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essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 2 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 3 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 4 of 4
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 1 of 4

essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free

In Stock

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At a glance

About this item

Highlights

  • Features iconic conicalshaped fiber brush
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.

May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Oil-Free, Paraben-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 4.9 inches length x 0.7 inches width x 0.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?

submitted by Lynn - 1 year ago
  • A: Me too! I came on here to try and figure out why this was the case, as both of my mascaras came without a seal. I think I will return them. I’m just not comfortable with it or convinced someone didn’t open it previously.

    submitted byStella - 8 months ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 11 months ago
    Brand expert

Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!

submitted by Ana - 1 year ago
  • A: I agree. I’ll be returning.

    submitted byStella - 8 months ago
  • A: In the past this was usually sealed but the product today I got was not sealed. Target please check your products because this should be sealed!

    submitted bymw - 5 months ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Does it smudge on people who wear around eye moisturizer? Thanks.

submitted by sunshine - 5 years ago
  • A: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea

    submitted byJordyn - 3 years ago
  • A: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!

    submitted byGTO Mama - 5 years ago
  • A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this black or black brown

submitted by P - 1 month ago
  • A: This is the black version we do have a black/brown shade it's in a brown tube.

    submitted byessence makeup team - 1 month ago
    Brand expert

Q: I buy this on Az and they say if it's not sealed its a counterfeit product. Unsealed mascara is hygienic and safe? No...

submitted by scimmia1234 - 4 months ago
  • A: We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Our products are authentic, and we follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 4 months ago
    Brand expert

Q: Is t he is mascara washable?

submitted by Shana - 5 months ago
  • A: Yes, it can be easily removed. We recommend using micellar water or a makeup-removing cleansing balm instead of soap and water for gentle, effective removal.

    submitted byessence makeup team - 4 months ago
    Brand expert

Q: Is this mascara suitable for sensitive eyes?

submitted by AI Shopping Assistant - 6 months ago
  • A: Yes, it is ophthalmologist tested, making it suitable for sensitive eyes.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: What age group is this mascara recommended for?

submitted by AI Shopping Assistant - 6 months ago
  • A: The mascara is suggested for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: What is the main feature of the mascara brush?

submitted by AI Shopping Assistant - 6 months ago
  • A: The mascara features an iconic conical-shaped fiber brush for perfect volume.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: Does this mascara contain any animal-derived ingredients?

submitted by AI Shopping Assistant - 6 months ago
  • A: The mascara may contain beeswax, which is an animal-derived ingredient.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Additional product information and recommendations

4.3 out of 5 stars with 3174 reviews
easy to apply: 4.25 out of 5
easy to remove: 4.03 out of 5
long lasting: 3.5 out of 5
quality: 3.49 out of 5
value: 3.92 out of 5
55% would recommend
423 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026
  • Hair color: Brunette
  • Skin tone: Light
  • Skin type: Combination
  • Eye color: Hazel

(no review title)

great mascara. rubbed my eyes out of habit and not a single bit came off! i recommend putting a LITTLE vaseline on the tips before applying imo
elaina
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
  • Eye color: Brown
  • Skin type: Combination
  • Skin concern: Uneven skin tone, Pores, Acne, Blackheads, Redness
  • Hair color: Brunette
  • Skin tone: Light

(no review title)

Feels like your eyelashes have grown overnight! Flawless finish and easy to apply. This mascara tops some high end mascaras that I own. Never again will I have to spend a lot of money on mascara when I have this option. Truly amazing, affordable product that makes your lashes look impeccable all day long.
Faith
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase
  • Skin concern: Acne
  • Skin tone: Medium
  • Skin type: Oily

(no review title)

Finally found a mascara that doesn’t cause breakouts on my skin and the price is reasonable!!
London
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
11 March, 2026Verified purchase

(no review title)

Best Mascara! Length and volume. Only downside is it flakes a bit. Nothing a little clean up can fix though.
Elizabeth
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2026Verified purchase
  • Skin tone: Light
  • Hair color: Brunette
  • Eye color: Blue
  • Skin type: Combination
  • Skin concern: Pores, Aging, Sensitivity

Good at first but does not wear well throughout the day

I wanted to love this mascara but it falls short for me. The price is great and gets 3 stars for that but I find that it smudges throughout the day and there is always fallout under my eye. It does do a good job of lengthening and colonizing my lashes when it is freshly applied.
SarahStands
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 1 out of 5
quality: 2 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase
  • Skin tone: Light

Crumbles all over lower eyelid

Goes on thick, lots of volume but can be clumpy unless you finesse it. After wearing for a couple hours, the mascara crumbles from the upper lashes to the lower eyelid, making dark smudges under eye. Also not easy to remove in the shower… raccoon eyes.
E
easy to apply: 3 out of 5
easy to remove: 2 out of 5
long lasting: 2 out of 5
quality: 3 out of 5
value: 4 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase

(no review title)

This mascara makes my lashes soo long and doesn’t clump, however it smudges like crazyyyy. Just an hour into wearing it and you’ll have raccoon eyes.
Kash
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 2 out of 5
quality: 3 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
20 February, 2026Verified purchase
  • Eye color: Hazel
  • Skin concern: Acne, Blackheads, Aging
  • Hair color: Brunette
  • Skin type: Oily
  • Skin tone: Light

(no review title)

Was on the hunt for some new mascara so I decided to give this one a test try it was on the cheaper side so I was uncertain. After using this mascara, it is so amazing.! great product goes on thick absolutely love it
Mclovin
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
  • Skin tone: Light
  • Skin type: Normal
  • Hair color: Brunette
  • Eye color: Green

Best Mascara For Length

I love this mascara. I have tried so many different ones over the past 20 years & none have ever gave me the length that this one does. It lasts all day. If there was one thing I could suggest for improvement it would be to make the wand a bit skinner but its not overly large by any means. And the price is unbeatable. 5/5.
Louisville10
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026

Disappointed

it didn't work as I heard, besides it irritates my eyes, couldn't wear it for more than 4 hr. I had to take if off before noon.
Isa
easy to apply: 4 out of 5
easy to remove: 3 out of 5
long lasting: 3 out of 5
quality: 3 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026Verified purchase

mascara

Great mascara
Gigi
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2026Verified purchase
  • Hair color: Brunette
  • Skin type: Oily
  • Eye color: Brown
  • Skin tone: Medium

Smudges

I liked the length it gave but it smudges all Over just under my brows .
Vettie15
easy to apply: 5 out of 5
easy to remove: 3 out of 5
long lasting: 2 out of 5
quality: 2 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
  • Hair color: Brunette
  • Skin concern: Sensitivity, Dark circles, Aging
  • Eye color: Brown
  • Skin type: Dry
  • Skin tone: Light

Great mascara!

One of my favorites!
Liz
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
21 January, 2026
originally posted on Cosnova Essence US
Image

Amazing 5 stars

I got the lash pricess set really works good to lengthen the lashes mine are almost invisible and I actually have lashes now
Tiffany
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
  • Skin type: Normal
  • Hair color: Auburn
  • Skin concern: Aging, Dark circles, Cellulite
  • Skin tone: Light
  • Eye color: Blue

Beautiful lashes

I absolutely love this mascara, the price is so reasonable as well. Gives my lashes the appearance of full long lashes. Ordered online, but came without a safety seal. I have been using this for year, but I have not opened the tube up yet.
Marcia
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
18 January, 2026
originally posted on Cosnova Essence US
Image

false lash

I got this as a birthday present. It was my first mascara. Full fake lash effect its amazing sometimes a little too clumpy but otherwise good there is no amount that doesn't make it look like a false lash its amazing
1 reply from Customer Service team - 2 months ago
Yay! We're so happy to hear that you love this product just as much as we do! Thank you for trying.🫶🫶
teal
1 guest found this review helpful. Did you?
5 out of 5 stars
17 January, 2026
originally posted on Cosnova Essence US
Image

Awesome mascaras

I've been buying my mascaras from here for a while now. Love them all
Lea67
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 January, 2026Verified purchase

(no review title)

Getting mascara with no way of safety seal is GROSS. All mascara comes with some sort of shrink wrap/safety seal to show it has not been used. Returning this used mascara.
Summerville mom
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2026Verified purchase

(no review title)

Amazing product- cheap and affordable and has an amazing wear! Definitely recommend.
Rylee
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase

Very long lashes!

I love how long my lashes look without it being clumpy! I would give it 5 stars, but it's a little hard to remove, more so than in the past it seems to me. It could hardly be cheaper and honestly, it's way better than most mascaras! I'm 60 and have tried tons over the years from department store brands to drugstore brands. Give it a try!
Kitkat
easy to apply: 5 out of 5
easy to remove: 3 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

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