Urban Decay Anti Aging Eyeshadow Primer Potion - Anti Aging - 0.33oz - Ulta Beauty
$28.00
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$8.49
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 627 ratings
$8.00
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 213 ratings
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$8.49
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 627 ratings
$8.00
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 213 ratings
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4.5 out of 5 stars with 6835 reviews
57% would recommend
7 recommendations
5 out of 5 stars
25 March, 2026
originally posted on http://www.ulta.com
Would and did buy again
Love this stuff, very light and creamy and yet does it's job, i only wish it came in colors so I could wear alone for a quick natural finish.
1 out of 5 stars
13 March, 2026
originally posted on http://www.ulta.com
Not a good base
This didn't work. Eyeshadow caked in eyelid creases, eyeliner smudged. I do not recommend this product.
5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com
Nice product
This eye primer is very nice. It helps to keep my eyeshadow on and from creasing. I'm in my 60'sbso not creasing is a good thing. It brightens my kids a little and is weightless feeling and the tube lasts a LONG TIME
5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com
Game Changer
This stuff works. It makes your eye shadow really pop and lasts all day. It only takes a little bit and adds a bit of sparkle to shadow color.
1 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
Watery Primer
They must have changed their formula as this is a watery version of what used to be a good product for me. I will be returning it!
5 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com
Product Works
This product is very effective for oily eyelids. Cream and powder eyeshadow stays on without creasing.
5 out of 5 stars
22 February, 2026
originally posted on http://www.ulta.com
The best!
Most definitely RECOMMEND this product! it lasts ALL DAY& your makeup just looks that much more glamorous! LOVE!
5 out of 5 stars
17 February, 2026
originally posted on http://www.ulta.com
I've been using this for the last 10+ years!
I am OBSESSED with Urban Decay eyeshadow primer. It's been a staple in my makeup bag for the last 13 years! I've been able to go 48 hours with barely having to touch up my eye makeup bc this primer holds it together so well. A little does go a long way so I don't mind the price.
5 out of 5 stars
17 February, 2026
originally posted on http://www.ulta.com
Great product I love it
I love urban decay products.
3 out of 5 stars
16 February, 2026
originally posted on http://www.ulta.com
Very hard to blend over
I was using another perfect primer, but thought since this one did double duty and it was on sale I'd give it a try. It's very hard to blend over- so I'm having to use my old one over the top of it. Unfortunately can't recommend for the primer, but haven't been using long enough for the skincare benefits.
1 out of 5 stars
12 February, 2026
originally posted on http://www.ulta.com
Doesn't work
My smoky eye creases after a couple hours which is super disappointing. Does not prime.
4 out of 5 stars
4 February, 2026
originally posted on http://www.ulta.com
Good!
A little clumpy, dries super fast, and is great at amplifying pigment. A bit smelly.
5 out of 5 stars
2 February, 2026
originally posted on http://www.ulta.com
My Go To
I have been using it for years now and would recommend to anyone who asked. I love how it feels weightless and gives my eyeshadows a strong foundation. Plus the color pop when you use the primer is great.
5 out of 5 stars
31 January, 2026
originally posted on http://www.ulta.com
Best eyeshadow primer ever
I've been using this for years & it's the best. I've occasionally tried others but nothing works like this does. After a 12 hour shift, my eyeshadow isn't creased, no fading, & it stays put! I always come back to this & wonder why I even tried anything else. Yes, it's a little pricey compared to others but a little goes a long way (one tube lasts me about 6-7 months) & for what it does, it's so worth it!
3 out of 5 stars
27 January, 2026
originally posted on http://www.ulta.com
Ok product, even worse execution
I received a travel size of the Urban Decay eyeshadow primer years ago and it was a tube which was perfect. The product is nowhere near the same and the applicator makes it difficult and messy.
1 out of 5 stars
25 January, 2026
originally posted on http://www.ulta.com
Arrived almost empty
There's hardly any product in this, which I noticed immediately upon picking it up. It was really light. I checked inside, and the middle had no product, it was hollow. What little amount existed was around the edges. Feeling ripped off and annoyed.
2 out of 5 stars
11 January, 2026
originally posted on http://www.ulta.com
Makes wrinkles more visible
For me, it does the opposite of its claims. Eye shadow creases and doesn't spread well. Wrinkles are more visible.
5 out of 5 stars
9 January, 2026
originally posted on http://www.ulta.com
The Best Eye Primer
My eyeliner stays on all day!
5 out of 5 stars
8 January, 2026
originally posted on http://www.ulta.com
Love this stuff
Im 50, and this stuff work perfectly!
2 out of 5 stars
3 January, 2026
originally posted on http://www.ulta.com
Not Good For Sensitive Skin
I've never had a problem with Urban Decay products in the past, but this primer burned my eyelids every time I applied it. I don't know if it's the anti-aging formula, but I had to return it.