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Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 2 of 4Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 3 of 4Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 4 of 4
Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 1 of 4

Urban Decay Anti Aging Eyeshadow Primer Potion  Travel - Anti Aging - 0.16oz - Ulta Beauty

$18.00
Size0.16oz

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
  • Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
  • Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
  • Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
  • Paraben-free
  • Vegan
  • Cruelty-free
  • In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Description

Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Normal
Net weight: .16 fl oz (US)
TCIN: 82678062
UPC: 3605970943929
Item Number (DPCI): 342-02-0934
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.94 inches length x 0.97 inches width x 3.97 inches height
Estimated ship weight: 0.03 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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4.5 out of 5 stars with 6835 reviews
57% would recommend
7 recommendations
5 out of 5 stars
25 March, 2026
originally posted on http://www.ulta.com
Image

Would and did buy again

Love this stuff, very light and creamy and yet does it's job, i only wish it came in colors so I could wear alone for a quick natural finish.
Allison
Did you find this review helpful?
1 out of 5 stars
13 March, 2026
originally posted on http://www.ulta.com
Image

Not a good base

This didn't work. Eyeshadow caked in eyelid creases, eyeliner smudged. I do not recommend this product.
Pat
Did you find this review helpful?
5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com
Image

Nice product

This eye primer is very nice. It helps to keep my eyeshadow on and from creasing. I'm in my 60'sbso not creasing is a good thing. It brightens my kids a little and is weightless feeling and the tube lasts a LONG TIME
Mel
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5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com
Image

Game Changer

This stuff works. It makes your eye shadow really pop and lasts all day. It only takes a little bit and adds a bit of sparkle to shadow color.
Mandy
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1 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
Image

Watery Primer

They must have changed their formula as this is a watery version of what used to be a good product for me. I will be returning it!
K
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5 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com
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Product Works

This product is very effective for oily eyelids. Cream and powder eyeshadow stays on without creasing.
j
Did you find this review helpful?
5 out of 5 stars
22 February, 2026
originally posted on http://www.ulta.com
Image

The best!

Most definitely RECOMMEND this product! it lasts ALL DAY& your makeup just looks that much more glamorous! LOVE!
Tay
Did you find this review helpful?
5 out of 5 stars
17 February, 2026
originally posted on http://www.ulta.com
Image

I've been using this for the last 10+ years!

I am OBSESSED with Urban Decay eyeshadow primer. It's been a staple in my makeup bag for the last 13 years! I've been able to go 48 hours with barely having to touch up my eye makeup bc this primer holds it together so well. A little does go a long way so I don't mind the price.
Cheyenne
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5 out of 5 stars
17 February, 2026
originally posted on http://www.ulta.com
Image

Great product I love it

I love urban decay products.
Carla
Did you find this review helpful?
3 out of 5 stars
16 February, 2026
originally posted on http://www.ulta.com
Image

Very hard to blend over

I was using another perfect primer, but thought since this one did double duty and it was on sale I'd give it a try. It's very hard to blend over- so I'm having to use my old one over the top of it. Unfortunately can't recommend for the primer, but haven't been using long enough for the skincare benefits.
Amanda
1 guest found this review helpful. Did you?
1 out of 5 stars
12 February, 2026
originally posted on http://www.ulta.com
Image

Doesn't work

My smoky eye creases after a couple hours which is super disappointing. Does not prime.
Steph
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4 out of 5 stars
4 February, 2026
originally posted on http://www.ulta.com
Image

Good!

A little clumpy, dries super fast, and is great at amplifying pigment. A bit smelly.
Ava
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5 out of 5 stars
2 February, 2026
originally posted on http://www.ulta.com
Image

My Go To

I have been using it for years now and would recommend to anyone who asked. I love how it feels weightless and gives my eyeshadows a strong foundation. Plus the color pop when you use the primer is great.
RaShawn
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on http://www.ulta.com
Image

Best eyeshadow primer ever

I've been using this for years & it's the best. I've occasionally tried others but nothing works like this does. After a 12 hour shift, my eyeshadow isn't creased, no fading, & it stays put! I always come back to this & wonder why I even tried anything else. Yes, it's a little pricey compared to others but a little goes a long way (one tube lasts me about 6-7 months) & for what it does, it's so worth it!
INnurse
Did you find this review helpful?
3 out of 5 stars
27 January, 2026
originally posted on http://www.ulta.com
Image

Ok product, even worse execution

I received a travel size of the Urban Decay eyeshadow primer years ago and it was a tube which was perfect. The product is nowhere near the same and the applicator makes it difficult and messy.
Britt
Did you find this review helpful?
1 out of 5 stars
25 January, 2026
originally posted on http://www.ulta.com
Image

Arrived almost empty

There's hardly any product in this, which I noticed immediately upon picking it up. It was really light. I checked inside, and the middle had no product, it was hollow. What little amount existed was around the edges. Feeling ripped off and annoyed.
Kris
Did you find this review helpful?
2 out of 5 stars
11 January, 2026
originally posted on http://www.ulta.com
Image

Makes wrinkles more visible

For me, it does the opposite of its claims. Eye shadow creases and doesn't spread well. Wrinkles are more visible.
JW
Did you find this review helpful?
5 out of 5 stars
9 January, 2026
originally posted on http://www.ulta.com
Image

The Best Eye Primer

My eyeliner stays on all day!
Debbie
Did you find this review helpful?
5 out of 5 stars
8 January, 2026
originally posted on http://www.ulta.com
Image

Love this stuff

Im 50, and this stuff work perfectly!
Shelly
Did you find this review helpful?
2 out of 5 stars
3 January, 2026
originally posted on http://www.ulta.com
Image

Not Good For Sensitive Skin

I've never had a problem with Urban Decay products in the past, but this primer burned my eyelids every time I applied it. I don't know if it's the anti-aging formula, but I had to return it.
Vienna
1 guest found this review helpful. Did you?

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