essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free
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$4.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1325 ratings
$4.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 594 ratings
$4.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 758 ratings
$4.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 354 ratings
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$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 93 ratings
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$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 204 ratings
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4.3 out of 5 stars with 3174 reviews
easy to apply: 4.25 out of 5
easy to remove: 4.03 out of 5
long lasting: 3.5 out of 5
quality: 3.49 out of 5
value: 3.92 out of 5
55% would recommend
423 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026
- Hair color: Brunette
- Skin tone: Light
- Skin type: Combination
- Eye color: Hazel
(no review title)
great mascara. rubbed my eyes out of habit and not a single bit came off! i recommend putting a LITTLE vaseline on the tips before applying imo
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
- Eye color: Brown
- Skin type: Combination
- Skin concern: Uneven skin tone, Pores, Acne, Blackheads, Redness
- Hair color: Brunette
- Skin tone: Light
(no review title)
Feels like your eyelashes have grown overnight! Flawless finish and easy to apply. This mascara tops some high end mascaras that I own. Never again will I have to spend a lot of money on mascara when I have this option. Truly amazing, affordable product that makes your lashes look impeccable all day long.
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase
- Skin concern: Acne
- Skin tone: Medium
- Skin type: Oily
(no review title)
Finally found a mascara that doesn’t cause breakouts on my skin and the price is reasonable!!
5 out of 5 stars
11 March, 2026Verified purchase
(no review title)
Best Mascara! Length and volume. Only downside is it flakes a bit. Nothing a little clean up can fix though.
3 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2026Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Blue
- Skin type: Combination
- Skin concern: Pores, Aging, Sensitivity
Good at first but does not wear well throughout the day
I wanted to love this mascara but it falls short for me. The price is great and gets 3 stars for that but I find that it smudges throughout the day and there is always fallout under my eye. It does do a good job of lengthening and colonizing my lashes when it is freshly applied.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase
- Skin tone: Light
Crumbles all over lower eyelid
Goes on thick, lots of volume but can be clumpy unless you finesse it. After wearing for a couple hours, the mascara crumbles from the upper lashes to the lower eyelid, making dark smudges under eye. Also not easy to remove in the shower… raccoon eyes.
3 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
(no review title)
This mascara makes my lashes soo long and doesn’t clump, however it smudges like crazyyyy. Just an hour into wearing it and you’ll have raccoon eyes.
5 out of 5 stars
20 February, 2026Verified purchase
- Eye color: Hazel
- Skin concern: Acne, Blackheads, Aging
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Light
(no review title)
Was on the hunt for some new mascara so I decided to give this one a test try it was on the cheaper side so I was uncertain. After using this mascara, it is so amazing.! great product goes on thick absolutely love it
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Green
Best Mascara For Length
I love this mascara. I have tried so many different ones over the past 20 years & none have ever gave me the length that this one does. It lasts all day. If there was one thing I could suggest for improvement it would be to make the wand a bit skinner but its not overly large by any means. And the price is unbeatable. 5/5.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026
Disappointed
it didn't work as I heard, besides it irritates my eyes, couldn't wear it for more than 4 hr. I had to take if off before noon.
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026Verified purchase
mascara
Great mascara
2 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2026Verified purchase
- Hair color: Brunette
- Skin type: Oily
- Eye color: Brown
- Skin tone: Medium
Smudges
I liked the length it gave but it smudges all Over just under my brows .
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
- Hair color: Brunette
- Skin concern: Sensitivity, Dark circles, Aging
- Eye color: Brown
- Skin type: Dry
- Skin tone: Light
Great mascara!
One of my favorites!
5 out of 5 stars
21 January, 2026
originally posted on Cosnova Essence US
Amazing 5 stars
I got the lash pricess set really works good to lengthen the lashes mine are almost invisible and I actually have lashes now
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
- Skin type: Normal
- Hair color: Auburn
- Skin concern: Aging, Dark circles, Cellulite
- Skin tone: Light
- Eye color: Blue
Beautiful lashes
I absolutely love this mascara, the price is so reasonable as well. Gives my lashes the appearance of full long lashes. Ordered online, but came without a safety seal. I have been using this for year, but I have not opened the tube up yet.
4 out of 5 stars
18 January, 2026
originally posted on Cosnova Essence US
false lash
I got this as a birthday present. It was my first mascara. Full fake lash effect its amazing sometimes a little too clumpy but otherwise good there is no amount that doesn't make it look like a false lash its amazing
1 reply from Customer Service team - 2 months ago
Yay! We're so happy to hear that you love this product just as much as we do! Thank you for trying.🫶🫶
5 out of 5 stars
17 January, 2026
originally posted on Cosnova Essence US
Awesome mascaras
I've been buying my mascaras from here for a while now. Love them all
1 out of 5 stars
Thumbs down graphic, would not recommend
14 January, 2026Verified purchase
(no review title)
Getting mascara with no way of safety seal is GROSS. All mascara comes with some sort of shrink wrap/safety seal to show it has not been used. Returning this used mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2026Verified purchase
(no review title)
Amazing product- cheap and affordable and has an amazing wear! Definitely recommend.
4 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase
Very long lashes!
I love how long my lashes look without it being clumpy! I would give it 5 stars, but it's a little hard to remove, more so than in the past it seems to me. It could hardly be cheaper and honestly, it's way better than most mascaras! I'm 60 and have tried tons over the years from department store brands to drugstore brands. Give it a try!