Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
NATURELAB. TOKYO Fuwari Volumizing Shampoo – Weightless Volume + Lifted Fullness for Fine, Flat Hair, Cherry Blossom, 11.5 oz - 2 of 4NATURELAB. TOKYO Fuwari Volumizing Shampoo – Weightless Volume + Lifted Fullness for Fine, Flat Hair, Cherry Blossom, 11.5 oz - 3 of 4NATURELAB. TOKYO Fuwari Volumizing Shampoo – Weightless Volume + Lifted Fullness for Fine, Flat Hair, Cherry Blossom, 11.5 oz - 4 of 4
NATURELAB. TOKYO Fuwari Volumizing Shampoo – Weightless Volume + Lifted Fullness for Fine, Flat Hair, Cherry Blossom, 11.5 oz - 1 of 4

NATURELAB. TOKYO Fuwari Volumizing Shampoo – Weightless Volume + Lifted Fullness for Fine, Flat Hair, Cherry Blossom, 11.5 oz

$18.99

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Gently cleanses while boosting volume and lift
  • Helps hair feel fuller, lighter, and more airy
  • Adds body and movement without weighing hair down
  • Supports softness, shine, and manageability
  • Designed for fine, flat, or volume-seeking hair
  • Easy, effortless, J-Beauty Rituals
  • Scientific formulas, powered by nature
  • Japanese premium ingredients | Designed in Japan
  • Rice, soybean, and cherry blossom helps support volume
  • Amino acids and conditioners for softness and manageability
  • Clean, Sustainable, Cruelty Free
  • Safe for color-treated hair

Description

Soft, weightless volume — hair that feels hydrated, lifted, and full.

The Fuwari Volumizing Shampoo is a lightweight, ultra-sudsy cleanser designed to gently cleanse while boosting body and fullness from the roots. This weightless formula helps lift flat hair, enhance natural movement, and leave strands feeling clean, airy, and refreshed—never dry or heavy.

FRAGRANCE: A subtle, sophisticated floral scent featuring notes of Japanese sakura cherry blossom.

WHY IT WOrKS
Advanced science, powered by Japanese ingredients from nature.
Apple, grape, and argan extracts deliver antioxidant support to help strengthen hair and protect against environmental stressors without weighing strands down. Rice, soybean, and cherry blossom extracts help support natural volume and resilience, while amino acids and lightweight conditioners improve softness and manageability. A touch of nourishing oils and seed butters helps maintain moisture balance so hair feels full, light, and healthy-looking.

CLINICAL TESTING RESULTS
Increase hair’s volume by up to 25% when using the Fuwari Volumizing and Conditioning Hair Masque.*

Increase hair’s volume by up to 41% when using the Fuwari Volumizing Shampoo and Fuwari Volumizing and Conditioning Hair Masque.*

*Average percentage increase as measured after application of product(s) on hair in a laboratory setting.

HOW TO USE
Lather into wet hair from roots to ends. Rinse thoroughly and follow with conditioner or a hair masque.
For best results, use the full Fuwari Volumizing Line.

ABOUT THE BRAND
NatureLab. Tokyo is the J-Beauty Destination for Scalp and Hair Health. Japanese Rituals | Powered by Nature | Elevated by Science
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Gel
Beauty Purpose: Moisturizing, Deep Hydration, Basic Cleansing
Net weight: 340 Milliliters
TCIN: 94795211
UPC: 819174021014
Item Number (DPCI): 063-00-6969
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, ppg-2 cocamide, sodium chloride, adansonia digitata seed oil, argania spinosa kernel oil, lupinus albus seed oil, prunus domestica seed oil, sclerocarya birrea seed oil, mangifera indica (mango) seed oil, theobroma grandiflorum seed butter, carapa guaianensis seed oil, oryza sativa (rice) extract, malus domestica fruit cell culture extract, tocopherol, brassica napus seed oil, argania spinosa callus culture extract, vitis vinifera (grape) fruit cell extract, glycerin, glycine soja (soybean) seed extract, prunus yedoensis leaf extract, sodium pca, lecithin, xanthan gum, polyquaternium-10, butylene glycol laurate, dipropylene glycol, polyquaternium-7, sodium methyl cocoyl taurate, isomalt, argan oil polyglyceryl-6 esters, glutamic acid, butylene glycol, disodium phosphate, potassium phosphate, benzotriazolyl dodecyl p-cresol, polysorbate 20, parfum (fragrance), sodium benzoate, citric acid, phenoxyethanol, disodium edta, isopropyl alcohol, hexamethylindanopyran, linalool, limonene, citrus aurantium peel oil, linalyl acetate, benzyl salicylate, tetramethyl acetyloctahydronaphthalenes, ci 17200 (red 33), ci 42090 (blue 1), ci 19140 (yellow 5)

Allergens & Warnings:

Warning: Avoid contact with eyes. If contact occurs, rinse well with water.

Shipping details

Estimated ship dimensions: 3.43 inches length x 3.43 inches width x 7.08 inches height
Estimated ship weight: 0.83 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How does this shampoo enhance hair volume?

submitted by AI Shopping Assistant - 6 days ago

  • A: It boosts volume and lift from the roots, making hair feel fuller and more airy.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 6 days ago

  • A: This shampoo is suitable for all hair types, especially fine and flat hair.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: What is the fragrance of the shampoo?

submitted by AI Shopping Assistant - 6 days ago

  • A: The shampoo has a subtle floral scent featuring notes of Japanese sakura cherry blossom.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: Does this shampoo help with color-treated hair?

submitted by AI Shopping Assistant - 6 days ago

  • A: Yes, the shampoo is safe for color-treated hair and helps maintain its health.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated

Q: What key ingredients contribute to the shampoo's effectiveness?

submitted by AI Shopping Assistant - 6 days ago

  • A: Key ingredients include rice, soybean, cherry blossom extracts, and amino acids for volume and manageability.

    submitted byAI Shopping Assistant - 6 days ago
    Ai generated
See all questions (5)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This shampoo has garnered positive feedback for its ability to enhance shine, volume, and manageability, making it a favorite among guests with fine hair. Many appreciate the delightful scent and the cute packaging, which adds to the overall experience. While some guests have noted sensitivity to the fragrance, the majority find it to be a refreshing and effective product that leaves hair feeling clean and soft without stripping moisture.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 148 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    100% would recommend
    2 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    Best shampoo and conditiner ever!

    My hair has never looked so shiny. Packaging is cute too!
    Tho23
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    20 March, 2026Verified purchase

    (no review title)

    Love the scent and how lather it is but the scent kind of irritates my scalp. Not to those who sensitive to fragrance.
    Black hair
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026

    (no review title)

    Really works and the packaging is so cute!
    Sarah
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 February, 2026

    (no review title)

    Smells amazing and makes my thick fine hair feeling so soft and manageable.
    Nmcg
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    31 October, 2025
    originally posted on https://naturelab.com
    Image

    Good but please sell refills!

    I really like everything about the shampoo. I wish refills were available for this product. But I'll was to my favorite bar shampoo once this bottle runs out.
    MLH
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    30 May, 2025
    originally posted on https://naturelab.com
    Image

    Love it!

    Love it!
    Phyllis
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2025
    originally posted on https://naturelab.com
    Image

    Smells SO GOOD

    The scent alone is amazing, making every wash feel like a spa experience. The light floral notes are lovely. This is my current favorite shampoo from this brand. The formula leave my hair clean, but not stripped.
    Hira
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2025
    originally posted on https://naturelab.com
    Image

    1st time bought

    Gives lots of body! Nice smell too!
    Denise B.
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2025
    originally posted on https://naturelab.com
    Image

    Fuller

    Love is my hair feels so much fuller and less breakage.
    Pepper L.
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2024
    originally posted on https://naturelab.com
    Image

    Volumizing shampoo

    Excellent shampoo. Leaves my hair soft and shiny.
    denise f.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 May, 2024
    originally posted on https://naturelab.com
    Image

    Left my hair feeling clean and light

    I have a problem with shampoos leaving my hair feeling heavy or even icky, like it didn't rinse out well. This shampoo left my hair feeling great and looking shiny.
    Sheri G.
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2024
    originally posted on https://naturelab.com
    Image

    Light and clean

    Love how light and easy to leather this shampoo is.
    Amy C.
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2022
    originally posted on https://naturelab.com
    Image

    This shampoo is everything

    I have mainly straight and fine hair and this shampoo gives me all the volume I need! I pair it with the blowout jelly for that extra voluminous glow! My hair is shiny, healthy and I highly recommend this shampoo to others with fine hair.
    Alyssa B.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 February, 2022
    originally posted on https://naturelab.com
    Image

    It works and smell really

    It works and smell really nice
    Ana M.
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2022
    originally posted on https://naturelab.com
    Image

    Excellent

    great product!
    sheida m.
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2022
    originally posted on https://naturelab.com
    Image

    I bought this to use

    I bought this to use to increase volume with hold. It smells authentically and divinely of Japanese cherry blossoms
    Heather O.
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2022
    originally posted on https://naturelab.com
    Image

    Worth the cost

    Smells nice and light and lathers well. I will buy again.
    Nancy Z.
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2022
    originally posted on https://naturelab.com
    Image

    Great shampoo. Good for my

    Great shampoo. Good for my hair being all natural. No more sulfates. Also the best customer service!!! Thank you
    Linda B.
    Did you find this review helpful?
    3 out of 5 stars
    2 January, 2022
    originally posted on https://naturelab.com
    Image

    I mean it definitely *works* but

    I bought this for the first time just to try it out but I was unable to find a trial/travel size. Normally that wouldn't be a -huge- issue, but I washed with it once and it works a bit TOO well so I won't be buying this one again. My hair is definitely fuller, however it's frizzier than before in turn. I got a lot more volume than I anticipated - this could definitely work for people who actually need it. I wish a smaller size was available so I didn't spend as much money on testing it out.
    toby
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2021
    originally posted on https://naturelab.com
    Image

    Love it

    Love it
    America G.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy