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Bubs 365 Day Grass Fed Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz: Non-GMO, No Artificial Colors, Pasteurized, Brain Development - 2 of 4Bubs 365 Day Grass Fed Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz: Non-GMO, No Artificial Colors, Pasteurized, Brain Development - 3 of 4Bubs 365 Day Grass Fed Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz: Non-GMO, No Artificial Colors, Pasteurized, Brain Development - 4 of 4
Bubs 365 Day Grass Fed Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz: Non-GMO, No Artificial Colors, Pasteurized, Brain Development - 1 of 4

Bubs 365 Day Grass Fed Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz: Non-GMO, No Artificial Colors, Pasteurized, Brain Development

$31.99 ($1.60/ounce)

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About this item

Highlights

  • COMPLETE INFANT NUTRITION: Made in Australia, Bubs 365 Day Grass Fed Infant Formula has been carefully developed for bubs ages 0 to 12 months. Enriched with omega-3 DHA and omega-6 ARA to ensure safety, quality, purity, and nutrition
  • IMMUNE SUPPORT: Prebiotics & probiotics provides extra tummy support with 16 essential vitamins & minerals. Produced from 365-day grass fed, free to roam cows, is naturally richer in beta-carotene, vitamin A, E, & ALA for high nutritional values
  • GOODNESS FROM THE FARM: Bubs 365 Day Grass Fed Infant Formula is securely blended and made with whole milk. No GMOs, corn syrup, artificial colors, flavors or preservatives. Clean Label Project Purity Award & First 1,000 Days Promise standards
  • PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves
  • TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support your happy, growing baby

Description

Closest to nature. Bubs 365 day Grass Fed Infant Formula is made with whole milk from completely free range cows that graze on fresh, Australian grass everyday of the year. It’s made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support. Best of all, families can rest assured knowing they’re giving their bub the very best because Bubs 365 day Grass Fed Infant Formula – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements.

Serving Size: 4.9 fl oz, prepared as directed

Amount 4.9 fl.oz., prepared as directed:

Calories: 100
% Daily Value*
Total Fat 5.4grm0%
Total Carbohydrate 10.6grm0%
Protein 2.2grm0%
Sodium 37mg0%
Water 134grm0%
Linoleic Acid 750mg0%
Vitamin A 2800%
Vitamin D 700%
Vitamin E 40%
Vitamin K 10.2mcg0%
Thiamin (Vitamin B1) 115mcg0%
Riboflavin (Vitamin B2) 168mcg0%
Vitamin B6 97mcg0%
Vitamin B12 0.5mcg0%
Niacin 1128mcg0%
Folic Acid 23mcg0%
Pantothenic Acid 1067mcg0%
Biotin 6.6mcg0%
Vitamin C (Ascorbic Acid) 14mg0%
Choline 7mg0%
Inositol 2mg0%
Calcium 101mg0%
Phosphorus 68mg0%
Magnesium 12.3mg0%
Iron 1.3mg0%
Zinc 1mg0%
Manganese 20mcg0%
Copper 85mcg0%
Iodine 32mcg0%
Selenium 3.1mcg0%
Potassium 129mg0%
Chloride 80mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

cow's milk lactose, vegetable oil blend (high oleic sunflower, coconut, soy, canola), whole cow's milk powder, cow's milk whey protein concentrate, non-fat cow's milk powder, less than 2% of: ascorbic acid, bifidobacterium longum bb536, biotin, calcium carbonate, calcium pantothenate, calcium phosphate, cholecalciferol, copper sulfate, cyanocobalamin, d-alpha tocopheryl acetate, schizochytrium sp. oil*, m. alpina oil**, folic acid, ferrous sulfate, magnesium chloride, manganese sulfate, niacinamide, galacto-oligosaccharide (gos), phytonadione, potassium chloride, potassium citrate, potassium iodide, potassium phosphate, pyridoxine hydrochloride, sodium chloride, sodium citrate, sodium selenite, soy lecithin, thiamine hydrochloride, vitamin a acetate, zinc sulfate. * a source of dha. ** a source of ara.

Allergens & Warnings:

Contains milk and soy., Warning: Never use a microwave oven to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Prepared refrigerated formula must be used within 24 hours. After feeding begins, use the prepared formula within 1 hour, discard any leftover formula and do not re-use. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional. Ask your baby's doctor about the need to use cooled, boiled water for mixing and the need to boil (sterilize) bottles, nipples, and rings before use. Not for infants or children with Galactosemia. Warning: Follow instructions exactly. Prepare bottles and nipples as directed. Do not change proportions of powder except on medical advice. Incorrect preparation can make your baby very ill.
Features: No Artificial Flavors, Colors or Preservatives, Non-GMO, No Artificial Preservatives, No Artificial Colors
Dietary Needs: Pasteurized, Naturally Flavored
Baby Formula Focus: Growth Support, Brain Development, Standard Nutrition, Eye Development, Immune System Support
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 20 Ounces
TCIN: 94370827
UPC: 860006764517
Item Number (DPCI): 007-12-0014
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5 inches length x 5 inches width x 5.7 inches height
Estimated ship weight: 20 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: I thought Vegetable oil was bad for baby formula. I see everyone saying it has great clean ingredients?

submitted by Jacksa - 1 year ago

  • A: Hi Jacksa! Thanks for reaching out. All infant formulas sold in the US use a vegetable oil blend because babies require much more fat in their diets than adults do. Fats account for about 50% of calories in human milk and serve as a critical source of energy for babies as well as the building blocks for brain development. All routine infant formulas—those made with whole milk, nonfat milk, cow, soy, goat milk, or any other variety—must meet the same criteria for fat content to support healthy growth and development. That’s where the vegetable oil blend comes in. Adults, on the other hand, typically are not recommended to maintain a diet made up of 50% fats. So consuming large amounts of oils for a grown adult could potentially be harmful.

    submitted byAussie Bubs - 1 year ago
    Brand expert
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Guests are saying

This formula has received high praise from guests for its gentle formulation that mimics breast milk, making it easier for babies to digest. Many guests noted significant improvements in their babies' comfort, with reduced gas and fussiness. The organic and grass-fed ingredients are a major highlight, providing peace of mind for parents. The fine texture allows for easy mixing, and the large canister size ensures a good supply. Overall, it is a reliable choice for parents seeking quality nutrition for their little ones.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 107 reviews
    100% would recommend
    1 recommendations
    5 out of 5 stars
    12 November, 2025
    originally posted on Aussie Bubs
    Image

    Amazing

    My twins had a really hard time gaining weight on any formula I tried. When I purchased this they grow so much and easily gained weight! I reduced their reflux significantly and they love the taste!
    Maya
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 November, 2025Verified purchase

    (no review title)

    I love this formula for my baby. I feel like it’s simple ingredients and mo unnecessary additives. My baby is less gassy and spits up 1-2x a week as opposed to everyday.
    Jillian
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    28 August, 2025
    originally posted on Aussie Bubs
    Image

    Milkkk prices insane

    I just opened a new can and it’s half full, my son is doing great on this milk, he loves it, but if they’re going to put less product in the can, shouldn’t they at least lower the prices as well ?
    Apples
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    20 April, 2025
    originally posted on Aussie Bubs
    Image

    Why sell less for more $..?

    I love this formula, used it with my 1st daughter, now using it for my 2nd, but very disappointed w/ how much is packaged now. When my 1st used this product 2 years ago, the cans were bigger & almost filled to the top, now for my 2nd the cans are smaller, & only filled about 2/3 of the can, at more of a cost.
    Experienced Mom
    Did you find this review helpful?
    4 out of 5 stars
    2 January, 2025
    originally posted on Aussie Bubs
    Image

    Upset by the new size.

    My son loves the formula but I'm a little upset that the packaging decreased from 800g to the current ~500g.
    NewMom
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    21 October, 2024
    originally posted on Aussie Bubs
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    Amount Given

    Just opened to find it pretty much a half empty can. The quantity seems to be going down every time I buy a new can. Kendamil will last me for a week and few days not Bubs. It’s disappointing cause my son has less issues with Bubs than Kendamil. It’s really frustrating especially with how much formula cost.
    Cim90
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 October, 2024
    originally posted on Aussie Bubs
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    Wonderful formula

    I’ve had to switch to formula for my son and it’s been so amazing he doesn’t get gassy or constipated and he doesn’t throw up from it such a good formula
    2024
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2024
    originally posted on Aussie Bubs
    Image

    Easy on the tummy

    Absolutely love this formula!!! I had researched various “clean” formulas on the market before delivery to assist with supplemental back up in case my breast milk didn’t come in fast enough. We stocked up on ByHeart formula only to discover that it made our son have gas issues. After going back to the research drawing board, I tried bubs and it’s been such a great experience. My son no longer struggles from excessive uncomfortable gas pains and seems to sleep better. The formula is a bit finer and doesn’t have the air bubbles from mixing that we experienced from our previous formula. Will definitely be continuing to use this formula and the next stages as he grows.
    Cat562
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2024
    originally posted on Aussie Bubs
    Image

    (no review title)

    I was using a different formula for my daughter and she kept pooping different colors and it was very runny. I was walking through Walmart passing the formula section to get more formula when I noticed “bubs” and saw a huge difference in the ingredients. My daughter has been sleeping a lot better, poops are normal and all in all seen a huge improvement.
    Bubblebrainzz
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2024
    originally posted on Aussie Bubs
    Image

    Absolutely loved it!

    [This review was collected as part of a promotion.] I'm absolutely thrilled with this baby formula! It's been a game-changer for my family, providing everything my little one needs to grow strong and healthy. I appreciate how it's designed to mimic the nutrients found in breast milk, ensuring that my baby gets the best possible start in life. The gentle formula is easy on my baby's stomach, and I've noticed a significant reduction in fussiness and gas since we made the switch. Plus, the convenient packaging makes it a breeze to prepare bottles, even during those late-night feedings. I feel confident knowing that I'm giving my baby the nutrition they need to thrive, thanks to this fantastic formula. Highly recommend to any parent looking for a reliable and nourishing option for their little one.
    JosieCB
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 April, 2024
    originally posted on Aussie Bubs
    Image

    This stuff works great

    My wife works in the Medical Field and spends long hours in the operating room doing trauma surgeries, so unable to stop and pump breast milk routinely. We started this at the hospital when she was born and she has been text book perfect in weight, length, etc and she has never had spitting up issues. We will use this until she comes off of formula. We just found out this was the one we were using; we were part of a clinical trial and couldn't know which one it was until it was over. She is 4 months old now.
    Danny
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 April, 2024
    originally posted on influenster.com
    Image

    Great dairy alternative

    [This review was collected as part of a promotion.] Love this formula! It’s great for those with dairy intolerance and it has great ingredients. It’s a little hard to find but if you search you’ll find a store that carries it. It’s a big tub and lasts a long time.
    mercedeslaine
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2024
    originally posted on Aussie Bubs
    Image

    Perfect formula for my breastfed baby

    Nursing was my little one’s main source of nutrition however as she got older it got harder to slow her down long enough to nurse. We tried frozen breast milk but it just didn’t work. After going through SO MANY different formulas, it was suggested we try Bubs! I did a side by side taste test myself with a different formula, Bubs and breast milk and the Bubs was the CLOSEST to my milk! My little took to it so quickly and I couldn’t be happier we made the switch!
    Bubs review
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2024
    originally posted on Aussie Bubs
    Image

    Don't buy anything else. This is it.

    Best formula ever! Does not smell bad, there is no foam when you mix, baby loves it, mama loves it. It's great tasting. I can't thank you enough for making this product!
    Kay dil
    Did you find this review helpful?
    4 out of 5 stars
    28 December, 2023
    originally posted on influenster.com
    Image

    Unfortunately couldn’t try it

    [This review was collected as part of a promotion.] I received this item a little after my child stopped taking formula so I was not able to try it on him. I received this item a little after my child so
    lovelystar94
    Did you find this review helpful?
    5 out of 5 stars
    26 November, 2023
    originally posted on Aussie Bubs
    Image

    Easily digests

    Super easy on my baby’s tummy! Love this brand of formula!
    Jessica W
    Did you find this review helpful?
    5 out of 5 stars
    24 November, 2023
    originally posted on Aussie Bubs
    Image

    Great formula

    [This review was collected as part of a promotion.] Our baby likes it, no issues so far. The label is clean without corn syrup palm oil and so on.
    Tatyana
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    18 November, 2023
    originally posted on Aussie Bubs
    Image

    Baby loves this and the ingredients are clean!

    Baby loves this and the ingredients are clean! Highly recommend
    Claud
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2023
    originally posted on Aussie Bubs
    Image

    Grass fed formula

    Baby loves and is so happy on it. Has never been constipated on it and doesnt make him gassy
    Nicky
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 October, 2023
    originally posted on Aussie Bubs
    Image

    Great Formula

    It's great formula! My baby girl is very happy with it and we, as her parents are satisfied as well! The price of the formula is fair for what you get and quality is on par. Thanks!
    Catie R.
    1 guest found this review helpful. Did you?

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