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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz

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At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 3
Suggested Age: 1 Year and Up
Health Facts: Sulfate-Free, Paraben-Free, Dye-Free, Phthalate-Free
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 27.1 fl oz (US)
Features: Dermatologist Tested
TCIN: 53382744
UPC: 381371175611
Item Number (DPCI): 007-08-1222
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, isopropyl myristate, cocos nucifera (coconut) oil, panthenol, aloe barbadensis leaf extract, cetyl alcohol, phenoxyethanol, potassium cetyl phosphate, carbomer, caprylyl glycol, fragrance, sodium hydroxide

Allergens & Warnings:

CAUTION: Keep out of reach of children. Avoid contact with the eyes. Gently rinse eyes with water in case contact occurs.

Shipping details

Estimated ship dimensions: 2.1 inches length x 4.63 inches width x 9.41 inches height
Estimated ship weight: 1.87 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: what does it smell like?

submitted by Rita - 1 year ago

  • A: I don’t like the smell and feel of it.

    submitted byVIZIO - 4 months ago

  • A: It stinks. I hate it. Disagree with the change, I’d prefer the classic baby smell.

    submitted by6Pro - 4 months ago

  • A: Hello! Thank you for choosing our product. Our Johnson's Moisturizing Mild Pink Baby Body Lotion with Coconut Oil has a light, soft, and subtle scent. While it's not heavily fragrant, it has a mild, fresh, and slightly sweet scent that comes from the coconut oil and other ingredients, giving it a clean and gentle aroma. It's designed to be hypoallergenic and gentle enough for delicate skin, so the fragrance is very mild and not overpowering.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Who else can use this lotion besides babies?

submitted by AI Shopping Assistant - 29 days ago

  • A: The lotion is gentle enough for kids and adults, making it suitable for the whole family.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: Are there any harmful substances in this lotion?

submitted by AI Shopping Assistant - 29 days ago

  • A: No, it is hypoallergenic, sulfate-free, paraben-free, dye-free, and phthalate-free.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: What skin conditions can this lotion help relieve?

submitted by AI Shopping Assistant - 29 days ago

  • A: This lotion can help relieve signs of dry skin such as itchiness, tightness, flaking, scaling, and redness.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: What is the main ingredient that aids in moisturizing?

submitted by AI Shopping Assistant - 29 days ago

  • A: The formula contains coconut oil and aloe vera, which help to moisturize and protect the skin.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: Is the lotion safe for newborns and young children?

submitted by AI Shopping Assistant - 29 days ago

  • A: Yes, the lotion is specially designed for newborns and is safe for delicate baby skin.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: What is the ph of this lotion?

submitted by New Hampshire - 1 year ago

  • A: The PH range is 5.1 – 5.9

    submitted byKenvue - 1 year ago
    Brand expert
See all questions (7)

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Guests are saying

The product has been a beloved choice for many families, cherished for its nostalgic scent and effective moisturizing properties. However, recent changes to the formula have left some guests disappointed, particularly regarding the new scent and texture. While many appreciate the gentle nature of the lotion, others long for the return of the original formula that has been a staple for decades. Overall, it remains a popular option for both babies and adults.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 3367 reviews
    quality: 2.84 out of 5
    value: 2.93 out of 5
    44% would recommend
    126 recommendations
    3 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Okay lotion for babies without sensitive skin

    [This review was collected as part of a promotion.] Baby lotion by Johnson and Johnson. I'm not a huge user of their products due to added ingredients and scents. It's fine for my older kids but all of my kids have had sensitive skin as babies and these lotions and washes break them out. But it's a decent product for kids with no skin issues.
    TiffanyM
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Perfect daily lotion for soft, hydrated baby skin

    [This review was collected as part of a promotion.] It has a very light, creamy texture that spreads easily and absorbs quickly without leaving a grassy feeling. My baby’s skin stay soft and smooth all day and it really help with dryness. The scent is gentle and clean , gives the classic baby smell even I use it
    MayalaV
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    5 star

    [This review was collected as part of a promotion.] This stuff is great! I use it on my son and I used it on myself. It’s very hydrating, you can store it anywhere, it comes out of the bottle good, the packaging is top notch! It seems to keep skin smooth for a while and smells good.
    AlyshaC
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Good product

    [This review was collected as part of a promotion.] I really like this lotion with aloe and vitamin B5. The lotion feels light, absorbs quickly, packing is big enough, smells good. Great options for toddler
    MaftunakhonK
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Very good

    [This review was collected as part of a promotion.] Very good baby body lotion ! It comes well packaged! It has nice fragrance and it is super effective ! Feel so soft on skin ! I love this product for my toodler
    MadelynA
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Love this new formula!

    [This review was collected as part of a promotion.] I love this new formula so much! The scent is a lot softer and more on the clean side rather than powdery like the old formula. My baby has sensitive skin and this didn’t irritate her at all. Her skin is soft and she smells beautiful!
    MaggieS
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    My go-to after bath time. 5/5

    [This review was collected as part of a promotion.] Super gentle, no irritation on my baby’s sensitive skin. Light and calming. Absorbs fast so we can get her dressed right away. Great price too. Definitely repurchasing.
    AkerkeD
    Did you find this review helpful?
    4 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Super smoothly and absorbs well.

    [This review was collected as part of a promotion.] Has light creamy texture, easy to apply on gentle kids skin. Absorbs quickly. Has a delicate scent. I appreciate that it doesn’t have parabens or dyes, however the ingredients list is far from perfect (fragrance, phenoxyethanol, oil), so use depending on how sensitive is the child’s skin. Big, easy squeezable bottle.
    InnaV
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    I love this baby lotion

    [This review was collected as part of a promotion.] Johnson’s baby lotion is a classic, gentle moisturizer designed for sensitive skin. It’s a light, smooth texture that absorbs quickly without feeling greasy, making it great for every day use.
    TatianeR
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Must have!!

    [This review was collected as part of a promotion.] Can’t go wrong Johnson & Johnson. I have been using this brand for years on all my babies!! It’s lightweight and gentle on babies skin. Very hydrated and smells amazing. The lotion absorbers pretty well.
    BrittanyJ
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    smells amazing

    [This review was collected as part of a promotion.] my toddler loves this lotion. she even brings it to me to help her put it on. it smells amazing like a baby power and is super lightweight and hydrating.
    anahyG
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Go-To Baby Lotion

    [This review was collected as part of a promotion.] Johnson’s baby lotion is our go-to for dry baby skin! It has a classic baby lotion smell and it absorbs nicely. The package is cute and it’s easy to keep in a caddy at our diaper changing station or in the bathroom for after bath!
    LaurenM
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Classic

    [This review was collected as part of a promotion.] The lotion is lightweight, absorbs quickly and leaves skin feeling soft. It doesn’t have a greasy feeling. It has a classic clean baby scent that is comforting and fresh.
    MelissaM
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    So soft!

    [This review was collected as part of a promotion.] I love this lotion for my baby! It goes on super smoothly and absorbs well. For the amount you get in the package, it’s a great value. Easy to dispense and use.
    FarahH
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Fresh baby scent

    [This review was collected as part of a promotion.] Nothing better than the original. I love this for my babies skin. Good for regular or sensitive skin. I love the fresh baby smell! And how it moisturizes babies skin with out leaving any grease! Perfect for everyone!
    ErinA
    Did you find this review helpful?
    1 out of 5 stars
    21 May, 2026
    originally posted on johnsonsbaby.com
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    Bring back the old formula

    I have used Johnson& Johnson lotion for 48 years and always loved the classic lotion. Ever since you change to the new formula and changed packaging label it’s not good anymore. The classic scent is gone. Now it smells like chemicals. The lotion is watered down. I will have to look for a new lotion.
    Denise
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Great packaging and easy squeezable bottle!

    [This review was collected as part of a promotion.] Great packaging and easy squeezable bottle! The smell of baby lotion never disappoints and the richness and thickness of the lotion is perfect to keep my baby’s skin hydrated
    RuthM
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Soft and Calming for everyday moisturizing

    [This review was collected as part of a promotion.] Love this baby lotion! Smells so clean and soft. The lotion is smooth and it doesn’t leave a sticky feeling. It always keeps my baby super soft. It may not be the best option for those who are sensitive to fragrance. But overall, we love it. It smells amazing and works wonderfully for everyday moisturizing!
    SanaC
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Baby lotion

    [This review was collected as part of a promotion.] This lotion is great consistency. Smell is not strong and does not bother me. It does not leave any residue. The package is great and it is great at moisturizing.
    AlyaM
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Nice smell and easy to apply

    [This review was collected as part of a promotion.] The aroma is amazing really enjoy it smelling my little ones after applying it to them. Really easy to apply smooth and it covers alot of the body with little amount of it helping it to last.
    HenrisS
    Did you find this review helpful?

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