Sponsored
Odele Smoothing Shampoo for Frizz Control + Shine
$11.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- For straight to curly, medium to coarse hair types seeking low to moderate moisture, frizz control, and shine
- For 7x smoother* hair
- 87% of panelists noticed a decrease in frizz and flyaways**
- Improves shine + manageability
- Cleanses hair + scalp without stripping moisture
- *According to lab testing using Smoothing Shampoo and Conditioner as a regimen. Individual results may vary.
- **Consumer study of 50 participants after using the Smoothing Shampoo for 30 days.
Description
Find freedom from frizz with this salon-grade moisturizing wash that enhances your natural texture without stripping hair of its essential oils. Fortified with amino acids, this shampoo adds shine, improves manageability and helps prevent damage. So smooth on to nourish hair from root to tip and enjoy the treat of a job well done.
KEY INGREDIENTS:
• Amaranth: Helps increase hair shine + smooths frizz
• Rice Protein: Nourishes + helps fortify against damage
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with conditioner. Avoid contact with eyes.
Packaging contains >30% recycled content.
KEY INGREDIENTS:
• Amaranth: Helps increase hair shine + smooths frizz
• Rice Protein: Nourishes + helps fortify against damage
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with conditioner. Avoid contact with eyes.
Packaging contains >30% recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: Frizzy, Dry
Health Facts: Paraben-Free, Phthalate-Free, Formaldehyde-Free, Gluten-Free, Dye-Free, Vegan, Artificial Fragrance-Free, Formaldehyde Donor-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Plant-Based, Cruelty-Free, Not Tested on Animals, Contains Recycled Content, Recyclable
Beauty Purpose: Strengthening, Shine Enhancing, Moisturizing, Smoothing
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 76581808
UPC: 860001601527
Item Number (DPCI): 063-00-8178
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, glycerin, propanediol, cetrimonium chloride, glycol distearate, polyquaternium-10, coco-glucoside, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 2.06 inches length x 2.16 inches width x 8.23 inches height
Estimated ship weight: 0.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Odele Beauty Smoothing Hair Care Collection
About the collection
Silky-smooth hair starts here. Our Smoothing Collection is ideal for medium to coarse hair that’s dry, damaged or frizz-prone. Our pH-balanced Smoothing Shampoo and Smoothing Conditioner pull out the bad stuff without stripping away the good—locking in moisture and locking out frizz to enhance your natural texture. Detangle, protect and fight flyaways with our trio of nourishing leave-in treatments that improve hair health and manageability over time.
All Odele products are clean, salon-grade, gender-neutral and meant to be shared. Developed based on hair type and texture, our products are free from sulfates, formaldehyde, phthalates, paraben, dyes, synthetic fragrances and the 1,328+ cosmetic ingredients banned by the E.U. Odele formulas are also cruelty-free, vegan, allergy-tested, color safe and dermatologist-tested.
All Odele products are clean, salon-grade, gender-neutral and meant to be shared. Developed based on hair type and texture, our products are free from sulfates, formaldehyde, phthalates, paraben, dyes, synthetic fragrances and the 1,328+ cosmetic ingredients banned by the E.U. Odele formulas are also cruelty-free, vegan, allergy-tested, color safe and dermatologist-tested.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair feeling clean, soft, and manageable. Guests appreciate its effectiveness in controlling frizz and providing shine, while some have noted issues with greasiness and hair loss. The product is often highlighted for its pleasant scent and natural ingredients, making it a popular choice for those seeking a gentle yet effective hair care solution. Overall, it seems to work well for various hair types, especially in reducing frizz and enhancing shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1104 reviews
effectiveness: 3.46 out of 5
quality: 3.59 out of 5
value: 3.59 out of 5
47% would recommend
185 recommendations
5 out of 5 stars
4 October, 2025
originally posted on odelebeauty.com
love it!
It smells amazing and works so well for all of my kids!
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Years and years of hair issues solved! Ditch the hair products
I am in shock! I've used Oribe, Redken, Aveda, Purology and all the expensive and cheap brands to no avail to fix my dry frizzy and damaged looking hair. I thought I was going to need to splurge to buy a filtered shower head and new blow dryer but before I did, I found this spectacular shampoo! I air dried my hair and it's illustrious, soft, shiny and bouncy like it has not been in 20 years or so. What?! AND I just went from brunette to blonde with box color lol, so believe me when I say this is an incredible shampoo that's value and quality cannot be beat. I sure hope this line stays around forever and formula stays 💯 the same!! Extra points for good ingredients!👏👏👏
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
No deal odele
Didn’t smooth my hair and I bought the shampoo and conditioner to treat the frizz. Seemed worse and harder to style even with blow out not worth it
1 reply from Odele Team team - 2 months ago
All Odele products are free from SLES + SLS sulfates, and as a result, our shampoos may not lather as much (or in the same way) as you are used to. That being said, all our shampoos (except for our Curl Defining No-Lather Shampoo) have a luxurious lather when used correctly. For the best results, we recommend rubbing the shampoo in your hands, adding water until you get a nice lather, then applying it to sopping wet hair. Give this a try and let us know how it works for you!
5 out of 5 stars
21 July, 2025
originally posted on odelebeauty.com
This is the best shampoo
This is the best shampoo I've used in a long time! The best part is it's not harmful and it makes my hair smooth and beautiful!!
3 out of 5 stars
Thumbs down graphic, would not recommend
6 July, 2025Verified purchase
Causes Hair Loss
I really thought I loved this initially, but after using a different shampoo and then returning to this, I realize it causes my hair to fall out. So disappointing.
5 out of 5 stars
1 July, 2025
originally posted on odelebeauty.com
Works very well!
I love Odele products - it's the first brand I've used where the hair products accomplish the goals they're supposed to. My hair is so smooth when I use this and much easier to style afterwards. I have curly hair so this is a big win
1 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2025Verified purchase
Bummer
Leaves my scalp feeling really oily and I’m unable to go more than a day without rewashing. I’m not a daily hair wash kinda girl so that’s a no from me. Bummer
1 reply from Odele Team team - 5 months ago
Thanks for giving this product a try. We are sorry to hear it was not a good fit for you and your hair. We recommend swapping to a shampoo with a little less moisture. Give our Volumizing Shampoo a try or incorporate our Clarifying Shampoo into your routine once a week. Let us know if you have any additional questions at hello@odelebeauty.com.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase
Hairloss
I am always skeptical when I see reports of hairlossnon shampoos. That being said, I certainly found those reviews to be true. I've been using Odele for about 3 weeks and am noticing a lot more thinning than I have ever had. I love how the shampoo and conditioner made my hair feel but the loss is not worth it.
1 reply from Odele Team team - 5 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2025Verified purchase
Soft and manageable
I only used it once so far but loved way it smelled and how my hair felt…hopefully it continues to make my hair soft and manageable
1 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2025Verified purchase
Not worth it
I got this product in January of this year (2025) and I've noticed my hair signfigantly thinning. I've always had thick hair and now I don't, this is the only thing I've changed in my hair routine. Also this is supposed to help with frizz and I've noticed my scalp is dry as can be and my hair is still frizzy, probably frizzier than before I started using it. Just don't waste your money.
1 reply from Odele Team team - 7 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
1 out of 5 stars
22 February, 2025
originally posted on odelebeauty.com
Takes to long to receive order
It takes way to long I ordered in the beginning of February and I still haven't received order
5 out of 5 stars
18 February, 2025
originally posted on http://odelebeauty.com
I would definitely buy this product again.
My go to shampoo. Makes my hair feel so good. Soft and shiny.
5 out of 5 stars
18 February, 2025
originally posted on odelebeauty.com
I would definitely buy this product again.
My go to shampoo. Makes my hair feel so good. Soft and shiny.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2025
Dissapointing
This shampoo and conditioner did nothing for my hair. It somehow made my combo dry hair more damaged and lackluster. I am now stuck with a bottle of shampoo and conditioner that make my and my partners hair look really bad.
1 reply from Odele Team team - 9 months ago
Hi There! We are sorry to hear that this product was not the right fit for you and your hair. We would love to learn a little bit more about your hair type and texture to understand more about why this product was maybe not the right line for you. Send us a message at hello@odelebeauty.com.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2024
Grease!
Smells fine but makes your hair SO greasy so fast. I washed my hair with this and by the next day needed another hair wash. It’s a no from me
1 reply from Odele Team team - 10 months ago
Thanks for writing to us about your experience. It sounds like the moisture level of this product might be a little too heavy for your hair type and texture. We would recommend exchanging this product for the Volumizing Shampoo. Let us know if you try it and how it works for you!
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2024Verified purchase
Would buy this again!
I will say I'm not a fan of the scent. However, this product works really well for my hair. Frizz has always been my biggest struggle and this smoothing shampoo does wonders for helping me control my frizz!
5 out of 5 stars
18 November, 2024
originally posted on http://odelebeauty.com
The best
Left my hair clean, soft and manageable…smells great too!!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2024Verified purchase
Hair loss
I bought this brand a month ago and ever since, I’ve been losing way more hair than I ever have in my life.
1 reply from Odele Team team - 1 year ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2024
Made my hair greasy
Usually my hair can go 4-5 days without being greasy. Using this shampoo, my hair was already greasy after day 1.
1 reply from Odele Team team - 1 year ago
Hi There! Thanks for sharing your experience with us. It sounds like the Smoothing Shampoo might have had a little to high of a moisture level for your hair. We might recommend exchanging this product for the Volumizing Shampoo or even incorporating the Clarifying Shampoo into your routine once weekly. If you have any questions be sure to reach out to hello@odelebeauty.com. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2024
Great for frizzy hair
So happy I tried this shampoo. I noticed immediate results for my frizz. Really helps tame frizz with waxy hair. Smells so good it's a light clean scent