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Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 2 of 4Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 3 of 4Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 4 of 4
Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction - 1 of 4

Olay Super Face Serum with Vitamin C - 1 fl oz: Skin Tone Improvement, Firming, Hydrating, Fine Line Reduction

$23.99 reg $29.99
Sale save $6.00 (20% off)

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At a glance

About this item

Highlights

  • 5 POWERFUL BENEFITS IN 1 SUPER SERUM: This clinically tested and proven facial serum delivers hydrating, smoothing, firming, brightening, & improved texture benefits for healthy looking skin day 1.
  • 5 SKINCARE INGREDIENTS: Infused with Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this expertly crafted face serum delivers instant results.
  • BRIGHTENING GLOW SERUM: Simplify your skin care routine with this hydrating serum that leaves a healthy glow on skin. This multi-tasking serum also hydrates for improved skin texture & more even tone.
  • LIGHTWEIGHT, DAILY SERUM: Apply this lightweight face serum evenly over cleansed face and neck, every day and night to see results. Protect your glow by adding Olay Super Cream with Sunscreen into your morning skincare routine.
  • SUPER RESULTS FOR WOMEN: Experience immediate hydration and radiance. See improved skin texture in 1 week, more even skin tone in week 2, and visible correction of fine lines and wrinkles in week 4 with this face serum for women.
  • AWARD-WINNING SKIN CARE: Olay Super Serum is The Most Awarded Serum.* It delivers visible results that beat the #1 Luxury Serum. *6 Year Review of Majoy Beauty Awards ending March 2025

Description

Olay Super Serum, a powerful 5-in-1 facial serum, delivers visible results that BEAT the #1 Luxury Serum.* Designed to elevate and simplify your skincare routine, this clinically tested formula delivers five essential skin care benefits: 1. Better Skin Texture, 2. More Even-Looking Skin Tone, 3. Firmer Feeling Skin, 4. Smoother Visible Lines, 5. Long Lasting Hydration. Infused with five potent serum ingredients, Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this serum for face penetrates deeply without leaving a sticky residue. Suitable for all skin types, it provides visible results from day one, with improved texture in one week, more even tone in two weeks, and visible correction of fine lines and wrinkles in four weeks. To maximize results, apply this lightweight serum daily on your face and neck, and follow up with Olay Super Cream with Sunscreen in the morning to protect against sun damage. Unlock the secret to radiant, healthier-looking skin with Olay Super Serum, the Most Awarded Serum. (*Olay Super Serum Imaging Study, March 2023) (**6 Year Review of Majoy Beauty Awards)

Today, people are overwhelmed by endless skincare choices, trends and routines. Olay is here to simplify your daily routine with the Super Series collection- designed to deliver multitasking benefits in each product.
Scent: Scented
Health Facts: Contains Vitamin C, Contains Collagen, Contains Alpha Hydroxy, Contains Peptides, Contains Niacinamide
Product Form: Serum
Package Quantity: 1
Beauty Purpose: Hydrating, Fine Line Reduction, Skin Texture Improvement, Skin Tone Improvement, Firming
Recommended Skin Type: Dry, Normal, Combination, Mature, Oily
Net weight: 1 fl oz (US)
Features: Nongreasy, Moisturizing, Lightweight
TCIN: 88410188
UPC: 075609208768
Item Number (DPCI): 037-12-0308
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, dimethicone, niacinamide, lactic acid, polyacrylate crosspolymer-6, palmitoyl pentapeptide-4*, 3-0-ethyl ascorbic acid**, sodium hyaluronate***, tocopheryl acetate^, panthenol^*, trehalose, peg-11 methyl ether dimethicone, sodium lactate, sodium benzoate, fragrance, mica, titanium dioxide. *peptide. **vitamin c. ***hyaluronic acid. ^vitamin e. ^*pro-vitamin b5.

Shipping details

Estimated ship dimensions: 2.9 inches length x 1.3 inches width x 4 inches height
Estimated ship weight: 0.3307 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this fragrance free?

submitted by CarmelMom - 2 years ago
  • A: Unfortunately there's "fragrance" listed in the ingredients list.

    submitted byCustomer - 1 year ago
  • A: I’d say not, it has a light smell to it.

    submitted byDesiree - 2 years ago
  • A: Thanks for reaching out! Olay Super Serum 5 in 1 Benefit Face Serum is not fragrance-free. It contains added fragrance as part of its formulation. Always check the product label for the most accurate and detailed information regarding ingredients.

    submitted byOlay - 7 months ago
    Brand expert

Q: What type of vitamin c does this product contain?

submitted by Skincare - 3 years ago
  • A: The ingredients label says it contains 3-0-Ethyl Ascorbic Acid

    submitted byC - 2 years ago

Q: Does this contain hydraulic acid and if not, how does it help my face with aging?

submitted by Nicole - 5 days ago
  • A: Yes, our Olay Super Face Serum contains hyaluronic acid.

    submitted byOlay - 5 days ago
    Brand expert

Q: Does this help with dark/aging spots?

submitted by Flores - 28 days ago
  • A: Our Olay Super Serum has the power of 5 serum benefits in one which include offering better skin texture, more even-looking skin tone, firmer feeling skin, smoother visible lines, as well as offers long lasting hydration. If you are looking for a serum to help reduce the look of dark spots, we recommend giving our Super Serum Night Repair a try! Our Super Serum Night Repair also offers the power of 5 night serum benefits in one which include faster surface cell renewal, visibly corrects wrinkles & lines, reduces appearance of dark spots, more even looking complexion, and offers overnight deep moisture.

    submitted byOlay - 27 days ago
    Brand expert

Q: Sould I apply the Super Serum immediately after washing my face while it's still moist or should I let my face dry more and then apply Super Serum?

submitted by Lynn P - 4 months ago
  • A: You should wash and then dry your face before putting on the Olay Super Serum.

    submitted byOlay - 4 months ago
    Brand expert

Q: Does this replace the Olay Regenerist Regenerating Serum in the white bottle? I’ve used it for years but I’m guessing it was discontinued because I can’t find it anywhere and need a good comparable replacement.

submitted by Leona - 4 months ago
  • A: Our Olay Regenerist Regenerating Serum is still available. We'd love to help you find it. When you have the time, please give us a call at (800) 285-5170 or email us through our Contact Us Page.

    submitted byOlay - 4 months ago
    Brand expert

Q: Can you wear underneath makeup?

submitted by Happyhoney - 5 months ago
  • A: Yes, it is okay to wear this under makeup.

    submitted byOlay - 5 months ago
    Brand expert

Q: Can you this product with a micro needling pen?

submitted by Mar - 5 months ago
  • A: Please note that we have not tested our product in combination with microneedling devices and therefore cannot make any claims about its use in this context. For your safety, we recommend consulting with a dermatologist or skincare professional before combining treatments.

    submitted byOlay - 2 months ago
    Brand expert

Q: Which cleanser do you recommend using before this serum?

submitted by Lana - 7 months ago
  • A: Our Cleansing Melts or any Olay Cleanser!

    submitted byOlay - 7 months ago
    Brand expert

Q: What percentage Niacinamide concentration does this product contain?

submitted by SD - 1 year ago
  • A: We're sorry, but our specific product formulas and the ingredient percentages are considered proprietary information which we're unable to provide. The only exception would be active ingredients, such as sunscreens, and those percentages will be listed on the product package.

    submitted byOlay - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The Olay Super Serum is a versatile skincare product that combines five powerful ingredients, including niacinamide, vitamin C, and collagen peptides, to simplify your skincare routine. Guests appreciate its lightweight texture, quick absorption, and hydrating properties, making it suitable for daily use. Many have noticed improvements in skin texture, hydration, and overall glow, while some have experienced mixed results regarding fine lines. This serum is a great addition for those seeking an effective, all-in-one solution for their skincare needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 8086 reviews
    effectiveness: 3.83 out of 5
    quality: 3.88 out of 5
    value: 3.62 out of 5
    64% would recommend
    78 recommendations
    5 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
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    5 serum benefits.

    [This review was collected as part of a promotion.] Love this serum! It goes on very smooth, does not leave my skin feeling greasy or sticky. Absorbs into the skin fast, which I like. I apply it twice a day and it helps with better skin texture, smoother visible lines, long lasting hydration and more. Also has a nice light scent, definitely not overpowering. And the bottle is so pretty, very well packaged!
    DeeJ
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
    Image

    Lightweight, hydrating, and easy to add to any skincare routine. ✨

    [This review was collected as part of a promotion.] I’m been using this serum consistently and so far. I’m really enjoying it. It feels ligthweight ,absorbs quickly and doesn’t leave residue. My skin feels smoother ,more hydrated and looks healthier
    DayanaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    Great product

    Worth it. Love it definitely recommend
    Zzz
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
    Image

    Delightful Serum

    [This review was collected as part of a promotion.] Oh boy I love this serum! The scent is subtle but pleasant and I had no redness or irritation despite my very sensitive skin! This serum banished dullness and gave me a boot in evenness while leaving me aglow! I would buy again.
    AshlynnB
    Did you find this review helpful?
    4 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
    Image

    Just added this to my self-care maintenance routine!

    [This review was collected as part of a promotion.] I love the lightness of the serum, and the smell. I like that when I put it on my face, it wasn’t extremely heavy, but that gave my face a natural glow. Not to include the packaging of the bottle was so cute and feminine.
    TakishaM
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
    Image

    Olay super serum

    [This review was collected as part of a promotion.] I received this product for review purposes only. This product works so well to help with hydration and make your skin glow. The dropper is easy to use and this facial serum can be used daily in the morning and at night. This product does not irritate your skin and lasts throughout the day, this product is a bit pricey but worth the purchase.
    ToniD
    Did you find this review helpful?
    4 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
    Image

    Feels nice

    [This review was collected as part of a promotion.] This serum feels really nice, but I don’t think I’ve been using it long enough to be able to tell if there is a different in my skin. It does feel hydrating though! The bottle is very cute and I like the iridescence. It smells really nice too.
    BrianaS
    Did you find this review helpful?
    3 out of 5 stars
    30 May, 2026
    originally posted on influenster.com
    Image

    Lightweight, not sticky, but ultimately broke me out.

    [This review was collected as part of a promotion.] I like some things about this serum. It’s lightweight, silky and absorbes fast. The downside is I broke out on my forehead overnight after the first application. I let my both mother-in-law and sister-in-law try it, and that didn’t happen to them, so I don’t think it causes purging. I don’t think it’s extremely soothing, but I didn’t get irritated either. A little goes a long way, and I think it’s a good value if you don’t break out from it. My sister in law tried it during the day and it wore well without being sticky, so I think it would be good as a day moisturizer. I’m just not sure about the long term benefits this serum should produce, as the breaking out was a deal breaker for me.
    ShawnaW
    Did you find this review helpful?
    4 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Good product

    [This review was collected as part of a promotion.] Recently got to try the Olay super serum and think it’s a good product. Skin is smoother and softer. Has a nice scent and didn’t irritate skin. Perfect consistency.
    ChristineP
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    ✨ Hydrating, lightweight, and leaves skin glowing! ⭐️

    [This review was collected as part of a promotion.] I’ve been loving the Olay Super Serum! It feels lightweight, absorbs quickly, and leaves my skin feeling hydrated, smooth, and refreshed. I’ve noticed a healthy glow since adding it to my routine, and it works great under makeup without feeling greasy. I also didn’t experience any irritation, which is always a plus. Definitely a serum I will recommend!
    StephanieC
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Love it!

    [This review was collected as part of a promotion.] I’ve been wanting to try this product forever, so I’m thankful that Influenster gave me the chance to. First off, I like the packaging. It’s simple cut cute on my vanity. Wish it was a pump top instead of a dropper but it’s still easy to use. The serum itself is so pretty to look at. It’s a pinkish pearly iridescent color. It blends in so beautifully and leaves you with a nice glow. No glitter if that’s what you would think due to the hue of the serum. It’s lightweight, my skin immediately feels hydrated after use, and has a glow. I love that this serum fits in nicely with my already established skincare routine. It’s even better that it has multiple benefits in one. So on days that I’m rushing or not in the mood for a long skincare routine, this serum gives me everything I need.
    LaToyaW
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    I've noticed improvement in my skin!!!

    [This review was collected as part of a promotion.] I've been using the Olay Super Serum for a while now and I honestly really like it. My skin has been looking healthier, smoother, and more even overall. I've noticed improvement in my skin tone and texture, and my face feels softer and more hydrated without feeling greasy. One thing that surprised me is that some old blackheads and clogged pores see to be coming out on their own little by little, which makes me feel like the product is really helping my skin renew itself. I also love how convenient it is. I don't feel like I need to apply 100 different serums at night anymore because this one makes my skin feel balanced and cared for by itself. It layers nicely, feels lightweight, and gives my skin a nice healthy glow by the next morning. Definitely a product I've genuinely enjoyed using and plan to keep in my routine.
    SandraU
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Love Olay Super Serum

    [This review was collected as part of a promotion.] I love the Olay Super Serum! Makes my skin look and feel great! Not sticky, soaks into skin and leaves my skin feeling great. Smells light and fresh. I will definitely purchase again!
    SelenaW
    Did you find this review helpful?
    4 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Like this

    [This review was collected as part of a promotion.] I was worried about breaking out but this was lightweight enough and felt amazing. I love the shimmery color and the coverage. I did feel like I had to work it in more of if I was applying makeup afterwards tho. Maybe a little expensive for my paycheck.
    JenniferB
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Side, Smooth, & Glowing Skin

    [This review was collected as part of a promotion.] I’ve been loving this serum! It leaves my skin feeling soft, hydrated, and smooth without any greasy feeling. My complexion looks brighter, and my skin feels healthier overall. Definitely a great addition to my skincare routine!
    TishaS
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Works!

    [This review was collected as part of a promotion.] I’ve recently added OLAY Super Serum to my skincare routine, and it has quickly become one of my favorite products. After using it consistently for about a month, I’ve started to notice visible improvements in my skin. It took a couple of weeks to see results, but some fine lines are beginning to smooth out. The texture of the serum is lightweight and absorbs effortlessly, leaving my skin soft and refreshed. I love how it makes my face feel smooth without looking shiny or greasy. I truly believe that with continued use, my skin will keep improving and benefiting even more. I highly recommend OLAY Super Serum to anyone who wants to give their skin the care it deserves!
    RaquelE
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Love this serum for my mature skin

    [This review was collected as part of a promotion.] I’ve been really impressed with Olay Super Serum. The first thing I noticed was its pleasing, light scent - fresh without being overpowering. The serum itself has a wonderfully lightweight texture that absorbs quickly into the skin without feeling greasy or sticky. Despite being so light, it delivers excellent hydration. My skin feels soft, smooth and moisturized throughout the day, and it lays beautifully under makeup and other skincare products. With continued use my complexion appears more radiant, glowing and refreshed. If you’re looking for a serum that combines hydration with a comfortable, barely-there feel, Olay Super Serum is definitely worth trying
    AmyM
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on influenster.com
    Image

    Great purchase!

    [This review was collected as part of a promotion.] It’s everything you need all in one! Your skin feels soft and supple. Goes on great under makeup and absorbs without feeling oily! Smell is fantastic!
    HeatherB
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on influenster.com
    Image

    Smoother skin texture

    [This review was collected as part of a promotion.] I just this serum for a week and I already have a more even looking skin tone. My face has a smoother texture and smoother lines. My face feels more moisturized than ever.
    TanishaW
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on influenster.com
    Image

    Love it perfect serum

    [This review was collected as part of a promotion.] Nice texture lovely results I’m getting, has all the great ingredients like niacinamide vitamin C, collagen, peptides, vitamin E Alpha hydroxy acid and all of these work very well together at least for my sensitive skin. The application is easy you clean then do the serum skin. Skincare is my favorite..
    LisaB
    Did you find this review helpful?

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