Sponsored
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz
$4.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Features iconic conicalshaped fiber brush
- Mascara provides length, volume, and a false lash effect
- Cruelty free
- Ophthalmologist tested
Description
Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.
May contain Beeswax.
May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).
Shipping details
Estimated ship dimensions: 5.15 inches length x 0.8 inches width x 0.8 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it smudge on people who wear around eye moisturizer? Thanks.
submitted by sunshine - 4 years ago
A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea
submitted byJordyn - 2 years agoA: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!
submitted byGTO Mama - 4 years ago
Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?
submitted by Lynn - 7 months ago
A: Me too! I came on here to try and figure out why this was the case, as both of my mascaras came without a seal. I think I will return them. I’m just not comfortable with it or convinced someone didn’t open it previously.
submitted byStella - 3 months agoA: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.
submitted byessence makeup team - 6 months agoBrand expert
Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!
submitted by Ana - 11 months ago
A: I agree. I’ll be returning.
submitted byStella - 3 months agoA: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.
submitted byessence makeup team - 9 months agoBrand expert
Q: Is this mascara suitable for sensitive eyes?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it is ophthalmologist tested, making it suitable for sensitive eyes.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What age group is this mascara recommended for?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara is suggested for individuals aged 13 years and up.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the main feature of the mascara brush?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara features an iconic conical-shaped fiber brush for perfect volume.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Does this mascara contain any animal-derived ingredients?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara may contain beeswax, which is an animal-derived ingredient.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What beauty purpose does this mascara serve?
submitted by AI Shopping Assistant - 9 days ago
A: The mascara is designed for volumizing, providing length, curl, and a false lash effect.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this mascara considered a "tubular" mascara?
submitted by dianesalz - 11 months ago
A: No this is not a tubing mascara.
submitted byessence makeup team - 11 months agoBrand expert
Q: Is this mascara longwearing? I have oily skin and dont want it to rub off under my eyes.
submitted by targetlover - 2 years ago
A: Hi there! This is a great mascara for length and volume but does not specifically have a long wear claim. I would suggest the waterproof version of this as it does not budge!
submitted byessence makeup team - 2 years agoBrand expert
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4.3 out of 5 stars with 2996 reviews
easy to apply: 4.21 out of 5
easy to remove: 4.02 out of 5
long lasting: 3.45 out of 5
quality: 3.44 out of 5
value: 3.87 out of 5
55% would recommend
386 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Aging
(no review title)
Great mascara,no flakes,long lashes. Been using for a long time
3 out of 5 stars
10 October, 2025
originally posted on Cosnova Essence US
Love the coverage, not the raccoon eyes
I love the look of this mascara, but by the end of the day, it is all smudged under my eyes. Oddly, it’s hard to remove from my lashes. I also don’t feel safe using this brand anymore because they don’t use any packaging—anyone can open it in the store and I would never know.
3 out of 5 stars
6 October, 2025
originally posted on Cosnova Essence US
Trendy but unimpressive when trying it on
I think its ok for young kids to use but for me it doesn’t align with my standards.
1 reply from Customer Service team - 14 days ago
Hi there, we are so sorry to hear that you did not have the best experience with this product. We appreciate all customer feedback, and we will take this into consideration for the future!
4 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
- Skin tone: Light
- Skin concern: Sensitivity, Aging
- Hair color: Brunette
- Eye color: Hazel
Racoon eyes
A good mascara, but it does not stay in place. Bummer ad the price is great and it layers well without clumping. Maybe I just have oily eyelids?
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
- Skin tone: Light
- Skin concern: Puffiness, Pores, Redness
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
Great mascara for purse especially because of pakaging
I love the packaging works well with short lashes definitely get it and the price is great
3 out of 5 stars
24 September, 2025Verified purchase
- Eye color: Green
- Skin type: Dry
- Skin concern: Sensitivity, Aging
- Hair color: Brunette
- Skin tone: Light
Used to love they changed formula
This used to be my go to mascara because of the great value and also it didn’t smudge or flake. Well now, although it still gives great length its smudges and flakes.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Dark circles
- Eye color: Brown
Mid
Curled my lashes before putting this on and they instantly fell straight not worth the hype
2 out of 5 stars
8 September, 2025Verified purchase
- Skin type: Oily
- Skin tone: Light
- Hair color: Blonde
Just okay
It’s just okay- I heard rave reviews on Tik Tok so I picked this up and it didn’t impress me. I already have long lashes and it just acted as a basic mascara, I can’t imagine how it would have performed for short lashes, definitely not worth the hype. It also smudges like crazy and is difficult to remove…It’s not bad for $4.99 but I wouldn’t repurchase.
1 out of 5 stars
4 September, 2025Verified purchase
Not sealed
When I receive this in my order, the mascara was not sealed. Why would anyone put this in a box and ship it to a customer? Target, you’re better than this.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 August, 2025
- Skin type: Normal
- Eye color: Blue
- Skin tone: Medium
- Hair color: Brunette
So smudgy!
Smudgiest mascara I’ve ever used. I’ve been trying it for a month, hoping it was user error but it continues to smudge badly all day. Every time I look in the mirror it’s worse!
4 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Great for the price!
It gives both volume and length, if you are on a budget it gives you all that you need. I probably will purchase the waterproof one because it does melt off onto you eyelids.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
- Skin concern: Aging, Dark circles
- Skin tone: Medium
Absolutely Amazing for the Price Point
Works surprisingly well for the price point! I was a little bit worried about how well it work work, but my lashes were the longest and most clump free they'd been in a long time! If you are looking to save money, and want your lashes to be on point, you should definitely try this!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025
Mascara
The length on my lashes is sooo good!!
2 out of 5 stars
18 August, 2025
- Skin tone: Light
- Skin type: Combination, Dry
- Skin concern: Acne, Redness, Pores, Dullness, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
Bone Dry
Mine was bone dry upon arrival. It was brand new and had not expired yet so it doesn't make sense. I didn't want to risk buying yet another one to run into the same problem, because this was my first time trying it.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal, Oily
- Skin concern: Dark circles, Acne, Redness
- Eye color: Hazel
- Hair color: Brunette
smudgy and not long lastng
smudged all over my lower lashes and under eyes, did not last at all even when worn inside with air conditioning. i bought this for the price but will not be purchasing again. i will stick with my tried and true l’oréal lash paradise
1 out of 5 stars
Thumbs down graphic, would not recommend
12 August, 2025Verified purchase
How do we know this is safe?
I absolutely love this product. And usually buy on azother website. Which says if you don't get this product sealed, it's not from them. 🤔 hmmm...
1 out of 5 stars
Thumbs down graphic, would not recommend
3 August, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Uneven skin tone, Sensitivity, Dark circles, Calluses, Cuticles
- Skin type: Dry
Not into it
I really wanted to like this mascara because it’s clean and highly rated but it literally slides off my eyelashes and leaves me with eyes that look like I just finished crying.
4 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2025Verified purchase
- Eye color: Brown
- Skin tone: Light
- Skin concern: Aging
- Skin type: Combination
So good
Very good I like it so much
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Uneven skin tone, Calluses, Blackheads, Pores, Redness, Cellulite, Acne
- Skin type: Combination
- Eye color: Brown
- Skin tone: Light
I fully understand why this went viral.
i saw this product go viral and was immediately interested because i’m CRAZY about big, thick lashes and i needed something for the days i didn’t want to do a full face. this mascara did that and so much more. I also started using the lash serum by grande lash MD and it’s been absolutely incredible so that compared to this mascara has changed my eyes like permanently (in a good way lol!)
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Skin concern: Acne
Awesome!
I am very surprised by this mascara. It’s a steal for $4.99!