains from the shirts. The worst part was the bottle. It dripped and made a mess. I had to clean it many times so my toddler didn’t touch it. Very disappointing and won’t purchase this liquid detergent again. The pods were way better!
    BrianneL
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026

    (no review title)

    Great and easy pickup
    Gnnman
    Did you find this review helpful?
    1 out of 5 stars
    11 September, 2026Verified purchase

    (no review title)

    Order was never received with no explanation
    Dissatisfied
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 September, 2026

    Love this brand of Tide.

    Love this. Smells Good. Plus I have 2 sons and a husband and they ALWAYS have stains on their jeans. Works amazing 💜💜
    GoPckGo
    From Tide team
    Hello Dear Consumer. Thanks for your wonderful review. Keeping up with tough stains for a husband and two boys is no small feat! It’s wonderful to hear that Tide is knocking out those jean stains and leaving everything smelling fresh. Thank you for sharing your experience and making us part of your family's laundry routine.
    21 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 September, 2026Verified purchase

    Target does not understand how to manage pickup orders!

    I try to order online to save time. Part is my order was set. Didn’t notice until I got home. Second trip to replace wet items was a waste of my time and would not have happened if I just shopped myself. And, if you want to be in the online ordering business it shouldn’t take 22 minutes waiting for a pickup order!
    Thomas
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2026Verified purchase

    (no review title)

    Purchased online and get extra coupun from mgf. Love the smell and make my loundry clean
    Erika
    From Tide team
    Thank you for sharing your review of Tide Ultra Oxi Boost Liquid Laundry Detergent. We are so pleased to hear that you love the scent and that this formula makes your laundry clean. Tide Ultra Oxi Boost Liquid Laundry Detergent is engineered to deliver powerful cleaning performance with added stain-fighting power, and we are delighted that this product is a great option for you!
    23 days ago
    cleans effectively: 5 out of 5
    quality: 4 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 September, 2026Verified purchase

    (no review title)

    My cloth wash soap
    Elena
    From Tide team
    What a simple and appreciated review of Tide Ultra Oxi Boost Liquid Laundry Detergent. We are so pleased to hear it is your go to cloth wash soap. That boosted Oxi cleaning power is designed to help tackle tough stains while delivering the trusted Tide clean you can count on, Elena!
    2 months ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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