Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 2 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 3 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 4 of 4
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 1 of 4

essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free

$4.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features iconic conicalshaped fiber brush
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.

May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Oil-Free, Paraben-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 4.9 inches length x 0.7 inches width x 0.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?

submitted by Lynn - 1 year ago
  • A: Me too! I came on here to try and figure out why this was the case, as both of my mascaras came without a seal. I think I will return them. I’m just not comfortable with it or convinced someone didn’t open it previously.

    submitted byStella - 11 months ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!

submitted by Ana - 2 years ago
  • A: I agree. I’ll be returning.

    submitted byStella - 11 months ago
  • A: In the past this was usually sealed but the product today I got was not sealed. Target please check your products because this should be sealed!

    submitted bymw - 8 months ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Does it smudge on people who wear around eye moisturizer? Thanks.

submitted by sunshine - 5 years ago
  • A: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea

    submitted byJordyn - 3 years ago
  • A: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!

    submitted byGTO Mama - 5 years ago
  • A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this black or black brown

submitted by P - 3 months ago
  • A: This is the black version we do have a black/brown shade it's in a brown tube.

    submitted byessence makeup team - 3 months ago
    Brand expert

Q: I buy this on Az and they say if it's not sealed its a counterfeit product. Unsealed mascara is hygienic and safe? No...

submitted by scimmia1234 - 6 months ago
  • A: We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Our products are authentic, and we follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 6 months ago
    Brand expert

Q: Is t he is mascara washable?

submitted by Shana - 7 months ago
  • A: Yes, it can be easily removed. We recommend using micellar water or a makeup-removing cleansing balm instead of soap and water for gentle, effective removal.

    submitted byessence makeup team - 7 months ago
    Brand expert

Q: Is this mascara suitable for sensitive eyes?

submitted by AI Shopping Assistant - 8 months ago
  • A: Yes, it is ophthalmologist tested, making it suitable for sensitive eyes.

    submitted byAI Shopping Assistant - 8 months ago
    Ai generated

Q: What age group is this mascara recommended for?

submitted by AI Shopping Assistant - 8 months ago
  • A: The mascara is suggested for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 8 months ago
    Ai generated

Q: What is the main feature of the mascara brush?

submitted by AI Shopping Assistant - 8 months ago
  • A: The mascara features an iconic conical-shaped fiber brush for perfect volume.

    submitted byAI Shopping Assistant - 8 months ago
    Ai generated

Q: Does this mascara contain any animal-derived ingredients?

submitted by AI Shopping Assistant - 8 months ago
  • A: The mascara may contain beeswax, which is an animal-derived ingredient.

    submitted byAI Shopping Assistant - 8 months ago
    Ai generated

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This mascara has garnered a lot of attention for its impressive ability to lengthen and volumize lashes while being budget-friendly. Many guests appreciate its ease of application and the dramatic false lash effect it provides. However, some have noted issues with smudging and flaking throughout the day. Overall, it stands out as a great option for those seeking an affordable yet effective mascara that enhances their natural beauty.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3231 reviews
    easy to apply: 4.24 out of 5
    easy to remove: 4.04 out of 5
    long lasting: 3.51 out of 5
    quality: 3.5 out of 5
    value: 3.92 out of 5
    55% would recommend
    431 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 June, 2026Verified purchase
    • Skin tone: Medium

    (no review title)

    came open and used.
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026Verified purchase

    (no review title)

    Pretty good
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 May, 2026Verified purchase

    Not it

    Clumpy, makes lashes look shorter, difficult to put on
    sarah
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026Verified purchase

    (no review title)

    Amazing product inexpensive
    Monica
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 May, 2026Verified purchase

    (no review title)

    Comes off and smears all over under eyes and eyelids. Does not last at all, just leaves raccoon eyes from all of the mascara staying on everything except your eyelashes.
    Cynthia
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase
    • Eye color: Hazel
    • Skin type: Dry
    • Hair color: Brunette
    • Skin concern: Dark circles, Dullness, Puffiness, Aging, Sun damage
    • Skin tone: Light

    No thanks.

    Awful! My lashes just clumped up and looked like spider legs. Tried it everyday for a week and disliked it every time. Pass on this!
    CGD
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 May, 2026Verified purchase
    • Skin type: Dry, Normal
    • Hair color: Black
    • Skin concern: Aging, Sun damage
    • Eye color: Hazel
    • Skin tone: Light

    (no review title)

    Best mascara ever! Used it for years now!
    M2R2
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026Verified purchase

    (no review title)

    I love how easy this mascara goes on
    Lisa
    Did you find this review helpful?
    3 out of 5 stars
    6 May, 2026
    originally posted on Cosnova Essence US
    Image

    Sooo flaky!

    I have purchased this three times trying to get the results all the 5 star reviews talk about. Yes it goes on great, yes it gives length and volume .....BUT the flaking!!!! Why does hardly anybody mention it?!? I'm not oily, I don't touch my face nor do I coat my bottom lases. I thought the first one may have been old drugstore stock, second one the same. Third got a different colo, no difference, some flakes. Gave up. HOWEVER the BYE BYE PANDA EYES??? That's the one, super formula, great volume, and NO flakes! Have repurchases several times and no disappointment🥰
    1 reply from Customer Service team - 1 month ago
    Thank you for sharing your feedback with us! We’re sorry to hear that you didn't have the best experience using our Lash Princess False Lash Mascara. We know how frustrating that can be, especially after giving it a fair shot. We’ll definitely pass your experience along to our team. That said, we’re so happy to hear you found a favorite in Bye Bye Panda Eyes! It’s great to know it’s delivering the results you were looking for.
    jlynn
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2026
    • Skin type: Combination
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Green

    (no review title)

    My favorite mascara! Doesn’t clump, curls and fills out lashes without weighing them down. Great for short lashes!
    Emily
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026Verified purchase
    • Eye color: Green
    • Hair color: Blonde
    • Skin tone: Light
    • Skin type: Combination

    Great mascara!

    Amazing mascara for the price! I always get asked what mascara I’m wearing when I use this one. Definitely gives the false lash effect.
    remourphina
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 April, 2026
    originally posted on Cosnova Essence US
    Image

    Won't ever go back!

    I bought this on a whim and it's my new favorite! I wore it during a fitness competition in the rain and my lashes still looked AMAZING after! I also love that this product is cruelty free!
    1 reply from Customer Service team - 7 days ago
    This made our day! We're so glad this mascara became your new favorite and kept your lashes looking amazing through it all. Thank you for sharing the love and for appreciating our cruelty-free products!🐰💖✨
    Jen
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026Verified purchase

    (no review title)

    My favorite it makes your lashes long
    Leticia
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 April, 2026
    originally posted on Cosnova Essence US
    Image

    Great mascara

    I LOVE this mascara! I have purchased a lot of mascara's from other retailers, but this one is by far the best. Does not clump or look like spider eyes. It truly is the best!
    1 reply from Customer Service team - 7 days ago
    YAY! We love to hear this! We're so happy that you are loving our lash princess false lash mascara. We're thrilled that you have found a new staple in your routine! Thank you for sharing the love with us! 👀💖✨
    KK
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026Verified purchase

    (no review title)

    This mascara gives a nice lift with a lot of fullness.
    Marlo
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Sensitivity
    • Hair color: Auburn
    • Eye color: Hazel

    works great!

    Makes my lashes look fuller and longer. Doesn't irritate my eyes like other brands
    Disappointed customer
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase
    • Hair color: Brunette
    • Skin type: Normal
    • Skin concern: Sensitivity
    • Eye color: Blue
    • Skin tone: Medium

    Go get it now!!!

    So amazing!! It literally makes my eyelashes look like I have fake lashes on!! I definitely recommend especially for the price!!
    Wesley kate
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 April, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Hair color: Black
    • Eye color: Hazel

    (no review title)

    It’s very easy to apply, the volume on my lashes were really good.
    maddie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 April, 2026Verified purchase
    • Skin concern: Sun damage, Cellulite, Aging, Dark circles
    • Eye color: Hazel
    • Skin type: Combination
    • Hair color: Auburn
    • Skin tone: Light

    Didn't wear off and no transfer!

    Aging (closing in on 50) has made my eyelashes thin, and usually after two coats of mascara you can hardly tell I have any on. I bought this figuring I had nothing to lose at a low price point and I am more happy with this mascara that I am with my other ones that cost more than 5x as much.!! I have an oily T-zone which usually results in mascara transfer under my eyebrows, but this one did not! It added just the right amount of volume. Very happy with this mascara!
    Amy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    29 March, 2026
    originally posted on Cosnova Essence US
    Image

    Best mascara ever

    The volume it gives is crazy the langth of my lashes with it on chef’s kiss and the durability is amazing and the lift i love the separation of i could I would write a book about it
    1 reply from Customer Service team - 2 months ago
    We LOVE to hear this! That volume + length combo with the perfect separation? Chef’s kiss right back. So happy it’s giving you your dream lash look!😍🫶💕💖
    Zuleyka
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy