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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz

$1.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: 0-12 Months
Health Facts: Contains Coconut Oil
Product Form: Lotion
Beauty Purpose: Moisturizing, Soothing
Recommended Skin Type: Normal
Net weight: 3.4 fl oz (US)
Features: Relieves Itching
TCIN: 77430553
UPC: 381371190171
Item Number (DPCI): 007-08-1358
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water*, glycerin*, isopropyl palmitate*, stearic acid*, cetyl alcohol*, cetearyl alcohol*, cocos nucifera (coconut) oil*, glyceryl stearate*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate*, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin [*naturally-derived ingredients]

Allergens & Warnings:

SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.

Shipping details

Estimated ship dimensions: 1.3 inches length x 2.3 inches width x 4.2 inches height
Estimated ship weight: 0.1984 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

3.9 out of 5 stars with 2685 reviews
quality: 4 out of 5
value: 4 out of 5
80% would recommend
15 recommendations
1 out of 5 stars
7 April, 2026
originally posted on johnsonsbaby.com
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Disappointed with the new fragrance!

I’ve been using Johnson’s Baby products for a long time, and I always loved their original scent. However, I recently noticed that the fragrance has changed, and unfortunately, I do not like it at all. The new smell is very unpleasant to me and completely different from what it used to be. I truly miss the original fragrance, which was gentle and comforting. I hope you consider bringing it back, as it was one of the main reasons I trusted and loved your products.
Yrian
Did you find this review helpful?
1 out of 5 stars
6 April, 2026
originally posted on johnsonsbaby.com
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Horrible smell in the new version of baby lotion

Maybe no stars would be more accurate because I hate the new formula of your baby lotion. I’ve used this my whole life and it’s completely ruined. The new fragrance is horrible and the lotion is too sticky. I’m planning to return this bottle because I cannot stand the horrible smell. Why would you change a great product? Now I will have to find a new lotion brand but it will not be J And J baby lotion.
Sallie
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1 out of 5 stars
6 April, 2026
originally posted on johnsonsbaby.com
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Hate the new formula

Been using this product for 30 years and I HATE the new formula. The smell is too strong and it's sticky. I have to wash it off my hands after use. 30 years down the drain. I will not buy this again. Pretty distraught about it actually.
StephanieMW
Did you find this review helpful?
1 out of 5 stars
5 April, 2026
originally posted on johnsonsbaby.com
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Please bring back the old formula!

I have used Johnsons baby lotion for years and all of a sudden it is different and awful! First of all, the pump has broken off the last 2 bottles I purchased making it almost impossible to get to the rest of the lotion in the bottle. It would be great if the top unscrewed easily and I were able to use another pump. Also, the new formula has an awful, perfume scent! The lotion now feels watery unlike the creamy lotion I used to purchase. Will not be buying this again unless the old formula comes back.
Frustratedmomma
Did you find this review helpful?
1 out of 5 stars
5 April, 2026
originally posted on johnsonsbaby.com
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Bring the old scent back PLEASE!

Please bring the old scent back, I do not like this new scent on the pink lotion
NelR
Did you find this review helpful?
1 out of 5 stars
5 April, 2026
originally posted on johnsonsbaby.com
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If it ain’t broke don’t fix it

I have worn this lotion for 29 years of my life and cannot emphasize how upsetting it is to no longer have the tried and true formula. Who in their right mind thought changing the scent of baby lotion was a good idea? I will be taking my business elsewhere.
1 reply from Consumer Care Center team - 3 days ago
We’re very sorry to hear about your disappointment with the recent changes to the lotion, especially after many years of use. We’re glad you noticed our new, improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes, including rose, musk, and powdery, but is milder and more comforting than the previous scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.
Upset customer
Did you find this review helpful?
1 out of 5 stars
5 April, 2026
originally posted on johnsonsbaby.com
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New formula smell sucks

I have bought the old one for years and absolutely hate the new formula scent. Why change the smell? The new one makes me nauseated and I have to stop using my favorite lotion
Turner15
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1 out of 5 stars
3 April, 2026
originally posted on johnsonsbaby.com
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Horrible New Formula

This new formula is HORRIBLE, smells awful, runny and feels slimy. I can't believe you changed this lotion that has been around for years. I have been using the original lotion for my skin for years and was extremely happy as it kept my skin hydrated and soft. I will throw away this bottle and am extremely UNHAPPY about the waste of my money. It is way under one star, perhaps an F minus. BRING BACK THE OLD FORMULA!!
04/03/2026
2 guests found this review helpful. Did you?
1 out of 5 stars
3 April, 2026
originally posted on johnsonsbaby.com
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New Baby Lotion has Terrible Scent

The new J & J baby lotion with aloe & vitamin B5 smells horrible. It smells like some sort combination of chemicals. It gave me a nausea. I bought four bottles of it and had to return them all. It had such a signature smell which I loved all these years, and it seems it has gone and been replaced with horrible chemical smelling lotion.
Honest Reviewer
2 guests found this review helpful. Did you?
1 out of 5 stars
3 April, 2026
originally posted on johnsonsbaby.com
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Bad Scent

I do not like the new scent or the way it feels! Please bring the original back!
MLP79
2 guests found this review helpful. Did you?
5 out of 5 stars
31 March, 2026
originally posted on influenster.com
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My favorite baby hygiene brand

[This review was collected as part of a promotion.] We love the Johnson and Johnson baby lotions in our house so much! It’s one of my favorite scents for baby products and we love how great it works!! It’s so long lasting, and I personally like the flip top compared to pumps and lids like BBW has because lotion doesn’t dry and get stuck when you try to use it. My kids are so sensitive to lotions/soaps but Johnson and Johnson’s never caused any breakouts or skin irritation!!
KittyL
1 guest found this review helpful. Did you?
1 out of 5 stars
31 March, 2026
originally posted on johnsonsbaby.com
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New formula is terrible

New formula is watered down, smells like perfume and overall does a poor job at protecting. In fact just 2 days into the new version a rash has developed. Why do companies have to continually try to cheapen there products. Bring back the original.
The Tech Guy
1 guest found this review helpful. Did you?
1 out of 5 stars
31 March, 2026
originally posted on johnsonsbaby.com
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(no review title)

My daughter has been asking me to buy her baby lotion bc she misses the way it smells and I realized I did too. Imagine my disdain when I bought a huge bottle of it only for the scent, texture, and cute pink color COMPLETELY DIFFERENT. BOOOOOOOOOOOOOOOOOOO
La757
Did you find this review helpful?
1 out of 5 stars
30 March, 2026
originally posted on johnsonsbaby.com
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Bring back the Original formula

"New" formula is terrible. Smells horrible and lotion leaves a oily, yet tacky residue. Been using Johnson's for years, now I have to find a new lotion. So disappointed.
Kris13
1 guest found this review helpful. Did you?
1 out of 5 stars
30 March, 2026
originally posted on johnsonsbaby.com
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Bring the old scent back

I’m sooooooo mad that the formula was changed the old scent was literally my comfort scent I would literally rub my baby with old scent and smell her it was my comfort zone and now I can’t find it ANYWHERE PLEASE IM BEGGING YOU BRING THE OLD SCENT BACK:((((
1 reply from Consumer Care Center team - 9 days ago
Hello, It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
Ceecee
1 guest found this review helpful. Did you?
1 out of 5 stars
29 March, 2026
originally posted on johnsonsbaby.com
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Do not buy the new formula

Terrible please bring back the the old formula. The new one that has been brought out stinks and makes you feel sticky! Do not buy the new formula as you will be very disappointed. I have been using this for years but will have to find a different lotion as the new formula is awful
Chrisdval
1 guest found this review helpful. Did you?
1 out of 5 stars
28 March, 2026
originally posted on johnsonsbaby.com
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New formula is awful

I have been using this all my life. I am 46. I am allergic to everything else. I bought a new bottle last week and this new formula is awful. The smell immediately stopped up my nose and gave me a headache and I still have bumps on my face. Please bring back the old formula with the original smell.
Oldformulafan
1 guest found this review helpful. Did you?
1 out of 5 stars
27 March, 2026
originally posted on johnsonsbaby.com
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(no review title)

The New formula of the baby lotion with aloe and coconut oil it’s horrible. It’s very sticky. The scent does not smell good. I have been using the original original baby lotion over 45 years or more. It’s much better. It’s much softer smoother. It makes the skin fresh and nourish the new lotion sticky. It stinks and it’s horrible. You guys need to correct this.
Nene 402
1 guest found this review helpful. Did you?
1 out of 5 stars
27 March, 2026
originally posted on johnsonsbaby.com
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Bring back the old formula

Bring back the old formula. This lotion is watery and the smell is awful. I will no longer be buying this product. The reformulated product isn't an improved product. Sad to see the quality and changes in this product.
Momof2
1 guest found this review helpful. Did you?
1 out of 5 stars
26 March, 2026
originally posted on johnsonsbaby.com
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Sad news

I purchased this lotion expecting the original formula, but received the new version—and it’s extremely disappointing. The scent is much stronger and smells off, and the texture is very sticky even after it fully dries. It’s nothing like the previous formula. If I could give this zero stars, I would. Please bring back the version from before the last two changes. As it stands, you’ve lost a customer.
Lums
1 guest found this review helpful. Did you?

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