Anastasia Beverly Hills Lash Brag Mascara - 0.17 fl oz - Ulta Beauty: Volumizing, Eyes, Eyelashes
$16.00
Size0.17 fl oz
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This mascara is highly praised for its ability to deliver impressive volume and length without clumping, making it suitable for both everyday and special occasions. The hourglass-shaped wand effectively separates and defines lashes, while the rich formula provides a bold black color that lasts all day without smudging. Many guests appreciate its buildable nature, allowing for a customized look, and its ease of removal at the end of the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1564 reviews
66% would recommend
9 recommendations
5 out of 5 stars
14 May, 2026
originally posted on influenster.com

A volumizing mascara that makes lashes look fuller
Í honestly liked how much volume this mascara gave my lashes after just a couple of coats. My lashes looked darker, fuller, and more noticeable without looking too clumpy. I also liked that the mini size is easy to carry in a makeup bag and still works really well. The formula helped hold the curl nicely and gave my eyes a more bold look. For me, this is the type of mascara | would use when I want my makeup to stand out a little more.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2026Verified purchase
not worth it!!!!
after an hour of wear, it smudges under my eyes and makes me look like a racoon. definitely not worth it.
4 out of 5 stars
2 April, 2026
originally posted on influenster.com

Bold fluffy lashes, but not long lasting
Anastasia Beverly Hills Lash Brag Volumizing Mascara gives bold, fluffy, jet-black lashes with major volume and a dramatic finish. The big hourglass-shaped brush grabs and coats each lash for that full, fanned-out look, but it can be a bit messy if you have smaller eyes. It looks amazing right after applying, but can flake or smudge after a few hours. Removal is easy with regular makeup remover. Best for glam looks or short wear, not the most reliable for all-day use.
2 out of 5 stars
19 March, 2026
originally posted on http://www.ulta.com

Smudges
Goes on fine and looks good initially, but after an hour or so it is under my eyes and I am constantly wiping it off and looking for smears. I rarely write reviews but this one is bad.
5 out of 5 stars
19 March, 2026
originally posted on influenster.com

mini anastasia mascara
guys when i’m telling you this mascara is the best i ain’t lying, the packaging is so clean and the smell is not that strong, it stays the whole day and it helps separate well eyelashes!! yall should use a good cleanser because is not that hard to remove.
5 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com

Surprised at how good this is
I normally am underwhelmed with mascara I've tried everything but never have been blown away. I Typically use tower 28 but was out and asked to use my friends mascara and she had this and when I tried it, I immediately I loved it immediately. it's SUPER black, not sticky, not wet, can put multiple layers with out it clumping, doesn't flake, lifts the lash for a long time and it's easy to wash off. Have cried wearing it and I didn't have raccoon eyes i have dry lids so if your oily you might not feel the same.
4 out of 5 stars
11 February, 2026
originally posted on influenster.com

Lightweight and easy to use
I’m not a big fan of mascara because of the smell but this mascara is amazing!! It’s hard finding good mascaras for Asian lashes but it leaves my lashes very pretty.
5 out of 5 stars
26 January, 2026
originally posted on influenster.com

Bold volume, defined lashes
Anastasia Beverly Hills Mini Lash Brag Mascara delivers intense volume and bold definition, coating lashes evenly for a dramatic yet polished finish.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

bold
very buildable mascara for a false/look making your lashes look very thick, but not clumpy perfect for night out to make your eyes a statement i reccomend
2 out of 5 stars
27 October, 2025
originally posted on http://www.ulta.com

Smudges and flakes
Normally I love Anastasia products, but this mascara is NOT it. Within an hour or 2 of application, half of the product is under my eyes. I repeatedly have to clean around my eyes so I don't look like a raccoon. It ends up ruining any makeup look I do.
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com

Really thickening!
Such a great mascara! My eyelashes look bold and thick and long with this mascara - the only problem for me is how intensely black this is. Still for a night out, this is a magic formula!
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
- Skin tone: Medium
- Eye color: Black
- Hair color: Black
- Skin type: Combination
- Skin concern: Blackheads, Acne, Redness
Like Lash extensions
Nice mascara truly makes me feel like I have lash extensions. My lashes are very short so this is a little boost of confidence for me.
4 out of 5 stars
2 September, 2025
originally posted on influenster.com

Natural
Love this mascara for a natural non clumpy lash. I feel like this just makes my lashes look fuller and longer without the clump. One of my faves for sure!
4 out of 5 stars
19 June, 2025
originally posted on http://www.ulta.com

Extremely underrated mascara
My holy grail mascara! I cant believe how underrated it is. The only con is that if you touch your eyelashes it'll flake after a few hours. I prevent this by adding a clear brow gel (the NYX one is cheap and does the trick) to help set my lashes.
5 out of 5 stars
30 May, 2025
originally posted on influenster.com

Beautiful lashes
I’m absolutely in love with this mascara! The volume effect is incredible! my lashes look fuller, longer, and more dramatic with just one coat. It doesn’t clump, smudge, or flake throughout the day, which is a huge plus for me.
1 out of 5 stars
24 May, 2025
originally posted on http://www.ulta.com

horrible
literally the worst mascara ever, dont buy. wish i could give it a 0
1 out of 5 stars
24 May, 2025
originally posted on http://www.ulta.com

horrible
literally the worst mascara ever, dont buy. wish i could give it a 0
5 out of 5 stars
3 May, 2025
originally posted on http://www.ulta.com

Love
My favorite mascara yet
4 out of 5 stars
7 March, 2025
originally posted on http://www.ulta.com

My go to mascara
I do really like this mascara and have gifted it to my friends and family. The formula provides lift and volume for my lashes and when i dont have time for a full face situation, i will put some tinted moisturizer and Lash Brag on my lashes and I'm out the door. The mascara really helps my eyes pop and my lashes are very visible and full. It is also easy to take off at night and i dont feel like I'm rubbing my eyes hard to remove the product with a bit of micellar water. One of the downsides tho, and the reason for only 4 stars, after about 8 hours the formula does smudge and starts falling under my eyes. I honestly dont think there is a "perfect" all day mascara in the market but having tried pretty much every mascara out there in my 40+ years on this earth, Lash Brag is the one i keep coming back to as it works the best for me
5 out of 5 stars
4 March, 2025
originally posted on http://www.ulta.com

I absolutely love Anastaia mascara
I saw a friend with it on and I had to buy it and I wear it every time I go out.