New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
California Naturals Classic Coconut Shampoo - 16.5 fl oz: Vegan, Basic Cleansing, All Hair Types Gel, Paraben-Free - 2 of 4California Naturals Classic Coconut Shampoo - 16.5 fl oz: Vegan, Basic Cleansing, All Hair Types Gel, Paraben-Free - 3 of 4California Naturals Classic Coconut Shampoo - 16.5 fl oz: Vegan, Basic Cleansing, All Hair Types Gel, Paraben-Free - 4 of 4
California Naturals Classic Coconut Shampoo - 16.5 fl oz: Vegan, Basic Cleansing, All Hair Types Gel, Paraben-Free - 1 of 4

California Naturals Classic Coconut Shampoo - 16.5 fl oz: Vegan, Basic Cleansing, All Hair Types Gel, Paraben-Free

$9.99 ($0.61/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Cleansing shampoo hair treatment for all hair types
  • Made with 99%+ Naturally Derived ingredients
  • Supercharged with Coconut, Avocado, and Sunflower Oil to hydrate and add shine
  • Removes product buildup and adds softness and shine
  • Scented with our Classic Coconut Food-Grade Fragrance, a non-toxic alternative to regular fragrance
  • 100% Recycled Packaging
  • Sulfate-free, Paraben-free, Phthalate-free, and Silicone-free
  • Also try our Classic Coconut Conditioner, Moisture Shampoo, Moisture Conditioner, Deep Repair Hair Mask, and Body Wash

Description

California Naturals' Classic Shampoo is packed with 99% naturally derived ingredients that cleanse and nourish your hair for ultimate shine and hair health. Enhanced with our Food-Grade Classic Coconut fragrance, each wash with our natural shampoo transports you somewhere tropical. Our hair shampoo is specifically formulated with coconut, avocado, and sunflower to gently rinse away dirt, grease, and whatever else might dull your shine to help give you clean, soft, effortlessly awesome hair.

How It's Done:
1. Lather a quarter-size (or more!) dollop between palms and massage onto your scalp and roots.
2. Lather up into a thick foam through your hair.
3. Rinse...Maybe rinse again. Follow with California Naturals Classic Conditioner.

California Naturals is a radical, daily lifestyle brand. Our hair care products are made from natural and simple ingredients that you can smell beneath every one of our caps. It's our mission to storm the private, gate-kept beaches that luxury hair and body companies have commandeered; to tear down their stingy signs, let down our hair, lose a few articles of clothing, and go public with a roster of products designed for a life spent under the sun.

California Naturals designs hair products and body products for people who want clean hair, clean bodies, and clean consciences. Our entire hair treatment daily care roster is 90%+ naturally derived, ocean and reef safe, never tested on animals, Paraben, Sulfate, Phthalate & Gluten-free, and made from 100% recycled packaging.
Hair Type: Thick, Normal, All Hair Types
Health Facts: Contains Coconut, Silicone-Free, Sulfate-Free, Contains Sunflower Seed Oil, Contains Avocado, Vegan, Paraben-Free, Phthalate-Free
Product Form: Gel
Sustainability Claims: Recyclable, Not Tested on Animals, Post-Consumer Recycled Material, Cruelty-Free, Contains Recycled Content
Beauty Purpose: Basic Cleansing
Net weight: 16.5 fl oz (US)
TCIN: 92267952
UPC: 850056288248
Item Number (DPCI): 063-00-0232
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, cocamidopropyl hydroxysultaine (coconut-derived), sodium methyl 2-sulfolaurate (coconut-derived), disodium 2-sulfolaurate (coconut-derived), sodium lauroyl methyl isethionate (coconut-derived), glycerin, panthenol (vitamin b5), cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) water, cocos nucifera (coconut) fruit juice, aloe barbadensis leaf juice*, persea gratissima (avocado) oil, saccharum officinarum (sugar cane) juice, helianthus annuus (sunflower) seed oil*, lactic acid, sodium benzoate, potassium sorbate, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, allantoin, caramel, sodium hyaluronate, food-grade fragrance. [*certified organic ingredient]

Shipping details

Estimated ship dimensions: 2 inches length x 3.5 inches width x 8 inches height
Estimated ship weight: 1.268 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can I use this on my 9 year old daughter

submitted by Veronica - 9 months ago

  • A: Great question! While this product wasn’t specifically formulated for children, it’s made with gentle, naturally derived ingredients and is generally safe for use on kids. That said, we always recommend doing a quick patch test first to be sure — especially for younger users or sensitive skin.

    submitted byCalifornia Naturals - 9 months ago
    Brand expert

Q: What is the primary purpose of this shampoo?

submitted by AI Shopping Assistant - 2 months ago

  • A: The primary purpose is basic cleansing, removing dirt and product buildup.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How does this shampoo contribute to sustainability?

submitted by AI Shopping Assistant - 2 months ago

  • A: It uses 100% recycled packaging and is cruelty-free, not tested on animals.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this shampoo safe for all hair types?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is formulated to be suitable for all hair types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in this shampoo?

submitted by AI Shopping Assistant - 2 months ago

  • A: The shampoo features coconut, avocado, and sunflower oil for hydration and shine.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of fragrance does this shampoo have?

submitted by AI Shopping Assistant - 2 months ago

  • A: It is scented with a Classic Coconut Food-Grade fragrance, a safe alternative.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: It is a shampoo or conditioner?

submitted by Sundar - 6 months ago

  • A: Thanks for checking, Sundar! This is the Classic Coconut Shampoo — it’s made to gently cleanse while leaving hair soft and hydrated. If you’re looking for the matching conditioner, we also have a Classic Coconut Conditioner in the same 16.5 fl oz size.

    submitted byCalifornia Naturals - 6 months ago
    Brand expert

Q: It will prevent hair falling ? Or it will increase hair fail ?

submitted by Sundar - 6 months ago

  • A: This shampoo is designed for gentle, everyday cleansing, but it isn’t specifically formulated to target hair loss. If you’re hoping to support stronger, thicker-looking hair, we’d recommend exploring our Re:GRO line, which was created with that goal in mind.

    submitted byCalifornia Naturals - 6 months ago
    Brand expert

Q: Is this shampoo safe for color treated hair?

submitted by Marie - 9 months ago

  • A: Yes, it is!

    submitted byCalifornia Naturals - 9 months ago
    Brand expert

Q: Can these products be used for someone who washes their hair almost daily?

submitted by mng - 11 months ago

  • A: Absolutely! Our formula is light and suitable for daily use.

    submitted byCalifornia Naturals - 10 months ago
    Brand expert
See all questions (10)

Additional product information and recommendations

Discover more options

Odele Clarifying Shampoo for Buildup Removal for All Hair Types

$5.00 - $24.99
Buy 3, get 1 free on select beauty minis on select items
Odele Clarifying Shampoo for Buildup Removal for All Hair Types
4.5 out of 5 stars with 1852 ratings

Frequently bought together

Native Coconut & Vanilla Body Wash

$2.99 - $17.99
$5 Target GiftCard with 3 select personal care on select items
Native Coconut & Vanilla Body Wash
4.6 out of 5 stars with 7379 ratings

Raw Sugar Kids' Leave-In Conditioning Detangler

$6.29
$5 Target GiftCard with $30 beauty products purchase
Raw Sugar Kids' Leave-In Conditioning Detangler
4.5 out of 5 stars with 1019 ratings

Guests also viewed

Mielle 2 Pack/12fl oz Organics Rosemary Mint Strengthening Shampoo

$18.98($0.79/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
Mielle 2 Pack/12fl oz Organics Rosemary Mint Strengthening Shampoo
4.3 out of 5 stars with 1837 ratings
4.2 out of 5 stars with 123 reviews
effectiveness: 3.81 out of 5
quality: 3.8 out of 5
value: 3.73 out of 5
62% would recommend
32 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase

Better when used with conditioner

I’m allergic to many ingredients in products so I have to find the ones that are more natural. I have to say that my hair is healthier after switching to this brand, but like another reviewer said, you definitely need to use the conditioner to get good results. The shampoo is non irritating for me but after I wash my hair it is very stiff and I can barely brush my fingers through it. But as soon as you use the conditioner, it’s soft and smooth.
aimee
effectiveness: 3 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase

Love

Gets you clean without stripping all moisture. Switched from head and shoulders for healthier formula and haven’t had an issue with dandruff either!
Bee
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2026Verified purchase

(no review title)

I like how my hair feels after using, but it makes my scalp itch terribly and I have major buildup on my scalp since I started using it.
1 reply from California Naturals team - 24 days ago
Thanks so much for giving our shampoo a try and for sharing your feedback, we really appreciate it! We’re glad to hear you liked how your hair felt, but we’re sorry to hear about the scalp itching and buildup. Everyone’s scalp and hair needs can be a little different, and sometimes certain formulas may not be the best fit for every hair type or scalp condition. If you’d like, please feel free to reach out to our customer care team at hello@thecalifornianaturals.com so we can help find a product that may work better for you. 🌻
Emma
effectiveness: 2 out of 5
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
1 March, 2026Verified purchase

Beware of formula change

Used this and loved it for over a year until they changed the “fragrance”. Thought I was losing excess hair because of stress, turns out it was this product. Do not recommend any of their products since this change.
1 reply from California Naturals team - 1 month ago
We are so sorry to hear about your experience and we completely understand your frustration. We would love the chance to make this right — please reach out to us directly at hello@thecalifornianaturals.com so we can look into this further for you. Thank you for being a loyal customer and for taking the time to share your experience.
asan
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
26 February, 2026Verified purchase

(no review title)

I wash my hair everyday day and works perfect .
Tatiana
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026Verified purchase

Itchy scalp/ bald spots

Makes head itchy, and had significant hair loss with use.
1 reply from California Naturals team - 1 month ago
Hi Ame, We’re so sorry to hear about your experience that’s definitely not what we want for anyone using our products. While our formulas are made with gentle, plant-based ingredients, everyone’s scalp chemistry is different, and sensitivities can happen. If you’re open to it, we’d love to learn more about your experience and help make this right. Please feel free to reach out to our customer care team directly and email hello@thecalifornianaturals.com so we can assist you further. 💛
AME
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase

(no review title)

Lathers great! Clean feeling and natural!
ma
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase

Great quality, amazing results

Perfect for my thin hair. Quality ingredients!
Brianna
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase

(no review title)

this was second time I used the shampoo and conditioner, I realized a lot of my hair was coming out when I was rinsing my hair of both products so I will be switching back to my old shampoo and conditioner
1 reply from California Naturals team - 2 months ago
We're so sorry to hear about your experience! Hair shedding can happen for various reasons, and we understand your concern. If you'd like to discuss this further or explore a solution, please send us an email at hello@thecalifornianaturals.com. We're here to help! 💙
Jade
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase

(no review title)

Love the coconut smell. It didn't condition the way I expected.
Mary
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
8 January, 2026

California Naturals' Classic Clean Shampoo

[This review was collected as part of a promotion.] I like this shampoo. It gets my hair clean and doesn't strip it of its natural oils. The scent is pleasant and it lathers up. I recommend it!
Rae
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase

HAIR LOSS!

The smell is good but my hair has been falling out like crazy after every wash! I will brush my hair before the show and after I shampoo my hair I brush again an handle fulls of hair will come out. I have to switch products this is scary
1 reply from California Naturals team - 3 months ago
Hi Tiffany! We’re sorry to hear this and understand how concerning that can be. Everyone’s hair is different, and we always recommend stopping use if a product doesn’t feel right for you. Please feel free to reach out to our customer support team so we can help!
Tiffany
Did you find this review helpful?
5 out of 5 stars
23 December, 2025

Very good

[This review was collected as part of a promotion.] Loved how clean it deels
Leti
Did you find this review helpful?
5 out of 5 stars
17 December, 2025

I would buy this product again and again

[This review was collected as part of a promotion.] This product is the perfect everyday shampoo. I use it to gently cleanse my hair without stripping away natural moisture. The great thing is that my hair feels truly clean and light afterwards, with absolutely no sticky residue. It lathers up well and has a fresh, subtle scent. There is nothing not great about this product; it performs exactly as advertised: a high-quality 'Classic Clean' shampoo with natural ingredients.
Xoai2998
Did you find this review helpful?
4 out of 5 stars
16 December, 2025

I would really think about buying the product along with the

[This review was collected as part of a promotion.] The product is light and smells good, but I really feel that to have better results I would have to have the conditioner for a better experience and sensation in the hair. Since only using the shampoo left my hair with an unpleasant texture.
Maria B
1 guest found this review helpful. Did you?
4 out of 5 stars
16 December, 2025

So clean!

[This review was collected as part of a promotion.] I have been loving the shampoo! Lather is amazing. The size of the model is perfect and the best thing about it is that it has a pump.
Kas
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase

Super Dupertastic

I usually never write a review but my hair is so shinny and full and I normally have super pin straight hair with no volume so I would say this product is great
1 reply from California Naturals team - 1 month ago
Hi Jenna! We're absolutely thrilled to hear that you're seeing such amazing results - shiny, full hair with added volume is exactly what we love to hear! 🌟 We really appreciate you sharing your experience and thank you for choosing California Naturals!
Jenna
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
15 December, 2025

Incredibly soft hair

[This review was collected as part of a promotion.] I've been using California Naturals Shampoo for a bit now, and I'm really impressed with how gentle yet effective it is. The formula feels clean and lightweight, and it lathers well without leaving my hair feeling stripped or dry. After washing, my hair feels soft, fresh, and manageable with a healthy looking shine.
Lexi
Did you find this review helpful?
5 out of 5 stars
13 December, 2025

Clean, healthy hair

[This review was collected as part of a promotion.] I received this California Naturals Classic Clean Shampoo in exchange for my honest review and am so glad I did because I genuinely love it. In the past, I've tried both drugstore and high end shampoo brands but this one stands out with its performance. I have thick, slightly wavy hair that tends to get oily quickly. This shampoo cleans my hair thoroughly and removes buildup without stripping the moisture of the strands. The coconut scent is pleasant while also being mild for those who may be sensitive to fragrances, and I enjoy that there aren't harsh ingredients. The quality of the bottle and pump are nice and user-friendly. I can see myself repurchasing this, and would definitely recommend to friends and family who are looking for a gentle but effective cleansing shampoo with simple and safe ingredients.
Just a girl
Did you find this review helpful?
3 out of 5 stars
13 December, 2025

Okay, a bit drying but smells great!

[This review was collected as part of a promotion.] Smells wonderful! Has Clean ingredients. Unfortunately, the bottle I received had a faulty pump. I tried multiple ways to get the pump to open but it was just stuck. I did use the shampoo by opening the lid fully. The product can be a bit drying. I would not recommend for people with dry scalp. Moving forward, I would use it only once a week after oiling my hair, so it doesn't dry out my hair too much. *Received product for free in exchange for writing a review*
Nin
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy