Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 2 of 4Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 3 of 4Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 4 of 4
Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 1 of 4

Anastasia Beverly Hills Lash Brag Mascara - 0.17 fl oz - Ulta Beauty: Volumizing, Eyes, Eyelashes

$16.00

Size0.17 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Instantly adds the look of dramatic volume, fullness and thickness to any lash type
  • Features an intense, highly pigmented jet-black color
  • Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
  • Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
  • Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade or smear
  • In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color

Description

Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can’t stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.

With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .17 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Long Lasting, Dermatologist Tested
TCIN: 82550387
UPC: 689304192033
Item Number (DPCI): 342-02-2125
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, paraffin, acacia senegal gum, glyceryl stearate, synthetic beeswax, stearic acid, butylene glycol, palmitic acid, oryza sativa (rice) bran wax, polybutene, ozokerite, vp/eicosene copolymer, hydrogenated vegetable oil, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, glycerin, cellulose, ethylhexylglycerin, stearyl stearate, hydroxyethylcellulose, polyester-11, pvp, disodium edta, aminomethyl propanol, phenoxyethanol, black 2 (ci 77266) [nano], iron oxides (ci 77499), ultramarines (ci 77007)

Shipping details

Estimated ship dimensions: 3.84 inches length x 0.94 inches width x 0.83 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This mascara is highly praised for its ability to deliver impressive volume and length without clumping, making it suitable for both everyday and special occasions. The hourglass-shaped wand effectively separates and defines lashes, while the rich formula provides a bold black color that lasts all day without smudging. Many guests appreciate its buildable nature, allowing for a customized look, and its ease of removal at the end of the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1559 reviews
    66% would recommend
    9 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 April, 2026Verified purchase

    not worth it!!!!

    after an hour of wear, it smudges under my eyes and makes me look like a racoon. definitely not worth it.
    anonymous
    Did you find this review helpful?
    2 out of 5 stars
    19 March, 2026
    originally posted on http://www.ulta.com
    Image

    Smudges

    Goes on fine and looks good initially, but after an hour or so it is under my eyes and I am constantly wiping it off and looking for smears. I rarely write reviews but this one is bad.
    Val
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    mini anastasia mascara

    guys when i’m telling you this mascara is the best i ain’t lying, the packaging is so clean and the smell is not that strong, it stays the whole day and it helps separate well eyelashes!! yall should use a good cleanser because is not that hard to remove.
    NicoleS
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
    Image

    Surprised at how good this is

    I normally am underwhelmed with mascara I've tried everything but never have been blown away. I Typically use tower 28 but was out and asked to use my friends mascara and she had this and when I tried it, I immediately I loved it immediately. it's SUPER black, not sticky, not wet, can put multiple layers with out it clumping, doesn't flake, lifts the lash for a long time and it's easy to wash off. Have cried wearing it and I didn't have raccoon eyes i have dry lids so if your oily you might not feel the same.
    Yuripie
    Did you find this review helpful?
    4 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Lightweight and easy to use

    I’m not a big fan of mascara because of the smell but this mascara is amazing!! It’s hard finding good mascaras for Asian lashes but it leaves my lashes very pretty.
    gaoiay_2016
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on influenster.com
    Image

    Bold volume, defined lashes

    Anastasia Beverly Hills Mini Lash Brag Mascara delivers intense volume and bold definition, coating lashes evenly for a dramatic yet polished finish.
    veronikal48_8523
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on influenster.com
    Image

    bold

    very buildable mascara for a false/look making your lashes look very thick, but not clumpy perfect for night out to make your eyes a statement i reccomend
    aldianaalemic_8656
    Did you find this review helpful?
    2 out of 5 stars
    27 October, 2025
    originally posted on http://www.ulta.com
    Image

    Smudges and flakes

    Normally I love Anastasia products, but this mascara is NOT it. Within an hour or 2 of application, half of the product is under my eyes. I repeatedly have to clean around my eyes so I don't look like a raccoon. It ends up ruining any makeup look I do.
    Ahnwyn
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2025
    originally posted on http://www.ulta.com
    Image

    Really thickening!

    Such a great mascara! My eyelashes look bold and thick and long with this mascara - the only problem for me is how intensely black this is. Still for a night out, this is a magic formula!
    K from VA
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2025Verified purchase
    • Skin tone: Medium
    • Eye color: Black
    • Hair color: Black
    • Skin type: Combination
    • Skin concern: Blackheads, Acne, Redness

    Like Lash extensions

    Nice mascara truly makes me feel like I have lash extensions. My lashes are very short so this is a little boost of confidence for me.
    Pris
    Did you find this review helpful?
    4 out of 5 stars
    2 September, 2025
    originally posted on influenster.com
    Image

    Natural

    Love this mascara for a natural non clumpy lash. I feel like this just makes my lashes look fuller and longer without the clump. One of my faves for sure!
    kristinat153_2980
    Did you find this review helpful?
    4 out of 5 stars
    19 June, 2025
    originally posted on http://www.ulta.com
    Image

    Extremely underrated mascara

    My holy grail mascara! I cant believe how underrated it is. The only con is that if you touch your eyelashes it'll flake after a few hours. I prevent this by adding a clear brow gel (the NYX one is cheap and does the trick) to help set my lashes.
    Sammi
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2025
    originally posted on influenster.com
    Image

    Beautiful lashes

    I’m absolutely in love with this mascara! The volume effect is incredible! my lashes look fuller, longer, and more dramatic with just one coat. It doesn’t clump, smudge, or flake throughout the day, which is a huge plus for me.
    danielav362_5420
    Did you find this review helpful?
    1 out of 5 stars
    24 May, 2025
    originally posted on http://www.ulta.com
    Image

    horrible

    literally the worst mascara ever, dont buy. wish i could give it a 0
    zo
    Did you find this review helpful?
    1 out of 5 stars
    24 May, 2025
    originally posted on http://www.ulta.com
    Image

    horrible

    literally the worst mascara ever, dont buy. wish i could give it a 0
    zo
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2025
    originally posted on http://www.ulta.com
    Image

    Love

    My favorite mascara yet
    Jo
    Did you find this review helpful?
    4 out of 5 stars
    7 March, 2025
    originally posted on http://www.ulta.com
    Image

    My go to mascara

    I do really like this mascara and have gifted it to my friends and family. The formula provides lift and volume for my lashes and when i dont have time for a full face situation, i will put some tinted moisturizer and Lash Brag on my lashes and I'm out the door. The mascara really helps my eyes pop and my lashes are very visible and full. It is also easy to take off at night and i dont feel like I'm rubbing my eyes hard to remove the product with a bit of micellar water. One of the downsides tho, and the reason for only 4 stars, after about 8 hours the formula does smudge and starts falling under my eyes. I honestly dont think there is a "perfect" all day mascara in the market but having tried pretty much every mascara out there in my 40+ years on this earth, Lash Brag is the one i keep coming back to as it works the best for me
    CF_211
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2025
    originally posted on http://www.ulta.com
    Image

    I absolutely love Anastaia mascara

    I saw a friend with it on and I had to buy it and I wear it every time I go out.
    Lisa
    Did you find this review helpful?
    3 out of 5 stars
    3 March, 2025
    originally posted on http://www.ulta.com
    Image

    Looks amazing but doesn't stay

    I fell in love with this mascara but sadly won't be repurchasing. It made my eyes look amazing but after two hours falls and just smudges under my eyes. I've never had a flaking issue before so I tired all the hacks but nothing prevented it.
    S
    Did you find this review helpful?
    3 out of 5 stars
    11 February, 2025
    originally posted on http://www.ulta.com
    Image

    Great, most of the time

    Arrived dry, clumpy, and not of normal consistency
    Alli
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy