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NYX Professional Makeup On the Rise Volume Lift Mascara Black - 0.33 fl oz: Curling, Lengthening, Volumizing - 2 of 4NYX Professional Makeup On the Rise Volume Lift Mascara Black - 0.33 fl oz: Curling, Lengthening, Volumizing - 3 of 4NYX Professional Makeup On the Rise Volume Lift Mascara Black - 0.33 fl oz: Curling, Lengthening, Volumizing - 4 of 4
NYX Professional Makeup On the Rise Volume Lift Mascara Black - 0.33 fl oz: Curling, Lengthening, Volumizing - 1 of 4

NYX Professional Makeup On the Rise Volume Lift Mascara Black - 0.33 fl oz: Curling, Lengthening, Volumizing

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At a glance

About this item

Highlights

  • ON THE RISE MASCARA (Clean Mascara): The lightweight matte black washable mascara formula lengthens and volumizes eyelashes delivering intense drama; In a clinical study, 95 percent of participants saw instant volume and 94 percent saw instant lift
  • INNOVATIVE APPLICATOR: Lengthen lashes with the innovative hourglass shaped applicator; Part hourglass, part rounded shape for coating each lash in its matte black formula for max lash lengthening
  • ALL EYES ON THE EYE MAKEUP: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
  • CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional make up and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more

Description

NYX Professional Makeup On The Rise Liftsacara is an ultra-high pigmented vegan formula clean mascara. This matte black mascara is the first ever lifting and volumizing mascara. Featuring an innovative applicator that’s part rounded, part hourglass to lift you lashes up to new heights! The “curling” effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker, making it our most dramatic mascara make up to date. Also cool: it works for all lash types. In a clinical study 95% of participants saw instant volume and 94% saw instant lift! Cruelty-free and PETA certified.

HOW TO USE: Use the cinched side to separate and elevate lashes. Then turn the wand out slightly to amp up the volume with the rounder edge. Repeat for big, bold lashes layer after layer.
PRO TIP: Use On The Rise Liftscara with a Faux White Eyeliner on your water line to make your eyes look bigger and brighter.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Curling, Lengthening
Net weight: .33 fl oz (US)
Features: Non-Clumping, High Pigment Density, Washable, Smudgeproof, Built-In Brush, Non-Flaking, Lightweight
TCIN: 76374241
UPC: 800897184674
Item Number (DPCI): 052-10-4917
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, synthetic beeswax, polyethylene, glyceryl stearate, polyurethane-35, acacia senegal gum, butylene glycol, oryza sativa cera/rice bran wax, stearic acid, palmitic acid, polybutene, vp/eicosene copolymer, copernicia cerifera cera/carnauba wax/cire de carnauba, aminomethyl propanol, hydroxyethylcellulose, ethylhexylglycerin, phenoxyethanol, may contain (+/-): ci 77499/iron oxides.

Shipping details

Estimated ship dimensions: 5.3 inches length x 3.4 inches width x 0.6 inches height
Estimated ship weight: 0.0661 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the brush shape? In some pictures it seems oval shaped and in others it looks to be more “8” shaped.

submitted by LetitiaJoy - 6 years ago
  • A: Hi there! Please visit our NYX Professional Makeup website to view a photo of this wand. This first-of-its-kind lash lifting volume mascara features an innovative brush design that's part hourglass, part rounded, coating each lash in its matte black formula for max lash lengthening! We hope you try our On the Rise Wolume Lift Mascara soon! xoxo

    submitted byNYX Cosmetics Team - 6 years ago
    Brand expert

Q: Does this have a safety tamper seal? Thanks. I dont trust people, in the make up sections I see opened used products and its gross!

submitted by Mama Feefee - 1 month ago

Additional product information and recommendations

Guests are saying

This mascara is praised for its ability to lengthen and volumize lashes, with many guests appreciating the fine bristles and long-lasting effect. However, some guests experienced issues with clumping, flaking, and drying out quickly. Despite these concerns, the mascara remains a favorite for its overall performance and affordability.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 916 reviews
    easy to apply: 4.32 out of 5
    easy to remove: 4 out of 5
    long lasting: 3.68 out of 5
    quality: 3.39 out of 5
    value: 3.43 out of 5
    61% would recommend
    42 recommendations
    3 out of 5 stars
    19 March, 2026
    originally posted on NYX Professional Makeup
    Image

    I wanted to like/love it.

    The mascara was good, it just didn't work for me. Brush was bigger than I like and the mascara seemed clumpy at times. Didn't wash off easily.
    1 reply from NyxCosmetics Consumer Care team - 6 days ago
    Oh no, babe! 💔 We’re all about that lush lash life, but a clumpy moment and a brush that’s too big for your vibe? Definitely NOT what we want for your glam session! 🙅♀ So sorry our formula didn't give you that easy removal we love. Thank you for the real talk—we're taking this straight to our product pros! 💖✨
    Sbrown
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on NYX Professional Makeup
    Image

    Take it from this mascara connoisseur. *****

    As a self proclaimed mascara connoisseur I confidently bestow five stars upon this mascara. Lashes for miles, and if you remove excess mascara from the brush (just gently run the brush through the tip of the wand once or twice) it will separate your lashes into a million individual things of beauty. Better than mascaras I’ve tried that are three times the cost.
    Alisiac
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on influenster.com
    Image

    Perfect mascara

    Lifted my lashes and gave them more curl than other mascaras. Would definitely recommend this mascara if you are looking for an affordable mascara that does what you actually want.
    traciel22_5251
    Did you find this review helpful?
    4 out of 5 stars
    8 January, 2026
    originally posted on NYX Professional Makeup
    Image

    Noticeable length after first swipe

    This is great mascara and my lashes are significantly longer with first application, longer and stronger (bolder) with 2nd coat. The only thing I don't like is that it starts to crumb at the end of the day (did I just make up a new industry term?) but I don't reapply during the day or end of day. If I was going out at night, I'd probably reapply. But I think my lashes love it - comes off easily with make up wipes. I really want to try other kinds in the NYX line too.
    KarmaPam
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Grey
    • Eye color: Brown

    works as good as hi end mascara

    easy application
    Shelley
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 December, 2025
    originally posted on NYX Professional Makeup
    Image

    High end results, low price

    I’ve tired high end and drugstore mascaras and this is the only mascara that gives me the lift and volume results I desire.
    Amy W
    Did you find this review helpful?
    5 out of 5 stars
    19 December, 2025
    originally posted on NYX Professional Makeup
    Image

    Finally!

    I have been on a long and desperate search for a dupe replacement for my once beloved Marc Jacobs Velvet Noir mascara; NONE of the luxe brands lived up to it (while also being equally or more expensive). This mascara delivers in both lift and volume (and price!) Please never change this amazing product!
    danitimestwo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 December, 2025
    originally posted on NYX Professional Makeup
    Image

    Clean applications, lasts all day…

    Easy to use. Not thick and clumpy. I wore it all day and mascara did not smear but stayed neat. I’ll be sure to look for this brand next time I shop NYX.
    SmartMoney
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Normal
    • Eye color: Blue

    (no review title)

    Love this stuff! Best cheap mascara ever!
    Tiffany
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 November, 2025Verified purchase

    Love this mascara!

    I bought this when I forgot my mascara on a vacation and this was the only brand not locked up in a New York store. Much to my surprise, I love it. Does not clump. Easy to apply . Easy to remove. No allergy problems. Better than the more expensive brands I have been buying for years. Will definitely purchase again
    kk
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    19 October, 2025
    originally posted on NYX Professional Makeup
    Image

    BLACK BLACK MASCARA!!

    Nice black color, applies nicely, no clumping! Easy to apply
    KimmieCan
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2025
    originally posted on NYX Professional Makeup
    Image

    Great Mascara!

    I love this mascara! It performs for me better than higher-end mascaras I've tried. My lashes look full and lifted, almost like I have false lashes on! It doesn't smudge like a LOT of other mascaras do! It stays put all day, and comes off easily at night. Highly recommend!
    CJDallas
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2025Verified purchase

    Not smudge proof

    Really nice brush for the lashes with the mascara!! But is not smudge proof (is best over other non smudge proof mascaras)
    Kay02
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2025
    originally posted on influenster.com
    Image

    Lifted, Voluminous Lashes with Ease

    This mascara really delivers on volume and lift! The formula is lightweight yet buildable, giving my lashes a full, fluttery look without clumping. The unique brush lifts and separates each lash beautifully, making my eyes look wide and awake. It lasts all day without smudging, and removal is easy with a gentle cleanser. For best results, I apply with a zig-zag motion from the base to the tip. Affordable and effective—perfect for bold, lifted lashes every day.
    marinak156_867
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2025
    originally posted on influenster.com
    Image

    Absolutely buy it!

    I absolutely love the applicator and the formula in this mascara helped my eyelashes curl amazingly! The volume effect is perfect. But not only that it has buildable formula so you can add your other mascaras without your eyelashes being clumped up!
    eltionaq1_5736
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    8 June, 2025Verified purchase

    Clumpfest

    I feel like something changed. This used to be my favorite mascara and now all it does it clump.
    1 reply from NYX Cosmetics Team team - 10 months ago
    Hello BB! At NYX Professional Makeup, we appreciate your loyalty to the On the Rise Volume Lift Mascara. We're sorry to hear that you’re experiencing clumping and that it’s no longer meeting your expectations. We strive to maintain consistent quality in our products, so we'd like to learn more about your recent experience. Sometimes, factors like storage conditions or the age of the mascara can affect its performance. We encourage you to contact our customer service team at 844-335-3510 M-F 8:00 am – 8:00 pm ET, who can offer helpful tips and explore this issue further with you. We value your feedback and are committed to ensuring you have a positive experience with our mascaras.
    BB
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 June, 2025Verified purchase
    • Skin type: Dry
    • Eye color: Brown
    • Skin tone: Light
    • Skin concern: Sensitivity, Dark circles
    • Hair color: Blonde

    Would not recommend

    It appears pretty at first but it bleeds terribly causing a raccoon eye look in the middle of the day. It’s also really hard to get off even with makeup remover so I often find myself waiting a few days in between use to give my eyes a rest
    1 reply from NYX Cosmetics Team team - 10 months ago
    Hi there MP! Thank you for sharing your feedback on the On the Rise Mascara. We're so sorry to hear it didn't work out for you and that you experienced smudging and difficulty removing it. We understand how frustrating that can be. We'll be sure to share your comments with our product development team. In the meantime, we have a few other mascaras that might be a better fit for you. Some are designed for all-day wear without smudging, while others prioritize easy removal. We appreciate you giving us a try and hope you'll consider exploring our other products! xoxo
    MP
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 May, 2025
    originally posted on NYX Professional Makeup
    Image

    Great mascara for short curly lashes.

    One of the best mascaras I have used. I have short curly lashes and this mascara allows me to capture all the individual lashes and makes my eyes pop. There is hardly any flaking. I will certainly repurchase when the time comes.
    RUSH
    Did you find this review helpful?
    3 out of 5 stars
    7 May, 2025
    originally posted on NYX Professional Makeup
    Image

    Volume, mascara

    Very dry mascara and the bitsles are dry when you apply the product on the lashes
    1 reply from NYX Professional Makeup team - 11 months ago
    Hey! We're sorry to hear about the trouble your having with our On The Rise Volume Liftscara. Give us a call at 844-335-3510 with case number 41005657 so we can help. We're here Monday through Friday, 8:00 AM – 8:00 PM ET. Talk soon!
    catinamc11
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2025
    originally posted on NYX Professional Makeup
    Image

    Lifetime consumer!!

    [This review was collected as part of a promotion.] its absolutely gorgeous!! i bought this on a whim, and when i tried it on, i was thoroughly impressed! this mascara really covers and extends your lashes, and doesn’t smudge either. what sold me was that it washes off so easily with minimal smudge. my bf approves too😊
    bea89
    Did you find this review helpful?

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