Florence by mills Built To Lash Mascara - 0.3 fl oz - Ulta Beauty: Lengthening, For Eyes & Eyelashes
$16.00
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Guests have shared mixed feelings about this mascara. While some praise its lightweight feel, natural look, and lengthening ability, others have experienced issues with clumping, drying out, and flaking. The mascara seems to work well for those seeking a more natural makeup look, but it may not meet the expectations of guests looking for dramatic volume or long-lasting wear.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1411 reviews
42% would recommend
7 recommendations
5 out of 5 stars
14 December, 2025
originally posted on http://www.ulta.com
So good
A lot of people are saying it does nothing but that is because this is volumizing. It is not supposed to make your eyelashes longer. It is actually supposed to make your eyelashes look more fuller and it does a job
3 out of 5 stars
22 November, 2025
originally posted on http://www.ulta.com
Started off great, but then got clumpy.
I intentionally searched for a vegan mascara and was excited to try this product. First few uses really made my lashes stand out. My lashes looked bolder and darker and made my eyes look bigger. However, after repeated use, the product thickened and got clumpy. I kept noticing flaky residue falling into my under eyes, often causing irritation inside my eye, too. Maybe they need to rework the formula.
2 out of 5 stars
15 February, 2025
originally posted on http://www.ulta.com
Love Millie but this mascara didn't do it for me
I was so excited to try this mascera. Ive always liked millie bobbie brown but this mascara was so disappointing. I spent almost $20 on it and it turned out to be flaky, not lengthening, and really dry. Do not recommend this product.
2 out of 5 stars
15 February, 2025
originally posted on http://www.ulta.com
Love Millie but this mascara didn't do it for me
I was so excited to try this mascera. Ive always liked millie bobbie brown but this mascara was so disappointing. I spent almost $20 on it and it turned out to be flaky, not lengthening, and really dry. Do not recommend this product.
4 out of 5 stars
4 February, 2025
originally posted on http://www.ulta.com
I will rebuy this product
I love this product it makes my lashes stay up and does not clump. On the negatives side it does flake off.
1 out of 5 stars
18 October, 2024
originally posted on http://www.ulta.com
Old and dried out
Never got to use it. I unscrewed the wand and product was completely dried out that the brush broke off inside the tube. It was clearly old.
3 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2024
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Pores, Blackheads, Redness, Dark circles, Acne
I dont love it
Fades away very quickly and also it transfer easily
3 out of 5 stars
14 August, 2024
originally posted on http://www.ulta.com
Flakes
I got this mascara to try and I found it was a good mascara overall but did flake off after a while.
1 out of 5 stars
12 July, 2024
originally posted on http://www.ulta.com
Terrible
Does absolutely nothing for you. Dried up in less than 2 months. Clumpy and flakey. Do not waste your money.
1 out of 5 stars
2 July, 2024
originally posted on http://www.ulta.com
Terrible!!!
The absolute worst mascara I have ever tried. Don't waste your money!
4 out of 5 stars
20 May, 2024
originally posted on http://www.ulta.com
I really want this pineapple chunk
So I'm an old guy and I can make backyard surfboards better than you can I love this stuff
1 out of 5 stars
29 April, 2024
originally posted on http://www.ulta.com
Awful
I did not like this mascara at all. Very little product was deposited on my lashes. I will not repurchase and I do not recommend this product.
1 out of 5 stars
7 April, 2024
originally posted on http://www.ulta.com
Nope!
Made my curled lashes go straight. Gets flaky after two applications.
5 out of 5 stars
7 March, 2024
originally posted on http://www.ulta.com
Omg
Best mascara ever
5 out of 5 stars
7 March, 2024
originally posted on http://www.ulta.com
Omg
Best mascara ever
1 out of 5 stars
16 November, 2023
originally posted on http://www.ulta.com
Flakey!
I've been on the hunt to find a clean beauty mascara with lengthening, volume, and will not give me racoon eyes. This is not that mascara. 1 coat will give you a slight your lashes but better. Build it anymore and it does nothing but get clumpy and looks uneven. I see flakes immediate after I putting on one coat and throughout the day I constantly have to clean up fallout. I would suggest trying tower 28 mascara, so far no flaking and much better lengthing and volume.
3 out of 5 stars
27 October, 2023
originally posted on http://www.ulta.com
It was ok
It came dried out so I returned the one i bought in store, so then they delivered a brand new one and it was still dried out.
1 out of 5 stars
19 October, 2023
originally posted on http://www.ulta.com
No
I left a review saying how its good, but after 2 uses it drys up and gets flaky ..
1 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2023
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
Unfortunate
Product clumped up and wasn’t usable upon arrival had them send a replacement and it was also bad product
5 out of 5 stars
13 July, 2023
originally posted on http://www.ulta.com
Favorite Mascara!
I collect a lot of mascaras and test them out just for fun. In the 50+ mascaras I have tried, this one is in my top 3. It's very lightweight, it curls, and looks amazing on my lashes. I do have decent length lashes so that may effect the results, but either way, I love this mascara. I would 100% recommend this mascara.