Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
tarte Big Ego Mascara - Ulta Beauty - 2 of 4tarte Big Ego Mascara - Ulta Beauty - 3 of 4tarte Big Ego Mascara - Ulta Beauty - 4 of 4
tarte Big Ego Mascara - Ulta Beauty - 1 of 4

tarte Travel-Size Big Ego Vegan Mascara - 0.15oz - Ulta Beauty: Curling, Lengthening, Volumizing Eye Makeup

Size0.15oz

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • ultra-black, flake-free vegan mascara
  • instantly lifts, lengthens & volumizes lashes
  • delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
  • SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally

Description

For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.

How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.

CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: 4.5 Milliliters
Features: Non-Flaking, Ophthalmologist Tested, Conditioning, Non-Clumping
TCIN: 82608786
UPC: 846733037582
Item Number (DPCI): 342-02-5821
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, stearic acid, synthetic beeswax, helianthus annuus (sunflower) seed wax, glyceryl behenate, paraffin, polyglyceryl-6 distearate, acacia senegal gum, vp/eicosene copolymer, propanediol, aminomethyl propanediol, hydrogenated starch hydrolysate, phenoxyethanol, hydroxyethylcellulose, potassium sorbate, panthenol, lauroyl lysine, silica, laureth-20, magnesium stearate, butylene glycol, orbignya oleifera seed oil, 1,2-hexanediol, glycerin, disodium phosphate, polysorbate 20, sodium phosphate, tocopherol, biotinoyl tripeptide-1, iron oxides (ci 77499), black 2 (ci 77266).

Shipping details

Estimated ship dimensions: 3.9 inches length x 0.8 inches width x 0.8 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to add volume and length to lashes while others report issues with smudging and flaking. Guests appreciate the vegan formula and the ease of application, making it a popular choice for those seeking a bold lash look. However, some have experienced raccoon eyes after a few hours of wear, which may deter potential buyers. Overall, it offers a dramatic effect but may require touch-ups throughout the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 2832 reviews
    60% would recommend
    28 recommendations
    5 out of 5 stars
    9 May, 2026
    originally posted on tartecosmetics.com
    Image

    Big Ego Mascara

    Love this one! Gives great volume to my top lashes!!
    Sarah L.
    Did you find this review helpful?
    2 out of 5 stars
    9 April, 2026
    originally posted on http://www.ulta.com
    Image

    not worth it

    I thought because of the poly design that this would be a really great mascara, especially since the price is up there. The first few applications were OK but overtime I got no volume at all and the biggest problem I had was that I had raccoon eyes from all the fallout within a few hours and it just kept getting worse the longer I wore the mascara. I didn't notice it was from this mascara until I switched over a couple weeks ago, but I definitely would not repurchase.
    Ari
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on http://www.ulta.com
    Image

    It's so good it makes my eye so pretty

    It's the perfect mascara
    Lobna
    Did you find this review helpful?
    2 out of 5 stars
    25 March, 2026
    originally posted on http://www.ulta.com
    Image

    Nope!

    I'm not sure why I even rated this a 2….maybe because I love the rest of the Tarte cosmetics line so much? The more coats I tried to add to build my lashes, the more it flaked, and even after applying the Tarte mascara primer, it still caused raccoon eyes by mid day. I took it back and exchanged for my normal go-to, the Benefit BaddieGal mascara.
    Dana
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 March, 2026Verified purchase

    stings and flakes

    stings my eyes and flakes off within 5 hours. it smears and is not waterproof
    aw
    Did you find this review helpful?
    3 out of 5 stars
    12 March, 2026
    originally posted on http://www.ulta.com
    Image

    Overrated

    This mascara does absolutely nothing got my lashes.
    Lexi
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on http://www.ulta.com
    Image

    Got this for my bestie

    I have the full size and love it. Tarte really knows how to make quality products and while on the mini BOGO sale had to get it for my bestie to take on vacation. Thank you tarte for another great product that does what it says and stays put through the day
    Sherry
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
    Image

    My Go To Mascara

    This is my favorite mascara & it's my go-to. It lasts a long time & seperates my lashes nicely. It gives you a bold eyelash look and I don't find that it flakes off or smears.
    Ragamuffin
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026
    originally posted on http://www.ulta.com
    Image

    One of my favs

    I love this mascara.It stays put all day long and it gives my lashes a voluminous look
    Monica
    Did you find this review helpful?
    5 out of 5 stars
    9 January, 2026
    originally posted on http://www.ulta.com
    Image

    Best lashes EVER!!!

    Definitely makes the top two on my list!
    Michelle
    Did you find this review helpful?
    1 out of 5 stars
    3 January, 2026
    originally posted on http://www.ulta.com
    Image

    Never again

    I hate spending so much money on mascara. I was excited to use this. Immediate application-it looks amazing. Not long after it starts crumbling off. Leaving my Under eyes looking terrible. I live 80 miles from an ulta and did not get it back with in return time frame. The only way i got it to work was to use a primer mascara and then a water proof-telescope mascara. Never agian!
    Cray
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025Verified purchase

    So good

    10/5 best mascara. I love a good mascara and this is it.
    Leanna
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    15 December, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination

    (no review title)

    I buy there products all the time this mascara is running.
    jill
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on http://www.ulta.com
    Image

    Yes

    Great product
    Camilla
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on http://www.ulta.com
    Image

    Love how full my lashes look

    Love this, been trying many mascaras and I think I finally found the one I love most!
    Casey
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 December, 2025Verified purchase
    • Skin concern: Aging
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Blue
    • Skin type: Combination

    My favorite!

    This is my absolute favorite mascara from Tarte! Love how full it makes my lashes! I have sensitive eyes and it doesn’t bother me at all
    Azcgt
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Uneven skin tone
    • Hair color: Auburn
    • Eye color: Green

    jkk b

    love this product
    Judy
    Did you find this review helpful?
    1 out of 5 stars
    26 October, 2025
    originally posted on http://www.ulta.com
    Image

    Don't recommend

    Ive tried to make this item work for me and so many ways and everytime i get racoon eyes and black flakes on my face. I find it starting to do this around the 3 hour mark of having it on. Not a trust worthy product and ive already thrown it out due to ruining important moments in my life.
    Onlyflan
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2025Verified purchase
    • Hair color: Grey
    • Skin concern: Sun damage, Aging
    • Skin type: Combination
    • Skin tone: Medium

    (no review title)

    Great product at a good price!
    Target shopper
    Did you find this review helpful?
    2 out of 5 stars
    30 September, 2025
    originally posted on http://www.ulta.com
    Image

    need a better brush

    The brush is not up to my expectations. The color is black, but could use a darker tint. The container is sturdy and heavy, as it is made from metal. The brush does not get all the small hairs at the edge of the eye. Needs a better brush.
    Alba
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy