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Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 2 of 4Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 3 of 4Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 4 of 4
Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 1 of 4

Maybelline Volum' Express The Falsies Washable Mascara - 281 Very Black - 0.25 fl oz: Curling, Lengthening, Volumizing, Paraben-Free

$8.99

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • The unique flexible wand helps to lift and separate, delivering the look of more lashes
  • Patented spoon brush and Kera-Fiber formula builds 8X more volume to achieve The Falsies lash effect
  • Washable formula
  • Ophthalmologist tested, suitable for contact lens wearers

Description

Achieve the ultimate glam false lash look with Volum' Express The Falsies! The patented spoon brush, unique flexible wand and pro-keratin formula let you instantly build 8X more volume to achieve corner-to-corner volume with no gaps and no clumps. It's not mascara, it's The Falsies lash glam in a tube! Ophthalmologist tested. Suitable for contact lens wearers.

Step 1. Hold brush with the spoon side at the base of eyelashes and sweep from root to tip.
Step 2. Repeat until the desired look is achieved.
Step 3. Do not let mascara dry in between coats.
Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Contains Micellar Water, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Curling
Features: Non-Clumping, Long Lasting, Washable, Ophthalmologist Tested
TCIN: 12404736
UPC: 041554217964
Item Number (DPCI): 052-07-0149
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g3156 1, aqua/water, paraffin, potassium cetyl phosphate, cera alba/beeswax, copernicia cerifera cera/carnauba wax, acacia senegal gum, glycerin, cetyl alcohol, acrylates copolymer, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, hydrolyzed corn starch, silica, caprylyl glycol, sodium polymethacrylate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, simethicone, rayon, disodium edta, stearyl alcohol, arginine, serine, myristyl alcohol, glutamic acid, 2-oleamido-1,3-octadecanediol, panthenol, laureth-21, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 75470/carmine, ci 77891/titanium dioxide, mica, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l # d37314/5

Shipping details

Estimated ship dimensions: 5.5 inches length x 2.7 inches width x 1.75 inches height
Estimated ship weight: 0.055 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: So I got the waterproof blackish brown and I got into the water and sure I was kinda able to see the mascara but it fell down and I was really upset but if I put on clear mascara before this mascara together does it help my lashes not fall down

submitted by Answerrrrrrrrrrrr - 6 days ago
  • A: Hi there! We hear you loud and clear and want to help you keep those gorgeous lashes perfectly lifted! For our Volum' Express The Falsies Waterproof Mascara, applying a clear mascara gel underneath might actually weigh down your lashes and make them fall even more since clear gel is water-based. To keep your curl locked in and perfectly lifted while in the water, we highly suggest curling your clean, dry lashes first, and then applying a very thin layer of your waterproof mascara from root to tip, wiggling the brush at the base to build up the hold before swimming. We have shared your experience with our team and hope these tips help you achieve your ultimate splash-proof lash goals! XO

    submitted byMaybelline Consumer Care - 5 days ago
    Brand expert

Q: Which is darker “ very black” or “ blackest black”?

submitted by Mystic - 1 year ago
  • A: Hi there, Mystic! Thank you for reaching out about our Volum' Express The Falsies Mascara. Our shade Blackest Black is the darkest available. We hope this is helpful! XOXO

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: Is this a tubing mascara?

submitted by StefaniG - 1 year ago
  • A: Hi there, StefaniG! Thank you for reaching out about our Volum' Express The Falsies Mascara. This mascara is not a tubing mascara. We recommend trying our Snapscara for a tubing effect. We hope this is helpful!

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: Is this product vegan? Have any animals been used for testing this product?

submitted by Yvonne - 1 year ago
  • A: Hi there, Yvonne! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: You didn't answer the question of if it's waterproof. Is it?

submitted by wondering - 2 years ago
  • A: Hi there! Thank you for reaching out about our Volum' Express The Falsies Mascara. Our Volum' Express The Falsies Mascara comes in both washable and waterproof formulas. The falsies wand lifts and separates lashes. Kera-Fiber formula builds 8X more volume. Ophthalmologist tested, suitable for contact lens wearers. We hope this is helpful!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Is this waterproof?

submitted by lilmama - 4 years ago
  • A: Hi There! Volum' Express® The Falsies® Black Drama Washable Mascara. Delivers volume for wide-eye makeup looks. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert

Q: Are the ingredients in this mascara free of phthalates, parabens, and sulfates?

submitted by Summer - 5 years ago
  • A: Hey there Summer, we appreciate your interest in our Volum' Express the Falsies Mascara. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of these types of ingredient. Thank you again for reaching out! XOXO

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert

Additional product information and recommendations

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Guests also viewed

Guests are saying

This mascara has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its ability to create long, voluminous lashes without clumping, while others express disappointment over changes in formula and performance. The brush design is frequently praised for ease of application. Guests recommend it for everyday use, especially for those seeking a reliable mascara that enhances lash appearance. However, some have noted issues with smudging and removal difficulty, suggesting a need for careful consideration before purchase.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2345 reviews
    easy to apply: 4.01 out of 5
    easy to remove: 3.91 out of 5
    long lasting: 3.95 out of 5
    quality: 3.7 out of 5
    value: 3.71 out of 5
    61% would recommend
    178 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026
    • Eye color: Brown
    • Skin concern: Acne, Blackheads
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Normal

    Get this!

    I love this mascara! So easy to use! I got the waterproof brownish black and I haven’t gotten it wet only because I just got it but I’m exited and I definitely recommend this to everyone! In order to take this off use the elf makeup remover
    Answerrrrrrrrrrrr
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    9 July, 2026
    originally posted on Maybelline.ca
    Image

    Too dark but good brush

    The Blonde is way too dark. Can't use if you're actually blonde.
    1 reply from BEC team - 15 days ago
    Thank you for sharing your experience on our Great Lash Mascara. Featuring a custom curl brush, this mascara lifts each lash for a perfect curl. We're sorry to hear that the shade isn't perfect for your skin tone. If you need help determining the right color, we encourage you to visit our website and chat with a Beauty Expert. We look forward to helping you.
    Vboo
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on Maybelline.ca
    Image

    What's going on??

    I have been wearing this product since it came out and mow I can't find it in any stores and now it's not even available on line so disappointed bad form Maybelline
    1 reply from CCC team - 1 month ago
    Thank you for taking the time to share your experience with the LASH SENSATIONAL mascara. This is specifically formulated to separate lashes that never feel weighed down. This product is widely available through our retail partners. Please visit maybelline.ca for details.
    DANI71
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 May, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Skin concern: Aging
    • Hair color: Brunette
    • Eye color: Hazel

    Maybelline Falsies Eyeliner

    It appears the mascara leaked outside of the container into the packaging.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hello! We are so sorry to hear about your experience with our Volum' Express The Falsies Waterproof Mascara and that the product leaked outside of the container into the packaging. Since your purchase was made through Target, we recommend contacting their customer support team directly so they can assist you with a replacement or refund, and we have shared this issue with our quality team for review. XO
    Tammy
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026Verified purchase
    • Eye color: Green
    • Hair color: Blonde
    • Skin type: Combination
    • Skin tone: Light

    My go-to mascara!

    I’ve used this mascara for 10+ years at least. It’s my favorite! Doesn’t clump, it’s long lasting. I usually get blackest black color but I have tried the other black color variations and don’t notice much of a difference.
    Alexa
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on Maybelline.ca
    Image

    Love this!

    I've been using this mascara for years and absolutely love it! Doesn't weight my lashes down, hold a curl and washes off very easily.
    CAN59
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 April, 2026Verified purchase
    • Skin tone: Medium
    • Hair color: Black
    • Skin type: Combination

    Amazing for the price, does flaky a bit.

    I get the hype! This truly is a great brush.
    LC
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2026Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Brunette

    10/10 recommend

    Has been my go-to mascara for afew years now, makes lashes look full and long while lasting all day.
    ML
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette

    doesn't last very long before drying out

    it's great until it's not
    Shelby
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    (no review title)

    All my items arrived on time and in perfect condition. Thanks.
    Margaret
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 March, 2026Verified purchase

    not the same anymore..dont waste your money

    hate it. i used to use this brand, specifically this mascara, so i tried it again and its not the same. the washable one seems like nothing goes on. you have to do a ton of layers to get any pigment and it was still looked like it wouldnt stick and clumped easily. it also doesnt last. i tried the waterproof version and that one coats but you have to move fast because it gets tacky. feels like you are putting eyelash glue on your eyelashes, especially when removing. i might try one more from this brand, but not hopeful i will like any.
    M
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026Verified purchase

    (no review title)

    Wonderful product
    Rohini
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 March, 2026Verified purchase

    New waxy formula??

    Been using this for years but something has changed. The brush is still my favorite but the formula is suddenly less buildable and waxy now. It's super difficult to wash off now for something that's not advertised as waterproof.
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hello Bri! Thank you for your feedback regarding our The Falsies Mascara. We are sorry to hear that the formula did not provide the buildable volume you have come to love over the years, as we strive to maintain the high-performance standards of our most iconic products. This mascara is designed with a unique Kera-Fiber formula to deliver instant volume and a visible lash-extension effect without clumping. A helpful tip for easier removal of long-wear formulas is to use a gentle, oil-based makeup remover or warm water with steady, soft pressure to help the product lift away cleanly without irritation. We value your long-time loyalty to the brand and take your concerns seriously as we continue to provide innovative lash solutions for every look.
    Bri
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 February, 2026
    originally posted on maybelline.com
    Image

    Don't waste your money

    I have used this mascara and sky high for a long time and the formula must have changed because now it rubs off below my brow bone and leaves mascara marks which it never did before. The mascara is now too sticky and clumps all my lashes together which is also an issue I had never experienced with my previous purchases. I wish yall wouldn't have messed with a good thing.
    1 reply from Consumer Care Center team - 5 months ago
    Hi there! It is possible minor changes were made to the Falsies Mascara formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
    BBug
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry

    Dry!!

    Dry and clumpy from the first time I used it. Won’t buy again, would not recommend.
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hi Kag. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Volum' Express The Falsies Mascara. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Kag
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    18 January, 2026Verified purchase
    • Skin type: Normal
    • Skin concern: Aging, Sun damage
    • Hair color: Blonde
    • Eye color: Blue
    • Skin tone: Light

    Mascara

    Maybelline falsies mascara is good but tends to flake off throughout the day.
    Deb
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 January, 2026Verified purchase

    I've loved it for yrs

    I don't have long lashes until I use this waterproof mascara. I can remember searching, overpaying and not finding a good product until the first time I used it. I sometimes I've had to use others but I always go back to it yrs later. it's a great mascara (waterproof brownish/black) honest..
    agalcalgal
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    12 January, 2026Verified purchase

    Too thick

    Imposible to remove . I’ve used soap ,cleanser and coconut oil . It’s like a g like paste that is permanent. Goes on well but won’t come off easily and sticks to skin .
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hello Mag! We are sorry to hear that you are having such a difficult time removing The Falsies Mascara. This formula is designed to be incredibly resilient to provide that high-impact, glam volume all day long, which can make it quite stubborn during your evening routine. When a formula feels like it is clinging to the skin or lashes, we recommend using a dedicated dual-phase or oil-based waterproof makeup remover specifically designed for long-wear products. Instead of rubbing, try saturating a cotton pad and holding it firmly over your closed eyelid for a full 30 to 60 seconds; this gives the oils time to break down the waxes and polymers so the mascara can slide off without irritation. We appreciate your patience and your feedback, as it helps us ensure our consumers have the best tips for enjoying our most durable formulas.
    Mag
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 December, 2025
    originally posted on Maybelline.ca
    Image

    (no review title)

    I bought the sky high lash sensational the best mascara my lashes are SKY-HIGH GREAT!!
    Cloe
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 December, 2025Verified purchase
    • Hair color: Black
    • Eye color: Brown
    • Skin type: Normal
    • Skin tone: Medium
    • Skin concern: Dark circles, Sun damage

    My favorite mascara

    I have tried numerous different mascaras from the most popular brands and different prices and this one by far is my favorite. No clumping, no smudging and makes my lashes look full and long and the price? What’s not to like.
    Laura
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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