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e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 2 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 3 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 4 of 4
e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 1 of 4

e.l.f. Wow Brow Gel Neutral Brown - 0.12oz: Paraben-Free, Vegan, Includes Spoolie Brush

$6.00
ColorNeutral Brown

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • Buildable wax-gel formula with brush
  • Enriched with Kaolin Clay and hair-like fibers that enhance brows
  • Easily brush and shape gel for full, voluminous-looking brows
  • Can be used on its own or as a topcoat over brow powder or pencil.
  • Available in 5 easy-match shades
  • Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Description

A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Lightweight
TCIN: 76382832
UPC: 609332835733
Item Number (DPCI): 052-16-2245
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, mica, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13 phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, may contain: iron oxides (ci 77491, ci 77492, ci 77499)

Shipping details

Estimated ship dimensions: 5.03 inches length x 0.98 inches width x 0.74 inches height
Estimated ship weight: 0.02 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What color would be best for auburn/brown hair?

submitted by Carolyn - 1 year ago

  • A: I have white/grey hair with a hint of lilac. Eyebrows are quite grey now and unnoticeable.. What color would you recommend?

    submitted byAlyBee - 9 months ago

  • A: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?

submitted by Wendy - 2 years ago

  • A: Hi there - this may be removed with your regular cleanser or soap.

    submitted byThe Elf Team - 2 years ago
    Brand expert

  • A: It removes perfectly with that.

    submitted by - 4 months ago

Q: Is this waterproof/water resistant -- will it come off in a swimming pool?

submitted by Jade - 29 days ago

  • A: It is water resistant but not waterproof.

    submitted byThe Elf Team - 23 days ago
    Brand expert

Q: Is this product cruelty-free?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, the eyebrow enhancer gel is cruelty-free.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What age is this product suitable for?

submitted by AI Shopping Assistant - 2 months ago

  • A: This eyebrow gel is suitable for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main purpose of the eyebrow enhancer gel?

submitted by AI Shopping Assistant - 2 months ago

  • A: The eyebrow enhancer gel is designed for shaping and enhancing eyebrows.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What application tool is included with the gel?

submitted by AI Shopping Assistant - 2 months ago

  • A: The product comes with a spoolie brush for easy application.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this product contain any harmful chemicals?

submitted by AI Shopping Assistant - 2 months ago

  • A: No, it is free from hydroquinone, parabens, and phthalates.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: would deep brown be a suitable color with light brown hair or would it be too harsh?

submitted by - 4 months ago

  • A: Hey, Great question! This is a personal preference, using the color Deep brown on light brown hair will help create a defined and structure look to the brows. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: I am using obagi eyebrow serum to grow my eyebrows and it's great. However, a lot of the eyebrows are groing in white and are very noticeable. If I use your gel will it stop the growth of new brows?

submitted by Barb - 5 months ago

  • A: This should not be an issue, however for specific interactions with other products, results may vary by individual.

    submitted bythe e.l.f. team - 4 months ago
    Brand expert
See all questions (26)

Additional product information and recommendations

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Guests are saying

This brow gel has garnered positive feedback for its ease of use, natural finish, and affordability, making it a favorite among guests. Many appreciate its ability to enhance brow fullness and color while providing a long-lasting hold. However, some guests noted that the product can dry out quickly and may not hold as well as desired. Overall, it is a reliable choice for achieving defined yet natural-looking brows.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3134 reviews
    easy to apply: 4.75 out of 5
    easy to remove: 4.83 out of 5
    long lasting: 4.43 out of 5
    quality: 4.45 out of 5
    value: 4.6 out of 5
    87% would recommend
    455 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Skin concern: Redness, Sensitivity
    • Skin type: Combination
    • Eye color: Green

    Love it

    This is my daily go to for eyebrows!
    NursingMama
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 May, 2026Verified purchase
    • Hair color: Blonde
    • Eye color: Green
    • Skin tone: Light

    Closest I’ve Found to My Old Favorite

    I used the NYX brow mascara for years and loved it, so I was really disappointed when it was discontinued. I tried this as a replacement and have been pleasantly surprised. It gives a similar look, applies easily, and keeps my brows in place without feeling stiff. It’s not exactly the same, but it’s a really good substitute and I’m happy with it.
    Jess S
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 May, 2026Verified purchase

    (no review title)

    ELF tinted eyebrow gel colors everything except the white hairs.
    Judy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 May, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Oily

    Terrific product!

    This is the best brow product I have used so far that covers grey brow hairs without clumping and making a mess. It delivers just the right amount of product on a small spoolie brush. I love it!
    Sharon B
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on elfcosmetics.com
    Image

    Good product

    I’ve been using this for the past few months and I really like it so far, I use it with elf’s brow pencil
    saltybutters
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on elfcosmetics.com
    Image

    As good as the spendy brands

    I think this product has improved in the recent iterations. It’s a great dupe for the thrive stuff that costs like four times as much. It maybe isn’t quite as long lasting but the color is good so it does the trick!
    keeks878
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on elfcosmetics.com
    Image

    Love this

    Been using this product for full glam days and it has never let me down
    m_grace_d
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase

    The best eyebrow gel

    love this gel because you can brush it on and it doesn't clump
    PJ
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 April, 2026Verified purchase

    I love E.L.F products - Quality and Affordability in one place.

    Love this even with fair Irish skin and red hair, this igives a very finished looks. Goes on easily, if you have thinning in your natural eyebrow you cannot tell with this product. I love E.L.F products affordababilty and quality in on place.
    Christy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 April, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Oily
    • Hair color: Blonde
    • Eye color: Blue

    The best!

    This is my favorite eyebrow gel ever! It gives great hold and color. Always a staple in my makeup bag.
    hprice21
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 April, 2026Verified purchase

    Great value buy

    Great item for less. Just have to reapply more often
    Melanie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 March, 2026Verified purchase
    • Hair color: Blonde
    • Skin type: Normal
    • Eye color: Brown
    • Skin concern: Dark circles
    • Skin tone: Light

    Great product

    Love how it covers evenly
    Dds
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2026Verified purchase

    Great

    As far as I can tell the three times that I have used this item it does a magnificent job.
    annereset
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 March, 2026
    originally posted on elfcosmetics.com
    Image

    Taupe is the perfect shade for blonde eyebrows

    If you are like me and have white eyebrows and just want to make them look like they at least exist, taupe is the perfect shade to make them look noticable but still natural.
    Cleo23
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    8 March, 2026
    originally posted on elfcosmetics.com
    Image

    One and done

    Quick, easy and makes an impact. Compact and to take with you wherever you go.
    Cassaitalia
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 March, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal

    (no review title)

    Love it.
    Pamela
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 March, 2026Verified purchase

    Favorite brow tint

    I have been using this brow gel color for a few months now and absolutely love it. So easy to apply and give just the right amount of color. I love this brand, they work amazingly and their products are affordable.
    Hair comb applicator
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on elfcosmetics.com
    Image

    Great

    Great color and hold to the brows. Tinted very well
    Kking2105
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase
    • Skin type: Dry
    • Hair color: Brunette
    • Eye color: Blue
    • Skin tone: Light
    • Skin concern: Dark circles, Redness

    (no review title)

    Super quick and easy to apply! The color is a perfect match and the price point couldn’t be better!
    Lindsey
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Light
    • Skin concern: Redness, Uneven skin tone, Pores
    • Skin type: Combination
    • Eye color: Green

    Affordable beauty!

    This has been my favorite and more purchase beauty item for awhile now. My only wish is that it came in a large tube… I go through probably 1 a month. At least it’s affordable! The shade matches perfectly.
    Mj2021
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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