NYX Professional Makeup On the Rise Volume Lift Mascara Black - 0.33 fl oz: Curling, Lengthening, Volumizing
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Guests are saying
This mascara is praised for its ability to lengthen and volumize lashes, with many guests appreciating the fine bristles and long-lasting effect. However, some guests experienced issues with clumping, flaking, and drying out quickly. Despite these concerns, the mascara remains a favorite for its overall performance and affordability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 916 reviews
easy to apply: 4.32 out of 5
easy to remove: 4 out of 5
long lasting: 3.68 out of 5
quality: 3.39 out of 5
value: 3.43 out of 5
61% would recommend
42 recommendations
3 out of 5 stars
19 March, 2026
originally posted on NYX Professional Makeup
I wanted to like/love it.
The mascara was good, it just didn't work for me. Brush was bigger than I like and the mascara seemed clumpy at times. Didn't wash off easily.
1 reply from NyxCosmetics Consumer Care team - 6 days ago
Oh no, babe! 💔 We’re all about that lush lash life, but a clumpy moment and a brush that’s too big for your vibe? Definitely NOT what we want for your glam session! 🙅♀ So sorry our formula didn't give you that easy removal we love. Thank you for the real talk—we're taking this straight to our product pros! 💖✨
5 out of 5 stars
16 March, 2026
originally posted on NYX Professional Makeup
Take it from this mascara connoisseur. *****
As a self proclaimed mascara connoisseur I confidently bestow five stars upon this mascara. Lashes for miles, and if you remove excess mascara from the brush (just gently run the brush through the tip of the wand once or twice) it will separate your lashes into a million individual things of beauty. Better than mascaras I’ve tried that are three times the cost.
5 out of 5 stars
15 January, 2026
originally posted on influenster.com

Perfect mascara
Lifted my lashes and gave them more curl than other mascaras. Would definitely recommend this mascara if you are looking for an affordable mascara that does what you actually want.
4 out of 5 stars
8 January, 2026
originally posted on NYX Professional Makeup
Noticeable length after first swipe
This is great mascara and my lashes are significantly longer with first application, longer and stronger (bolder) with 2nd coat. The only thing I don't like is that it starts to crumb at the end of the day (did I just make up a new industry term?) but I don't reapply during the day or end of day. If I was going out at night, I'd probably reapply. But I think my lashes love it - comes off easily with make up wipes. I really want to try other kinds in the NYX line too.
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Grey
- Eye color: Brown
works as good as hi end mascara
easy application
5 out of 5 stars
30 December, 2025
originally posted on NYX Professional Makeup
High end results, low price
I’ve tired high end and drugstore mascaras and this is the only mascara that gives me the lift and volume results I desire.
5 out of 5 stars
19 December, 2025
originally posted on NYX Professional Makeup
Finally!
I have been on a long and desperate search for a dupe replacement for my once beloved Marc Jacobs Velvet Noir mascara; NONE of the luxe brands lived up to it (while also being equally or more expensive). This mascara delivers in both lift and volume (and price!) Please never change this amazing product!
5 out of 5 stars
13 December, 2025
originally posted on NYX Professional Makeup
Clean applications, lasts all day…
Easy to use. Not thick and clumpy. I wore it all day and mascara did not smear but stayed neat. I’ll be sure to look for this brand next time I shop NYX.
5 out of 5 stars
1 December, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
- Eye color: Blue
(no review title)
Love this stuff! Best cheap mascara ever!
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Love this mascara!
I bought this when I forgot my mascara on a vacation and this was the only brand not locked up in a New York store. Much to my surprise, I love it. Does not clump. Easy to apply . Easy to remove. No allergy problems. Better than the more expensive brands I have been buying for years. Will definitely purchase again
4 out of 5 stars
19 October, 2025
originally posted on NYX Professional Makeup
BLACK BLACK MASCARA!!
Nice black color, applies nicely, no clumping! Easy to apply
5 out of 5 stars
14 October, 2025
originally posted on NYX Professional Makeup
Great Mascara!
I love this mascara! It performs for me better than higher-end mascaras I've tried. My lashes look full and lifted, almost like I have false lashes on! It doesn't smudge like a LOT of other mascaras do! It stays put all day, and comes off easily at night. Highly recommend!
4 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Not smudge proof
Really nice brush for the lashes with the mascara!! But is not smudge proof (is best over other non smudge proof mascaras)
5 out of 5 stars
26 August, 2025
originally posted on influenster.com

Lifted, Voluminous Lashes with Ease
This mascara really delivers on volume and lift! The formula is lightweight yet buildable, giving my lashes a full, fluttery look without clumping. The unique brush lifts and separates each lash beautifully, making my eyes look wide and awake. It lasts all day without smudging, and removal is easy with a gentle cleanser. For best results, I apply with a zig-zag motion from the base to the tip. Affordable and effective—perfect for bold, lifted lashes every day.
5 out of 5 stars
19 June, 2025
originally posted on influenster.com

Absolutely buy it!
I absolutely love the applicator and the formula in this mascara helped my eyelashes curl amazingly! The volume effect is perfect. But not only that it has buildable formula so you can add your other mascaras without your eyelashes being clumped up!
3 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
Clumpfest
I feel like something changed. This used to be my favorite mascara and now all it does it clump.
1 reply from NYX Cosmetics Team team - 10 months ago
Hello BB! At NYX Professional Makeup, we appreciate your loyalty to the On the Rise Volume Lift Mascara. We're sorry to hear that you’re experiencing clumping and that it’s no longer meeting your expectations. We strive to maintain consistent quality in our products, so we'd like to learn more about your recent experience. Sometimes, factors like storage conditions or the age of the mascara can affect its performance. We encourage you to contact our customer service team at 844-335-3510 M-F 8:00 am – 8:00 pm ET, who can offer helpful tips and explore this issue further with you. We value your feedback and are committed to ensuring you have a positive experience with our mascaras.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025Verified purchase
- Skin type: Dry
- Eye color: Brown
- Skin tone: Light
- Skin concern: Sensitivity, Dark circles
- Hair color: Blonde
Would not recommend
It appears pretty at first but it bleeds terribly causing a raccoon eye look in the middle of the day. It’s also really hard to get off even with makeup remover so I often find myself waiting a few days in between use to give my eyes a rest
1 reply from NYX Cosmetics Team team - 10 months ago
Hi there MP! Thank you for sharing your feedback on the On the Rise Mascara. We're so sorry to hear it didn't work out for you and that you experienced smudging and difficulty removing it. We understand how frustrating that can be. We'll be sure to share your comments with our product development team. In the meantime, we have a few other mascaras that might be a better fit for you. Some are designed for all-day wear without smudging, while others prioritize easy removal. We appreciate you giving us a try and hope you'll consider exploring our other products! xoxo
5 out of 5 stars
12 May, 2025
originally posted on NYX Professional Makeup
Great mascara for short curly lashes.
One of the best mascaras I have used. I have short curly lashes and this mascara allows me to capture all the individual lashes and makes my eyes pop. There is hardly any flaking. I will certainly repurchase when the time comes.
3 out of 5 stars
7 May, 2025
originally posted on NYX Professional Makeup
Volume, mascara
Very dry mascara and the bitsles are dry when you apply the product on the lashes
1 reply from NYX Professional Makeup team - 11 months ago
Hey! We're sorry to hear about the trouble your having with our On The Rise Volume Liftscara. Give us a call at 844-335-3510 with case number 41005657 so we can help. We're here Monday through Friday, 8:00 AM – 8:00 PM ET. Talk soon!
5 out of 5 stars
24 March, 2025
originally posted on NYX Professional Makeup
Lifetime consumer!!
[This review was collected as part of a promotion.] its absolutely gorgeous!! i bought this on a whim, and when i tried it on, i was thoroughly impressed! this mascara really covers and extends your lashes, and doesn’t smudge either. what sold me was that it washes off so easily with minimal smudge. my bf approves too😊