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e.l.f. Lash It Loud Volumizing Mascara - Deep Brown - 0.23 fl oz: Paraben-Free, Vegan, Lengthening, Finish - 2 of 4e.l.f. Lash It Loud Volumizing Mascara - Deep Brown - 0.23 fl oz: Paraben-Free, Vegan, Lengthening, Finish - 3 of 4e.l.f. Lash It Loud Volumizing Mascara - Deep Brown - 0.23 fl oz: Paraben-Free, Vegan, Lengthening, Finish - 4 of 4
e.l.f. Lash It Loud Volumizing Mascara - Deep Brown - 0.23 fl oz: Paraben-Free, Vegan, Lengthening, Finish - 1 of 4

e.l.f. Lash It Loud Volumizing Mascara - Deep Brown - 0.23 fl oz: Paraben-Free, Vegan, Lengthening, Finish

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At a glance

About this item

Highlights

  • Achieve mega volume lashes instantly
  • Formulated with intensely rich pigments that easily costs for bolder than ever lashes
  • Vertical and horizontal bristles to amplify, define & add dimension
  • Flexible, silicone brush grips lashes from root to tip for insane volume
  • Wand has both vertical and horizontal bristles to amplify, define & add dimension
  • Available in Black and Deep Brown
  • All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. 100% vegan and cruelty-free.

Description

Volume that hits all the high notes! The formula of e.l.f. Cosmetics Lash It Loud Volumizing Mascara has intensely rich pigments that easily coats lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension.

Why e.l.f. loves:
• Achieve mega volume lashes instantly
• Volumizing mascara is formulated with intensely rich pigments for bolder than ever lashes
• Flexible, silicone brush grips lashes from root to tip for insane volume


All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Nonylphenol Ethoxylate Free, Hydroquinone-Free, Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Volumizing, Lengthening
Net weight: .23 fl oz (US)
Features: Built-In Brush
TCIN: 83714961
UPC: 609332824812
Item Number (DPCI): 052-16-0022
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), paraffin, glyceryl stearate, synthetic beeswax, stearic acid, acacia senegal gum, butylene glycol, palmitic acid, polybutene, oryza sativa cera (oryza sativa (rice) bran wax), vp/eicosene copolymer, ozokerite, aminomethyl propanol, hydrogenated vegetable oil, phenoxyethanol, stearyl stearate, hydroxyethylcellulose, tropolone may contain: ci 77499 (iron oxides), ci 77491 (iron oxides), ci 77492 (iron oxides)

Allergens & Warnings:

NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.

Shipping details

Estimated ship dimensions: 0.84 inches length x 1.25 inches width x 5.82 inches height
Estimated ship weight: 0.034 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this mascara suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is formulated without harsh chemicals and is free from phthalates and parabens, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main benefit of the silicone brush?

submitted by AI Shopping Assistant - 3 months ago
  • A: The silicone brush grips lashes from root to tip, ensuring maximum volume and definition.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of brush does this mascara have?

submitted by AI Shopping Assistant - 3 months ago
  • A: The mascara features a flexible silicone brush with both vertical and horizontal bristles for optimal lash coverage.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, all e.l.f. products, including this mascara, are 100% vegan and cruelty-free.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What effect does this mascara provide to lashes?

submitted by AI Shopping Assistant - 3 months ago
  • A: It provides mega volume and a bolder look with intensely rich pigments that coat lashes effectively.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: is it waterproof mascara?

submitted by gab - 2 years ago
  • A: Hey Gab, Great question! The e.l.f. Lash it Loud Volumizing Mascara does not claim waterproof. This is a volumizing mascara that is formulated with intensely rich pigments for bolder than ever lashes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Additional product information and recommendations

4.4 out of 5 stars with 826 reviews
easy to apply: 4 out of 5
easy to remove: 4.13 out of 5
long lasting: 3.38 out of 5
quality: 3.5 out of 5
value: 3.75 out of 5
55% would recommend
9 recommendations
4 out of 5 stars
22 March, 2026
originally posted on elfcosmetics.com
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(no review title)

I get a lot of compliments on my eye lashes when I use this mascara. My only con is the flakiness that begins a few hours after applying.
sarahd7
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5 out of 5 stars
28 February, 2026
originally posted on elfcosmetics.com
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Awesome!

I bought the travel size of this mascara for in my purse and I keep taking out to use instead of my other mascara! I’ll have to get the normal version
Emi10
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2 out of 5 stars
25 February, 2026
originally posted on elfcosmetics.com
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Smudges

Really disappointed with this mascara. Very clumpy application and it smudges under the eyes very quickly leaving me looking like a panda.
Jazzyb
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4 out of 5 stars
12 February, 2026
originally posted on elfcosmetics.com
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Comfortable, looks great, easy to remove

Color tried: Black. I've never been a mascara fan because every one I've previously tried looked clumpy and made my eyes feel tired. Decided to give this one a try though because of the brush design and was impressed! Pros: Emphasizes eyelashes with minimal clumping. The little bit of clumping there is can be combed out with an eyelash comb. Does not tire my eyes at all! So comfortable I can almost forget I'm wearing it. The full size fits just fine in my travel makeup pouch; I'm honestly a little confused why this got a travel size version. Mascara stays put during wear, no escaping into my undereye and making me look (more) tired. Mixed: Very washable – washes off completely with only my gentle water-based cleanser, no scrubbing or double cleansing needed (although you can remove it with cleansing oil as well). It also gets removed by the wet cotton swabs I use to clean up mascara smears if I don't squeeze excess water out of them first. I have not worn this product in the rain or while crying yet, but I would predict a mess. 100% worth it to me as someone whose skin is too sensitive to double cleanse more than twice a week or to withstand a bunch of eye scrubbing. Cons: Does clump a little as previously mentioned, but that's easily fixed with a comb. Flakes a little bit as well, but I only notice this during application, and thankfully the flakes can be readily removed with a wet fingertip or cotton swab. Would recommend applying this product before anything else on your face or eyes so you're not also wiping off makeup you want to stay on your skin. Overall I am very happy with this mascara and would like to continue using it, which is not something I ever thought I'd say about a mascara. I have a sinking feeling this one is on its way out though because it's become increasingly more difficult to find in physical stores here. If it continues to be offered when my current tube runs out or expires, I would like to try the brown version next.
Maria Emilio again
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5 out of 5 stars
11 February, 2026
originally posted on elfcosmetics.com
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Lash It Loud

This by far has the perfect brush. It's not to big, & not to small yet your separats lashes for a great spread. Not clumpy, & the more you use it the prettier it make your eyes as the formula holds great on your lashes. Not flakey at all. It definitely adds definition,volume,& LENGTH. My all time favorite!!! Love the travel size also. It isn't waterproof yet that's what I like anyway!!!
Real Lashes
Did you find this review helpful?
5 out of 5 stars
15 January, 2026
originally posted on elfcosmetics.com
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I'm blown away

This mascara absolutely is a MUST HAVE and I love travel size easily slides in my purse so I have big mood too..but this one doesn't clump thickens the length and more
Autumns08119
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5 out of 5 stars
21 December, 2025
originally posted on elfcosmetics.com
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Best mascara ever!

This mascara is amazing! Seriously lengthens my lashes instantly.
Denyel butterfly
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5 out of 5 stars
23 November, 2025
originally posted on elfcosmetics.com
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Lash & Live Loudly

I received a free travel size version of this and it's literally the best mascara I have tried! It lifts, curls, separates, AND lengthens my lashes. This product is very easy to apply and take off <3
sweetypie0220
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5 out of 5 stars
7 November, 2025
originally posted on elfcosmetics.com
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The Best so far!

I got this as a freebie mini but was skeptical because I already loved the ELF mascara I was using and I figured this type of mascara would look all clumpy and gloopy. Well I am pleasantly surprised, no clumps or gloops! I am now in love with ELF’s Lash Out Loud Mascara!
BeaPeachy4
Did you find this review helpful?
5 out of 5 stars
28 October, 2025
originally posted on elfcosmetics.com
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Great mascara

I love it, I got it in brown and will get it in black. Great at separating and lengthening lashes.
Rose ESHE 1
Did you find this review helpful?
5 out of 5 stars
22 October, 2025
originally posted on elfcosmetics.com
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LOVE!

Im a bit of a mascara snob but I LOVE this mascara! Gives great lift and volume without all the clumping! Doesn't dry my lashes out and is easy to remove!
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025
  • Skin tone: Medium
  • Skin concern: Pores
  • Skin type: Dry
  • Hair color: Brunette
  • Eye color: Brown

A must have

Not sure where the bad reviews from but I can’t even find this mascara. It’s always sold out. I have to say it’s my favorite mascara. It’s a nice brown since I have brown eyes it’s pretty! It also applies easily and removes easy! It’s one of the best mascara I’ve ever owned.
Maddez
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
24 September, 2025
originally posted on elfcosmetics.com
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It's okay

It makes shadow on my face and come off really easy.
IDgirl
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1 out of 5 stars
4 September, 2025
originally posted on elfcosmetics.com
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No no no

This mascara is absolutely booty cheeks, and looks like it to on my lashes, I would NOT recommend this mascara.
Yourmotherisok
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2 out of 5 stars
1 September, 2025
originally posted on elfcosmetics.com
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Stiff lashes

This does have good pigmentation but it leaves my lashes really stiff. Not comfortable to wear.
freebyrd
Did you find this review helpful?
3 out of 5 stars
27 August, 2025
originally posted on elfcosmetics.com
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Like it

It is okay I like it but don't love it dose not help keep your lashes culerled other than that it is grate.
Brynnbhear
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3 out of 5 stars
4 August, 2025
originally posted on elfcosmetics.com
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not a fan

im not a huge fan of this product. if you want a cheap mascara then this is definitely the one for you. but ive found that it flakes a lot. and the bristles are not my favorite. they're kind of sharp in a way.
mango123
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4 out of 5 stars
29 July, 2025
originally posted on elfcosmetics.com
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Great product

I’ve tried this in black and deep brown. They are both very dark shades. It stays all day but does leave some fallout in the creases under my eyes by the end of the day. I think it holds a curl well but it’s not the lightest formula. I haven’t tried other mascaras so I’m not sure how it compares.
Ry guy
Did you find this review helpful?
1 out of 5 stars
28 July, 2025
originally posted on elfcosmetics.com
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Maybe the worst applicator brush ever?

I hate to this because I'm a HUGE E.L.F girlie but this does not hit the mark. The color and consistency is fine, but the applicator is small, plasticy spikes that actually almost hurt upon application. Doesn't remove as well as others with my regular process, so I'm left with lots of dry bits and residue on my face. Not great at all.
lac508
Did you find this review helpful?
4 out of 5 stars
19 July, 2025
originally posted on elfcosmetics.com
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Consistently good

I've gotten this item a few times and unsure if I got a faulty set a few times it has seemed to dry out rather quick. BUT it's a very light look and I like the brush.
Meme17
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