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Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 2 of 4Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 3 of 4Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 4 of 4
Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty - 1 of 4

Urban Decay Anti Aging Eyeshadow Primer Potion  Travel - Anti Aging - 0.16oz - Ulta Beauty


Size0.16oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
  • Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
  • Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
  • Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
  • Paraben-free
  • Vegan
  • Cruelty-free
  • In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Description

Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Normal
Net weight: .16 fl oz (US)
TCIN: 82678062
UPC: 3605970943929
Item Number (DPCI): 342-02-0934
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.94 inches length x 0.97 inches width x 3.97 inches height
Estimated ship weight: 0.03 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This eyeshadow primer is highly praised for its ability to keep eyeshadow vibrant and in place throughout the day. Many guests appreciate its smooth application and effectiveness, especially for those with oily eyelids. While some have experienced issues with the applicator and skin sensitivity, the overall consensus is that it enhances eyeshadow color and longevity, making it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 6845 reviews
    57% would recommend
    7 recommendations
    4 out of 5 stars
    10 May, 2026
    originally posted on http://www.ulta.com
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    Great Product, terrible applicator

    I love this product so much. It works amazing and I will never use anything else. However, I hate the new applicator! I much preferred the squeeze tube over the current doe foot applicator. I end up spreading the product with my finger no matter what. Please bring back the old tube!
    Maddie
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
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    I use this product every day

    I've been using this product for years. I have extremely oily skin and this works really well at keeping my eye shadow from sliding into the crease. I only need to use a little and it keeps the eyeshadow looking fresh all day (and even on an overnight international flight).
    Chris
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
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    Works for my oily eyelides

    I have oily eye lids and this is one of the only products that will prevent my makeup from moving all day long. This is my second time buying this product, the first time I used the entire bottle.
    Angela
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on http://www.ulta.com
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    Able to use this with my sensifive eyes

    Goes on smoothly, makes eyeshadow (powder) more vivid and stay in place
    Peggy
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on http://www.ulta.com
    Image

    Love

    I love this. I will buy this product agan.
    June
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on http://www.ulta.com
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    I would buy this again and again

    It's not only amazing for eye shadow but I use it in my smile lines for a full beat and they completely disappear, I love it and will buy it over and over!
    Shelby
    Did you find this review helpful?
    1 out of 5 stars
    6 April, 2026
    originally posted on http://www.ulta.com
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    Disappointed

    UD's Primer Potions were the first eyeshadow primers I ever used more than a decade ago. I started hearing rave reviews of the anti-aging formula, saying it's better than the original. Lies. My eyelids are starting to get kinda crepey, and I thought this primer would improve that over time, or at least make it less noticeable. It did neither. My eyelids are also oily. If yours are too, skip this. It never seems to dry down, and that ruins any eye look, even a one-and-done eyeshadow. And let's talk about the applicator. It is unhygienic and completely unnecessary. It deposits more product than you need. For a minute, the travel size original formula just came in a squeezy tube--perfect! The amount dispensed was easier to control, and I wasn't re-dipping the wand constantly. Can we just...stop that? Please and thank you!
    Venus Doom
    Did you find this review helpful?
    3 out of 5 stars
    5 April, 2026
    originally posted on http://www.ulta.com
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    Disappointing, weird texture is hard to apply

    I have hooded (e. asian) eyes so was excited to try this, but don't feel it holds eyeshadow much more than when I prime with concealer. The brush shape is awkward and the texture is uneven and streaky. I'll finish the container, but won't repurchase.
    Ramy
    Did you find this review helpful?
    2 out of 5 stars
    27 March, 2026
    originally posted on http://www.ulta.com
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    Developed serious rash from it

    This is probably the best eyeshadow base I've used. Your makeup will not move and it applies evenly ans easily. However, I eventually developed a serious rash on my eyelids from it and had to get a prescription cream to treat it. The eyelid skin is sensitive so beware!
    Alisha
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on http://www.ulta.com
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    Would and did buy again

    Love this stuff, very light and creamy and yet does it's job, i only wish it came in colors so I could wear alone for a quick natural finish.
    Allison
    Did you find this review helpful?
    1 out of 5 stars
    13 March, 2026
    originally posted on http://www.ulta.com
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    Not a good base

    This didn't work. Eyeshadow caked in eyelid creases, eyeliner smudged. I do not recommend this product.
    Pat
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
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    Nice product

    This eye primer is very nice. It helps to keep my eyeshadow on and from creasing. I'm in my 60'sbso not creasing is a good thing. It brightens my kids a little and is weightless feeling and the tube lasts a LONG TIME
    Mel
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
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    Game Changer

    This stuff works. It makes your eye shadow really pop and lasts all day. It only takes a little bit and adds a bit of sparkle to shadow color.
    Mandy
    Did you find this review helpful?
    1 out of 5 stars
    3 March, 2026
    originally posted on http://www.ulta.com
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    Watery Primer

    They must have changed their formula as this is a watery version of what used to be a good product for me. I will be returning it!
    K
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
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    Product Works

    This product is very effective for oily eyelids. Cream and powder eyeshadow stays on without creasing.
    j
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 February, 2026
    originally posted on http://www.ulta.com
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    The best!

    Most definitely RECOMMEND this product! it lasts ALL DAY& your makeup just looks that much more glamorous! LOVE!
    Tay
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 February, 2026
    originally posted on http://www.ulta.com
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    I've been using this for the last 10+ years!

    I am OBSESSED with Urban Decay eyeshadow primer. It's been a staple in my makeup bag for the last 13 years! I've been able to go 48 hours with barely having to touch up my eye makeup bc this primer holds it together so well. A little does go a long way so I don't mind the price.
    Cheyenne
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on http://www.ulta.com
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    Great product I love it

    I love urban decay products.
    Carla
    Did you find this review helpful?
    3 out of 5 stars
    16 February, 2026
    originally posted on http://www.ulta.com
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    Very hard to blend over

    I was using another perfect primer, but thought since this one did double duty and it was on sale I'd give it a try. It's very hard to blend over- so I'm having to use my old one over the top of it. Unfortunately can't recommend for the primer, but haven't been using long enough for the skincare benefits.
    Amanda
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    12 February, 2026
    originally posted on http://www.ulta.com
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    Doesn't work

    My smoky eye creases after a couple hours which is super disappointing. Does not prime.
    Steph
    Did you find this review helpful?

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